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THE ESTATE IS THE MODERN VOICE OF NIGERIAN REAL ESTATE
African HNWI numbers have increased by 145% during the past 14 years (2000-2014) compared to the worldwide HNWI growth rate of 73% during the same period. According to Capgemini, the size of the HNWI population increased by 5.2% in 2014, while wealth witnessed an increase of 7.0% to US$ 1.4 trillion. Spending patterns are changing with the need for luxury items increasing. Nigerians make up a significant proportion of this demand and are now globally being recognised for there spending power. Brands are clamouring not only to understand this market but to secure a position and gain the right market entry.
The Estate Property Guide is a quarterly printed and online publication targeting Nigeria, United Kingdom and the Diaspora community globally. The Magazine houses a number of major segments including Property, People, Culture and Travel. The Publication is sold and distributed in the United Kingdom and Nigeria, with other territories including Dubai and the USA to be added.
INTRODUCTION
Property This segment features several highlighted developments where Nigerians already have a presence or should be looking to invest next, across the world. There is a dedicated property guide with a count down of API’s top selection of homes globally. The comprehensive guide illustrates how clients can buy property, invest wisely, finance purchases and save money along side recommendations on leading companies, enabling potential buyers to purchase. People This segment is designed to inspire and tell the story of key figures in Nigeria and the diaspora, dedicated to challenging the social norms of society and trail blazing a better future shared by all. From Business Magnets to Social Entrepreneurs, Leaders in industry to Musicians shaping the landscape and Artists challenging our perceptions. Culture With so many varieties of Nigerian’s from the various parts of the country, this segment promises to be dynamic looking at food, fashion, music and entertainment. Travel As Nigerians are proving to be one of the most well travelled people in the world this segment looks at both home and abroad, highlighting the beauty within Nigeria, the vast landscapes and rich wildlife, whilst also looking at the top holiday destinations around the world.
CONTENT
The Estate is the UK’s fastest growing Nigeria focused luxury property magazine platform, highlighting the finest residential homes and premium developments across Nigeria, Africa and the globe. A must-have read for anyone serious about buying in Nigeria, the UK or other international destinations, be it for investment, lifestyle or retirement purposes. The Estate offers refined advice from expert sources: acknowledged property specialists, investors and owners, all with a detailed knowledge of the destinations, developments and resorts featured, available in print and on mobile.
ABOUT
By Association
PROFILE
Distribution list This publication will be sold and distributed in Nigeria and the United Kingdom initially with other territories including Dubai and the USA to be added. With unparalleled distribution channels within selected regions and through out the most upscale locations.
Age Demographic 24% 44%
57% 43%
Primary age range 29 – 45 Secondary age range 55 – 75 Tertiary age range 23 - 28
44% 32% 24%
Primary 29 - 45
Secondary 55- 75 Tertiary 23 - 28
32%
Demographic Male Female
The first edition of The Estate Property Guide has a print run of 10,000 magazines. Distributed in the UK and Nigeria. The digital online and mobile versions to be launched at 3rd Quarter 2016
Specialist Distribution Nigerian Visa Office
Airport Lounges 500 Hotels within Nigeria Designated Airport Lounges Selected Stores Subscription Official African Show guide for NIPS/Property Investor Show
DISTRIBUTION
Advisory Board Profile:
Dame Julie Coker John Chuka Nbanefo: Finance Tomi Davies: Technology Cecil Osakwe: Property/ Real Estate Mark Lewis: Content/ Television
Muyiwa Oluraweju: Broadcasting PROFILE
The Modern Voice of Nigerian Real Estate
For more information contact info@estatepropertyguide.com | +44203291-3237 | www.estatepropertyguide.com
The Estate Property Guide is powered by API Worldwide Limited and is part of the SFA Worldwide Group