How To: Encourage people to use Public Transport
Primary Research
Target Audience
Where will they see it?
• Working adults
• Within Public Transport
• Commuters from the suburbs to the city/city to city
• Billboards
• Car drivers
• Bus stops & train stations
• Flyers
• TV & internet
Why First Group • Own a huge sector of Public Transport
• Focused on regional services • Promotional opportunities for both buses and trains.
• Range of existing offers & promotional material to work from
Branding “First love our advertising campaigns – designed to inspire consumers to leave their cars behind and travel by train, bus or coach instead.” - Lawrence & Pierce Branding