INVESTING CHECKOFF DOLLARS
SOUTH DAKOTA CHECKOFF FUNDING
Helps WISHH Kickstart Sales for AGP Soybean Meal
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“WISHH has to do everything from in-country market assessments to education on the importance of protein in human and animal diets to how to mix proper feed rations with soybeans rather than kitchen scraps.
“We are working with countries that don’t import our soybeans at all, and it’s far more complicated than just going to find a buyer in that country,” says Converse who serves on the WISHH Program Committee and traveled with WISHH to Cambodia and Myanmar in 2019.
“We are building the system to connect trade,” says District 3 Director Dawn Scheier who also volunteers her time on the WISHH Program Committee alongside soybean growers from across the nation. “Building market systems take years. Just look at China. We must always be exploring new markets.
Cambodian feed mill purchased its first 12,900 metric tons of AGP soybean meal this year through the work of the ASA’s World Initiative for Soy in Human Health (WISHH) Program. The sale is an example of what SDSRPC District 4 Director Craig Converse describes as, “WISHH starts from scratch to build new markets for our soybeans.”
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“It’s a long-term process, and we have our success stories,” he adds. “WISHH is well positioned for more success.”
Winter Issue 2020
SDSL
