SUPPLIER SPECIAL REPORT 42 1XBET
Changing the game with Asian innovations
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xBet has long been a leading global betting brand. However, it’s not easy to gain such widespread acclaim because each region has its own characteristics and betting culture. According to representatives of 1xBet, the company diligently analyses all factors when seeking new areas of growth. Let’s look at how the brand is developing by using the example of how they operate in Asian countries. 1xBet always invites its players to take part in a variety of promotions with great prizes. Some promotions have a global reach,
but there are also regional promotions that consistently generate the interest of players from a specific country. That’s why the “Risk-Free Bet” campaign dedicated to J-League matches was launched especially for Japanese players. Also, players can bet without risk in Vietnam and Myanmar. Recently, this promotion has also appeared there for top football matches. It’s a known fact that there are a large number of football fans in these countries, and similar promotions from the bookmaker are particularly popular. Even though the vast majority of the world’s population speaks English, it’s always easier to express your thoughts in your native language. 1xBet understands this very well; that’s why the bookmaker offers a support service in 30+ languages. Recently, Japanese has also appeared in the list of available languages. This means that 1xBet players from Japan can contact and ask questions in their native language and receive a prompt response. Players from Malaysia, Vietnam and Myanmar can also get help in their home language through an online consultant on the site. 1xBet offers its players a wide range of
payment systems: from the most famous in the world to local ones that are popular in a specific region. So, in the Philippines, the GCash payment system, which is quite popular in this country, has recently been offered. More interesting options have also appeared in Indonesia, where players can deposit and withdraw winnings through Dana, GoPay and Link Aja payments. In addition, the brand regularly invites Asian players to participate in promotions, where a bonus is given for a deposit using a specified payment system. For example, until August 13th, Japanese users can get 10% cashback for top-ups using Jeton. This appeals to players who wish to see immediate tangible benefits from playing on 1xBet. The previous few months have proven fruitful for 1xBet. The company continues to improve its support service while also adding more options for deposit/withdrawal of funds and making the stay of Asian players on its site as comfortable as possible. The company is committed to players enjoying the ultimate in accessibility, quality and convenience - no matter where they are in the world.
ARISTOCRAT
Scaling up cashless gaming
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ristocrat Technologies, a subsidiary of Aristocrat Leisure, is stepping up its partnerships to integrate its Oasis 360 casino management system with digital wallets. The company recently announced accords with Everi Holding and Sightline Payments. Aristocrat will integrate Oasis 360 with Everi’s digital CashClub Wallet. Through this partnership, Aristocrat will offer Everi’s flexible, cost-effective, and secure cashless and contactless commerce and payment solution to operators that utilize Aristocrat’s wide array of customer experience solutions for mobile, electronic gaming devices, and table games. In addition, the integration of Aristocrat’s digital wallet services with CashClub Wallet provides guests another option to fund their play while providing a seamless gaming experience. Oasis 360 offers an award-winning portfolio of casino management technology comprised of mobile, slot management, bonusing, digital, table management, loyalty solutions, kiosk, and a
Asia Gaming Briefings | August 2021
media management hub. Oasis 360 is built with an open architecture that allows for dynamic integration with third-party technologies such as CashClub Wallet. With Sightline, the partnership extends Sightline’s Play+ integrated payment solution with Aristocrat’s Oasis 360 cashless wagering account to enable casino operators new capabilities including digital mobile payment and contactless wallet options for their guests. Sightline and Aristocrat initially launched these new capabilities at several Boyd Gaming properties including Indiana, Nevada, Pennsylvania and Ohio with more planned through BoydPay, which enables guests to use their smartphones to seamlessly fund their gaming and pay for amenities throughout the properties. Aristocrat and Sightline plan to work in tandem across North America to leverage these new opportunities for Sightline’s 70+ partners and the more than 400 North American casinos that utilize Aristocrat’s Oasis 360 casino management
system. Additional property launches combining Sightline’s Play+ solution and Aristocrat’s Oasis 360 casino management system are in development. “If casinos want to truly harness the transformative power of cashless gaming, they must integrate digital payments and loyalty rewards into their casino management system,” said Andrew Crowe, senior vice president, business development for Sightline Payments. “This partnership with Aristocrat will enable players across North America to seamlessly access cashless gaming on a scale that the industry has not seen before.”
