Mark Calvelo Real Estate is Life
INFORMED SELLERS GUIDE
The Best Advice we can give from the start is to get the best advice from the start! - Mark Calvelo
ABOUT MARK CALVELO I created Mark Calvelo - Real Estate is Life, to provide the most complete and comprehensive real estate solutions. Our team was founded on the principle of genuine and caring service; so we consistently exceed all client expectations, providing a memorable experience and exceptional value in everything that we do. We pride ourselves on giving all of our clients the most precise and up-to-date feedback on the state of the market, its trends, comparable sales, and property value giving them a realistic outlook and helping them learn what they can expect to achieve in today’s market.
“Real estate matters because people matter. Their wants, needs and desires are something that motivates me to help them reach their real estate goals!”
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We would completely recommend Mark Calvelo and his team to anybody looking to buy or sell a property. Their knowledge of the real estate market is very thorough and the experience was extremely positive.
SELLING WITH ME PROVEN SUCCESS. PROVEN RESULTS. You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with us to thoroughly review the current market conditions
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Mark Calvelo first off is a great guy with an incredible personality and is backed by an awesome team. His focus and attention to detail is superb. His personal story is remarkable and inspiring!
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and find the most favorable time to for you to sell.
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TESTIMONIAL 6
Mark and his team are very professional and hard working. He was extremely responsive to any questions we had and helped make the process as smooth as possible for us as first time homebuyers. We know he put in the extra effort to fight for us and you really feel that he values the relationship he has with his clients. He also has a great personal story. His story is WHY he is the great person he is. – Sarah & Mike
MARKETING YOUR HOME MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING We use the Internet and my innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
TRUSTED ADVICE ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells 4 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home? WE ARE COMMITTED We are committed to marketing your home for all it’s worth. From top-of-the-line marketing products to high end exposure in person and on line. We stop at nothing when it comes to marketing your home for sale. WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on. YOUR EXPECTATIONS Many agents have trouble keeping up with your expectations and many times end up cutting corners when listing your home.. There is definitely some compromises that sometimes have to be made, but we intend to now only meet, but also exceed your expectations in every way from start to finish. STICK TO THE SCHEDULE Now that you have an offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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I never liked dealing with real estate agents, but when I met Mark, that completely changed. I saw that Mark was honest, sincere and cared about my decision to sell my home and buy another one.
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TESTIMONIAL 6
Mark and his team are fantastic to work with! Mark, specifically treated me like a VIP and I was very impressed with how responsive he was…whether it was weekends and holidays. He always got back to me and answered all of my questions in a very friendly and professional manner. I highly recommend him if you are looking for someone trustworthy, knowledgeable and nice. Five very enthusiastic stars! – Vicky
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The EXP yard sign is one of the most trusted real estate symbols in Canada. EXP associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. We give you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
SALES APPROACH Our approach is simple — we do what it takes to sell your home in a timely manner. COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to our success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
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Mark is the most competent and savvy real estate agent we have ever met. My husband and I have worked with many agents and he is superior to the rest.
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MARK’S STORY
IT WAS NOVEMBER 1ST, 1996 – MY LIFE WOULD CHANGE FOREVER. I’ve failed over and over and over again in my life. Not once did I see it coming. In the winter of 1996, I became victim of a hit-and-run that sent my car careening into a concrete wall, rebounding, and soaring 9-10 feet into the air. Somehow and luckily, I survived the crash. As a year passed, I bore witness to the deterioration of my body. In coordination, severe migraines, shaky hands, blurry vision and more. Led me to see a Neurologist. An MRI (Magnetic Resonance Imaging) scan of my brain revealed that my cerebellum - the part of the brain that controls body movements - had herniated due to the impact from the crash. I was given two options: do nothing and become a vegetable in 3-5 years’ time or undergo brain surgery with a 10% chance of survival. I chose surgery. Against the odds I survived the surgery, but it would be 3 years before I would fully walk and talk again. Painstakingly I relearned how to perform basic movements, working hard to progress from crawling. I was simply grateful to be alive. Just when I thought that I was improving, the same symptoms I had experienced following the accident made a reappearance. Sure enough, my cerebellum had herniated again. I found myself faced with the same decision as before, and as devastated as I was, I summoned the strength and courage to fight once more - again, I chose surgery. To my disbelief I survived a second time, and from that day forward I no longer took anything for granted. I relearned how to walk and talk again. Through my struggle I found happiness, humility, and a purpose in life: to help others live a better life. I surrounded myself with positivity and embraced people from all walks of life. I am a loving father of two beautiful daughters Raina and Makayla, a mentor and a philanthropist who never hesitates to lend a helping hand or share my story. So here I am today: healthy and in good spirits, grounded with gratitude and truly loving life. My experiences have led me to believe that smart, hard work, and the desire to fight will only result in success. I believe in the quality of my character and integrity. I believe my trials have led me to where I am today. I believe in people and the possibilities that lie ahead. Real estate is just one of several things I truly enjoy doing, not because of the lifestyle it provides for me, but because of the positive life-changing possibilities I can help provide for others. This is my testimony, my journey straight from the heart. That is why I succeed.
“I’ve failed over and over and over again in my life. That is why I succeed.” - Michael Jordan 15
HOME PREP - EXTERIOR • House number should be easy to read • Lights on timers to ensure house is lit up after sunset • Eaves troughs, and down spouts in good repair • Garage/car port clean and tidy • Litter picked up • Cracked or broken window panes replaced • Doorbell and door hardware in good repair • Touch up trim paint on doors, window frames, fascia, etc. • Mow, edge and weed the lawn frequently until the home is sold • Overgrown shrubbery be cut back to show as much of the exterior as possible • A low-cost investment in seasonal flowers or ground cover will add a personal touch • Inspect the roof for necessary repairs and any visible broken shingles or tiles • Stucco water stains can be repaired using a mild bleaching agent • Fences should be mended and painted
HOME PREP - INTERIOR • Lights should be on and drapes left open during daylight hours • Heat set at a comfortable temperature • Fresh flowers/plants in various rooms • Chipped plaster and paint touched up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Valuable property, out of reach, out of sight, or locked away • Pets absent, where possible, or contained during showings • All torn screens should be repaired or replaced
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Mark Calvelo Real Estate is Life
i n partners hip w ith :
E X P R E A LT Y MAIN PHONE: 403.829.3158 mark@completerealestategroup.com w w w. c o m p l e t e r e a l e s t a t e g r o u p . c o m