● EUROPE COMICS

MEDIATOON LICENSING (FR)

Akan Ajans (TR), Ballon Media (BE), BAO (IT), Cinebook (UK), Dargaud (FR), Dargaud-Lombard (BE), Darkwood (RS), Dibbuks (ES), Dupuis (BE), Ellipsanime (FR), Tunué (IT)

State of the art

At the time of the launch of the project, one could observe an increase in the demand of digital comics both in the US and in Asia. US publishers were looking for more original content. The project decided to take advantage of this and develop further.

Description of the project

Europe Comics aims at creating a pan-European English-language catalogue of comics and graphics novels marketed globally to readers and publishers (licensing). One of the project’s main objectives is the strengthening of the sector by creating and testing an innovative business model based on the use of digital technologies in different areas of publishing. “Hybrid” digital marketing strategies were tested in order to promote works simultaneously to readers, publishers and audio-visual producers. The project reached the largest possible audience by relying on a global digital distribution, and worked on a technology that would enable them to optimise translation and distribution processes. As a by-product of all of these activities, project organizers have acquired skills and know-how that are essential in today’s digitalised publishing world.

One of our external goals was to increase global awareness of the richness and variety of European comics, and we are glad to observe a considerable positive change in that direction.

Creative Europe’s support

The project partnership was essential to the success of the initiative. Larger partners had existing infrastructure that smaller ones benefitted from, while smaller ones brought innovations from their own countries to larger partners.

#publishing #translation #comics #digital comics catalogue #digital ecosystem #new business models

Beyond Digitalisation

Accessibility has been one of the project’s priorities. Digital formats allow for greater accessibility of books to readers with handicap as well as lower-income readers.

Contact

www.europecomics.com Creative Europe Project Results