Agbriefings November 2018

Page 12

NORTH ASIA

12

JAPAN

PR agency power paves roads to IR licenses In recent years, IR operators have been building their Japan operations from scratch, their eyes firmly on the prize of winning a gaming license and the considerable profits that are almost universally expected to derive from the Japanese market. One of the key tools that most or perhaps all of these operators have reached for is that of local PR agencies.


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