● Keychange

Inferno Events GMBH KG & CO (DE)

PRS Foundation (UK), Musikcentrum Öst (SE), First Music Contact - Ireland Music Week (IE), Iceland Airwaves (IS), Lastur Bookin - BIME Festival (ES), Music Innovation Hub - Linecheck Festival (IT), Shiftworks - Tallinn Music Week (EE), Societe des Auteurs Compositeurs et Editeurs de Musique SACEM (FR), Oslo World Music Festival (NO)

State of the art

Gender inequalities in the music industry are vast. Performers alone don’t make up festivals or the music industry – lineups should be scrutinised; hiring policies of record labels should be examined; pay disparities should be corrected. Action is needed in all aspects and areas.

Description of the project

Keychange aims to accelerate change and create a better, more inclusive music industry for present and future generations. This is done via a career development programme for underrepresented talent, a gender balance pledge for music organisations and a manifesto that influences policy. Keychange works on all levels to counter the gender imbalance. On an individual level by setting up an extensive career-development programme - which is expected to cover over 270 artists and innovators by 2024 - for women and genderminority artists and industry innovators, supporting all participants in their progress to the main stages and leading positions in the industry. On an industry level by offering a pledge – which has been signed by over 475 festivals and music companies – for the sector to achieve gender balance by 2022. Keychange’s success is a result of deeply implemented collaborations with established showcase festivals and collective rights societies.

Cooperation with other organisations makes real change in gender equality : the imbalances are not limited to one country or one genre, it is thus necessary to open ways for shared knowledge and strategies towards gender equality.

Creative Europe’s support

Creative Europe’s support was crucial for establishing a successful pilot project tackling gender equality in multiple countries simultaneously, followed by a larger scale initiative to bring change to the whole music industry. European support gave credibility to the Keychange programme and opened doors to large-scale, policy-related recommendations.

#music #gender equality #capacity building #creative lab #50/50 pledge #pay disparities

A Union of Equality

In its second phase, Keychange saw the necessity of widening the Keychange Pledge to all aspects of the music industry. Through expanding the Pledge, Keychange now offers all industry components to sign it, outlining their own ambitions and timeline. Integrating not only gender equality but gender diversity in their work is another way to actively contribute to a Union of Equality.

Contact

www.keychange.eu Creative Europe Project Results