South Dakota Soybean Checkoff Donated Soy-based Goodyear Tires to Law Enforcement Agencies Across the State

South Dakota Sheriffs are driving on soy across the state, thanks to checkoff investments in Goodyear’s soy-based tires via the South Dakota Soybean Checkoff. The top 50 soy-producing counties had the opportunity to receive a set of soybased Goodyear tries purchased through the Checkoff. Over 40 counties participated and have been driving on soy.

Funded by soybean checkoff investments, it took three years of research and development before commercialization was reached in 2012 and three more years before the debut of assurance weather ready’s soybean-oil tread compound. To date, there are six lines of soy-based Goodyear tires available for purchase.