2011 Tongji-‐Aalto -‐ DuocUC University Design Summer Camp
Towards Crea<vity And Innovación
2011 Tongji-‐Aalto-‐DuocUC University Design Summer Camp Time： 2011.8.25-‐2011.9.6 Loca<on: Tongji Aalto Design Factory XianQiao village in Shuxin Town, Chongming Island
INNOVATION MODEL
DESIGN FACTORY
Towards Crea<vity And Innovación
SUPPORTER: Sino-‐Finnish Center, Tongji University hLp://sfc.tongji.edu.cn/ DESIS-‐China hLp://www.desis-‐china.org/ Studio-‐TAO of TEKTAO hLp://www.designharvest.com TUTORS Tongji University Lou Yongqi lou.yongqi@gmail.com DuocUC Melzer Soto, Pablo pmelzer@duoc.cl Angelo Gonzalo Garay Ramos agaray@duoc.cl Aalto University Simo Yrjö Juhani Puin_la simo.puin_la@aalto.fi Studio TAO Francesca Valsecchi f.valsecchi@gmail.com Serena Pollastri sere.miru@gmail.com ZhuMingJie penny_design@163.com Guest Lecturer Wang Bin, Senior Project Manager of Nokia Richard Hsu, founder and crea_ve director at h+ branding Pius leuba, Professor,Design and Innova_on college of Tongji Unviersity
Par<cipants: China College of Design and Innova_on, Tongji University School of Design, Hongkong PolyU School of Design, JiangNan University School of Art & Design, Hunan University Finland Aalto University Chile Catholic University DuocUC Design Ins_tute
Results of the workshop: Design solu_ons (presenta_on and booklet, poster, prototypes, model, mul_-‐media, etc.)
Exhib<on Planned: • Exhibit in 2011 Shanghai interna_onal crea_ve industry week • Exhibit in 2012 Helsinki Cumulus conference (2012.5.24-‐26) • Exhibit in 2012 San_ago Cumulus conference (2012.11.14-‐18,DuocUC University)
Guest Lecturer Wang Bin, Senior Project Manager of Nokia Richard Hsu, founder and crea_ve director at h+ branding Pius Leuba, Professor,Design and Innova_on college of Tongji Unviersity Chris Hosmer, Managing Director Design Con_nuum
INTRODUCTION The DESIGN Harvest project explores new ways of developments, considering the rural and the urban as a complementary yin yang rela_onship to maintain iden_ty but promote exchange of resources. As a collabora_ve social innova_on process the project gathers commiLed crea_ve individual to form a growing community that can act as an innova_ve hub connected and interac_ng with the large scale social-‐economic system in an “acupunctural” way: star_ng with specific points to regulate the system holis_cally towards a sustainable direc_on. The workshop, that will involve students from Aalto University, DuocUC and Tongji, has to be considered a part of this broader framework project.
BACKGROUND Since the _me of China’s reforms and economic opening 30 years of rapid urbaniza_on have followed, characterized by strong growth as well as a strong imbalance between urban and rural development. Chongming Island has a typical rural environment and share the main challenges of common rural areas: the unbalance of social structure, scarcity of public life, weakness in culture,low salaries, poor infrastructures, etc. As a general consequence and social impact, the tradi_onal rural ways of living and producing are considered less and less aLrac_ve, and the rural areas do not benefit from urban development.
URBANLIZATION BIG ISSUES IN CHINA:
RURAL DEVELOPMENT
goal
The of a balance between rural and urban towards a sustainable society is needed; the advantages of rural area should be explored and turn into opportuni_es for further development through collabora_ons of locals and crea_ve communi_es. This is a new but broad area for social sustainable design research and prac_ce
Using design to promote exchanges and interac_ons between urban and rural areas, including exchanges of people, resource, knowledge, capital, job opportuni_es and etc.
OUR WORK Par_cipants will spend five days on the islands conduc_ng field and desk
research; then a concept design ac_vity will follow, that will be host for the rest of the days at Design factory inside Tongji University. The student are required to prepare intermediate and final presenta_ons of their progress and results, as well to deliver a project folder included all the design ar_facts created during the workshop, as well as the results of research and adequate mul_media documenta_on. Three presenta_ons have been scheduled according to the calendar. The expected outcomes of the projects are prototypes, models and mul_media representa_ons of product-‐service system solu_ons. Final exhibi_on of the works will be organized (Exhibit in 2011 Shanghai interna_onal crea_ve industry week, Exhibit in 2012 Helsinki Cumulus conference May 2012, Exhibit in 2012 San_ago Cumulus conference, November 2012) and will cover the dissemina_on of the workshop results in the industry and academic community. Especially remarkable research results will eventually be included also in further research and academic publica_ons.
expected
The outcomes of the projects are prototypes, models and mul_media representa_ons of product-‐service system solu_ons. Final exhibi_on of the works will be organized (Exhibit in 2011 Shanghai interna_onal crea_ve industry week, Exhibit in 2012 Helsinki Cumulus conference May 2012, Exhibit in 2012 San_ago Cumulus conference, November 2012) and will cover the dissemina_on of the workshop results in the industry and academic community. Especially remarkable research results will eventually be included also in further research and academic publica_ons.
WORKSHOP SUB-‐TOPICS Three different sub-‐projects will be developed by interna_onal teams, and the horizontal connec_ons among them will be iden_fied and explained in a common
introduc_on that will be drated by the three teams together. The students will be divided into the three themes and then will work in small group of 2 to 4 people.
1.-‐ Designing mobile services for
rural users to enhance the communica<on between the rural and urban areas. Farmers do not normally used sophis_cated mobile phones or advanced services. Their educa_on level is very low, it is hard for them to understand new technology and its poten_al, and some_mes they even have l a n g u a g e p r o b l e m . T h e w o r k s h o p inves_gates how to create an integrated solu_on (device+service) to enable the connec_on, on a communica_on level, between the city and the countryside, a i m e d t o g e n e r a t e s i m p l e and applicable business ideas for local farmers.
2.-‐
Reusable design for rural family idle space The extension of houses and the transfer of surplus labor power from countryside into city result in a plenty of idle space in rural families. The workshop aims to think about how to reac_ve the unused space and social-‐economic life through the design of space, func_on, service, etc. Poten_al sub-‐themes: *The typologies of using empty houses based on the research of XianQiao village Base on the research both of exsi_ng empty housing space and different uers’ needs, conclude the typologies of poten_al usage mode. *Reuse empty houses in rural area for rural tourism Rural tourism could be one major func_on of rural empty housing space. Students are hope to design for this and present a complete plan from spa_al paLern to business mode.Students will be provided with a local unused house and design for it. *Service design for the unused housing space How to revitalize the rural unused housing space in a service design-‐oriented way? Think about give more inputs for the local community and rebuilt public life for villagers.
3.-‐ Product and branding design inspired by rural life style
Cratsmenship and local techniques belong to the immaterial cultural heritage of the place, and represent a system of values for the communi_es that produce and use the ar_facts. Immaterial heritage is func_onal, prac_cal, and entwines a story that comes from the local place. Knowledge and techniques are dissappearing _me by _me due to the lack of aLrac_veness of countryside lifestyle. The workshop aims to explore ways to preserve and input new value to the local produc_on of crats, star_ng from a direct interac_on with the people in the villages Poten<al sub-‐themes: * Branding and distribu_on strategy of local products How give values to local produc_on? How to show off the knowledge of the place? How to fold in products the values and the spirit of the place? (Communica_on and network oriented) * Market services between city and rural Exchange of resources between rural and urban can enhance and facilitate dialogue, avoiding exploita_on. How to manage the local products as networking resources with the city? (Product-‐service system oriented) * Local products design Through direct interac_on with local cratsmen, how the design skill and crea_vity can learn and inspire the crats techniques? (product oriented)
THE WAY WE WORK
CO-CREATION
PROTOTYPING
F
FINAL PROSESS
INTERCULTURE
INTERDISCIPLINARY
INTERDISCIPLINARY
interdisiplinary
EVENTS AND INTERACTIONS
INTERDISIPLINARY FINISH AND CHILEAN´S STUDENTS AND PROFESSOR´S
EVENTS AND INTERACTIONS
EVENTS AND INTERACTIONS
INTERCULTURE