MTN South Africa - August 2011 by Business Chief Africa

MTN South Africa

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MTN has mobile licenses in 21 nations capturing 147.3 million subscr

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ribers

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TN South Africa’s initial footsteps can be traced back to 1994, which marks arguably the most pivotal year in the country’s history. Fittingly, the birth of South Africa’s first cellular service provider coincided with Nelson Mandela’s win in the first fully democratic Presidential election. Since then, the company’s rise in becoming one of the country’s telecom giants has been nothing short of meteoric, with MTN SA recently announcing an increased market share of 36 percent in the Rainbow Nation.

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Delivering Software validation and verification for the greatest cell phone company in Africa, imagine what we can do for you. Dynamic Testing Solutions (Pty) Ltd is dedicated to providing effective software testing services and solutions. We enable our customers to reduce cost and reduce risk by implementing automated testing solutions that produce high - quality products whilst reducing time and costs . DTS is Operational in South Africa , Nigeria and the UAE.

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MTN South Africa

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SUPPLIER STATS

Dynamic Testing Solutions (Pty) Ltd Employees: 200

ESTâ&#x20AC;&#x2122;d: 2004

Industry: Software Testing and Quality Assurance Provided Services: At Dynamic Testing Solutions we specializes in providing effective software assurance solutions by implementing technical testing practices such as test automation. Our service offering ensures our customers receive high-quality products whilst reducing time to market and costs. The implementation of our solution ensures effective management of risk for software development and deployment, thus ensuring our clients ongoing success. On-Going Projects: DTS has its head offices in South Africa with extended offices in Nigeria and the UAE.Clients where we have successfully implemented software testing solutions includes the following industries; Banking institutions, Insurance companies, Retail companies, Telecommunications providers and Software development houses. Management: > Alexi Karalis, Business Development > Michiel VD Westhuizen, Operations > Andrew Boyd, Sales Manager

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An MTN advertisement

MTN GROUP

MTN South Africa is part of the MTN Group, a multinational telecommunications group offering cellular network access and business solutions, with mobile licenses in 21 nations capturing 147.3 million

MTN South Africa

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MTN Taxi advert

subscribers. The Group itself has enjoyed unbridled success, standing as Africaâ&#x20AC;&#x2122;s number one and was earlier this year given the prestigious accolade of being named Africaâ&#x20AC;&#x2122;s biggest brand in the BrandFinance Global

SUPPLIER STATS

CA Southern Africa CA brings the world’s acknowledged best cloud platform to SA’s cloud market Getting applications to market faster and at a lower cost creates opportunities. As demand for services increases, cloud computing has the potential to add resources on demand. IT management experts CA Southern Africa introduces and supports 3Tera AppLogic, the first commercial cloud computing platform designed from the ground up to provide a comprehensive infrastructure solution. CA’s AppLogic cloud platform won the global award for Best Cloud Platform at the 2011 Cloud Computing World Forum – held in London in June 2011. “Our technology means you can implement cloud services rapidly, whether for software, platform or infrastructure,” says Andrea Lodolo, CTO at CA Southern Africa. “You can package applications into composite services for on-demand delivery, deploy services quickly and scale them with an intuitive user interface.” The cloud management console eliminates the binding of software to hardware through the use of virtual appliances, removing the major complications of cloud computing. It is possible to build a cloud computing environment in just hours, including operations and management components. “You can deploy and scale existing applications without changing code and architecture,” says Lodolo. “You can integrate, monitor and scale applications and infrastructure using just a single user interface. And you can add or remove resources and storage without disrupting users. Beyond that, you can easily replicate services for other departments or customers.” CA Technologies offers solutions for public and private cloud computing across various platforms to help companies achieve agility, efficiency and optimised business value. “Our technology means you can plan, assemble and provision elastic cloud services, as well as secure, assure and support mixed services,” says Gary Lawrence, MD of CA Southern Africa. “This allows you to measure and compare internal and external service choices. “CA Technologies is the acknowledged global leader in the IT and security management software sectors with the largest share of those markets. In South Africa we have approximately 150 resources providing the knowledge, experience and world leading software to assist clients with all their IT management and security requirements. The result is the deployment of risk-free and uncomplicated cloud solutions,” Visit Website concludes Lawrence.

www.caafrica.co.za

MTN South Africa

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MTN SA is split into three divisions

500 report, ranking 199th worldwide. SUBSCRIBER BASE

MTN SA is split into three divisions as a network operator, service provider and supplier of network

MTN South Africa

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Urban Warrior MTN advert for one of its sponsored teams

solutions. The most recent subscriber figures, released on March 31, show a 1.9 percent increase since the end of December 2010, increasing the

MTN South Africa

Leading the wa

company’s reach in South Africa to incorporate 19.2 million subscribers. This constant drive for improvement and growth, says Serame Taukobong, MTN SA’s Chief Marketing Officer, is why the in any cou company continues to be start operat successful. “In any country that critical that we we start operating in, it we invest in a is critical that we firstly network becau ensure we invest in a very of calls is impo robust network because serame tau the quality of calls is very chief marketing important to us. “We then fund continuous investment in that network, both in the form of expanding infrastructure and also upgrading our technology platforms.”

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Taukobong speaks from experience. Enjoying his ninth year at MTN, he started out as the Group Executive of Sales and Distribution; where he was responsible for the marketing and sales for the five operations that untry that we were outside South Africa ating in, it is at that time. With varying roles based in Nigeria, e firstly ensure Uganda and Iran, he a very robust returned to a Group role use the quality and became the Global ortant to us Brand Executive before ukobong, taking up his current post g officer, mtn sa in May 2009. â&#x20AC;&#x153;The key issue for us is benchmarking ourselves to the highest standards, through looking through the technology of our various technology partners; making sure that

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MTN South Africa

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MTN SA says it invests in robust networks

we attend workshops and are aware of what is happening in our industry. â&#x20AC;&#x153;We look at global trends and global movements, so we really leverage a multitude of resources to

MTN South Africa

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SUPPLIER STATS

SYSTEMS INTEGRATION

Bytes Systems Integration (Pty) Ltd Employees: 523 ESTâ&#x20AC;&#x2122;d: 1995

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Industry: ICT

Services: Design, H/W & S/W Integration, Ops Mangmnt, Products & Services On-Going Projects: SAB IT Transformation, IT Refresh @ Group 5, Indwe Cloud Migration Management: > Rob Griggs, MD, BSI > Patrick Hastings, MD, ATS > Gary Lailvaux, MD, BS > David Hunter, MD, Kronos > Adam Rabie, MD, Public Sector > Sid Stoffberg, DD, Software > John Taylor, National SD > Mario Meyer, Acting FD

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monitor supplier trends an PRE-PAID TELEPHONING

In South Africa, telecoms i countries, Taukobong says. telephony. We were one of pre-paid service, which ha

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South Africa

nd gain access to the latest movements in telephoning.â&#x20AC;?

infrastructure is quite different from more developed s. â&#x20AC;&#x153;MTN SA for instance was at the forefront of pre-paid f the first operators in the world to actually launch a as become the bedrock of most of our operations because

Dial tone to digital eco The world has become interconnected, instrumented and intelligent. Communication today is more than just talk. Personal communication technology has evolved from a way to stay in touch into collaboration, entertainment on demand, an office wherever you go, and social networks and streaming media as constant companions. Countries, cities, industries and businesses are also coming up with new ways to improve lives using smarter wireless and broadband. According to Craig Holmes, Communication Sectors Executive for IBM Middle East Africa: “In this interconnected world communications services providers like MTN do far more than provide a dial tone. They connect and enable people and businesses. They also play a pivotal role in transforming not only the telecoms but adjacent sectors like mobile money and digital media, leading the transformation to a smarter planet.” On a smarter planet, almost anything can become digitally aware. The connections, processors, analytics and capabilities are powerful enough for trillions of devices to talk to each other and improve the way the world works. Yet realising the potential of smarter communication technology requires the infusion of new capabilities and business models into our systems to make it easier for devices to transmit and interpret data, provide more secure connections, and protect identities. And new ways for traditional communications providers to stay customer centric and relevant. According to a Deloitte report commissioned by the mobile communications industry association GSMA, only 40 out of every 100 Africans have a

mobile phone. However, demand is growing average rate of 25 percent annually, and a 10 rise in mobile penetration could increase gro domestic product by 1.2 per cent in develop markets. Smart-phone usage and unlicense are growing in Africa at a rapid pace “There are huge opportunities throughout Af to transform how people communicate and communities interact. MTN can help to shap other industries , acting as the “enabler” for operations. Connecting the billions unserved underserved to bring them into the digital ec

IBM helps clients transform their business b new business models and service innovation improving operational efficiencies while redu and differentiating the customer experience.

With deep telecom industry expertise and gl delivery capabilities and comprehensive, pro to-end solutions we enable Communication Providers with solutions that enable:

Infrastructure/ Network availability & Exp Key to growing the subscriber base, especia is expanding the current infrastructure to rur this in itself pose a challenge because of the of general infrastructure. Maintain the netwo presents a significant challenge, including in cost of power and diesel. Tower sharing and monitoring are key focus areas and Cloud if lower cost of servicing the installed base

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Need to migrate predominantly pre-paid mobile customers to more profitable contract based engagements or converged offerings. Balance between basic versus value added services Biggest demand in Africa relates to basic mobile services but providing relevant value added services (like mobile payments or industry-relevant solutions for SMB’s) can become a differentiator, in more mature market of Middle East and SA value added services becoming the norm Improving penetration of internet and broadband Leveraging mobile and fixed wireless capabilities, data explosion, LTE roll-out by NEP’s + new undersea cables connecting Africa and value added content services to drive down cost and improve value proposition Convergence and data solutions for corporates Convergence could create a significant growth opportunity for telecom operators in the more matured markets of MENA and South Africa, whilst corporate data solutions is poised to become a differentiator amongst operators – focus on managed data services and the use of Cloud technology to drive incremental tailored offerings Consolidation and geographic expansion Number of mulltinational companies are targeting African market with future acquisitions and industry consolidation likely, provides integration challenges. Group-led transformation is benefited by our expansive footprint in Africa

MTN South Africa

Leading the wa

The company launched MTN Zone to optimise network performance

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typically in an emerging-market environment a pre-paid services work better.” The company has also reaped the rewards from developing what was originally a network optimisation tool, MTN Zone. Now a tariff plan, it offers considerable discounts in areas where bay stations are under used, allowing the user to track traffic at a bay station level. “It has substantially improved our network efficiencies – not just improving service for our customers but giving them a discounted rate on the calls and text messages. That is another world first which we have successfully patented and rolled out across many of our operations. “This is what makes us stand out from our competition - because we operate in emerging markets; we tend to lead this kind of technology.” CUSTOMER CARE

MTN SA prides itself on being able to offer a range of services to cater exactly for the customer’s needs.

RTT Trans Africa

Enabling Business Expansion and Supply Chain Servic RTT’s long-established capability is matched by a long term commitment to every territory in which it operates. Based in Johannesburg, RTT is an African owned and managed company with 28 branches and a growing footprint in Africa. As the division in charge of the activities across Africa, RTT Trans Africa works through 4 regional offices located in South Africa, Kenya, Ghana and Nigeria. RTT Trans Africa is continuing to grow its presence in Africa with

the implementation of it chain methods, procedu “African” Supply Chain s local knowledge, strateg of our state-of-art system Through our integrated d one of the leading Afric holistic “African” solutio

www.rtt.co.za South Africa r +27 (0)11 552 1000

No. 01 Cnr. Jones and Springbok Road, RTT Solutions Complex, Bartlett, Boksburg, 1469

RTT Trans Africa’s Current Footprint

ces Through-Out Africa

ts “Africa” suited best practice supplyures and practices. We provide reliable services from start to finish, leveraging our gic partnerships and taking full advantage ms (including SAP Interface). distribution network, we plan to become can logistics service providers, offering ons.

Kenya r +254 (0)20 202 5860

Ghana r +233 (303) 203 911

Unit 2, SEMCO Industrial Park, Mombasa Road, Nairobi

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RTT Trans Africa Enabling Business Expansion

RTTâ&#x20AC;&#x2122;s long-established capability is matched by commitment to every territory in which it opera in Johannesburg, RTT is an African owned an company with 28 branches and a growing footprint the division LOGO in charge of the activities across Africa Africa works through 4 regional offices located in S Kenya, Ghana and Nigeria. RTT Trans Africa is continuing to grow its presence i

MTN South Africa

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SUPPLIER STATS www.rtt.co.za

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No. 0 RTT

RTT Trans Africa

Employees: 6,505*

ESTâ&#x20AC;&#x2122;d: Over 30 years ago*

Industry: Supply Chain Management Provided Services: Regulatory Services, Freight Forwarding, Customs Clearing, Warehousing, Order Management Distribution, Reverse Logistics, Customer Services, Debtor Management, After Market Services On-Going Projects: Opening of new facilities: > 2,300m2 in Ghana (Free Trade Zone) on August 3rd, 2011 > 20,000m2 in Kenya, expected in Q3 2013 Management: > Maeve Magner, CEO - maeve.magner@rtt.co.za > Gavin Pearson, COO - gavin.pearson@rtt.co.za * RTT Group figures

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MTN SA offers a range of tariffs

â&#x20AC;&#x153;Customers are moving away from a traditional post-paid environment and want to reduce their costs. So one of the packages we have available is a hybrid package between traditional post-paid and pre-paid tariffs,â&#x20AC;? states Taukobong.

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MTN South Africa

page 31

MTN SA strives for innovation

â&#x20AC;&#x153;It includes a minimum fee to enjoy post-paid, but once you have capped that fee you can actually load up to a pre-paid platform, so you get the best of both worlds. It is this kind of innovation that helps us to respond to market requirements.â&#x20AC;?

MTN South Africa

SUPPLIER STATS

EppixComm Employees: 66 Estâ&#x20AC;&#x2122;d: 1993 Industry: Telecom Software & Services Services: Billing Software, Implementation & Support Services On-Going Projects: Product Enhancement, Multiple Releases, Operational Support Management: Amit Chakraborty, COO Visit Website

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MTN ACADEMY

MTN SA has 7,500 employ including a mixture of par and full-time staff. Taukob himself as an example to e the working culture within organisation. â&#x20AC;&#x153;Once a person starts w at MTN, he or she tends to remain here for a long tim he says, attributing this to extensive training program and progression schemes i through the MTN Academ have a strong focus on tale management right from en The in-house training an training needs that may be resources. This includes eit ones that are specific to its

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yees, rt-time bong uses explain n the

working o me,â&#x20AC;? the mmes in place my. â&#x20AC;&#x153;We MTN has developed a series of advertising campaigns ent ntry level all the way up to management level.â&#x20AC;? nd development function looks at developing the various e required from all levels and taps into the best possible ither MTN developing its own programs or designing s own needs.

MTN South Africa

page 35

The company partners with SA business schools

MTN SA also runs robust leader development programmes in partnership with business schools in the country. GRADUATES

Always striving for excellence, the company

MTN South Africa

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SUPPLIER STATS

The Jupiter Drawing Room (Johannesburg)

MetropolitanRepublic

Employees: 206 EST’d: 1989

Employees: 99 EST’d: 2007

Industry: Advertising

Industry: Advertising and communications

Services: 360 degree integrated communications

Services: Full 360 integrated communications

On-Going Projects: MTN, Absa, Edcon Group, SAB Castle Lite, PPC , The Coca Cola Company

On-Going Projects: MTN SA, MTN Uganda, FNB, Wimpy, SAB Castle Milk Stout

Management: > Alison Deeb, MD > Brad Reilly, CCO

Management: > Dawn Klatzko, MD > Paul Warner, CCO and Creative Strategist

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MTN welcomes graduates

welcomes high caliber graduates into the workforce. In 2010, there were 25 graduates brought in through the two-year development programme, which according to Taukobong is one of the biggest in South Africa. â&#x20AC;&#x153;In marketing alone, there were 10 graduates involved in the scheme, and all were offered full-time

State of the art equipment and facilities Empower our employees with the required skills Maintain a solid quality-management system Impressive solutions from a single source

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WWW.SISONKEPRINTERS.CO.ZA

MTN South Africa

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MTN works hard to develop talent within its workforce

employment. â&#x20AC;&#x153;We encourage this from high schools and tertiary institutions. It is not just a case of people coming into the work environment - we also provide education, training and bursaries.

MTN South Africa

SUPPLIER STATS

Sisonke Printers Employees: 40

State of the art equipment and facilities Empower our employees with the required skills Maintain a solid quality-management system Impressive solutions from a single source

EST’d: 1998

print on demand Industry: Printing and SISONKE HOUSE Publishing MEADOWBROOK BUSINESS ESTATE

JACARANDA STREET

OLIVEDALE | EXT 18

PO BOX 43157 | INDUSTRIA TEL: +27 (0)11 704 5879 | FAX: +27 (0)11 704 6803

Services: Print, Design, Variable Data, Packaging, Distribution INFO@SISONKE.COM

WWW.SISONKEPRINTERS.CO.ZA

Management: > Clive Slack, CEO > Delano Slack, Sales Director Visit Website

Leading the wa

“We are constantly looking at developing youn talent to bring through our ranks. In engineering in particular, it is good to hav a young, forward-thinking team,” he says. SUPPLY CHAIN

MTN SA place a huge amount of emphasis on procurement and securing high quality equipment and materials at the lowes possible cost so this can be passed on to the customer base. “As the telecoms market typically mature, managin your margin becomes quite

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Serame Taukobong, Chief Marketing Officer

page 41

Packaging

Automation

Finishing

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Arctec provides products and solutions within the Print, Finishing and P automated turnkey solutions for packaging production. We have highly This means that the solution that we provide to you will be world-class. end-to-end solutions using international suppliers that are distinguishe us a call or visit our website for more information.

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All your packaging, print & finishing needs Simplified.

Packaging industries. Furthermore, we offer complete y trained staff to complement our excellent products. . Our competitive advantage is that we can provide ed in their areas of expertise. Please feel free to give

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MTN South Africa

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SUPPLIER STATS

Arctec

Employees: 46

ESTâ&#x20AC;&#x2122;d: 1996

Industry: Print, Finishing, Packaging and Automation Provided Services: Providing products and technical services in the Print Finishing, Packaging, Large format print and Automation industries On-Going Projects: Our current projects range from packaging and automation projects, marketing exhibition projects and photo-book turnkey solutions Management: > Rodney Rawlinson, CEO > Allan Rawlinson, MD

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MTN World Cup advertisement

key and that is where supply chain becomes critical. Not only do we have several strong procurement systems in South Africa but also from a Group perspective,â&#x20AC;? states Taukobong. â&#x20AC;&#x153;We are beginning to look more at leveraging

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MTN South Africa

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SUPPLIER STATS aquaonline Employees: 150 Industry: Advertising Services: eMarketing, Usability & Research, Infrastructure Visit Website

SUPPLIER STATS Spec Systems Employees: 76 Industry: Auto-ID Solutions Services: Labelling, Card Printing, Mobility Visit Website

MTN sponsored the FIFA 2010 World Cup

our size and footprint, engaging in central negotiations for crucial equipment like network components, handsets and having global price books for instance. The aim is to leverage the size of

MTN South Africa

Leading the wa

SUPPLIER STATS

Hewlett Packard

Employees: 953

ESTâ&#x20AC;&#x2122;d: 1939

Industry: Information Technology Provided Services: > Hewlett-Packard (HP) South Africa delivers superior information technology infrastructure; personal computing; access devices; services; imaging and printing and network infrastructure products. Management: > Frank van Rees, HP Managing Director and Enterprise Business Lead (South Africa) > Portia Modisaesi, HR Director (South Africa) Visit Website

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MTN South Africa has 19.2 million subscribers

larger operations like Nigeria, South Africa and Iran to the benefit of the smaller operations.â&#x20AC;? CAPITAL EXPENDITURE

There has been significant capital expenditure in

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Copyright ÂŠ 2011, Oracle. All rights reserved. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Copyright ÂŠ 2011, Oracle. All rights Oracle is a registered trademark of owners. Oracle Corporation and/or its affiliates. Other reserved. names may be trademarks of their respective

Other names may be trademarks of their respective owners.

MTN South Africa

SUPPLIER STATS

Leading the wa Complete. Open. Integrated.

Oracle www.oracle.com/ao

Oracle’s History: Innovation, Leadership, Results

Throughout its history Oracle has proved it can build for the future on the foundation of its innovations and, its intimate knowledge of customer challenges and successes analyzed by the best technical and business minds in the world. The company has leveraged its immense size and strength to serve its customers, and to implement key technology and business decisions that upend conventional wisdom and take its products and services in new directions. Oracle was founded by Larry Ellison, Bob Miner and Ed Oates, more than three decades ago. Today Oracle is the gold standard for database technology and applications in enterprises throughout the world—the company is the world’s leading supplier of information management software and the world’s second largest independent software company. The acquisition of Sun also gives Oracle a leadership role in the hardware arena as well. Now more than ever before Oracle technology can be found in nearly every industry. Oracle is the first software company to develop and deploy 100 percent internet-enabled enterprise software across its entire product line: database, business applications, application development, and decision support tools. Innovation is the engine of Oracle’s success. Oracle was one of the first companies to make its business applications available through the internet—an idea that is now pervasive. Oracle has introduced new Oracle Fusion Middleware products and functionality that reflect the company’s goal to connect all levels of enterprise technology, ensuring customers access to the knowledge they need to respond to market conditions with speed and agility.

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MTN SA has a diverse subscriber base

South Africa in the past few years, an investment that Taukobong describes as â&#x20AC;&#x153;building that headroom ahead of the subscriber acquisition.â&#x20AC;? The network was upgraded to become IP-based, ready to offer the very latest in broadband telephoning and communications.

MTN South Africaâ&#x20AC;&#x2122;s Symantec partner of choice

MTN South Africa

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SUPPLIER STATS

Datacentrix (Pty) Ltd Employees: 1,200

ESTâ&#x20AC;&#x2122;d: 1996

Industry: ICT

Datacentrix has a three-fold focus - Infrastructure, Managed Services and Business Solutions. Infrastructure - Datacentrix Infrastructure offers large-scale IT infrastructure hardware and software solutions. It provides professionally managed infrastructure cycles from design to operation - including implementation, remote monitoring and maintenance. Managed Services - Datacentrix Managed Services is a cost effective partner for the supply, installation and maintenance of equipment over its entire lifecycle. Its support services include the procurement, setup and configuration, logistics and deployment, through to ongoing management and maintenance services. Business Solutions - Datacentrix Business Solutions extends the life of key system investment and improves the return on information by providing superior business insight into all business functions. It customises and integrates software applications and data in order to enhance data processing and to automate workflow.

Contacts Johan Coetzee - Managing Director: Commercial, John Dewar - Business Unit Manager: Storage Solutions, Mike Dewar - Account Manager: Storage Solutions. Visit Website

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MTN continuously invests in its infrastructure

The diverse subscriber base in the country also means that MTN has to cater for a needs at each end of the spectrum. â&#x20AC;&#x153;We are constantly looking at maximising our capital investment. In South Africa though, this is complex. There is a massive emerging market but also a high end market who are

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SUPPLIER STATS

Research in Motion (RIM)

EST’d: 1984 Industry: Mobile and Wireless About Research in Motion: > Research In Motion (RIM), the company behind the BlackBerry® solution, is a global leader in wireless innovation. Through the development of integrated hardware, software and services RIM provides platforms and solutions for seamless access to time-sensitive information. This includes: email, BlackBerry® Messenger, applications, and a host of company applications. RIM technology also mobilises an extensive number of third party applications. Visit Website

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MTN strives to provide the latest handsets on the market

demanding the same services as those being offered in so-called First World countries.â&#x20AC;? Kanagaratnam Lambotharan, Chief Technology Officer at MTN SA, heads a team of approximately 700 employees including the Network department. He elaborates further on this investment which has totalled around R18 billion. â&#x20AC;&#x153;This included work to improve our mobile

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Company Sony Ericsson SA Name

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2011/06/02 11:33 A

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MTN South Africa: Clap campaign

broadband service and obviously the work in preparation for the FIFA World Cup in terms of stadium infrastructure. We modernised our core network and are continuing to roll out fibre to bay stations to create a national backbone. This is all to get ready for broadband hosting and cloud computing services in the future.â&#x20AC;?

My life. My business. My tablet. With all your communication needs in the palm of your hand including email, internet, messaging and, of course, phone calls, the Samsung Galaxy Tab is not only comfortable to hold but it’s inspiring to use.

Portability

Video Telephony

GALAXY Tab boasts an enviably small form factor with the size of a book but possesses the computing power of a laptop. Compact tablet design can be operated with a single hand, ideal when you’re on the go.

The 7”screen is perfect for video conference call.

Readers Hub

Multimedia

Readers Hub is an integrated book, magazine, and newspaper solution that gives you e-Reading content to enjoy when you want to read the latest bestseller or do some self improvement. Build your own personal library and have instant access to your favourite books with the touch of a fingertip.

A full high-definition video experience on a 7” screen gives you the perfect platform to watch movies with while you’re on the go. In addition, have a 5.1 surround sound theatre experience or listen to concert hall music in the palm of your hand with SoundAlive 3D audio.

Web Browsing with Flash

Google Maps™

eReader

Augmented Reality

See and experience greater efficiency in your ability to communicate with others. A video call on the GALAXY Tab lets you communicate with greater perception and depth.

Video Conferencing

Multimedia

Actual size.

simulated. 3G services subject to network availability. E&OE.

MTN South Africa

Leading the wa LOGO

SUPPLIER STATS

Samsung Electronics

s. My tablet.

Industry: Telecommunications

in the palm of your hand including email, internet, messaging and, g Galaxy Tab is not only comfortable to hold but it’s inspiring to use.

Video Telephony

all form sesses mpact single

Provided Services: > High-tech electronics manufacturing & digital media, developing innovative technologies My processes life. My business. My tablet. and efficient that create With new all your markets communication needs in the palm of your hand including email, internet, messaging and, The 7”screen is perfect for video conference call.

See and experience greater efficiency in your ability to communicate with others. A video call on the

GALAXY Tab lets you communicate with greater perception and depth.

of course, phone calls, the Samsung Galaxy Tab is not only comfortable to hold but it’s inspiring to use.

magazine, ou e-Reading ad the latest ent. Build your t access to your ngertip.

Augmented Reality

On-Going Projects: Portability > 7” Samsung Galaxy Tab – email,GALAXY internet, Tab boasts an enviably small form with the size of a book but possesses messaging,factor phones calls, the computing power of a laptop. Compact Multimedia web browsing with flash, tablet design can be operated with a single hand, ideal when you’re on the go. eReader, Google Maps, Video Conferencing A full high-definition video experience on a 7” screen gives you the perfect platform to watch movies with while you’re on the go. In addition, have a 5.1 surround sound theatre experience or listen to concert hall music in the palm of your hand with SoundAlive 3D audio.

Google Maps™

Video Conferencing

Video Telephony The 7”screen is perfect for video conference call. See and experience greater efficiency in your ability to communicate with others. A video call on the GALAXY Tab lets you communicate with greater

Actual size.

perception and depth.

Multimedia

nge without notice. The availability of particular products and services may vary by region.Screen images may be simulated. 3G services subject to network availability. E&OE.

Visit Website

Readers Hub

Multimedia

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page 71

MTNâ&#x20AC;&#x2122;s Northgate store

FIFA WORLD CUP 2010

As Lambotharan touched upon, South Africaâ&#x20AC;&#x2122;s hosting of the FIFA World Cup last summer presented a wealth of marketing opportunities to a global audience that the company took full advantage of. As a global sponsorship partner, it had exclusive rights

MTN South Africa

page 73

Leaders in pre-paid services

to provide mobile content so users could watch full matches on their mobile phones. African Business Review spoke to Thebe Ikalafeng, the founder of Brand Leadership Group, a company that builds brands both in Africa and abroad, earlier this year and he heralded MTN

MTN South Africa

Leading the wa

Accenture Communications Solutions: Helping communications companies expand and grow across Afr A new generation of innovative, markettested solutions to drive growth, increase operating excellence and improve profit and cash enhancement. Powered by a decade of growth and buoyed by steady improvements in political and social stability, Africa is rapidly becoming an integral part of the global economy. Putting down roots here more than three decades ago, Accenture has developed a profound understanding of the continent’s range of cultural characteristics and business cadences. As such, we are perfectly positioned to help local and global companies achieve high performance all over Africa.

1 Hot Telecom, “Global Market Analysis – Telecom Consulting 2009,” January 2009.

With permanent offic countries, a consolidate further five, and a grow that have added signific local and global organiz covers the cardinal poin from Egypt to South Af to Kenya. Our team of 3 Africa is supplemented experience of a global d comprises more than 81 Accenture is a leading management consulting integration and outsour solutions. Our Commun professionals help clien and enhance their busin industry-specific solutio the opportunities made convergence of commu and content. Examples solutions include the ap technology, broadband

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rica

ces in seven African ed presence in a wing list of projects cant value for both zations, Accenture now nts of the continent, frica, and from Nigeria 3,000 people in with the skills and delivery network that 1,000 people. g provider of g, technology, systems rcing services and nications & High Tech nts leverage innovation ness results through ons and by seizing e possible by the nications, computing of our services and pplication of mobile d and Internet protocol

solutions, advanced advertising solutions, product innovation and digital rights management as well as systems integration, customer care, supply chain and workforce transformation services. With more than 20 years of experience in technology integration and operations management, Accenture has developed longstanding relationships with 18 of the worldâ&#x20AC;&#x2122;s top 20 communications companies, and 41 of the top 50. Accenture has the global reach, breadth of capability and flexibility to help operators develop comprehensive solutions quickly and cost effectively. Accenture is the recognised market leader in telecom consulting and outsourcing solutions.Âš We serve wireline, wireless, cable and satellite communications network operators, as well as new entrants, mobile virtual network operators (MVNOs) and Internet players. Visit Website

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MTN South Africa

page 77

MTN staff at the Northgate store

SA for maximising the exposure the World Cup allowed. â&#x20AC;&#x153;MTN has set the standard and the pace for other African brands. The company invested mega money to become the only African global sponsor of the World Cup - it has always been bold and taken

! SUPPLIER STATS

MTN South Africa

ERICSSON Employees: Over 2000 ESTâ&#x20AC;&#x2122;d: 1890â&#x20AC;&#x2122;S Industry: ICT/ Telecommunications Services: > Telecommunications infrastructure and services porovider On-Going Projects: > Mobile network infrastructure solutions and services Management: > Lars Linden, Head: Region Sub-Saharan Africa > Jonas Stringberg, Head: Finance Visit Website

Leading the wa

risks,â&#x20AC;? he commented. The Ayoba campaign, which launched in November 2009 and reached its peak during 30/05/2 the footballing event, was coupled with fever pitch campaigns, FIFA Fan Fests MTN Fan Zones and MTN eKasi TV sites. Such was MTNâ&#x20AC;&#x2122;s close association with the football viewing public in â&#x20AC;&#x2DC;astonishâ&#x20AC;&#x2122;) was even voted In addition to this, it sco EventÂ at the Virgin Active â&#x20AC;&#x153;The experience around means to work together as for ourselves as MTN, but game has been played and

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s, N MTN South Africa: Imagine a world without cellphones

South Africa that “Ayoba” (a local slang term meaning d as a “word of the World Cup”. ooped the prize for the Best Sponsorship of a Sport Sport Industry Awards. d the World Cup gave us all a true sense of what it s a team and as a nation. We were not just doing this for every single South African – so, while the last d the event is over, the true spirit of Ayoba lives on,”

We’ve found a way to help you reach for new heights. Just like friends who help each other to reach for the sky, Huawei can do the same for your business. That’s because we pioneer innovations that are based on our customers’ needs: which is why 45 out of the world’s top 50 telcos choose Huawei as a partner. Proof that with good collaboration, the sky is the limit.

www.huawei.com

MTN South Africa

page 81

Arrows MTN team celebrating a tournament win

saysÂ Taukobong. One of MTNâ&#x20AC;&#x2122;s biggest partners, Ericsson, reported that MTN experienced a massive 40 percent increase in network traffic during the summer tournament. This included a quarter of a million unique roamers who used services 24-hours-a-

MTN South Africa

SUPPLIER STATS

Huawei Technologies Co., Ltd Employees: 110,000 ESTâ&#x20AC;&#x2122;d: 1987 Industry: Information and Communication Technology Services: ICT solutions: > Carrier Networks > Enterprise Solutions > Devices Management: > Ms. Sun Yafang, Chairwoman of the Board > Mr. Ren Zhengfei, CEO Visit Website

Leading the wa

day, during daytime and evening matches and throughout night-time celebrations. The World Cup as a whole had a very positive impact on the MTN Group and MTN SA in total, users sent 1 TB of data and 10 million picture messages. During the closing ceremony, MTN handled 35 GB in a single afternoon with high availability of the packet network. MTN SAâ&#x20AC;&#x2122;s association w announced a three-and-aManchester United, becom Africa. In addition to this,

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e MTN bringing the brand to the communities

with football was enhanced greatly in 2010 when it -half-year deal with English Premier League giants ming its exclusive telecommunications partner in South , MTN sponsors Cypriot side APOEL FC and the CAF

MTN South Africa

page 85

2010 Fifa World Cup MTN Ayoba Piedpiper commercial

Champions League. WACS TECHNOLOGY

MTN is the single biggest investor in the West African Cable System (WACS), which arrived in Yzerfontein in April. The 14,000 kilometre -long fibre optic submarine cable with a capacity of

MTN South Africa

SUPPLIER STATS

Tata Consultancy Services Ltd Employees: Over 198,614 EST’d: 1968 Industry: IT Services, Business Solutions, Consulting Services: IT Infrastructure, Enterprise Solutions, System Integration On-Going Projects: Enterprise Data Warehouse, Operations & Maintenance, BPO Management: > Girish Ramachandran, VP & Head MEA > Gary Mukheibir, Country Manager South Africa > Benu Cherian - Head Telecom South Africa Visit Website

Leading the wa

5.12 terabits per second (tbps) is expected to be commercially launched ne year. It will provide much needed capacity for interne connectivity between Sout Africa and Europe. MTN SA has been able to capitalise on the rapid growth in the number of people using mobile internet, and Lambotharan predicts that a similar surg in broadband users will take place – an eventuality that the company is alread “With the undersea cabl become more affordable fo technology. “This massive increase i

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page 87

ext

et th

n ge Kanagaratnam Lambotharan, Chief Technology Officer

y dy preparing for. le, internet speeds will improve greatly and costs will or customers, who will then be demanding the latest

in capacity will eventually mean that there will be a lot

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In the U.K., ZTE

widespread acclaim from media outlets. At the recently held MWC

Blade remains

2011 in Barcelona, ZTE Blade was showcased together with Rugged

second in

Bladeâ&#x20AC;&#x201D;a dustproof, waterproof, and shockproof version. With rapid

Orangeâ&#x20AC;&#x2122;s list of

growth in the global smartphone market, ZTE is intensifying its

bestselling

efforts to develop its smartphone portfolio. ZTE Blade is a signature

phones for

smart product and has become a bestseller in different markets.

two months in a row.

ZTE Blade was launched in the U.K. by Orange in September 2010.

In Sweden, ZTE Blade sold out after

Customized versions are now available in other countries. Since its

only one week and ranks second behind iPhone 4 in Swedish

launch overseas, ZTE Blade has sold well in more than 30 countries

operator Teliaâ&#x20AC;&#x2122;s weekly bestseller list. In Greece, ZTE Blade has been

including Finland, U.K., Germany, and Japan. In Europe, ZTE Blade

in demand since its release and has sold out several times. Its sales

was awarded best value smartphone by Smartphone Essential

volume has far exceeded star phone models from Samsung and

magazine, best buy by the U.Kâ&#x20AC;&#x2122;s Sunday Times, and editorâ&#x20AC;&#x2122;s choice

Sony during the same period. Bulgarian operator Globul realized the

award by the Geek edition of PC World.

potential of ZTE Blade and placed full-page advertisements on the

The strong market performance of ZTE Blade has enabled ZTE

first and last pages of its product catalogue.

to become a worthy counterpart of established mobile phone manufacturers such as Apple and Nokia. ZTE Blade was released in Finland in Q4, 2010. In the first week of release, its sales exceeded those of

ZTE Blade has also won favor in Chinaâ&#x20AC;&#x2122;s domestic markets. It attracted much attention from the Chinese media before its release and has won awards for best market performance and best Chinese-

Nokiaâ&#x20AC;&#x2122;s handset; and during the second

made 3G phone. According to IDC, smartphones outsold personal

week, exceeded those of iPhone. ZTE

computers for the first time in Q4, 2010. During this period, 100.9

Blade has held the number one spot

million smartphones were sold. For handset manufacturers, being

in Finnish telco Elisaâ&#x20AC;&#x2122;s bestselling list for eight consecutive weeks. This has not escaped the attention of the worldâ&#x20AC;&#x2122;s major media outlets and has had a great impact

the first to seize upon new opportunities in the smartphone market will determine who dominates. ZTE Blade is central to ZTEâ&#x20AC;&#x2122;s smartphone strategy and after proper deployment in markets worldwide has become a star phone. This has greatly bolstered ZTEâ&#x20AC;&#x2122;s position in the global smartphone market.

on Nokia.

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MTN South Africa

page 89

MTN’s 21 Days of Y’ello Care

more people that will be able to access the internet, so broadband penetration will be increased. “We have to start gearing up for the increased bandwidth in South Africa rather than wait for when it eventually comes through. “We have a competitive advantage in this

awards for best market performance and best Chinese-

one. According to IDC, smartphones outsold personal

r the first time in Q4, 2010. During this period, 100.9

MTN South Africa

phones were sold. For handset manufacturers, being

ze upon new opportunities in the smartphone market

Leading the wa

e who dominates. ZTE Blade is central to ZTE’s smart-

gy and after proper deployment in markets worldwide

a star phone. This has greatly bolstered ZTE’s position in

martphone market.

SUPPLIER STATS

ZTE Industry: Telecommunications Services: Provider of telecommunications equipment & network solutions On-Going Projects: ZTE Blade smartphone available in more than 30 countries Visit Website

sense because we obviously honed our skills in emerging markets so are able to identify this kind of evolution and invest in the future.” In an increasingly competitive market, MTN SA is focused on making sure customers choose its services over any other broadband service providers by ploughing money Sym and resources into offering the best possible s “We know it is vital to ro mobile broadband, fibre, tr

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page 91

mbol of the 2010 FIFA World Cup - MTN vuvuzela

service. oll out a significant amount of infrastructure in terms of ransmission, connectivity, data centres and so on. So we

MTN South Africa

page 93

MTN has strong brand advertising in national sports

do not see it as a silver bullet but I think it is one of the big pillars in terms of ensuring that we can take broadband to a lot more people across South Africa and Africa as a whole,â&#x20AC;? Lambotharan adds.

MTN South Africa

page 95

MTN was the only global African sponsor for the World Cup

BUSINESS PARTNERS

MTN SA works closely with some of the biggest names in the industry, including Ericsson, I-Way, ZTE, Blackberry, Apple, and Nokia to name a few. Needless to say, it is imperative that these relationships are effectively managed. Taukobong explains that centralised procurement at Group level rather than specific territories has allowed targets to be met with great success.

MTN South Africa

Leading the wa

SUPPLIER STATS

Fujitsu South Africa (Pty) Ltd

Employees: 300

ESTâ&#x20AC;&#x2122;d: 1999

Industry: Information Technology Infrastructure and Services Provided Services: IT Professional Services; Managed Services; Infrastructure Services; Consulting Services On-Going Projects: Government Projects; Telecommunications Management: > Neil Claasen, Managing Director > Fotini de Keizer, Marketing Manager

Visit Website

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page 97

MTN users sent data packages that totalled 1TB in size during the tournament

â&#x20AC;&#x153;We work with our partners and look at their strategic work maps and align to where we are going. If their aims are moving faster than we are, then you are always left behind, so we sit down and have our strategic sessions with these guys even to a

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Randburg Head Office: 3rd Floor, VVM Plaza, 272 Pretoria Avenue, Randburg, South Africa, 2125

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MTN South Africa

Leading the wa

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For 21 years, clients have been outsourcing their business processes to VVM. Using our sophisticated call centre and proven back office processes, that operate in an information rich environment we help our clients to enhance their customer relations. VVM’s solution offering has developed as a result of a strong back office capabilities and expertise in bulk data management and transactions volumes running into millions per day – these are the factors that clearly differentiate VVM from its competitors. We offer high-level “first-time resolution” of customer queries. Our attention to quality and detail and our team of experienced people positions us to meetthe demands of our customers. Get in touch today for more information.

SUPPLIER STATS Randburg Head Office:

3rd Floor, VVM Plaza, 272 Pretoria VVM Avenue, Randburg, South Africa, 2125

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Employees: 1,180

EST’d: 1990

Industry: Business Process Outsourcing Provided Services: > Hosting Outsourced Call Centres > Revenue enhancement & Credit Management > Back Office processes Data Management & Warehousing > Customer care and retention > Overflow Call Management On-Going Projects: > Business Process Services currently rendered in the following sectors: > Telecommunications > Retail > Government & Financial Sector Management: > Karin van de Venter, Chairperson > City Seokane, CEO > James Guthrie, CTO

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Singer performing at the World Cup sponsored by MTN

point of conserving collective innovation hubs so that when the growth comes we are geared for it,â&#x20AC;? says Taukobong. Using Long Term Evolution (LTE) as an example, he says that working with suppliers is key to remaining acutely aware of future market trends. â&#x20AC;&#x153;We do not want a situation where LTE becomes a significant investment and a significant player and

MTN South Africa

page 103

World Cup celebration

we are not ready for it. This is why we are already piloting LTE with the latest suppliers. â&#x20AC;&#x153;For us at MTN, it is always a partnership; we work together with our suppliers and not as two separate entities. This is why we understand where their strategic direction is going and they know where we are heading, too.â&#x20AC;?

MTN South Africa

SUPPLIER STATS

CELCOM (PTY) LTD Employees: 48 ESTâ&#x20AC;&#x2122;d: 1997 Industry: Telecommunications Services: > Distribution Of Cellular Accessories On-Going Projects: > We supply the MTN branded channel exclusively Management: > Stef Brachini,CEO > Luca Brachini, CCO > Brett Toker, CFO > John Dinis, GM Visit Website

Leading the wa

COMMITTED TO SUSTAINABILITY

Like in every other aspect of its operations, MTN SA strives for innovation and excellence. With organisations all over the globe taking note of environmental concerns, MTN SA has again led the way when it comes to sustainability. Its headquarters in Gauteng is powered by a gas-driven generator and company has also created relieve pressure on the cou TOP AMBITION

With the improvement of b

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page 105

Keeping in contact with MTN

d is one of the first of its kind in the continent. The solar and wind powered bay stations where possible, to untryâ&#x20AC;&#x2122;s overstretched power grid.

broadband capacity in South Africa, the future for the

MTN South Africa

telecoms industry is certainly bright. For MTN SA, this new world of opportunity means that it can strengthen its bid to become the country’s top communications provider. “We want to be number one, particularly in the space of a converged provider. We want to become the market leader in providing end to end communications and telecommunications solutions for corporate clients and our customers,” concludes Taukobong. afbr

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In-store consultancy

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STATISTICS

Name: MTN South Africa Country: South Africa Employees: 7,500 Est: 1994 Revenue: N/A Industry: Technology Premiere service: Telecommunications CTO: Kanagaratnam Lambotharan Website: www.mtn.com

MTN South Africa www.mtn.co.za

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