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MARKETING YOUR HOME
THE HIDEAWAY 178068 112 STREET WEST
A B O U T R O S S R AV L E L I T E PR OV E N S U CC E SS . SE RV I CE TH AT STANDS O UT! The Ross Pavl Elite Real Estate Group uses their extensive experience and passion in marketing to help their clients realize their real estate dreams. Pavl, an outstanding Realtor with Calgary Re/Max House of Real Estate founded the group. His extensive experience in marketing condo projects and Calgary luxury homes is evident in the quality of the marketing material every home seller receives. Ross Pavl Elite’s approach to marketing Calgary luxury homes focuses on identifying specific features that make it unique and exciting and then marketing it to the right demographic of purchasers who are looking for this feature on their list. Ross Pavl Elite Real Estate Group includes a photographer, writer, website developer, interior designer, printer and others – to ensure the highest quality crafting of all marketing tools. All clients benefit from the Platinum Program - part of the Design, Marketing and Sales System. This includes: market research and product design; theme, name, graphic identity and promotional signage; renderings, 3-D virtual tours, Internet coverage; brochures and direct mail; in-house sales administration program; and global marketing. Ross Pavl Elite Real Estate Group’s marketing strategies include unique concepts such as having luxury home brochures circulated on private and charter planes. Their properties receive maximum exposure by taking advantage of today’s technology and using Social Media to keep in touch with his clients and stay up-to-date on the market. Effective marketing is the key to getting a home sold in today’s competitive market. When it comes to a luxury home “Open House,” RPE goes beyond the norm by creating special events. They have incorporated art shows, wine tasting, and even a pre-Oscar party theme where he literally rolled out the red carpet to create a unique experience and make the clients feel special. “It’s a challenge because it requires a lot of creativity and work plus you’re selling to a very small percentage of the population.” - Ross Pavl
ROSS PAVL R E A LT O R , P A R T N E R & T E A M L E A D (403) 629-7789 ross@rosspavl.com
ERIC DENNIS R E A LT O R , PA R T N E R (403) 589-5121 eric@rosspavl.com
TANYA MCFARLANE R E A LT O R & PA R T N E R 403.585.0908 tanya@rosspavl.com
LAURA PETROS R E A LT O R & PA R T N E R (403) 998-6678 laura@rosspavl.com
JORDAN HALL R E A LT O R , P A R T N E R (403) 700-2715 jordan@rosspavl.com
TOM BECKEDORF R E A LT O R , P A R T N E R (403) 629-7789 tom@rosspavl.com
SCARLETTE CARDOZE R E A LT O R , P A R T N E R (403) 660-3249 scarlette@rosspavl.com
SHAUNA DOBRES R E A LT O R & PA R T N E R (403) 891-6771 shauna@rosspavl.com
JESSICA RAE R E A LT O R & PA R T N E R 403.870.2572 jessica@rosspavl.com
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PR E - LISTIN G W HAT TO E X P E C T - 1 M O NTH BEFO RE GO ING LIVE • • • • •
A dedicated website • Drone coverage of the exterior property, Coming Soon - need date to go live all other outdoor features and video Instagram, Youtube & Facebook accounts of the interior with voice over Interior and exterior photos • Preview and breakdown of Measurements comparable properties
• Digital patio furniture • Pool house content and video
• Brochures, pool furniture, vintage cars, helicopter
Step 1 I N I T I A L CO NS ULTATIO N Thank you for the opportunity to meet you. Ross Pavl Elite knows what it takes to sell an exclusive luxury property like yours. We have extensive experience marketing luxury listings in Calgary and we are looking forward to beginning our dialog with an initial consultation. We will: • Provide an in-depth review of the process • Discuss your time line and goals • Convey recent industry trends • Gather appropriate property information • Conduct a property walk-through and review • Discuss next steps and timelines 7
Step 2 M A RK E T ANALYS IS Once we arrive at your home, Ross Pavl Elite conducts a thorough market analysis so that we can apply our time and resources in order to create the most beneficial impact. We also brainstorm ideas that bring out the overall appeal, highlight the best qualities and develop a strategic marketing plan that includes all ARTWORK, PRINTED BROCHURES, COMMUNITY PROFILE INFORMATION, 3D WALK-THRU, DESIGN DETAILS + much more. We will: • Once again consider your timeline and goals • Conduct market comparable analysis (comps) • Discuss & agree to the pricing of your home • Match your property to a local buyer database
Step 3 E XC LU S I VE RE P RES ENTATIO N Once Ross Pavl Elite has viewed your home, we will have thoroughly understood your property and its marketplace. The implementation of our marketing plan is an essential part of the process, however, one key element that stands out is the VIDEO MARKETING of the property. Visual Presentation for THE HIDEAWAY include: • • • • • • • • •
Susan Kaspar Montreal pool company Landscaper Equestrian Plumber Technology Pool house Home extension Links on the dedicated website of all video
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Step 4 I M P L E M E N TAT I O N O F M ARK E TING P LAN Once we list your home, Ross Pavl Elite places the marketing plan into effect, hiring a professional photographer, videographer, and marketing specialist, reaching out to the broadest audience of area agents, potential buyers, generating responses and enthusiasm for your property. We will: • Hire professional photographers to capture your home’s beauty
• Place your home in the MLS® to include a video tour
• Place your home on our website for 24 hour viewings
• Inform local agents about your home via local broker pitch session
• Professional marketing brochures placed in your home
• Marketing pieces mailed out to potential buyers of your home
• Placement of advertising and marketing delivering results online
• Utilize Ross Pavl Elite proven marketing techniques that create buyer attention
LISTING GOES LIVE • • • • •
Utilize RE/MAX Luxury Collection and web page which reaches over 100 Countries Email top Brokerages and Realtors from Vancouver, Montreal, Edmonton, Toronto, Ottawa, Seattle, Oregon, Los Angles, Montana Set up Zoom meeting / showings Set up first event including exclusive Realtors
RE/MAX COLLECTION Find your next home and list your luxury property with The RE/MAX Collection Sophistication. Elegance. Class. The RE/MAX Collection offers all this and much more to affluent homebuyers and sellers representing luxury real estate around the world. The RE/MAX Collection luxury home marketing program provides exclusive advertising opportunities, distinguishing marketing tools and specialized training that allows RE/MAX agents to better serve discerning clients like you. To qualify as a The RE/MAX Collection listing, a home must be at least twice the average sold price in the market in which it is listed. By listing your luxury property with The RE/MAX Collection, you have listing exposure not only on theremaxcollection.ca and remax.ca, but also our global site, global.remax.com which offers international exposure to over a million viewers every month. When you work with a RE/MAX agent who specializes in The RE/MAX Collection luxury real estate brand, you’ll receive unparalleled exposure and an unforgettable, exclusive experience.
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SOCIAL MEDIA SOCIAL MEDIA IS...
A CONVERSATION CUSTOMER SERVICE ADVERTISING CONNECTEDNESS
Below are some of the many things we use online through social media platforms to market your property for all it’s worth: CREATE THE HASH TAG #THEHIDEAWAY This helps bring awareness to your listing online through platforms that connect with users all across the world. INSTAGRAM PAGE We create an Instagram page to exclusively showe off your listing to potential buyers online. FACEBOOK PAGE We create a Facebook page to exclusively showe off your listing to potential buyers online, create buzz and get feedback. FACEBOOK ADVERTISING We create Facebook Ads to target market potential buyers who are interested in your property. MEDIA We create multimedia such as videos of the interior, drone shots and lifestyle marketing for exposure online. YOUTUBE PAGE We create a YouTube page to expose video of your home online. **Each social media page will have links to the Hideaway website and all videos
UNDER STANDING THE BU YER W E B SYND IC ATIO N We use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.
W H E R E B UYE RS CO M E FRO M These are the first steps buyers take when looking for a home.
34% realtor
4%
51%
open house yard sign friend
internet
2%
builder
1%
newspaper magazine
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TESTIMONIALS “I had the pleasure of working with RP ELITE Real Estate Group when we purchased our dream home. They were very professional, responsive and knowledgeable. I would highly recommend RP ELITE Real Estate Group and look forward to working with them in future!” - FELIX AKPAN “Excellent service and professionalism from beginning to end. We used RP ELITE Real Estate Group as our firm, on both the sale and purchase of our home and would use their team again without hesitation. Ross and his team have set the bar high with their customer-centric service while focusing on our needs; the needs of the customer each and every time.” - JEFF RUYTER “We loved our experience with RP ELITE Real Estate Group. They were always efficient and on time in responding back to our questions. They have maintained a great relationship even after the house was bought. Only a few realtors will maintain a relationship after. I would recommend them to any one looking to buy or sell their house. Excellent Choice.” - NADIA NIZAM “RP ELITE Real Estate Group did a fabulous job marketing and selling our home in Aspen. They demonstrated extensive knowledge of the real estate market in Calgary; took the time to show us comparable homes in our price range prior to us setting our list price; did an amazing job photographing and marketing our home; and handled all transactions promptly and professionally. Our home sold quickly at a higher price than we had hoped for.” - KAREN SVEINUNGGAARD
GLOBAL REACH POWER IN NUMBERS
The REMAX® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in hundreds of countries and dozens of languages.
100+ COUNTRIES I 100,000+ AGENTS I 6,800+ OFFICES
THANK YOU FOR THE OPPORTUNITY 23
ROSS PAVL ELITE R E A L
E S T A T E
G R O U P
403.333.6342
c l i entcare @ro ssp av l.co m www.ro ssp av l.co m