SUPPLIER SPECIAL REPORT

Spanning over three days from 4-6 February at London’s ExCel, ICE Totally Gaming is one of the largest gaming exhibitions in the world - attracting more than 36,000 visitors, and more than 600 exhibitors.

This year, ICE has announced a total of 73 new exhibitors to join its line-up - from 37 different jurisdictions. Clarion Gaming’s Dan Stone said that many of these first-time exhibitors hail from the payments and securities sector.

“As well as existing exhibitors taking additional space, we are delighted to welcome those companies who will be attending ICE London for the first time. It’s an important part of what keeps ICE London fresh and exciting and we know the ability to meet with potential new suppliers resonates with our international visitor base,” he said.

Visitors attending the exhibition will be in for a treat. This year, ICE London has partnered with SPARK, a leading AR, CGI, and VR agency to create a ‘revolutionary’ AR treasure hunt to entertain and delight visitors.

Attendees will be able to take part in the AR experience by using their smartphones to interact with futuristic content as well as engage with an AI floorplan.

Using themes from the “Step, Look, Dive and Leap into the Future” creative, users will be able to interact with the ICE London dancer as well as futuristic robots, cars and even a spaceship in order to enhance their experience at ExCeL London and navigate the gaming innovation exhibition.

The exhibition is also set to feature its own $250,000 eSports tournament to an online audience of over 5 million viewers.

The ground-breaking initiative, which is being undertaken in partnership with GG.Bet. will comprise an 800sqm state-of-the-art Esports Arena featuring a custombuilt stage, an educational auditorium, commentator ICE box, partner data.bet lounge, a themed bar and a betting hatch allowing players to ‘bet’ ICE and GG.Bet dollars in order to simulate esports wagering.

Described by Clarion’s recently appointed head of esports, William Harding, as representing a ‘global industry-first’, ICE London’s Esports Arena will provide visitors with the practical tool kit and strategic insights to take full commercial advantage of what is one of the industry’s fastest-growing wagering sectors.

“Clarion Gaming’s mandate is to provide platforms to inform the entire industry and I believe the addition of the Esports Arena fits into that model perfectly,” explained Harding. “ICE London has a phenomenal reputation and is at the forefront of innovation not just across gaming but in the entire events industry and this new feature will truly allow visitors to ‘Dive into the future’.

Of course, the show is not complete without its wellrespected ICE VOX Conference, held on 3-4 February.

Six individual concurrent conferences make up this paid section of the show, including World Regulatory Briefing, International Casino Conference, Modernising Lotteries, Hospitality Technology, Advertising and Marketing, and Cybercrime and Security. More than 200 speakers will take part in the course of two days. Passes to these conferences can be booked online ahead of time, or on-site.

Over the next few pages, we’ve curated some of the key gaming suppliers that are exhibiting at ICE Totally Gaming 2020. The team at Asia Gaming Brief will be at the show - to set up a meeting, contact us at ICE@AGBRIEF.COM.

ALDERNEY EGAMBLING

Alderney eGambling returns to ICE 2020, showcasing the Alderney Gambling Control Commission (AGCC), a global leader in eGaming regulation. The AGCC has been regulating globally based and facing gaming businesses since 2000, perfecting a worldrenowned framework founded on years of practical industry experience.

Under a simple and logical framework, the AGCC provides the only truly global licensing regime, offering a multitude of advantages for businesses based all over the world. Its risk-based, flexible approach and quick turnaround times take the administrative burden out of regulation, providing strategic and effective solutions.

Our team at ICE 2020 will comprise representatives from Alderney eGambling and the AGCC along with a host of Alderney professionals from businesses servicing the eGaming industry. From licensing requirements and relocation to hosting, technical and corporate services, the team will be on hand to answer any questions about licensing in the jurisdiction.

Find us at stand #N7-310.

ARISTOCRAT

Aristocrat Technologies will display one of its broadest and most comprehensive ranges of core casino concepts at London’s ICE Show, spanning a mixture of proven, enhanced and brand new game mechanics across a wider than ever range of hardware platforms.

The 2020 collection on stand S5-150 in ExCeL’s South Hall provides a unique insight into ‘what’s next’ for EMEA casino floors over the coming 12 months.

Ian Adams, Product & Marketing Director – EMEA, explained, “The diversity of markets across Europe, the Middle East and Africa presents a tremendous challenge in that the range of content and delivery platforms can often be highly heterogeneous.

Aristocrat’s global design & development allocation remains amongst the highest in the industry and we are fortunate to be in a position of selecting the very best games from the global portfolio and tailoring offerings to individual market needs.

“Our D&D teams have built on previous successes with a balance of proven and brandnew maths models and, taking advantage of new hardware technologies, delivering more advanced audio-visual packages to satiate players’ evolving demands for engaging gaming entertainment.”

Already introduced to a selection of pioneering gaming floors across Europe, the new MarsX upright cabinet makes its first appearance at ICE, its innovative design and new Gen9 technology paving the way for the next generation of dual screen casino games.

Alongside launch titles of Buffalo Gold Revolution and the Fu Dai Lian Lian and Mighty Cash Ultra game families, new MarsX-dedicated game families on display will include Ka-Ching Ca$h, with a new twist of the universally popular hold & spin mechanic where jackpots are assigned to individual reels; 5 Coin Frenzy Jackpots, sporting an innovative ‘Frenzy’ persistence meter, expanding reels, pick bonus and jackpots, and; Wonder 4 Boost Gold, an extension of the high performing multi-reel set game Wonder 4 Boost, incorporating another four proven games in Buffalo Gold, Pompeii Gold, 5 Dragons Gold, and TimberWolf Gold.

Visitors will also see continuing support for portrait form factors, including the Helix XT and Arc Single cabinets, and new game families heading EMEA’s way such as Cashman Bingo, Grand Fu Wheel, Rising Jackpots, three Aristocrat Classics, 5 Dragons, Pompeii and Whales of Cash, Reel Climb Firecano Glory, and Fa Fa Fa Fortune Cash.

Existing Helix(+) cabinets will also benefit from a number of new game titles, some of which are being released across multiple form and screen factors, with a host of proven Aristocrat classic titles being added to the portfolio – Brazil, TimberWolf, Wild Panda and Golden Pyramids amongst them, along with the eagerly anticipated multigame, Player’s Choice Opal Edition, with a compendium of 10 game titles blending a mixture of classics including Queen of the Nile, 5 Dragons, Big Red, Buffalo Gold Collection, Wild Fiesta’Coins, Cash Bull, Fortune’s Way, Miss Kitty Gold, Big Red Gold, and 5 Dragons Gold.

Erik-Jan van den Berg, Vice-President of Sales & Business Development – EMEA, concluded, “No matter which cabinet, Aristocrat has a wealth of exciting new content to help invigorate EMEA gaming floors and we look forward to welcoming visitors at ICE to share our next generation vision for the new decade.”

See all the products available at stand S5- 150 at the show.

ARUZE

Aruze Gaming is set to exhibit its Muso Curve-43 Hybrid and Muso Triple-27 Hybrid cabinets at ICE London 2020.

A compelling mix of proven performers and future concepts in game design will be on display at stand S5-210.

Aruze Gaming’s focus on the European market is apparent, with machine installations recently taking place in Greece, France, Switzerland, Cyprus, Portugal, Germany, and Slovenia.

A standout performer has been Wheel of Prosperity, now expanded to four titles. This series offers a strong base game, exciting wheel feature, and a free games series that varies by title. Wheel of Prosperity Serpent, one of the two new titles in this series offers a free game feature where the Wheel awards a number of wilds that explode across the reels with every spin.

Wheel of Prosperity Tiger offers players their choice of three-reel configurations for their free games, up to 5 x 5 symbols for a thrilling 3125 ways game.

Pachincoin Jackpot Circus is a unique concept that leverages Aruze’s history with the Japanese pachinko market to create a totally new style of game. Players do not need to be familiar with pachinko at all as the interface and gameplay are intuitive, and bet structures borrow from traditional slot play. Based on the bet and denomination selected, Pachincoin Jackpot Circus utilizes multiple coins that waterfall down the playing field with multiple prize pockets. Players can release many coins quickly, creating a riot of activity on the game screen.

Highlighting the global nature of ICE London, several machines will feature configurations ideal for various Latin American Markets. Also being shown is a selection of Limited Payout Machine titles intended for the South African market.

Aruze has a variety of titles ready to Ignite Fun on display at stand S5-210.

BBIN

BBIN has been active at ICE London since 2017. This year, BBIN continues to connect with the world through this international event, aiming to secure crucial opportunities.

During the three-day show, BBIN will present its most innovative technologies and integration solutions while the exhibition stand visualizes the company’s 2020 theme, “Up”.

The exhibition stand will be filled with Eastern aesthetics through elements including calligraphy, the brand’s color tones, peonies, sunflowers, and moth orchids.

BBIN not only features the management of local markets throughout the region, including China, Japan, Korea, Malaysia, Vietnam, Thailand, Indonesia, and the Philippines. It also keeps opening up in new markets by launching extended product lines with various international brands.

These partnership programs provide a diverse variety of products and customized platforms to satisfy the varying needs of customers in every corner of the world.

BBIN now supplies 14 kinds of live casino games, over 40 types of lottery, over 100 kinds of casino games and 40,000 sports events for betting, including eSports. Clients can find specific products that suit regional preferences and cultures of their target customers.

Currently supporting over 500 platforms around all the world, BBIN continues to level up its service quality and enhances its business capacity.

BBIN welcomes cooperating opportunities from all around the world and provides the advantages of professional resources to partners who aim to map out their business in Asia. BBIN is ready to show the world its capability of bridging the eastern and western iGaming markets. It will continue to communicate its core principle of “growing with partners” and hopes to light up a bright future with its worldwide partners.

Visit BBIN at stand N6-165 at ICE London 2020.

BETCONSTRUCT

Betconstruct’s concept for the year has been revealed ahead of this year’s ICE London 2020. East&West is the message that Betconstruct would like to deliver this year, describing the company’s global extent and strength.

BetConstruct is a round-the-clock business, the conglomerate on which the sun never sets, with 15+ regional offices, operations and partners encompassing the whole globe and а growing number of licenses.

Guided by professional developers and managers, BetConstruct embarked on a journey from a tiny technology hub in Western Asia to a worldwide igaming giant ready to once again demonstrate its scale at ICE London in February 2020.

All Sportsbook partners are offered a complete range of products and award-winning professional services. The multilingual, 120+ sports offering is backed with data feed solutions of FeedConstruct and outstanding tools, e.g., the AI-powered CRM, BetCloud, and SpringBuilder website constructor. To deliver an even greater autonomy and freedom, the SpringPro solution sets a separate igaming platform and a dedicated team of traders for an operator.

A proven route to attracting new players and driving up wager values is the company’s Casino Suite which combines gaming cultures and traditions from all over the world through a wide choice of games.

Live Casino, Slots, Skill Games, Poker, innovative VR entertainment, a bet-on lottery, Social Gaming and many other diverse choices. It doesn’t pay to forget the growth in revenues brought in by Fantasy Sports and Virtual Sports offerings which have been actively upgraded at BetConstruct.

Reaching out to the world of crypto, the software developer has established its own cryptocurrency named Fasttoken. The future belongs to decentralized gambling, and BetConstruct is aiming to stay ahead of the curve with its token.

To get a clear view of the actual size of the company, visit stand S1-350 at ICE 2020.

BETRADAR

In a world that is continuing to realise the benefits of legalised betting, now, more than ever, operators need to arm themselves with the best tools to provide a winning sportsbook.

As the US has opened its doors to sports betting, slowly but surely the commercial benefits are being realised and trends starting to take shape. The popularity of in-play and mobile betting is clear which, for a region like Asia, where mobile penetration is extensive, is an exciting prospect.

Betradar prides itself on its comprehensive sports betting data, meaning our extensive products and services are powered by the largest suite of pre-match and live odds available. For any operator, no matter what size or location, our 360-degree betting services can be easily integrated across retail, online and mobile, and now with our new omni-channel platform.

Thanks to the innovative OPTIMAMGS platform, our offering can cater to global operators more than ever before. Whether they’re after ways to enhance an existing offering, or interested in building a successful sportsbook completely from scratch, the platform enables sportsbooks to supply and license across regions worldwide.

The platform acquisition is a key part of our ongoing commitment to develop our services to suit the needs of bookmakers. In 2020, we will add to this by expanding our Gaming Solutions with our all new Virtual Baseball In-Play, adding to our existing virtual tennis, basketball and football products, as well as extending our markets and coverage across sports such as cricket and kabaddi.

Together with our risk management and trading solution, Managed Trading Services (MTS), bookmakers can both find ways to increase their profits and manage risks using our expert trading team and cutting-edge innovation, which, like the platform, is owned and developed by us to ensure our clients remain at the forefront of the industry.

Betradar can be found at stand #1-150.

BETSOFT

Opening Tuesday 4th February, ICE Totally Gaming is expecting in excess of 35,000 gaming professionals and 600 exhibitors from over 150 countries worldwide.

The event provides a complete platform both to explore the future of Gaming and to give unparalleled networking and meeting opportunities.

Betsoft will be showcasing their soonto-launch video slot – SuperSweets - as well as forthcoming release, Total Overdrive.

Both games will be available to demo on stand S3-312 throughout the show.

Super Sweets invites players to enjoy a delicious 5x3 video slot experience. Featuring sticky wild re-spins and an action-packed free spins mode, this game offers superb win potential.

Don’t miss out on Betsoft’s pre-launch demonstration of Total Overdrive. This update of the classic fruit machine is sure to inspire nostalgia. With 3 reels and 5 pay lines, this video slot carries Betsoft’s signature cinematic quality that players have grown to know and love.

Annamaria Anastasi, marketing director, Betsoft Gaming, said: ‘We are excited to start 2020 with such impact. Both releases carry our signature quality animation and innovation in digital excellence. We are anticipating a highly positive response from our players with both these releases. We are also looking forward to meeting clients old and new at ICE to make 2020 another outstanding year.’

See them at stand S3-312 at the show.

COLOSSUS BETS

Colossus Bets, a provider of global sports jackpot pools and pioneer of Cash Out functionality, returns to ICE 2020 with their most comprehensive content portfolio ever, including British & Irish horse racing, greyhounds, football, tennis, NFL, NBA, ice hockey and the latest arrival - darts.

See original content from ambassador Fallon Sherrock celebrating the launch of darts jackpots on Colossus’ blog and social media channels throughout January and February.

Today, Colossus jackpots are available in at least 30 currencies and 25 languages and have received bets from players in over 100 countries since inception.

With a global B2B distribution network, including Betfair, Betway Africa, Mr. Green, and Paf, Colossus’ lottery-size prize guarantees, leg-by-leg Cash-Out, Syndicates ‘crowdbetting’ and FreePlay, over 60 million bets processed and £120M has been paid out in prizes and Cash Outs to date.

In 2019 Colossus signed their first Cash Out patent license agreement with bet365 in the US, thus patent protection for this is indeed another topic to pick up with the Colossus team.

Last but not least, 2019 also saw Colossus taking a stance on corporate responsibility by launching their official charity scheme, Conscious Colossus. Conscious Colossus supports charities in the areas of sports, racing, gambling education, and community. Colossus will be running a fundraiser during ICE and has pledged to match all contributions, which will be donated to the 3 charities nominated under the scheme.

Get conscious and get giving at Colossus’ Stand S1-312.

CONTINENT 8

Continent 8 Technologies – the leading partner for managed hosting, networking, security, and cloud infrastructure managed services to the iGaming industry – expanded its footprint to over 50 connected locations globally across Europe, Asia, and the Americas in 2019.

Last year’s highlights included the opening of the first-ever purpose-built data center at the Atlantic City Convention Center, with Continent 8 leading the way in New Jersey which is the largest hub for online gaming, sports betting and eSports in the US.

2020 will see further global growth and product investment, with a particular focus on Asia led by a dedicated team for the Asia-Pacific region. At ICE London, Continent 8 will be demonstrating its new WAF product to operators which is a web application security product enhanced with the addition of Layer 7 Web Application Firewall services. The team will also be showcasing how they can accelerate business with the iGaming Cloud, a key element in a comprehensive range of integrated and managed solutions to connect and protect global data.

ICE also offers attendees the opportunity to find out about the many advantages operators can gain from Continent 8’s low latency network throughout Asia which offers a consistent and reliable platform for serving iGaming clients. In addition to co-location facilities, its network points of presence in Taiwan, Hong Kong, Tokyo, and Singapore connect to the rest of the world over a high-capacity, fully-redundant private network. The company also offers reliable DDoS monitoring and mitigation services in Asia and around the world.

Meet the Continent 8 team – including Peter Williams, managing director for the Asia-Pacific region – at stand N3-110.

COMTRADE GAMING

Comtrade Gaming, the premier technology provider to both online and land-based gaming sectors, will be showcasing continued innovation in their products and solutions, which have been enhanced during a very productive and successful year in 2019.

“Whether we review financial, organizational or technological improvements, 2019 proved to be a year in which we exceeded forecasts and outperformed expectations. Our continued growth is largely due to our ethos and foundation as a technology company. With this technology, operators, vendors and regulators can create an environment with the best possible responsible player experience on any given channel.” explains Aleš Gornjec, general manager of Comtrade Gaming.

One of the key milestones for Comtrade’s online gaming business was a strategic technology partnership with Mansion88. Back in September M88 migrated its complete backend system and player portal onto Comtrade’s Enterprise Gaming Platform – iCore. iCore’s single-back office approach enables agile player account management (PAM), for highest player volumes, with great customization capabilities. Among other iCore exciting features, Comtrade will be showcasing this year, visitors will be able to experience iCore’s data-driven personalization package. It is responsible for increasing individual player retention and guarantees personalization by tailoring game lobbies, web and mobile app visuals, promotions as well as multi-channel messaging.

With sCore – Gaming Systems Management, Comtrade will present new ways of real-time data collection and management of gaming machines that support GSA’s G2S protocol under one central server. One of the key improvements of Comtrade`s G2S 3.1 implementation lies in utilizing new transport, reducing the consumed networking bandwidth by up to 50 percent and as a result reducing networking infrastructure requirements.

Visit Comtrade Gaming at the North Hall, booth #N4 – 340.

DIGITAIN

Platform provider Digitain is gearing up to showcase its full portfolio of 2020 trading tools and products at this year’s ICE London in February.

The supplier’s state-of-the-art sportsbook platform is set to take center stage at stand S2-350, with its team on hand to advise delegates on its ground-breaking strategies, products, and trading tools in store for 2020.

Tailor-made for the demands of live betting in a diverse legislative landscape, Digitain’s comprehensive package of solutions received multiple awards in 2019 for its operational excellence, including the RGW, CEEGC, BEGE and EGR Awards.

Providing an intuitive multi-lingual, multi-currency, customizable interface that can be easily integrated, Digitain’s unique APIs allow for a bespoke service with both new and existing platforms for online and land-based operators, wherever they are on the continent.

In total, Digitain’s sportsbook powers over 100 global partners’ betting operations, covers 65 sports, 7,500 leagues, and offers more than 3,000 markets. It also offers odds on 35,000 live events each month, while its casino solution has 3,000-plus games from major casino suppliers (such as Novomatic, Microgaming, NetEnt and Playson).

Demonstrating its growing global leadership and latest strategies, its delegates will be spearheaded by Digitain’s senior leadership team, including the company’s CCO, Suren Khachatryan.

Commenting on the company’s agenda for the conference, Suren Khachatryan, CCO at Digitain said: “As we’ve seen from our record-breaking year in 2019, more and more operators are choosing Digitain to power their sportsbook – and I’m delighted to see our team going from strength-to-strength in every market they operate.

“ICE London is far and above one of the industry’s leading shows, and we can’t wait to showcase our sports and casino technology to show why we plan to be the world’s leading software partner by the close of 2020.”

Meet the team at Digitain at stand S2-350.

EVERYMATRIX

EveryMatrix will be ready to showcase their modular and API driven solutions, specially designed to help operators unleash bold ideas in regulated markets at ICE 2020.

From Casino, Sports, to Payments and Affiliate/Agent software, EveryMatrix is ready to bring projects to life and help create outstanding player experiences across all territories.

The company offers B2B iGaming solutions to operators worldwide. Their highly performant API driven products are written using brilliant code to deliver high-stability, modularity, and scalability for operators of all sizes, from existing platforms and established iGaming giants to start-ups, or from bookmakers to casinos or lotteries.

With extensive track record in casino software provision in Spain, UK, Denmark, Norway, Germany, Romania, Sweden, Armenia, Georgia, Lithuania, and an extensive list of successful launched operators, EveryMatrix’s flagship product, CasinoEngine, is ready to assist operators tackle their desired regulated markets and expand their casino business even more.

EveryMatrix will also showcase their newly launched RGS Matrix product, an “out-of-thebox” remote gaming server which brings more than game development and deployment. The studios launching on their server will enjoy several key benefits, which include obtaining certifications in many countries, using the advanced gaming building framework to create spectacular new content or add key features required by large operators, especially related to responsible gambling.

Spearhead Studios is also gearing up to join ICE 2020. The new gaming company, recently launched by EveryMatrix, is focused on producing high-quality HTML5 video slots for both desktop and mobile devices. The team previously created Book of Souls which enjoyed over twenty million game rounds in just a few months post-launch.

For many more surprised and launches, stop by stand N6-310 during the show.

FBM

FBM will bring to ICE London a pack of 14 spin reel titles to showcase with three innovative features for the first time in Europe: Mythic Link (Eternal Kingdom, Ancient Tropics, Golden Voyage and Nature’s Paradise); Easy$Link (Catch the Gold, RacinGo - Wild, Underwater Riches and Kingdom Gems) and Multi Progressive (Festival - 88, Ka-Ching Baby, Magic Tales, Pharaoh’s Legacy, The Vault Heist and Xing Fú - Fortune).

In the online games portfolio, visitors will have the opportunity to see new games and significant upgrades in the gameplay of FBM DS titles. The FBM brand for the online market brings eight new spin reel games to the event. Catch the Gold, Underwater Riches, RacinGo – Wild and Kingdom Gems will make their debut with a 50 ways version, as well as Monster Trucks, Roman Adventure, Kingdom Gems, Country Style with the 243 ways versions.

In the video bingo collection, FBM presents a new controller bar for desktop and mobile, improving the player’s experience. Besides this, Arctic Blast has a new polar scenario with an updated background to show.

FBM is a global gaming brand that started its path in the gaming industry in 2001 and since has established its footprint by developing innovative and high-quality gaming solutions. After conquering the leadership of the video bingo market, FBM took its expansion campaign to Europe and Central American markets and expanded its portfolio of land-based titles. With the recently created FBM DS brand, FBM also reaffirms its commitment and intent of creating a strong presence in the online market.

FBM will be at booth number #N7-450.

GARY PLATT

Gary Platt Manufacturing takes pride in its team of artisans who design, create, and construct every chair by hand.

Now on stand S5-200 at ICE 2020, Gary Platt will showcase its very latest designs, each a masterwork of hand-crafted perfection.

Gary Platt has more than 20 years of experience, hand-crafting chairs using only the best materials, right down to the proprietary blend of foam that each chair is made from so that it perfectly pairs fashion with comfort.

Visitors to Gary Platt’s ICE stand will relax in the comfort of the Savannah, Monaco, and Lugano models.

Funky and cutting edge, the distinctive Savannah is built from the ground up to impress with a base constructed of customized gears and wrought iron-style legs. A customupholstered back and hand-stitched channel front complement its sides, which are a flowing river of waves that cascade from the top of the chair down to the perfectly engineered seat.

Next, Gary Platt’s patented Monaco is one of the world’s top-selling gaming chairs. Inspired by the elegance of Grace Kelly and the excitement of Monaco, the chair is globally recognized for its razor-sharp details and chic sensibility.

Also on the stand is Gary Platt’s Lugano model that delivers comfort to ultra-high limit slot seating areas throughout the casino. With double-stitched panel arms and ergonomically designed back and seat, the Lugano is the perfect match for luxury.

While Gary Platt is perhaps best known for bringing comfort to the casino floor, the company has a deep portfolio of seating solutions for the entire enterprise – gaming and hospitality.

At ICE, Gary Platt will be showcasing seating solutions from its Sierra Nevada Hospitality line for the bar, restaurant, convention, guest room, and other hospitality areas.

Visit Gary Platt on stand S5-200 at ICE 2020 and discover the comfort and innovation that only world-class artisans can deliver.

GLI

At ICE 2020, Gaming Laboratories International (GLI) will illuminate the path for regulators, suppliers, and operators in land-based, iGaming, and lottery.

Across 24 of its global locations, GLI provides its clients with expert guidance for navigating the future of gaming and ensuring gaming innovations meet regulatory standards with confidence. Its fully rounded services include testing and certification for sports betting, iGaming, land-based gaming, and VLT. Beyond testing, GLI offers professional services such as cybersecurity, global solutions, auditing, consultation, rule-writing, and access to the globally recognized GLI Standards Series.

GLI actively maintains international accreditation for compliance with ISO/IEC standards for technical competence in the gaming, wagering, and lottery industries so its clients can use GLI with confidence.

GLI was named “Responsible Business of the Year” in the 2019 Las Vegas Global Gaming Awards for its social responsibility in charitable giving, diversity and inclusion, green initiatives, and responsible gaming support and education. Now the company is nominated as the Corporate Services Provider of the Year in the London Global Gaming Awards.

Since 1989, GLI has issued nearly two million certifications and has tested equipment for more than 475 jurisdictions.

For more information, visit GLI on ICE stand N3-210.

HO GAMING

Ho Gaming is a well known and internationally recognizable gaming and entertainment company. The company has been providing live dealer games on the web in Asia. Its operation center is in the Philippines and it uses the best of breed technology to power the live gaming environment. All live dealers are trained according to Macau regulations by training staff from well known land-based Macau casinos.

Ho Gaming also develops RNG casino games and players can find excellent private and public table options as well as multi-hand bet options. The multiplayer games also have three levels- regular, high roller and VIP- suitable for various types of players. Nevertheless, Ho Gaming stands out with its live dealer games that offer a true-to-life and high quality gaming experience.

Games such as Live Multiplayer Blackjack, Live Full Screen Grand Baccarat, Live Multiplayer Baccarat, Live Multiplayer Roulette, Live Multiplayer Sic Bo and Live Dragon Tiger comprise the Ho Gaming live dealer game portfolio. While playing these realistic games players can watch the dealer, hear what he/she is saying as well as chat with him/here if they wish. The possibility of social interaction makes these games appealing. Find Ho Gaming at booth #N9-225.

HABANERO

Premium slots and table games provider Habanero is gearing up for another record-breaking year as it prepares to wow delegates at ICE Totally Gaming.

With an action-packed portfolio of more than 100 games, the specialist provider challenges itself to create the industry’s most engaging and immersive content for mobile, tablet and desktop.

Now totalling regulatory approval for 16 markets across Asia, Europe and LatAm, Habanero’s star-studded list of partners include a series of recent high-profile commercial agreements, including deals with the likes of Playtech, GAN, Sisal and BetVictor.

Keen to build on an outstanding 2019, Habanero arrives in London with a wealth of experience and a comprehensive range of engaging games ready to show attendees.

With a user-friendly interface and immersive gamification features, the provider’s state-ofthe-art proprietary technology ensures that every new product brought to market offers the best quality gaming experience around.

Celebrating its 100th release at the close of 2019, the suppliers’ latest releases are set to be unveiled for the first time at ICE. Titles are set to include Loony Blox, its action-packed, highly volatile 5x3, 28 video slot featuring three animal lovable friends on an adventure, as well as Fai Cai Shen Deluxe, a revamped edition of Fai Cai Shen, Habanero’s timeless Asian classic originally released in 2016.

Named after the Chinese God of Fortune, who makes plenty of appearances as a wild during each bonus spin, the 5x3, 28 selectable video line slot has been revamped with the very latest in design and graphics; and ready to be launched in time for Asian operators to strike lucky following the start of Chinese New Year.

Senior members of the Habanero team will be on hand to answer any questions as well as discuss potential partnerships.

Visit Habanero at booth #N3-243.

IGT

At ICE 2020, IGT will demonstrate its commitment to player-driven performance through its vast array of proven games, cabinets, systems, and solutions at the ICE London show.

An update to the player-favorite Fortune Coin Video Slots, Fortune Coin Boost! features exciting new Boost coins that enhance the bonuses and credits by multiplying coin values.

Boost coins also improve the five-level progressive jackpot by removing the lowest three progressives and increasing the player’s chances at a massive win. Boost coins remove up to three of the lowest-paying symbols in the free games.

IGT will also highlight its latest version of its top-performing Scarab game with two new additions. Featured on the CrystalCurve cabinet, Scarab Grand represents the next evolution of a Proven Performer with its Wild Stays, Charges, Then Pays feature. Scarab Link on the CrystalDual 27 cabinet features the same persistence element as the original, in addition to an exciting Hold-and-Respin bonus feature.

The company will demonstrate the strength of its multi-game portfolio by featuring marketattuned USwitch content on the Cobalt 27, CrystalDual 27, CrystalSlant and AXXIS 23 gaming machines.

These user-friendly game bundles feature a range of player-favorite IGT titles along with recently released Proven Performer themes, which can easily be adapted to meet regional requirements and player preferences.

IGT has also deepened its content library for single and dual-screen cabinets with titles including Star Goddess, Lucky Buddha, and Twin Strike on the CrystalDual 27 gaming machine, as well as Magic of the Nile, Mistress of Egypt Grand, and Zodiac Lion on the popular CrystalCurve gaming machine.

For more information, visit IGT at stand N3-160 at the show.

ISOFTBET

Market-leading online and mobile casino software provider iSoftBet will showcase its upcoming titles and exciting new products at ICE 2020. A record year in 2019 saw the introduction of the first iSoftBet Megaways slot, as well as the debut of both its Xtreme Pays series and market-leading gamification tool, iNgame.

Aztec Gold Megaways was released to significant fanfare in Q4 2019, quickly proving itself to be a high-performing slot. Sitting prominently on many operator partners’ landing pages, Aztec Gold has been an exciting Megaways debut for iSoftBet, with more to follow in 2020.

The recently launched Xtreme Pays Series is one of the latest features from iSoftBet. It is a highly volatile slot experience, aimed at players who understand and enjoy the challenge of games with less frequent payouts, but far greater win potential than your average slot.

iSoftBet has strengthened its slot offering significantly in recent months and ICE 2020 offers the ideal opportunity to unveil further innovative titles, including Fishing For Gold, with the new Bonus Chance feature, and Racetrack Riches, the first title to feature the unique Megaboard bonus round.

In addition, iSoftBet will be bringing Megaways to Asia in 2020, with Dragon Match and Fu Fortunes the first two Megaways titles aimed specifically at the Asian markets

Dragon Match Megaways is a unique 4-reel experience, with cascading wins and a top reel where twin symbols turn matching symbols into wilds, while Fu Fortunes Megaways will feature classic 6-reel Megaways action, with added win multipliers and four possible Jackpots.

iSoftBet also offer a full suite of table games, including Blackjack and Roulette, and will soon be releasing Big Win Baccarat, featuring the popular Big Road statistics and designed to appeal to discerning Asian players.

Visit iSoftbet at stand # N5-240.

KONAMI

Konami Gaming, Inc. has announced a significant lineup of compelling new cabinets and popular progressive series at the 2020 ICE London event in London.

More than 35,000+ guests are expected at the exhibition on February 4 – 6, where Konami is filling stand S7-110 with its latest proven gaming entertainment.

Series including Dragon’s Law SeleXion, Ba Fang Jin Bao, and Treasure Ball have demonstrated success across Konami’s specialty 4K Ultra High-Definition (UHD) machines, KX 43 and Concerto Opus.

As part of its continuing support for core dual-screen cabinets, the company is showcasing over two dozen original themes on Concerto upright and Slant—from jackpot progressives to SeleXion multi-game compatible content. Gaming executives and professionals at this year’s event will also encounter the official ICE premiere of Konami’s new 49J machine, offering highend 4K entertainment across a 49-inch, “J-curve” display.

“This year’s ICE lineup is a demonstration of Konami’s commitment to delivering today’s top games, while driving new innovation for the future of the casino floor,” said Eduardo Aching, vice president, international gaming operations. “From the proven performance of Konami’s latest linked progressives, to creative advancements across the 49J cabinet, ICE attendees can experience a range of leading entertainment.”

ICE 2020 includes two specialty Konami cabinets, each with relaxed slant top, dual spin buttons, dual cup holders, and an exceptional 4K game library. Konami’s 43-inch screen KX 43 and 65-inch screen Concerto Opus cabinets will showcase several of the industry’s highest-performing slot series.

Treasure Ball is a top new linked progressive, with the ability to offer a mix of base game options to players through SeleXion multi-game. ICE 2020 also includes the special release of Dragon’s Law SeleXion, which combines the popularity of Dragon’s Law Rapid Fever and Dragon’s Law Boosted

in one machine. Inspired by the success of Konami’s classic Cai Lai Si Ji, an entirely new 4K linked progressive called Ba Fang Jin Bao has demonstrated success with flexible betting options and original base games.

These ICE show highlights are available now across international markets.

Konami Gaming’s ICE 2020 presentation additionally contains fresh dual-screen content for upright and slant. SeleXion-compatible base games, integrated progressives, and linked progressives are included, to support continued core product investment across international markets.

Guests at ICE London are encouraged to visit Konami stand S7-110 to explore these new releases and more.

MAVERICK GAMING

A team of industry veterans with experience in Europe and Asia have joined forces to bring new and more innovative games to the market faster, by reducing inefficiencies in the whole chain.

The future of gaming platforms is enabling a new community of game developers and suppliers to work together to achieve benefits for everyone in the industry. Our state-ofthe-art Remote Game Server (RGS) is an open platform created to meet the most stringent industry standards so players & operators alike can be assured of fair gaming and excellent security.

The Maverick RGS has been developed from scratch to create an open platform, to allow for new engine builds, connectivity enhancements, cater to company-specific requirements and alter the platform for regulatory compliance.

The gaming content is developed mobilefirst and delivered in HTML5 - there is no need to download any software.

Our marketing tools including free spins, jackpots and gamification layers ensure that the games can be promoted effectively and efficiently to players by the operators, enabling marketing teams to execute acquisition and retention campaigns.

The RGS offers a comprehensive API with access to full data for reports and statistics.

We are very excited to be working with our creative and talented mavericks and with our external game studio partners to make this vision a reality!

For any additional information, please visit https://maverickslots.com/ or email us on sales@maverickslots.com.

NETGAME

Online casino software developer NetGame Entertainment is attending the ICE London 2020 to showcase its portfolio of games and last slots at N9-733 Stand.

“We are going to show the remarkable growth of NetGame Entertainment during the last year at the ICE show. We launched the HTML5 platform in June 2019 and till the end of January 2019 new 26 slots appeared. We have created a portfolio of games with numerous themes and bonus features,” said Andrey Vajdyuk, Head of Business Development at NetGame Entertainment.

“Our slots are oriented on any style playing preference as well as diversified on global markets. We use popular Asian and African themes, Vegas and classic graphics and all the variety of fruit themes while creating slots. And of course, with a growing portfolio, we are looking forward to meeting our existing and new business partners to showcase our last updates. Currently, NetGame is oriented on growing its customers’ base on Europe, Asia, CIS and LATAM markets.”

Some of the new and featured games, where NetGame has incorporated dozens of non-regular features are MMA Legends slot with bets on favorite characters, Dancing Lanterns slot with Flowing Wild, Pick-and- Click and Free Spins features, Luxor Relics with stacked reels and special Collect symbols and many others. All of them will be shown to visitors. Moreover, NetGame Entertainment also showcasing their unique feature - games, designed for vertical screens.

NetGame Entertainment had started in 2012 with a group of three enthusiasts from landbased gaming and during the past 7 years they have built up a team to make a consecutive transition to online with a new brand of online casino software - NetGame Entertainment.

To schedule a meeting with NetGame`s team at the event, visit stand N9-733.

NOVOMATIC

As NOVOMATIC embarks on its 40th anniversary year, the stand at ICE Totally Gaming will be a full display of modern gaming solutions, content and hardware for the various segments and markets of the international gaming industry.

For NOVOMATIC, 2020 is the year to celebrate 40 years of success, to say thank you to all who have been part of the journey so far and to also look to the future. The exhibition stand at ICE Totally Gaming in London will reflect the jubilee and invite show visitors to discover gaming technology innovation from the past, present and future.

The attentive explorer will encounter a special vintage corner where NOVOMATIC looks back on classic product highlights and company milestones from the past 40 years.

NOVOMATIC CEO Harald Neumann: “ICE 2020 will be a very special trade show for NOVOMATIC, especially since we will be celebrating our 40th anniversary this year. Accordingly, we will not only present our exceptional product portfolio but also review these 40 successful years with our customers and partners.”

Visitors to the NOVOMATIC stand are welcomed with the traditional Austrian hospitality as they embark on their tour across the exhibition stand to investigate what is new and exciting for their specific requirements. The Winning Technology portfolio on display for 2020 and beyond will serve every operator’s demands – from land-based casino and AWP products & systems, as well as biometric technologies for modern access solutions, to online gaming, sports betting and cash handling solutions.

PINNACLE

After a successful 2019, Pinnacle Solution is looking to start 2020 just as well by bringing its market-leading B2B service offering to ICE. Thanks to Pinnacle’s vast experience and unparalleled reputation within the esports betting space, Pinnacle Solution has been able to develop a best-in-class esports product offering that will be on display at the first major iGaming convention of the year.

The B2B provider is anticipating a great deal of interest in their already highly-successful esports product. Features, including 33 esports titles, over 6,800 pre-match and 3,100 live events, as well as 113 unique markets show just how advanced the Pinnacle Solution esports offering is in comparison to the rest of the market.

Jane Guan, Pinnacle COO, commented: “The hard work never stops for Pinnacle Solution but for us, ICE signals the start of another busy year in the world of B2B. We’ve established a strong base of clients since launching, but we’re constantly looking to

develop our product offering and get new clients on board. We’re confident of another big year of growth in 2020 and given the fact that no one out there can match the quality of our esports product, we firmly believe it will prove to be a key driver for us.”

Pinnacle Solution has also emerged as a major player in the B2B sector for its traditional sports offering that includes its iFrame API and turnkey solution. Being a proven leader in risk management is the central pillar to Pinnacle Solution’s offering in this regard. Twenty years of experience in the sports betting industry with a low margin, high limits model has enabled Pinnacle to position its B2B arm of the business in a unique way to benefit from the high demand for risk management expertise. Pinnacle Solution will be at stand # S3-130.

SA GAMING

SA Gaming has been providing a fine assortment of Asian and Western hot table games, including Baccarat, Dragon Tiger, Roulette, Sic Bo, Fan Tan, and Blackjack for operators in the region for more than 10 years.

Recently, it has added Money Wheel, a popular Live Game with a payout up to 50x. It also features lovely hosts who would interact with players and can be tipped with gifts. There is also a Side Bet based on Hoo Hey How, a traditional Chinese dice game.

Baccarat is SA Gaming’s main product. The supplier has spent great effort in making its Baccarat unique and entertaining. For example, its Squeeze Baccarat contains elements in a real casino, where players get to squeeze their cards bit by bit to reveal the true result.

There are also good road displays, showing players tables where special roads (patterns) occur.

Products of SA Gaming can run cross-platform and cross-device. Players can access to SA Gaming’s lobby via the Premium Version, H5 Mobile, and SA APP. SA Gaming’s mobile platform is available to both Android and iOS devices. Players can play games as long as they are online.

SA Gaming has been well recognized by peers and the industry. Last year, it was awarded the “Asian Platform Provider of the Year” at Malta Gaming Awards 2019.

This was achieved by not only SA Gaming alone – but also joint efforts from its clients and their players around the world. SA Gaming would like to share the success of the industry.

Visit SA Gaming at stand N6-340 at ICE London.

SCIENTIFIC GAMES

At ICE, Scientific Games will be showcasing great games, best-in-class iGaming and sports platforms as well as its complete entertainment ecosystem powered by cutting-edge technology.

When it comes to land-based gaming, no other gaming company creates exciting player experiences supported by efficient systems and seamless technology like Scientific Games. At ICE, Scientific Games will introduce new games that will build on its long history of taking proven, player-favorite game mechanics to the next level of excitement for the European market. This includes games such as Hot Hot Jackpot, Penny Pier Link, and Ultra Hot Mega Link, and the evolution of the beloved Ultimate Fire Link.

Scientific Games is bringing back the classic 5 Reel Mechanical game with the TwinStar 5RM. The company is launching its first new 5RM game in seven years with Dancing Drums 5RM and Lock it Link 5RM.

Scientific Games will also debut the latest innovations in table games, shufflers and systems products including: Quartz, a dramatically redesigned cabinet with an immersive play experience; GM Atlas, a next-level progressive operating system which includes new bonus and jackpot options; MDX, a new multi-deck shuffler with the capacity to shuffle up to ten decks of cards and the MCC system which optimizes operations and improves productivity thanks to its intuitive design and a new user interface.

The company will also launch the next phase of CUBE, its all-encompassing UK customer portal.

Scientific Games will also showcase the latest features and updates from its dynamic iGaming and sports platforms and experiences, OpenGaming and OpenSports. Through OpenGaming Scientific Games offers immersive casino content and dynamic player experience features in one integration. New iGaming features such as Mega Drop, Mega Drop Quest and Jackpot Wars create innovative, new ways of engaging players and growing the player base. The modular platform, OpenSports, is trusted by the world’s leading operators and lets operators choose exactly the services their business requires.

Scientific Games is also enhancing play with groundbreaking technology by complementing gaming experiences with cutting-edge solutions, systems and technology across its entire entertainment ecosystem.

SIMPLEPLAY

SimplePlay is a fast-growing games provider specialising in slot games and fishing games. Founded by veteran gaming enthusiasts, it develops premium slot games that deliver the thrill of the reels to the players. It also offers exciting fishing games to enrich the portfolio of online gaming operators.

SimplePlay offers up to 50 slot games covering a great variety of themes and ways to play. The innovation never ends for SimplePlay, as it keeps adding new titles to its library. All HTML5-powered games are available in desktop and mobile versions and support more than 7 major Asian languages, catering to the needs of different players.

SimplePlay’s games are joyful to play. They create immense value for clients.

There are also fishing games that allow friends near and far to play together.

Competition among players makes the game more addictive! “Fishermen Gold” supports up to six players to enjoy an instant online multiplayer gaming experience they have never had before.

SimplePlay also services such as quick API integration, multi-language, multi-currency, 24/7 support, and comprehensive back office management. SimplePlay is always with its clients, offering any kind of assistance needed.

This is SimplePlay’s first time exhibiting in the world’s largest gaming exhibition. It is starting with an area over 4,000 sq. ft. Apart from ordinary game trial zones showcasing hot products, there is also a great interactive zone where visitors can try their luck in its featured game this year – Shu Dynasty.

Find SimplePlay at booth #N6-340.

SPINTEC

Spintec, a developer and producer of Electronic Table Games, will exhibit at ICE London where they will unveil the latest gaming innovations.

The main highlight of Spintec’s presence at the show will be providing comprehensive gaming solutions.

This year’s presentation of Spintec will be marked by a vast selection of novelties, covering all requirements for every casino floor. The company has gone one step further in the development of Blackjack configurations. Visitors will have the opportunity to experience the cutting-edge designed Karma GEN2 Blackjack compact solution for the first time at the show.

In addition, visitors of Spintec’s stand will also be able to try out the new Bar top playing station, which will be released later this year.

Spintec’s innovativeness and customizable design are featured in this new product which the company says will keep players in their seats for hours.

Spintec is also set to expand the player options even further, with add-ons such as multilevel jackpot, tournaments, and side-bets that allow players to immerse themselves deeper into the game and provide them an intense gaming experience. Spintec has also updated and renewed the content of the toppers.

Spintec’s toppers are equipped with multimedia functions which provide the player with additional information. At the show, the company will present the refreshed and attractive topper content that is expected to be noticed by the players.

“The ICE show offers us a great opportunity to present our latest solutions. We promise that our customers can count on our continued growth and innovation, and we will be happy to prove this in London this year. Spintec will demonstrate our ground-breaking solutions to drive player engagement, which translates directly into longer gaming sessions and therefore accelerates operators’ revenue growth, and enhance operating efficiency,” said Goran Miškulin, CEO at Spintec.

“The 10-year anniversary of Spintec is nearly upon us, and there will be a great opportunity to celebrate this at ICE London with our team and business partners who are part of our success,” added Miškulin.

Visit the Spintec team at stand S5-245 and discover their unique gaming solutions that meet even the most demanding operators’ requests.

SUZOHAPP

SUZOHAPP, a leading technology company with over 50,000 gaming, amusement, sports betting, lottery and bingo products, will be showcasing the most complete range of components on the market today, including monitors, locks, printers, scanners, bill and coin handling, push buttons, and more.

A key player in the gaming industry for decades, SUZOHAPP uses its deep expertise and strong engineering team to deliver technological innovations that add significant value to its customers.

One such innovation is the new VisionPro line of LCD monitors which now includes edge-lit and 4K UHD models, narrow border touch and Thru-Glass capabilities, allowing touch screens to work through 9mm of tempered glass.

Also on display will be the new drop-in replacement E-PRL electronic reprogrammable lock which enables remote authorization, traceability, and the benefit of never again needing to change locks when a key is lost or an employee dismissed. The Dynamic Panel Systems (DPS) feature the latest advancements in player interfaces, offering all the adaptability of touch screens while maintaining the satisfying feel of mechanical push buttons that keep users engaged.

Further innovations to be shown at this year’s ICE include the Newland line of scanners, new printer models from Nanoptix and Custom, and POS solutions for lottery and sports betting.

”The depth and breadth of our product line is unmatched – we can provide every component operators and OEMs need to run their businesses efficiently,” said Mike Sigona, SUZOHAPP’s business development and global gaming product manager.”

Also at ICE, SUZOHAPP will display its new, award-winning components website which offers comprehensive product information, organized in an intuitive and easy-to-navigate format.

Visitors will find SUZOHAPP at booth #N3-130.

TCSJOHNHUXLEY

ICE 2020 provides the perfect showcase for TCSJOHNHUXLEY, to debut some new and exciting additions to the range.

Qorex Gaming Solutions provide all the thrills of live gaming, while delivering all the benefits of electronic gaming, such as multi-game selection and improved security, whilst optimizing resources and hardware to increase revenue. Designed to complement the striking Qorex cabinet that incorporates system-controlled LED’s, a range of new accessories featuring podiums, divider shelves and game signage will display just how flexible and eye-catching Qorex layout configurations can be achieved, transforming the gaming floor and creating an exciting gaming experience for players.

Also on show will be the TCSJOHNHUXLEY Jackpot system, which provides operators with the flexibility to configure multiple bespoke progressive jackpots and patented mystery prizes, to enhance any base game. The system focuses on preferred hit frequencies as well as specific jackpots, their seed values and contributions. Never before has there been a successful progressive system that provides high levels of excitement as well as multiple customisable independent progressive jackpots and fixed payouts, incorporating both event based and mystery wins.

A range of iGaming products built specifically for the live online gaming space will highlight why TCSJOHNHUXLEY is the iGaming supplier of choice. Space-saving tables featuring innovative wheel podiums that allow operators to move products quickly and easily depending on required camera angles or gaming requirements illustrate how working in partnership with customers, it’s possible to deliver quality bespoke products of the highest level with exceptional attention to detail.

”We are really excited to be showcasing a diverse range of products at ICE 2020, that emphasise our company’s core strengths – bringing together traditional craftsmanship and techniques with the latest innovative technologies to deliver world beating products and services that excite and entertain players whilst increasing revenue for our customers,” said Nicci Smith, managing director Europe.

Meet TCS at ICE stand #S6-250.

TRANSACT

TransAct looks forward to attending ICE London where they will showcase their leading gaming products, including the Epic Edge TITO printer and Epicentral 4.0.

The next-generation Epic Edge is the latest and best choice in ticket in/ ticket out (TITO) printers, offering the highest print quality in the market thanks to its unmatched print resolution and cutting-edge features. Packed with technology to simplify your operations and improve slot floor performance, the Epic Edge retains key designs from the ever-reliable and industry award-winning Epic 950.

TransAct’s Epic Edge is the most innovative TITO printer on the market, as it’s the only one that features an unmatched 300 DPI, a highspeed firmware uploading solution and a single interface board for all games. Epic Edge tickets also feature dynamic graphic images, making it ideal for implementation alongside bonusing applications such as Epicentral from TransAct.

Epicentral 4.0 is TransAct’s next-generation promotional bonusing software suite- the only one in the industry that can target customers in real-time with unique, custom-designed coupons while they play. Epicentral extends time-on-device, increases player spend and generates increased customer loyalty – all leading to more revenue and profits for casinos. Epicentral 4.0 offers a variety of new and improved features that are strategically designed for casino operators to increase their revenue while using the most effective and user-friendly software. The new functionality includes a sleek user interface that is easily operable and creates an optimized user experience with its clean aesthetic. The latest version of Epicentral is also web-based, which makes it easier to install, update and keep secure.

TransAct invites attendees to visit Stand N2-300.

ULTRAPLAY

Betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map through its advanced betting solutions.

Mario Ovcharov, CEO at UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization. After a decade of steady progress, we are now looking forward to the new perspectives, opportunities and partnerships, to begin at ICE London and forward.”

At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.

“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.

“Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated through the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.

UltraPlay’s dedicated team will discuss potential partnerships with all interested to step further and be part of the company’s story of success, at booth S2-245.

ZITRO

Zitro will be showcasing its vast and steadily growing product library of successful Video Slot and Video Bingo games and solutions at Ice Totally Gaming 2020.

Centre stage will be taken by the various distinctive cabinet models: ILLUSION, a portrait-type cabinet that incorporates an impressive 43-inch Ultra HD curved monitor and a 21.5-inch digital topper; ALLURE that comes with three 27-inch Full HD Screens as well as the ‘Synchroscreens; And the popular FUSION cabinet, in both its upright and slant version will also be showcased with more and even better content.

All three cabinet types, ILLUSION, ALLURE and FUSION are compatible with Zitro’s powerful digital button panel ‘SmartDeck’.

In terms of content at ICE, the incredible multigame Link “Double Link” on the ILLUSION cabinet will have its worldwide debut. It offers new functionalities never seen before on a Link game.

Visitors will also be able to see the ‘Shock Lounge’ at Zitro’s booth. This area contains a proven and exponentially growing game library including Link shock, 88 Shock, Link Me Shock, Link Shock II and 88 Link Shock. All games are interconnected to the same mystery progressive jackpot allowing players to select their favorite game but with the possibility to win the mystery shock prize that is triggered with amazingly high frequency, providing more entertainment and rewards.

In addition, Zitro will present Many more of its successful Video slot and Video Bingo games.

Johnny Viveiros Ortiz, Founder and passionate leader of Zitro commented that: “It is only three years ago when we showcased our first Video Slot Machines at ICE Totally Gaming 2017. Now we do not only have a vast and steadily growing game library and hardware selection, but we also have the recognition of all major casino operators throughout the world, as they have experienced first-hand the success of our Video Slots and or Video Bingo products, positioning us, as we strived to become, a global leader in the gaming industry. This unprecedented success story is only possible thanks to the absolute best team, of which I am fortunate to lead.”

See the stand at N6-160 at the show.