SUPPLIER SPECIAL REPORT

ICE Totally Gaming 2019 Gaming’s Spirit of Genius

It’s another year of tremendous growth for Clarion’s ICE Totally Gaming 2019, one of the most well-attended gaming exhibitions in the world.

More than 33,500 visitors are expected to arrive at the ExCel Exhibition Centre in London during ICE week, who together represent more than 150 countries.

ICE 2019 is expected to be even bigger than previous years, due in part to the Supreme Court’s repeal of the Professional and Amateur Sports Protection Act (PASPA) in the United States - which has increased participation from sportsbook and igaming companies.

“As the most international gaming event on the calendar, exhibitors know that they can use ICE London as a method of launching into any gaming jurisdiction in the world,” commented Kate Chambers, managing director of Clarion Gaming.

“I think the real attraction for gaming professionals is the guarantee that, when they come to ICE London, they will see the very best, smartest companies showing products that harness the very latest advances in technology. It’s technology that keeps on revolutionizing the market and, as our creative campaign states, this is a genius industry and the best place to experience that spirit of genius is at ICE London,” she added.

Nearly 600 exhibitions representing 60+ nations will be in attendance, including Aristocrat, Asia Live Tech, Aruze Gaming, BBIN, Betconstruct, Betradar, IGT, iSoftBet, Playn’GO, RTG Asia, Zitro, and many more.

On the conference side, ICE VOX makes its return on 4-6 February 2019.

This year’s ICE VOX has been reformatted to give the audience a new experience - with more than 120 speakers over seven unique conference tracks.

New areas of focus include Advertising and Marketing - where delegates can learn about new advertising standards and practices in key markets, as well as Artificial Intelligence - which discusses why machine learning in gambling is becoming a non-negotiable must for operators around the world.

Of course, the International Casino Conference, World Regulatory Briefing, Modernizing Lotteries, Cybercrime and Security, and Esports tracked sessions will be making their return after a successful 2018 event.

Over the next few pages, you’ll get a glimpse into the most innovative products to hit the market in 2019.

Be sure to also visit the AGB team at stand ND8-C at the show.

Refined products

ABBIATI

This edition of ICE will be the 25th year of participation for Abbiati and to celebrate this anniversary the company is preparing incredible brand-new products never seen before.

Over 35 years of experience has enabled Abbiati to manufacture high-quality products, which are long-lasting and ensure high levels of performance.

Visitors will have the opportunity to admire a wide range of gaming tables manufactured from refined wood essences.

During ICE, Abbiati will exhibit their versatility - allowing them to create gaming tables according to the specific requests of each customer.

The company is also presenting a variety of casino currency, such as the patented “Tie” chip line. Abbiati’s currency can include new security features, such as the PJM 3.0 RFID of 13.56 MHz, which allows operators to have total visibility and information of all chips in play recording all their movements in real time.

Other security features include high-security holograms, 3-in-1 UV security feature, Laser Tracer technology, Optical Variable Ink.

Abbiati is also exhibiting their GLI-25 certified American Roulette wheel with the upgraded and patented invisible laser technology (Class 1A). All Abbiati wheels have an open protocol that allows them to connect and run winning number displays, online gaming terminals, and management systems.

The wheels will be complemented with a large selection of multimedia displays, running directly from Abbiati Laser Wheel or auto-setting overhead reader or camera. The combination of wheels and displays show the capacity of the company to combine the innovation with the tradition without losing the quality of the final products.

All visitors who desire to experience the most refined products in terms of innovation, security, design, and quality are welcome to visit Abbiati at stand S7-230.

All questions answered

ALDERNEY EGAMBLING

After an incredibly successful 2018 which saw Alderney welcome a record number of licensees, the regulator is delighted to return to ICE 2019 in February.

A global leader in eGambling regulation, the Alderney Gambling Control Commission (AGCC) has been regulating online gambling businesses since 2000 and is one of the most recognized and trusted authorities globally.

For ICE 2019 you can find Alderney on stand N7-310. Team members from the AGCC and representatives from Team Alderney – a collective of experienced, skilled professionals servicing the eGambling industry in Alderney will be in attendance.

From licensing requirements and relocation to hosting, technical and corporate services, Alderney will be on hand to answer any question about licensing in the jurisdiction.

Alderney invites ICE attendees to ask about how Alderney’s risk-based approach and unique, flexible framework can help to ease the administrative burden of regulation.

Come meet the team at ICE 2019 on stand N7-310.

Language services you can bet on

ALL-IN TRANSLATIONS

All-in Translations write, translate and optimize content for the gaming, sports, esports and crypto sectors. In 2008, All-In Translations answered an untapped demand and carved a niche as the first company to offer localization and content writing to the iGaming industry.

Today, the company is widely recognized as the #1 Language Service Provider around, with more than 200 active clients in 2018, including the most prestigious and dynamic companies in the sector.

The whole organization – staff, translators, copywriters, and services – has been carefully crafted with one mission in mind: To help game developers, platform providers, operators, and affiliates reach new markets with high-quality deliveries and service.

This means that in the All-in family, everyone has one thing in common: A weak spot for games. Life is a game - might as well enjoy it!

All-in Translations’ quality systems and project management processes are setting the highest standard in the iGaming language services industry and are certified to both ISO 9001 and ISO 17100.

The company has also won a number of accolades. In 2018, All-In Translations won the Best Corporate Services Provider at EGR B2B and Best Service Provider at the SBC Awards.

More games on display than ever before

ARISTOCRAT

Aristocrat is set to showcase an even broader range of market-leading gaming content and innovative hardware solutions at ICE 2019.

“Continuing our globally adopted theme ‘It’s all about what’s inside’, we will be sharing a stunning line-up of what’s next for gaming floors in 2019,” said James Boje, Managing Director – EMEA.

“More games will be on display than ever before, spanning all product segments. With a vast array of premium large format platforms introduced over the last 12 months, it’s vital that customers can see as much as possible of the output resulting from year-on-year investment in design & development.”

Spearheading Aristocrat’s licensed collection will be Dragon Link. This Arc Single-housed evolution of Lightning-Link has been wowing players in Australia, the Americas, and France, and is now set to roll out across Holland and other EMEA markets.

On display will be the unique Dragon Link Den 12-machine carousel that impressed visitors to

October’s G2E in Las Vegas, among them Italy’s Casinò di Venezia, which is set to see the centerpiece attraction go live on its floor on the eve of ICE. Further Dragon Link upgrades for 2019 include a new family of games featuring a Big Symbols free games mechanic, as well as a range of base games with multi mid denominations for privée areas.

Maintaining further support for the gaming world’s most popular Hold & Spin game series, new Lightning Link titles include Eyes of Fortune and Dragon’s Riches, featuring expanding wilds during free games.

On the back of success in North American casinos, the metamorphic Gold Stacks 88 Link becomes available in the new Helix XT portrait cabinet and welcomes two new unique base games, Prosperity Pig and Tiger Reign to its library.

Another highly innovative hardware concept, Helix Tower will see two new linked concepts added to its collection.

Wonder 4 Spinning Fortunes brings another of Aristocrat’s mega brands, Wonder 4, to the big screen. Linked for the first time, the renowned multi-reel set game is boosted by strong legacy titles and a wheel feature delivering free games, super free games and jackpots.

Also making an EMEA debut, Dragon Tower Jackpots is an Asian-themed game developed by the same studio that created the popular Mighty Cash Big Money.

Aristocrat can be found at its relocated stand - closer to the heart of the ICE show, at stand S5-150.

Firework of innovation

AMATIC

AMATIC Industries is set to raise expectations with a firework of innovation at the forthcoming ICE exhibition in London.

Recognized as The MULTI-GAME company, all the AMATIC games have been developed in-house.

Every year AMATIC releases a multitude of new games to the industry in London and the ICE 2019 will be no exception. These are naturally driven by the HARDROX platform to guarantee the display excellence.

Style and elegance are the hallmarks of AMATIC’s gaming machines. Look forward to seeing brand new futureproof cabinets. All will be revealed at the ICE in February.

Two other major corporate pillars of AMATIC Industries will also be housed on the stand: the Roulette Grand Jeu 24HX automated roulette and the AMANET online gaming solutions.

The reputation of the Roulette Grand Jeu 24HX speaks for itself. In Spain alone, AMATIC has sold more than 1,200 of these automated roulettes so far. In its standard version, the Grand Jeu provides space for up to 8 players.

Each player has his/her own gaming terminal equipped with a brilliant 24” Full HD monitor. The Grand Jeu is also available in a flexible version – with the Solitaire electronic roulette wheel and an individual number of connected Satellite terminals.

AMANET online gaming remains the fastest growing pillar of AMATIC’s business. The combination of wellknown land-based games and new games specially developed for the online market gives players an extensive choice. The number of jurisdictions that have approved AMANET games continues to rise. All games are in HTML5 format, meaning that they can be played on all possible devices.

AMATIC Industries - The MULTI GAME Company - can be found at the same stand position as last year, stand S5-240.

Clover Link

APEX GAMING

APEX Gaming’s complete jackpot game solution, CLOVER LINK was the highlight of 2018 for the company.

Available in three different versions, with a choice of different Pinnacle slot machines, the popular jackpot island solution is said to have gained the hearts of players throughout the world.

The BIG ISLAND consists of eight slots in an eclipse design, the ROUND EDITION has four slots in a circular design and the WALL EDITION is the most flexible, as it can be expanded to as many slots as the customer requires.

New for the ICE 2019 is the introduction of the BIG ISLAND with the 43” Pinnacle Premium Curved slots.

The screen choice includes a 43” Pinnacle Premium Curved, the Pinnacle Black Series with two 24” monitors or the Pinnacle Premium Curved with three 27” monitors.

Another major point this year is that CLOVER LINK has transformed from a single-game to multi-game jackpot solution.

Today, four very popular APEX games that have been brought together in a special way.

These games all offer unique features in a four-level jackpot that can be both mystery and progress jackpots, thus motivating all types of players to take part.

At ICE, APEX gaming will be releasing a new set of CLOVER LINK multi-games to compliment the four already established.

Along with CLOVER LINK, Apex will also be showing off its Pinnacle slots, the APEX PLAYER STATION (APS) electronic roulette, iDROP, card shuffling solutions and a number of live gaming accessories.

APEX gaming will be exhibiting at stand S5-250 at the show.

Exciting Muso line-up

ARUZE

Aruze Gaming will be exhibiting their award-winning Muso Triple-27 for the first time at ICE London 2019. Muso Triple-27 won the gold medal as the Best Slot Product in the 2018 Global Gaming Business Gaming & Technology Awards.

Featuring the industry’s first wireless charging port, Muso Triple-27 creates a stunning light display in its LED backlighting that gives a 360-degree presence on the casino floor.

An exciting way to attract players, Aruze created a sequential lighting feature that occurs on the back panel when the cabinets are connected to each other. LED lighting continues behind the large 27-inch monitors, in edge lighting along the monitors themselves and even in the player’s wrist rest.

Aruze expands the Muso family with Muso Curve-43 and Muso Limited, both launched at G2E Las Vegas 2018.

Muso Curve-43 is a cutting-edge video slot cabinet that carries a vertical presentation with a 43-inch J-style curved LCD monitor. The wireless phone charger seen on the Muso Triple-27 is also supported.

Muso Limited is also a video slot cabinet that incorporates a 55-inch vertical monitor stacked on a 27-inch monitor. Based on customers overwhelming feedback, Aruze is launching the third edition of Paradise Fishing exclusively on the Muso Limited cabinet titled Hawaiian Fishing. Aruze’s Amazon Fishing and the predecessor title Paradise Fishing, both community-style games, received four awards in 2011 as the most innovative gaming technology and as the Best Slot Product. Many of the key elements of that revolutionary gameplay have been maintained, including an improved Reel Controller players use to reel in fish during bonus features.

Muso Limited and Muso Curve-43 maintain the unique design of Muso with an LED-backlit panel, brilliant graphics display using 500 Candela (luminous intensity) and a large ergonomic glass-table button deck with a 13.3-inch LCD screen which are guaranteed to provide players comfort and convenience.

Muso Triple-27, Muso Curve-43, Muso Limited, and Cube-X Innovator Deluxe will be on full display at stand S5-210.

Sportsbook, eSports, Live Casino

BETCONSTRUCT

Sportsbook, eSports and Live Casino have been the areas of BetConstruct’s intense focus in 2018. Betconstruct’s sports betting offering continues to be the company’s major product, with market-leading monthly coverage of 40,000 live matches.

Knowing the growing interest towards eSports in Asia, the company has now included 15 new types of eSports in its live betting with 9,000+ exclusive live events covered monthly, improving its Sportsbook’s engagement levels with exclusive content.

As for gaming products, the company’s Live Casino has undergone extensive improvements this year. In 2018, Betconstruct built a new studio hall called Dragon designed with Chinese motifs, including tables for newly developed four live casino games specifically for the Asian market namely Speed Baccarat, Baccarat, Super Six Baccarat, and Dragon Tiger.

At the stand, visitors can take a glance at Betconstruct’s live dealer games at a gaming table direct from BetConstruct’s in-house studio.

Also, the company has partnered up with industry-leading third-party providers in Asia, with the aim of offering an enhanced line-up of region-focused products for its customers.

Betconstruct says it expects to continue this tendency and form more exciting partnerships in 2019.

Summing up, in 2019, BetConstruct will be keeping the track of eSports and its advancements in the Asian market, as well as providing its partners with the ground-breaking solutions tailored to take gaming businesses at any stage of their development to the next level.

A lot of emphasis will also be put on the development of more in-house products which will include the Asian agent system and many more.

See the team at Betconstruct’s spacious stand at S1-350.

Future of iGaming

BETSOFT

Betsoft Gaming brings the latest entries in its portfolio to London for ICE Totally Gaming 2019.

Attendees at the exhibition will have the opportunity to play the revolutionary RNG experience Max Quest: Wrath of Ra, as well as many other cutting-edge slot games.

Occupying stand S3-312, Betsoft will be showcasing various titles from its portfolio of online casino games.

These will include Chillipop – a clusterbased carnival where an expanding grid creates explosive new ways to win – and the brand-new Faerie’s Spells, which marries a darker take on traditional fairytales with exclusive innovations like tiered, shared jackpots and Betsoft’s signature feature-buy-in mechanic.

Betsoft will also be showcasing their marquee title for 2018 Max Quest: Wrath of Ra. This game is a reinvention of the principles of RNG gaming, designed to bring the thrill of real-money gaming roaring to life for a wider audience that reel-based slots have been unable to reach. Incorporating carefully-curated elements from social gaming, mobile gaming, and video games, Max Quest is an interactive, all-action shooting experience that has already begun to redefine iGaming.

Visitors are encouraged to visit stand S3- 312 and play full versions of marquee titles Max Quest, Chillipop, Faerie’s Spells, as well as established Betsoft favorites.

Find your winning edge

BETGENIUS

Ranging from a full turnkey sportsbook solution to the leading in-play trading service on the market, as well as the sector’s only dedicated digital marketing agency, Betgenius offers everything required to run and manage a premium sportsbook operation.

Visitors to stand S2-340 will discover why Betgenius’ technology is renowned for empowering sportsbook operators to take total control of their brand and trading strategy in order to create a unique proposition, drive operational efficiency and boost profits.

The company will be running live demos of the cutting-edge Betgenius Sportsbook Platform. The platform offers an entire turnkey solution or a set of best-in-class components to suit the exact requirements of the operator’s strategy. Uniquely, the product allows this configuration to evolve over time, if and when operators seek greater control of their technology stack.

As a leading supplier of in-play betting services, its Trading and Data Services are a must-see for any operator.

From event creation, pricing, and settlement, to live risk management, Betgenius’ customizable solutions help operators across the globe run a pricing strategy that sets them apart from their rivals.

Unique to the industry, Betgenius runs a digital marketing and media buying agency which is entirely focused on sports betting and iGaming.

Whether it’s acquisition, retention or engagement, the Customer Engagement Platform allows operators to reach the right audience, with the right message across all channels and formats.

Matt Stephenson, managing director of Betgenius, said: “Creating a truly unique proposition through a customized front-end, tailored pricing and personalized marketing is absolutely vital to success in today’s market. We are excited to be at ICE once again to showcase our huge range of products and services which allow sportsbook operators to do attain each of those goals, thus creating a hugely profitable and long-term sportsbook strategy.”

Visit Betgenius at ICE 2019, stand S2-340.

Leading clients to Asia

BBIN

BBIN is heading to London for the third time in 2019 for ICE 2019, celebrating its 20th year of brand establishment.

At ICE, BBIN will present its latest integrated services, technical support, and innovative spirit. Having accumulated 20 years of professional experience, BBIN holds a high market share and superb customer satisfaction in Asia.

The company is familiar with the differences between regional markets. It also has access to top resources and grasps the key strengths for success in Asia. This time, BBIN’s stand will continue to incorporate the brand’s iconic elements, including ink wash painting and the color oriental red.

In addition, BBIN also features a creative spatial design to present a new image of the East, exquisitely interpreting Chinese culture with a contemporary essence. It will fully convey the brand value that BBIN has cultivated in Asia for twenty years.

To learn more about BBIN, the Asian market expert, please visit ICE London at stand N6-165.

Innovative content

SCIENTIFIC GAMES

Scientific Games Corporation will showcase its commitment to developing the gaming industry’s most innovative products, content, and technology for casinos, lotteries, online gaming and sports betting at ICE.

“We’re more committed than ever to providing the best games and the most dynamic player experiences in the industry,” said Scientific Games President and CEO, Barry Cottle. “We couldn’t be more excited about our new game content, our leading sports betting solution and cutting-edge technology that we are sharing with our partners at ICE. In every market, across all channels, player expectations are driving critical paths of innovation. Teams at Scientific Games across every product offering are creating growth opportunities and value for our customers through richer and more immersive player experiences.”

When visitors enter the Scientific Games booth, they will be transported to an interactive theater connecting them with product and player experts to get a first-hand look at the depth and breadth of new games, platforms and systems on offer. Innovative products and experiences that work seamlessly together to create opportunities to play anywhere, anytime, across all channels.

Scientific Games will showcase its innovative slots content, including a suite of games featuring Premium Play, a new in-game feature that offers enhanced options such as additional free spins, wild symbols and win lines. An exciting new menu will deliver a new way of navigating and finding games and will leverage technology to intelligently automate placement of game titles.

The most imaginative and engaging content can be seen in new games for the UK market.

The highly anticipated MICHAEL JACKSON MegaStar, which features extensive video and music from the “King of Pop” will make its debut. This latest community game title includes a “Megastar” feature and incorporates a pot and a tiered Freespins bonus round which awards up to 20 free spins.

In addition to new games, Scientific Games will also launch a new all-encompassing customer portal, CUBE. Developed exclusively for the UK market, the online service provides readily accessible support and data on products, content, promotions, analytics and more.

At the heart of Scientific Games is an intense focus on creating amazing player experiences and great games. The company continues to build a state-of-theart entertainment ecosystem that delivers thrilling content across all gaming verticals from the casino floor to mobile, and from sports to lottery games and technologies.

Scientific Games will showcase the next evolution of its wildly successful Asian gaming legacy with Jin Ji Bao Xi. The hottest game globally, Jin Ji Bao Xi offers players a unique bonus feature where the player may select their own bonus. Jin Ji Bao Xi is now also available on the new TwinStar Wave XL cabinet, which offers a bigger and better player experience on a curved, ultra-high-definition display.

Completely redesigned for the European market, the Fusion Auto Roulette will make its debut. This product showcases a smaller footprint, improved wheel viewing angles, and the same speed of play and reliability that players expect from this platform.

Scientific Games is bringing iconic games that players love to new levels with its revolutionary SG Game Service. Player-favorites MONOPOLY Millionaire, MONOPOLY Big Money Reel and BATTLESHIP Direct Hit! will be featured on this state-of-the-art platform based on a thin client architecture. From bar tops to tablets, the company will showcase how it is bringing digital and retail content to a new land-based gaming experience focused on player experience.

Scientific Games can be found at stand N1-560.

Real-time retention

COMTRADE GAMING

Comtrade Gaming will be highlighting how real-time retention strategies through predictive analytics can create value.

“Our product development is focused on the player and is creating an environment that delivers the best possible responsible player experience on any given channel,” explains Aleš Gornjec, general manager of Comtrade Gaming, ahead of ICE 2019.

Comtrade Gaming will present the latest additions to their online gaming platform iCore. The player account management system includes real-time responsible gambling notifications and alerts and personalized limit setting.

There are further updates to the sophisticated bonusing gamification feature – Award Games. Predictive analytics assists the operator to plan, launch and personalize individual promotions, communicate specific messages and award their players before, during and after gameplay. Operators can engage the player with additional retention tools, enhance the player’s lifetime value, control their business better and improve operational efficiency. Betting operators can now launch personalized free bet campaigns that are based on player’s past behavior.

In connection to predictive analytics data sources, Comtrade Gaming will use new dashboard technology that connects to traditional one and displays new ways to understand and optimize business performance.

With the newest gaming machine management platform – sCore, Comtrade Gaming shows new ways of real-time data collection from the gaming machines that support GSA’s G2S protocol under one central server. Presenting also Regulatory Reporting Interface protocol for data collection from systems that then goes through the extensive validation and verification engine, and is prepared for numerous types of reporting and alert notifying.

Comtrade Gaming’s game development team gCore will present brand-new framework – The Game Engine, with various features that specifically focus on multi-device support. The Game Engine is created to maximize code reuse, create visually rich content, reduce development and testing time and deploy games across multiple channels.

With the gCore, Remote Game Server solution for vendors and operators, we fully optimize implementation and distribution of online, mobile and server-based gaming content to achieve the best user experience.

To learn more, visit Comtrade Gaming at stand N4 – 340

Racing betting experiences

COLOSSUS BETS

Colossus Bets, the provider of global sports jackpot pools and pioneer of Cash Out functionality, returns to ICE 2019 with an expanded product portfolio.

With a B2B distribution network now numbering 50+ operators, including Betfair, Betway Africa, Mr Green and Paf, the lotterysize prize guarantees, leg-by-leg Cash Out, Syndicates ‘crowdbetting’ and FreePlay features are hardly news.

What is news is Colossus’ foray into British and Irish racing jackpots, introducing all standard Colossus’ USPs into the racing betting experience and giving it a much-needed boost.

Players have been taking note - the Best Dividend Guarantee on Place pools that Colossus has marketed since launch is a nice cherry on top for those who know their figures.

Colossus also offers its patented Cash Out and Syndicates technology as a ‘wrapper’ service on existing liquidity.

The company also prides itself in risk management for jackpots, illustrated by its underwriting of weekly prize guarantees in the millions of pounds.

In the ‘coming soon’ category, Colossus will be announcing the addition of eSports and Fantasy MVP jackpots to their sports content portfolio, with an eye on US audiences and beyond. eSports jackpots will appeal to young gamers globally, fitting in with what is seen as the biggest betting trend of the moment, whereas Fantasy jackpots will provide a bridge between a familiar gaming experience and scoring system, DFS, and ‘traditional’ sports betting.

Get in the know at stand S1-312.

Smart casino solutions

DALLMEIER

Many casino operators still struggle with undetected fraud and theft, high operating costs and inefficient, manual processes.

The “Smart Casino Solutions” from industry pioneer Dallmeier promise a holistic approach with an innovative combination of video technology and Artificial Intelligence (AI).

At ICE London 2019, Stand S9-242, Dallmeier will showcase solutions for the three essential casino areas Gaming, Surveillance, and Marketing.

For classic table games including Blackjack and Baccarat, Dallmeier is showcasing its casino automation technology.

Due to their “analogue” nature, classic table games such as Blackjack were previously difficult to integrate into data processing and analysis. Dallmeier’s Casino Automation Technology (CAT) – the first gaming automation system that is live in a productive environment – uses AI technologies and standard Full HD IP cameras to gather all sorts of data; e.g. the system recognizes chips and cards, provides real-time information about bet position and bet value, game pace and float value. This now allows for an accurate player rating, highly increased game pace and a much more effective protection from fraud.

Classic surveillance and CCTV also play a major role in casinos. With the new 360-degree version of the patented Panomera multifocal sensor system, casino operators can cover much larger areas with the same number of operators while at the same time significantly improving overall security due to high resolution, 360-degree view of the overall scene. All this reduces the cost for video security infrastructure enormously, leading to a significant lower Total Cost of Ownership (TCO).

The Smart Casino Solutions from Dallmeier are rounded off by their marketing aspect. By intelligently combining video technology-based functions (e.g. people counting) with AI-based gaming automation technologies and other analysis techniques, casinos can make more informed decisions based on the behavior and preferences of their visitors and players.

Visit Dallmeier at stand S9-242 at the show.

Be your own boss

ASIA LIVE TECH

Asia Live Tech will be exhibiting at ICE London 2019 once again from 5-7 February 2019.

This will mark Asia Live Tech’s fourth year exhibiting at the show, what makes this more special is that the company has also been shortlisted in the London Global Gaming Awards on 4th February 2019 in the category of Best Online Casino Supplier.

This event will be the perfect place for suppliers or entrepreneurs who wish to enter the iGaming segment, especially in Asia.

The company’s slogan is “Own Your Own Brand, Be Your Own Boss”. Operators are encouraged to “take the next step” and launch their own iGaming brand to the market with Asia Live Tech’s Proprietary White Label iGaming Platform.

This year, ALT has added some interesting new features to its iGaming Platform offering with the Baccarat Progressive Jackpot as well as the Ang Pow Bonus. This has added an extra buzz while playing at ALT Live Dealer Casino.

The platform also comes ready with a robust back-end system packed with ALT Games which includes Live Dealer Casino, Slots, Keno, Lottery topped off with ALT’s SportsBook.

This makes your potential platform fully equipped to serve the market of various different players as ALT’s offerings cater to different player preferences.

Come on down and meet the team at ICE 2019, stand N1-240.

Exciting year ahead

EZUGI

Live casino software specialist - Ezugi is set to showcase its award-winning products when it exhibits at ICE 2019.

Among the highlight of this show’ edition will be its Ezugi 3.0 product updates, with Blackjack 3.0 and Roulette 3.0 making its debut in ICE 2019 – Ezugi’s latest update to the two all-time favorite casino games. Both are completely redesigned to provide deeper user engagement with its analytical and statistical-based features, along with new user interfaces.

Available on desktop as well as both landscape and portrait mode on mobile, the release of Roulette 3.0 is in time for the upcoming launch of its over-the-table (OTT) streamed from the roulette table at Casino de Talavera, Castilla la Mancha in Spain.

An expert in OTT solutions, Ezugi already manages live casino streams from several casinos in different regions, offering a range of products that include multiple roulettes and baccarat/ punto banco variants.

2019 will be an exciting year for Ezugi. Besides the completion of its flagship studio in Bucharest, Ezugi’s games have also met the requirements of the Italian regulator (AAMS) and most recently been licensed by the Malta Gaming Authority (MGA). This is on top of the existing licenses in other regulated markets such as Bulgaria, Romania, New Jersey, and Spain. This year will also see the start of Ezugi’s collaboration with Blue Ribbon, a supplier of a jackpot engine as a non-bonus retention tool tailored for the regulated market.

Visit Ezugi at stand N7-315 to have a chat about their latest offerings.

Patented designs, latest innovations

GARY PLATT

Gary Platt is bringing its patented designs and latest innovations to ICE Totally Gaming 2019. Gary Platt will be at stand S5-200 at the tradeshow, showcasing its unsurpassed comfort seating for all areas of the casino and hotel.

“Our customers worldwide have been responding very positively to our product lines, and because of their support, Gary Platt is the number one global gaming chair provider for the fourth year in a row,” said Gary Platt vice president of Sales Joshua Corrick. “We have one job, and that is to make the world’s most comfortable chairs for operators so that their players are as comfortable as possible, and we are honored to be recognized as the global leader in comfort and design.”

Leading Gary Platt’s exposition is the company’s new line of sportsbook chairs. Gary Platt’s sportsbook line features styles inspired by the company’s portfolio of field-proven and player-favorite chairs.

Styles in the sportsbook line include the patented Monaco (US Patent No. D829458), Bleu, Genoa Club, GX2, Lido Revo, Lugano, Sierra, and Sonoma Club. Each chair is customizable to fit each individual casino’s design, with a wide range of upholstery, finishing, and base styles to choose from.

In addition to sportsbook seating, Gary Platt will showcase seating for all areas of the casino, including slots, tables, back of house, convention, and guest room.

Visit Gary Platt on stand S5-200 at ICE and discover leading seating solutions for the entire operation.

Neo Tokyo

GANAPATI

International game supplier Ganapati–known mainly for its Japanesethemed content–will unveil this year’s flagship game as well as several other exciting releases at ICE 2019.

Neo Tokyo, which is the inspiration behind the impressive Ganapati booth, is a striking Cyberpunk feel slot with intriguing features and a gripping story running through it, shown to players in a series of video clips.

Going down a slightly different path from previous releases, two Ganapati titles being presented are actually based on Chinese themes, as opposed to the usual Japanese.

Great Beauties of China is based on an ancient Chinese legend of four women of different dynasties, whose exceptional beauty held great power and whose lives ended in either tragedy or mystery. The 3x5 high-volatility slot game features an Expanding Mystery Wild, Free Spins bonus and Heart Collection feature, in which a Free Spins Retrigger is activated if any of the Beauties collect all five hearts.

Another game following the theme of classical Chinese tales is Journey to the Gold. This unique slot is based on the famous 16th-century novel, Journey to the West, which tells the story of the Monkey King and his two companions, the pig and the river spirit. The troupe were assigned a mission from Buddha to escort a young monk on his quest to bring sacred texts back to China from India. The journey in slot form features high-quality graphics, authentic music, and awards Multipliers and Free Spins. In the Zap a Bull Demon King bonus feature, the player finds themselves at the foot of the Flaming Mountains, where the Bull Demon King dwells. Using his duplication skills, he multiplies himself 15 times and the player must tap on any duplicate of him to reveal either a cash prize or additional hits.

With all these highlights and more in store for ICE 2019, make sure to stop by stand N7-440 to immerse yourself in Ganapati’s little Neo Tokyo.

Modular solutions

EVERYMATRIX

EveryMatrix is gearing up to showcase at ICE London 2019 their Modular and API driven solutions, giving unprecedented flexibility to clients: multiple integration options with 3rd party platforms or turnkey, flexible Front-end development, rich Web APIs and multiple feeds.

EveryMatrix delivers a full suite of API driven solutions including a modular iGaming integration platform, a market leading one-stop shop casino content aggregator, a cross-product bonusing engine, a fully managed sportsbook and sport data services, a stand-alone payment processing product, and a multi-brand affiliate/ agent management system.

By splitting up core applications into many smaller applications, Everymatrix has been able to cater for a much wider set of clients than before.

Today, the company spans the entire range from completely servicing smaller companies, including start-ups, to the largest operators in the industry.

Almost every solution can be isolated and delivered independently yet also delivered jointly in a full turn-key solution. EveryMatrix serves more than 100 operators from different jurisdictions.

Join EveryMatrix at ICE London 2019 at Stand N6-310, where the company will exhibit its next generation of B2B solutions and herald exclusive news for the coming year.

Your Best Bet

IGT

IGT will showcase an exciting array of innovative gaming solutions under the theme “Your Best Bet” at ICE 2019.

The company’s stand will offer hundreds of solutions that reflect the Company’s commitment to developing market-attuned gaming experiences for its gaming, lottery and digital customers from around the world.

IGT’s core video portfolio will be a key area of focus within its expansive ICE portfolio. After establishing a robust internal and external performance testing process, IGT continues to create in-demand core video games for international markets.

Dual-screen titles Solar Disc, Scarab and Mistress of Egypt will be among the most anticipated IGT core games for the CrystalDual 27 and CrystalSlant cabinets. Additionally, IGT will demonstrate how its Money Strike bolt-on progressive and IncrediBell! tournament solution can be leveraged to optimize investments in IGT hardware.

The Company will also introduce a range of core video titles for the single-display, 4K CrystalCurve cabinet such as Coin O’Mania, Golden Jungle Grand and Ocean Magic Grand. Market-attuned, low-line, high-volatility video games such as Brilliant Wilds, Mystery Fruits and Triple Red Hot 7 Strike are additional must-see games in IGT’s stand.

These exciting titles were developed for market opportunities in Eastern Europe and Latin America and exemplify IGT delivering on its promise of localized content for its customers.

New, regionally relevant USwitch multigame bundles on the Crystal series cabinet, and Diversity HD multi-game bundles on the AXXIS 23/23 cabinet will be additional highlights within IGT’s ICE portfolio. These user-friendly game bundles feature a range of heritage IGT games and recently released “Proven Performer” games.

Following the global rollout of successful multi-level progressives (MLP) Fort Knox and Fortune Gong video slots, IGT will showcase the next titles within its diverse MLP library for the CrystalCurve cabinet.

Golden Goddess, Star Stax and Dragon Lights will all be displayed on the cabinet’s 43-inch, curved 4k display. The Company will also showcase an array of exciting dual-screen MLPs on the CrystalDual 27 such as Hyper Hits and Fortune Link.

ICE attendees can also look forward to new innovation within IGT’s award-winning TRUE 4D portfolio. American Gods 4D is based on the cable TV fantasy drama and the writings of author Neil Richard Gaiman, and delivers a vibrant, multi-sensory gaming experience. American Gods 4D will be joined on-stand by Ghostbusters 4D and Wheel of Fortune 4D, and several games from IGT’s TRUE 3D portfolio.

The newly formed IGT PlayDigital organization will showcase its new approach to digital and its ability to create accelerated growth for its customers, and drive a faster pace of change via digital solutions. The Company will showcase new high-performing content from its PlayRGS platform including games such as Pixies of the Forest II and Scarab, and innovative functionality such as tournaments, free spins and a new promotions concept based on player behaviors that can drive incremental play. PlayShot, the Company’s B2B sports betting solution, will be on display with its complementing peripherals, such as the self-service Quick Bet retail kiosk, the innovative PlaySpot mobile app, enterprise-grade retail till, and the platform-agnostic CrystalBetting terminal.

IGT will also demonstrate its leading casino management system (CMS), IGT Advantage, and the many modular and mobile components that enable operators to truly customize their CMS investments. IGT’s flagship electronic table games (ETG) terminal, IGT Dynasty, will be on display, along with the Company’s robust ETG content library. These innovations will be joined by new video poker content, VLT innovations, Chill Gaming’s chance-skill games, and a range of other meaningful IGT gaming solutions.

Explore IGT’s innovative range of gaming solutions at stand N3-160.

Innovative product portfolio

INTERBLOCK

Interblock will exhibit its diverse, industry-leading multi-player and multigame ETG solutions at ICE, including the Universal Cabinet which looks set to change the shape of the casino floor.

Interblock EMEA President & Board Member Tomaž Žvipelj said,

“We are very excited to be returning to ICE Totally Gaming, which is where we displayed the industry’s first ever ETG, Princess in 1997. Our team has been exceeding our expectations in developing our innovative comprehensive product portfolio and we can’t wait to share it with our partners at the show.”

The highlight of Interblock’s booth will be the breakthrough form-factor, Universal Cabinet, which is a standalone unit with slot-like hardware designed to support a variety of games. Available in both video and automated formats, the product will demonstrate craps, roulette, blackjack and baccarat games and its ability to connect to external Interblock generators. Universal Cabinet is revolutionary to the gaming industry and will change the way a typical casino floor is configured.

Interblock’s Diamond Stadium will be configured with three of its dealer assist tables delivering multi-hand blackjack, roulette and craps while also demonstrating its video options of multi-hand blackjack, baccarat, craps and roulette.

The award-winning StarBar bar top will demonstrate its ability to connect to the live Stadium games. The StarBar allows players to interact with up to four different games simultaneously on one playstation without having to cash out or change machines. A variety of games are available including craps, blackjack, multi-hand blackjack, roulette, video poker and more.

Interblock’s bestselling product, MiniStar Roulette, will display its new ball-chasing light and sound package.

Find Interblock at booth #S4-210.

Gambling Industry Report

IOVATION

iovation, a TransUnion company, published its 2019 Gambling Industry Report, an in-depth analysis of the trends that drove gambling in 2018 and insights into driving Differentiation with Players in 2019.

It will be released to attendees of ICE London 2019, at stand N9-500.

The report analyzes more than 518 million transactions aggregated from over 100 gambling operator and platform providers. It explores three key trends driving iGaming:

• Player Experience as a Market Differentiator: Recent changes to gambling regulations in geographies including the United States, Singapore and India, present an opportunity for market expansion, but also comes with competition from new operators. Attracting and retaining players with a superior experience has never been more important.

• Convergence of Fraud Prevention and Authentication: With the convergence of offline and online identities, it’s important to fight fraud and protect customers across the entire lifecycle without degrading the player experience.

• Managing Regulatory Uncertainty: Fines rose against gambling operators in the United Kingdom from £1.6 million to £18 million over the year from April 2017 to 2018 for money laundering violations and unfair practices. With the U.K. Gambling Commission issuing another round of fines totalling £14 million in November, this trend doesn’t look to be slowing.

Other highlights include:

• iovation has seen transactions processed via mobile devices grow at an average annual rate of 95 percent from only 6 percent in 2012 to 70 percent in 2018.

• The growth of game abuses and cheating reports continued in 2018, but the growth has slowed from 55 percent in 2017 to 12 percent in 2018.

During 2018, over 795,000 devices and nearly a million accounts associated with a self-exclusion report attempted to access one or more of the digital properties in iovation’s network of iGaming clients.

To receive a complimentary printed copy of the 2019 Gambling Industry Report, visit iovation at stand N9-500.

In-Game gamification

ISOFTBET

Online and mobile casino software provider, iSoftBet is showcasing a host of new products at ICE 2019 including ‘In-Game’, its real-time, cross-platform gamification layer, plus smash-hit slots that are set to take the market by storm.

In-Game is the latest innovation by iSoftBet adding configurable, real-time, cross-platform gamification tools to its popular suite of games including third-party titles available on its Gaming Aggregation Platform (GAP). Operators across all regulated markets will be able to use this cutting-edge tool to engage and motivate their players and boost loyalty rates.

In-Game allows operators to activate a series of easy-to-use, configurable and automated gamification tools that significantly enhance the player experience. This includes jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across not only any iSoftBet game, but also more than 3,000 slot and table game titles provided by its 50 game partners on the GAP platform.

These tools have the potential to significantly increase player engagement and retention levels.

Nir Elbaz, CEO at iSoftBet, said: “In-game is a significant step forward in cross-platform gamification and we’re very confident it has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.

“Currently, the majority of gamification takes place before or after a game is played, and rarely, if ever, during live gameplay. iSoftBet In-game is literally a game-changer for operators. It is cross-platform across any game within our portfolio and across all our third-party suppliers available on GAP, and all in real time.

“We believe In-Game will have a huge impact, giving players a truly personalized experience, which will, in turn, significantly boost deposits, session times and operator revenues.” Smash-hit slots for 2019 iSoftBet is also giving visitors the chance to preview a trio of its blockbuster slot games for 2019, including Pinata Fiesta, Vegas High Roller and Merlin’s Magic Mirror.

Pinata Fiesta is a 20-line, Mexican partythemed slot that invites players to smash open the pinata to reveal a host of features, including Random Wilds, Mega Symbols, Wild Reels and Switching Symbols. Trigger the exciting Free Spins bonus round and the pinata features appear even more frequently to offer massive potential winnings.

Vegas High Roller transports players straight to the world-famous Strip with the potential to shoot for the stars and win big. iSoftBet will be at stand #N5-240.

Fruity gaming

HABANERO

Habanero is one of the iGaming industry’s fastest-growing suppliers and the team arrives at ICE 2019 for a fourth consecutive year showcasing their latest title, Hot Hot Fruit.

Priding itself on creating games that are engaging and immersive for a range of different markets, Hot Hot Fruit is a ripping and exciting fruit slot boasting a modern twist.

The 5x3 omni-channel slot features neon lights and vibrant sounds and is designed to bring back memories of times when games were classic, simpler, and fruitier!

Hot Hot Fruit joins other recent quality releases such as Pumpkin Patch, Egyptian Dreams Deluxe, Knockout Football, Ways Of Fortune and Jump! in Habanero’s fastgrowing portfolio.

All of Habanero’s titles feature the latest in cutting-edge technology to ensure graphics and sounds are of the highest quality, while unique maths models ensure they excite.

The suppliers fast-growing portfolio now stands at more than 110 games and the Habanero team is constantly adding to it as it looks to offer something for all types of players.

Visitors to ICE 2019 can test out all Habanero’s offerings on Stand N3-243, while senior members of the team will be on hand to any questions as it looks to continue its growth.

Safeguarding security

JCM

Casino operators of all sizes and in all corners of the world rely on JCM Global to safeguard their casino security and increase connections with their patrons, and now at ICE 2019, JCM will showcase a wealth of leading and patented products.

JCM will be at the show with a strong blend of bill validation, printing, and system solutions.

Leading JCM’s exhibition is its landmark and award-winning iVIZION bill validator. Its powerful blend of high security, high acceptance rate, and high customer satisfaction are all reasons why JCM has sold more than 400,000 iVIZION units to casinos of all sizes worldwide.

JCM will also show its new MRX Modular Banknote Recycler. MRX is ideal for a wide range of payment terminal types and was created for ultimate flexibility, because it allows operators to select the number of cassettes they need for each individual application. It processes notes at two notes per second and has a 15-note escrow for fast returns.

Other JCM bill validators on display are the UBA, iPRO-RC, VEGA, TBV, and the Fujitsu F53/F56.

JCM’s GEN5 thermal printer is the better, smarter, faster printing solution. With its fast CPU and print speed, it has the flexibility to print TITO and promotional tickets, as well as various wager tickets and templated promotional coupons.

Find JCM at stand N3-220.

Slot content, cabinets, and progressives

KONAMI

Konami Gaming, Inc. announced a strong showcase of new game series and slot cabinets featured at the ICE 2019.

More than 30,000 guests will have the chance to experience Konami’s leading progressive game offerings and single-screen releases for Concerto Crescent and Stack. Money Galaxy, Agent: Magnifying Jackpots, Magician’s Charm, and Sparkling Roses: Color Bloom are among the top series featured at this year’s ICE for the first time.

In addition, this year marks the ICE premiere of Konami’s newest slot cabinets: KX 43 and Concerto Opus.

Both are arriving at Konami stand S7-110 with 4K Ultra HD displays and an exciting mix of debut game titles.

“This year at ICE London, guests will discover a record variety of single-screen releases for Konami’s curved Crescent and tall Stack cabinets, backed by top-performing play mechanics from symbol-driven links to Strike Zone,” said Eduardo Aching, vice president, international gaming operations. “In addition to showing exceptional results across diverse markets, Konami’s library of single-screen content offers flexible configuration options for multi-denom, multi-currency, and multi-game.”

Agent: Magnifying Jackpots and Inspector: Sign of the Jackpots are among the featured Strike Zone titles for Crescent and Stack. Throughout gameplay, players have the option to activate additional reel areas for expanding full-reels wilds and higher jackpot odds by increasing their selected Strike Zone at higher extra bet amounts. In addition to multi-denom and multicurrency options, this standalone jackpot series is SeleXion multi-game compatible. Star Watch is another popular Strike Zone series featured on the floor of this year’s ICE London, with standalone progressive jackpots and instant symbol-driven credit prize awards.

“Continuing the success of Smash Smash Festival, Konami’s ICE 2019 lineup includes five new linked progressive jackpot games for dual-screen Concerto upright and Slant,” said Aching. “All feature original math and mechanics, from pick ‘em progressives to Stay & Spin instant credit prizes.”

Symbol-driven linked progressives Money Galaxy and Thunder Arrow are among the debut series for Konami’s Stay & Spin feature.

Both are showcased at ICE 2019 on Concerto upright and provide players the chance at multi-round credit collect bonuses throughout gameplay. Guests at ICE 2019 will also discover SeleXion-compatible linked progressives Magician’s Charm and Power Boost Inferno. Similar to Smash Smash Festival, these jackpot games can combine with a mix of popular Konami base games, including Chili Chili Fire, Dragon’s Law Twin Fever, and Lion Carnival.

This year marks the ICE debut of Konami’s 43-inch screen KX 43 and 65-inch screen Concerto Opus cabinets, with 4K Ultra HD. Both machines offer a relaxed slant top, dual spin buttons, dual cup holders, and exceptional 4K game library. Concerto Opus is a large-screen video slot cabinet, for comfortable enjoyment by players and pairs. KX 43 is a new cabinet type from Konami, with a standard base width and edge lighting effects that extend from the topper to the floor.

Guests at ICE London are encouraged to visit Konami stand S7-110 to explore these and more new releases.

Server-based Gaming Platform OMNY

PLAY'N GO

Award-winning slots supplier Play’n GO will be showcasing their full portfolio of games along with its platforms and solutions at this year’s edition of ICE.

The mobile gaming specialists have become wellknown throughout the industry for the success of their games, winning numerous awards for their games and development last year, and a selection of their innovative slots will be available to try at the stand.

However, Play’n GO are not just innovating their games, and a selection of their other products will be on display too. Their pioneering Server-Based Gaming platform OMNY will also be present on the stand. The platform has the ability to transfer game progress across any land-based or digital device (including mobile), giving access to their portfolio across a multitude of channels, ensuring seamless gaming from the perspective of players and operators alike.

They will also be exhibiting their scalable Casino Platform and their Games Management Toolkit, which provides administrative and promotional tools to help operators configure and customize their players’ gaming experience.

Play’n GO CEO Johan Törnqvist gave his thoughts on this year’s event: “This year’s stand will be our strongest, and best, ever at ICE. Following the successes of 2018, we are determined to continue to build and move forward throughout this year and beyond.

“I’m looking forward to the event and, for anyone who wants to improve their operations this year, I recommend coming to talk to one of our experienced team, so you can see exactly what Play’n GO can do.”

Play’n GO will be situated at stand N3-460 during the show.

PANTHERA Series

NOVOMATIC

New slot titles, multi-game mixes, jackpots, ETGs, systems, and media technologies are among the many products on show at NOVOMATIC’s stand at ICE 2019.

On the giant stand covering the South Hall between entrances S6 – S7, visitors will be taken on a captivating journey through the World of NOVOMATIC.

New on the casino side will be firstclass slot titles from NOVOMATIC’s game studios around the world, presented on the latest cabinet technology, featuring the PANTHERA and V.I.P. cabinet series.

The latest Ainsworth product lineup will display a wide range of single games and multi-game mixes on the A600, A600ST and A640 cabinets.

A strong interactive showcase will be spearheaded by Greentube, with new slot games and interactive gaming solutions, including the highlight launch of The Great Gambini’s Night Magic.

ETGs will also play a major role, with a NOVO LINE Novo Unity II environment featuring live, automated and virtual games, as well as LOTUS Roulette II Pro Black Edition that connects to a multitude of cabinets.

A new presentation of the myACP casino management system will be demonstrated by Octavian and the Plurius system from Greentube will show device-change capabilities across land-based, online and mobile. Otium will also highlight new video bingo concepts and themes.

Sports betting is catered for with NovoPrime Sports, developed in partnership with Sportradar, and another solution with Kambi will be presented, as well as retail and online products of Admiral Sportwetten and Millennium.

For the UK market, products covering casino, arcade and pub sectors will be unveiled, and for Germany, LÖWEN Entertainment will showcase new cabinet and software innovations.

AWP solutions for the Spanish arcade segment will be presented by NOVOMATIC Spain and GiGames, and NOVOMATIC Netherlands will showcase products for the AWP market.

Blaze Craps

TCSJOHNHUXLEY

TCSJOHNHUXLEY will be showcasing some new and exciting innovations in addition to its world-renowned core products at ICE 2019.

ICE sees the European debut of Blaze Craps which joins other Blaze products on show - Roulette and Money Wheel. Like all products in the suite, Blaze Craps features eye-catching energy-efficient LED lights fitted below the surface of the gaming table which display unique ‘attract sequences’ and custom-themed animations, while also highlighting winning numbers.

First launched at G2E in October, it has proved very popular with US operators and is expected to create similar interest in Europe. Not seen as often in this region as it can be difficult for novice players to grasp, Blaze Craps addresses these issues by highlighting winning numbers and light sequences to confirm various stages of the game making it quick and easy for players to understand and for dealers and security staff to monitor the game.

A full range of TCSJOHNHUXLEY number displays will be on show highlighting the new Ora display portfolio. The impressive Ora Grande features sleek curved lines incorporating a large 32-inch screen which provides excellent visibility from multiple angles right across the gaming floor. Slimline LED’s border the frame profile to provide eye-catching attract modes that can cycle through multiple color changes or can be integrated to display software to reflect key stages of the game.

Alongside this will be the striking Ora Glo with LED’s that surround the entire display frame that can cycle up to 12 different colors to identify trends or display attract modes and the Ora Luxe which offers visually stunning frames incorporating laser cut designs with inset LEDs. Available in various sizes and suitable for all game types, there’s a display for every operator’s requirement.

TCSJOHNHUXLEY also introduces the next generation Chipper Champ Pro. This latest model has been developed to incorporate all the key attributes of the Chipper Champ 2, but packs a punch with even greater security and operational features that bring unbeatable benefits to the casino. Also on show will be our world-renowned Roulette wheel range featuring stunning designs, from unique veneers to vibrant eye-catching finishes, all exquisitely crafted with unbeatable security, durability and reliability built into every component.

To see these new offerings and the full TCSJOHNHUXLEY product portfolio visit stand S6-250.

Knowing your players

REAL TIME GAMING ASIA

At ICE 2019, RTG Asia will be showing a range of games to excite and engage the wide range of players you have--and those you want to attract.

Players who want games they’ve seen on Macau’s casino floor will recognize Plentiful Treasure, with four easy to win instant jackpots.

This game has surprisingly caught on as well in the West and has quickly become one of RTG players’ favorite worldwide.

There are players who prefer a simple low volatility game, such as Dragon’s Orb. This game pays as you play, which keeps players engaged on the site.

Others prefer the roller coaster ride of a high volatility slot, such as Wu Zetian, a game as volatile as this first, and last, empress of China herself.

Then there are players seeking a new experience, especially in Asia’s young “restless generation.” To attract them, we change the notion of same old same slots and created Cubee, a level up Time Travel adventure and one of the most unusual games on the market today. And, coming soon, we’re immortalizing a popular social media web J, the beautiful and sexy Sprite, in her own Mermaid’s Treasure game.

Only RTG Asia gives you this variety of options, this control of your players’ experience, to align with your acquisition and retention strategy. And a new Next Generation Backend to simplify the games’ configuration.

Come to ICE booth N6-211 and see their new games, new backend, and new features.

ad:s sports marketing

SPORTRADAR

Sportradar, a global provider of sports data intelligence, has added even more to their 360 degree betting portfolio with the launch of a new full-service marketing platform for sports betting operators, ad:s.

With the global gaming industry experiencing tremendous growth, ad:s offers bookmakers datadriven marketing solutions that will differentiate themselves from the competition. ad:s helps bookmakers eliminate waste and streamline their business with targeted spend on verifiable prospects that produce measurable results. It is embedded across Sportradar’s media products, which further target desirable customers for bookmakers.

Sportradar is uniquely positioned to provide this service as it has built a business on providing fast, reliable and measurable data. This paired with its broad sales network and vast infrastructure allows ad:s to further optimize bookmakers’ marketing spend. The range of marketing services includes sponsorship consulting, SEO and SEA marketing, UI/UX consulting, digital traffic networks, programmatic advertising, pop-under ad networks, ad products and affiliate marketing.

In addition to the comprehensive and unique network of over 500 sports rights holders and its own developed DSP for programmatic advertising and other services offered, Sportradar has recently partnered up with some of the biggest and most important digital traffic sources for bookmakers which include Livescore.com, Sofascore and Besoccer. While sports betting operators are the primary target, ad:s also will partner with non-betting related brands that are looking for exposure into the sports enthusiast market. ad:s is led by Rainer Geier who has worked in the betting and media industries for the last 18 years and has established a team of experienced and proven ad tech and ad products experts. ad:s is part of Sportradar´s global Sports Media Strategy led by Felix Geyr whose career spans more than 20 years in the technology & mobile industries.

“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers, said Geyr. “ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment .”

Find out more from Sportradar at stand S1-150.

Elevating ODDS.GG

ULTRAPLAY

UltraPlay will present its advanced betting solutions and innovative products at ICE. Following its leadership in eSports, UltraPlay will be the first to offer two new eSports titles to its broad portfolio. One of them Madden NFL 19, which is expected to gather great interest from bettors, will be covered with pre-match odds and offered through the company’s multiple-award winning eSports product ODDS.GG.

“Following our strong business performance last year which was further enlightened by the industry’s awards we collected for our eSports leadership, we continue to strengthen our positions and expand our offerings in the right direction. We start the year with another elevation of ODDS.GG, which will be presented at the upcoming ICE London show.”, said the company’s CEO, Mario Ovcharov.

Besides UltraPlay’s elevated eSports betting product ODDS.GG, the company’s all-in-one betting solution will also be presented.

Advanced iGaming platform – UltraPlay’s advanced iGaming platform is well-established on the global gaming market, providing turn-key solutions for the online gaming operators.

White Label – The company completely customizes the look and feel of your website, and provides you with customer support, payment processing and gambling license.

Sports betting solutions – UltraPlay covers 50+ sports, 30, 000+ live events a month and 2000+ betting markets. Find Ultraplay at the company’s booth #S1-110.

Introducing Dr Fortuno

YGGDRASIL

Yggdrasil, the innovative game supplier, has unveiled its flagship 2019 slot at ICE 2019, Dr Fortuno, featuring the titular character, a charismatic leader of a travelling freak show who ventures to lands far and wide inviting players to spend a few pennies to enter his secretive and rewarding world.

Nicknamed the ‘King in Yellow’ and often heard whispering his catchphrase, “By the pricking one of my thumbs, something wicked this way comes!”, the mysterious Doctor, together with his troupe of societies strangest souls, allows players to enter his realm of dreams and curiosities to experience things beyond the comprehension of imagination.

Dr Fortuno is a stunning 5x3 slot featuring a new must-drop jackpot functionality that gives players the chance to win huge sums across a host of games.

What is more, every win on the nudging Wilds triggers the ‘Wheel of Fortuno’, meaning the more Wilds a player has, the more spins he/she gets.

If players manage to land a minimum of three bonus symbols, they are transported to Dr Fortuno’s thrilling Free Spins round. Each round of free spins begins with a raffle where players draw several features based on the number of bonus symbols landed making every round unique.

Yggdrasil Head of Slots, Jonas Strandman, said: “Players and our clients will love this highly original production with its thrill-aminute action taking you to places you’ve never been before and presenting players with some incredible features including our massive daily jackpots.”

Visit Yggdrasil at stand N3-140 at ICE 2019.

A sure bet

ZITRO

Zitro is coming to ICE 2019 with a larger booth than ever before. “Our expansion plans are materializing well above expectations as we have entered into more markets this year than any other year before,” says Johnny Viveiros Ortiz, founder of Zitro.

“Priority for us is therefore to keep investing in R&D and further deepen our various product lines. Visitors at ICE will see first-hand how choosing Zitro products for their operations will secure their investment. Zitro is now, more than ever before, a sure bet!” Johnny adds proudly.

This year, Zitro will be showcasing a complete and deep range of products, for all kind of players. On top of that, the company offers flexible commercial models to operators.

Within the BRYKE Video Slot product range, the world’s best slot product of the moment ‘Link King’ will take center stage of Zitro’s booth.

Link Me, also a multigame LAP bank with a panoramic sign will also be displayed.

Within the same product line ‘Link Shock’ will make its global debut. This high energy multigame progressive Link promises to keep players electrified with its mystery shock feature.

Another premiere will make Hit Me up 2! After the successful presentation of Hit Me Up! At G2E Las Vegas, this second version has also the exciting 6-level mystery progressive meter, however, the math of the game is conceived to attract high stake gamblers that like to win high. On the booth will also be on display classic standalone multigames such as Pick & Win, Hot Deal, Spin Hit and Smart Spins, and the multigame LAP banks such as Blazing Pearls and Guns & Gold.

As the world leader in Video Bingo, Zitro is once again bringing a new twist to video bingo with its super-hot Power Bingo Link, a linked Video Bingo LAP with a 4-level progressive jackpot and innovative game mechanics that differentiate it from the traditional Video Bingo games, without losing the essence of what players look for in this category. Zitro will also showcase it’s updated Video Bingo games library that includes thrilling titles such as Fireworks, Lucky Children and Maximus, with impressive and unique Bonus features.

Zitro Interactive will have its very special place at Zitro’s booth showing for the first time in public its totally new freemium application ‘Let’s Winup!’ that includes Brykes best-performing video slot games and Zitro’s leading Video Bingo games in one single social Casino. For online casino operators, Zitro Interactive will show its full range of Bryke online slots as well as the proven Video Bingo games.

“Zitro is the undisputed world leader in Video Bingo, and now, with the deeply diversified and proven Bryke Video Slot product lines, that are outperforming some of the world best slots, a true global leader of the gaming industry and a sure bet for any casino operator in the world.” finalizes Sebastián Salat, CEO of Zitro.

Zitro will be at stand N6-160 at ICE 2019.