● BOOSTING CAREERS OF ANIMATION YOUNG ARTISTS WITH VIDEO MAPPING (EURANIM

BOOSTING CAREERS OF ANIMATION YOUNG ARTISTS WITH

RENCONTRES AUDIOVISUELLES (FR)

VIA University College (DK), Hogeschool West-Vlaanderen (BE), Moholy Nagy Muverszeti Egyeptem (HU), Plymouth College of Art (UK), TURUN AMMATTIKORKEAKOULU OY (FI)

State of the art

More and more companies and public bodies are interested in using video mapping technique for heritage, tourism, marketing or mediation with citizens. Thus it represents a growing sector in terms of job opportunities for students and young artists.

Description of the project

Video mapping is still an emerging technique. It consists in using objects to turn them into a display surface for video projection. Objects used can be large like landscapes or façades or smaller, like everyday objects. The project's main objective was to re-structure the European animation sector around such innovative technologies in order to attract young talent. As a three-year educational program, Euranim provided 100 artists with new digital skills focusing on video mapping, mainly through its programme of residencies. By doing so not only did it teach creators digital skills but also offered them a platform to showcase their work. These showcases demonstrated the opportunities offered by animation and video mapping in terms of artistic creativity, commercial use and wider societal benefit. All these events also allowed the general public to get familiar with this emerging creative medium and generate a demand for such creations.

Video mapping can be used to answer different objectives and to target different types of sectors : urban and architectural heritage, marketing and commercial uses, transdisciplinary productions and mediation.

Creative Europe’s support

The Euranim partnership comprised European universities of Art and Design, from five different countries. It brought together more than 60 stakeholders from the creative industries, across six European countries. The project contributed to launch a european dynamic on mapping.

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Scope and outreach

Between 2015 and 2018, the project led to the organisation of five international cultural events, attracting more than 45.000 people.

Contact

www.euranim.eu