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The origin story of Domino's Pizza is a tale of humble beginnings, entrepreneurial spirit, and a commitment to delivering quality pizzas to customers' doorsteps. The story begins in Ypsilanti, Michigan, USA, in the early 1960s.
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In 1960, brothers Tom and James Monaghan purchased a small pizza store called "DomiNick's" for $500. The pizzeria was a small and struggling business, but the brothers saw potential.
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Unfortunately, James decided to leave the business shortly after its acquisition, leaving Tom Monaghan as the sole owner.
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Tom Monaghan worked tirelessly to improve the business and decided to rename it "Domino's Pizza" in 1965. The name change reflected the company's new focus on delivering pizzas promptly, emphasizing the speed of their service. The three dots on the Domino's logo symbolized the three original stores the company had planned to open.
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The concept of delivering pizzas to customers' homes was not widespread at the time, and Domino's became a pioneer in this field. To guarantee the quality and freshness of their pizzas, Monaghan introduced the 30-minute delivery guarantee in 1984. If the pizza was not delivered within 30 minutes of placing an order, the customer received the pizza for free.
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Dominos grew rapidly throughout the 1970s and 1980s, expanding its reach nationally and internationally. The company went public in 1983, allowing it to raise capital for further expansion.
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By the 1990s, Domino's had become a global pizza delivery giant, with thousands of stores worldwide.
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Over the years, Domino's has introduced various innovations to its menu, including Domino's HeatWave, an insulated pizza bag that helps keep pizzas hot during delivery, and online ordering, making it easier for customers to place their orders.
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Despite facing challenges and controversies, such as the abandonment of the 30-minute delivery guarantee in 1993 due to safety concerns, Domino's continued to evolve and adapt to the changing market and the rest is history.
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The company started trading at NYSE in 2004 with opening price of US $12.84, and on Dec 31st, 2021, the company made a new high of US $ 567.57, and currently it is being traded in NYSE at US $355.60 as of October 10th, 2023.
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