● TOGETHER REACHING AUDIENCES

THOMAS MORE UNIVERSITY OF APPLIED SCIENCES (BE)

Breda University of Applied Sciences (NL), MMEx -Center for Digital Interpretation in Museums (DK)

State of the art

Most cultural sectors are lagging when it comes to catering to significant shifts in the way people experience, interact or share content. European museums do not all yet fully use the digital technologies available to close this digital gap.

Description of the project

TRACES aimed to help European museums on identifying, developing and sharing know-how, competences and skills required to develop and implement a digital strategy focused on audience development. Through the organization of interactive and hands-on workshops with participants and experts from all over Europe, the project has helped museum professionals in adjusting to the digital shift and initiated the adaptation of study programmes to the current need of digitization in the cultural industries. The participants could use the acquired knowledge for the (further) development of digital strategies in relation with new business models and to attract new visitors or strengthen the existing relationships.

Digital technologies can be drivers to lower the barrier for accessing museums, at location or via the internet.

Creative Europe’s support

The support of Creative Europe provided great opportunities to deepen partners’ network in the broad museum industry and the industry of digital media.

#museums #virtual reality #augmented reality #immersive technologies #digital storytelling #audience development

Tips (and more) for successful digital strategies

TRACES booklet contains interviews with experts who contributed to the project. They shared their expertise in the development of a digital strategy.

Contact

Creative Europe Project Results