● Z ELEMENTS : Artistic experiences and exchanges to attract a younger audience through transmedia co-creations

FUNDACIÓN MUNICIPAL DE CULTURA DEL AYUNTAMIENTO DE AVILÉS (ES)

Artesis Plantijn Hogeschool Antwerpen - University of Applied Sciences and Arts (BE), Association Kulturanova (SB), Ecole Supérieure Européenne d'Art de Bretagne (FR), Fondazione Accademia di Belle Arti di Verona (IT)

State of the art

Cultural institutions face difficulties when trying to engage younger audience to their activities. Hence, the necessity of this project to engage youngsters through their interest in digital devices.

Description of the project

Z Elements’ main goal is to attract young people to the arts through transmedial co-creations. The project develops cultural exchanges between the established art and the “Z Generation”, born between 1995 – 2005 and also referred to as “digital natives”. The project aims to attract a new audience through residencies, workshops, co-creation, interactive approaches and digital outputs, in which new and traditional elements as well as digital processing will be integrated, enabling an easier distribution of art. In addition to the local exposure of the artistic works, Z Elements foresees to reach out to more than 200 000 young people. This will be accomplished by digital distribution through social media and other platforms

Public and private organisations have to take into account Gen Z’s interests and skills in digital tools to attract them as new cultural audiences and in co-creation processes.

Creative Europe’s support

Cooperation with partners that have different/complementary knowledge and skills, is allowing project partners to learn about new tools, especially in the digital world and towards digital creations.

#theatre #digital arts #digital natives #youth #co-creation #audience development

Beyond Digitalisation

Artists’ works are closely linked to the natural environment of places. Some artistic productions will directly tackle (or be inspired by) issues linked to contamination and environmental protection.

Contact

www.z-elements.com