SElLer’s presentation
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ABOUT BRYCE HANSEN Bryce Hansen is an award winning agent, committed to delivering the highest standard of client service. Born in Prince Rupert and raised in the Comox Valley from the age of 3, Bryce has strong ties to the local community. He cares, and dedicates his time to many organizations within the area as a personal volunteer and through corporate sponsorship. A motivated entrepreneur, Bryce became a realtor after several years as a local business owner. Bryce’s strong business background was evident as he achieved success and recognition with RE/MAX early in his career. Initially Bryce achieved 100% Club for 2 years, increased to Platinum Club for another 2 years, and then was awarded with the RE/MAX Hall of Fame award - all within his first 5 years! In 2015, 2016 and 2017 Bryce achieved the distinguished Chairman’s Club status. Over the years, Bryce has gained a wealth of experience in the industry. Bryce attributes his success to his firm belief that real estate is a relationship business built on trust and respect. He enjoys blending his passions for real estate and marketing to help his clients better understand the buying and selling process. When he is not at the office, Bryce likes to keep active and starts his day off with early morning workouts at 5:30 am. Other interests include snowmobiling, riding his Harley, fishing on the west coast of Vancouver Island and spending time with his family. Whether it comes to his personal life or professional life, Bryce is never one to shy away from a challenge. He firmly believes that you can accomplish anything if you set your mind to it. His consistent drive and focus ensure that his clients achieve exceptional results. As a premier real estate agent, you can rest assured that Bryce is continuously committed to your investment goals.
Bryce Hansen 250.702.6493 brycehansenremax@gmail.com
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TRUSTED ADVICE I ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
S EL L E R’S I N FO OUR SELLNG EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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TRUSTED ADVICE II SELL YOUR HOME WITH A PROFESSIONAL Our proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through our marketing plan.
MAR KET I NG 1 OUR MARKETING PLAN When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we will do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional agents, we also oversee all paperwork related to the sale.
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TRUSTED ADVICE III SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional real estate agent, Our team has the experience, expertise and innovative marketing plan to help you successfully sell your home.
MARKET I N G 2 OUR MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Comox Valley real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign are the most trusted real estate symbols in Canada. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. Property websites are one of the innovative ways we market your property to its fullest. We believe it is important to use the resourceful tools necessary to give your home the exposure it needs and ultimately sell your property.
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TRUSTED ADVICE IV ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
MAR KET I N G 3 OUR SALES APPROACH Our approach is simple — We do what it takes to sell your home in a timely manner. COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to my success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. As my results on the following page will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with your life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thouands of dollars in your pocket.
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TRUSTED ADVICE V CONTACT A PROFESSIONAL Contact us anytime you need to know what’s really going on in the market. If you have questions, our team has the answer! When you’re ready to take the next step toward selling your home, we are here to help. We will make sure your listing gets the best exposure and reaches the right buyer—whether they’re in another province or territory, located in another country, or right in your neighbourhood.
O N LI N E FACTS SOCIAL MEDIA ONLINE PRESENCE We use the Internet and all online tools to help sell your next home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to sell your home for all it’s worth. But how do we do that? We have a huge presence across all social media sites and can target potential buyers using our integrated social media platforms and narrow down the search of interested buyers within our database. This gives us a larger reach and helps us engage with more buyers across the net. Below is the main social media platforms we use to engage with and attract buyers to your home.
Professional Photos & Listing Videos
BUYER SEARCH ONLINE! More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We make our web syndications allows your home to be shown on high-traffic websites as well as our own.
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TRUSTED ADVICE VI WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
HOME EVALUATION WHAT’S MY HOME WORTH? One of the most important questions most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, political sentiment and of course inventory levels determined by supply and demand. Our team of real estate professionals will give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updates - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbours, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities, lot size, condition, and financing terms.
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TRUSTED ADVICE VII THE DETAILS, THE DIFFERENCE Doing the little things in order to prepare your home for sale could be the difference between quickly selling your home and having to wait longer than expected. An experienced agent understands what little things truly matter and that the difference is in the details.
H OME P R E P PREPARING YOUR HOME You can do many things to increase the appeal of your property and to create a lasting impact on potential buyers. WHAT TO DO TO PREPARE: The following are a couple of factors to keep in mind when listing your property for sale: 1. CURB APPEAL: Keeping your landscape pristine, and adding creative touches to your yard, such as colorful annuals, will create an immediate impact on passers-by and potential buyers. 2. PROPERTY REPAIRS: Simple upgrades such as window repairs, polishing the doorknobs, and a fresh coat of paint in the most frequently used rooms will instantly brighten up the property. 3. CLEANLINESS AND STAGING: Keep your property uncluttered, sweet-smelling and well-lit from top-to-bottom. Pay attention to details: put away the kitty litter, place a vase of fresh flowers near the entryway, pop a batch of cinnamon rolls in the oven, have your carpets cleaned. Your agent will scan the property before it is listed for sale to see how you can improve the staging of your property. 4. DISCLOSURES AND INSPECTIONS: We are very familiar with the legal procedures involved in disclosures and ready to help you develop a thorough disclosure statement beneficial to both you and the buyer, as well as suggest home improvement measures before placing your property on the market (such as termite and pest inspections). 5. SHOWTIME: Presenting your property to potential buyers is a job that we will take care of for you. Buyers feel more comfortable discussing the property with the agent if you are not there. Moreover, we will know what information will be most useful in representing your interests when speaking with prospective buyers.
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TRUSTED ADVICE VIII LOOKING TO RELOCATE AWAY FROM THE COMOX VALLEY? Through our network of many real estate organizations, we can help coordinate your move with a top agent no matter what part of the world you plan to move to. There are so many advantages to using our team to help sell your home.
C LOSI N G PT 1 ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfillment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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TRUSTED ADVICE IX OPEN HOUSE IS AN EVENT Our team of agents work together to provide open houses for our listed properties. In most cases the additional marketing & signs help to bring awareness of the listed property as well as offers an opportunity to capture the interest of potential buyers.
CLOS I N G PT 2 SECURING THE DEAL THE PRICE IS NOT ALWAYS RIGHT Ready to close the deal? Maybe not. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case but don’t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done. Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof. By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home. To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.
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TRUSTED ADVICE X A PREMIUM AGENT GETS PREMIUM RESULTS The real estate market in your city is a diverse one, ever-changing, but for the most part, reliable. Through many years of experience, market knowledge and unique marketing concepts, we are able to give our clients premium service and premium results.
TEST I MON IALS WHAT PEOPLE ARE SAYING... My experience with Bryce Hansen was excellent. He makes a genuine, and committed effort in providing exceptional service to his clients and his attentive, professional attitude made the process a positive one. From start to finish, Bryce was there every step of the way, making sure I was well taken care of. Bryce went above and beyond to ensure I had everything I needed, even after the purchase of my home. Bryce was incredibly helpful in my transition into a new community and made everything go smoothly. I am so glad I was able to work with him, and would highly recommend him to anyone requiring a realtor who knows the business, but also knows how to take care of people during a big life stressor. - Kelly Glass We knew we wanted to work with Bryce Hansen 2 years before were even ready to list our home. We had a few questions about the market and staging, and even though we knew were not ready yet, he was quick replying and giving us honest and realistic goals to put in place. Once we were ready to list, the magic happened. Selling the house so quickly was such a great feeling. Buying our next home though, was the best feeling! From the day we first messaged him to even today, Bryce has been there 100% for us, making this such a wonderful and positive experience. He has us as clients for life, and I highly recommend him to everyone I talk to. Thank you so much, for helping us find our beautiful home for our little girls to grow up in. We are so excited to start this next chapter in our lives, and happy to have made a new friend. - Kevin and Cindy O’Neil I can’t stay enough about Bryce’s professionalism, true caring nature, and extensive knowledge/connections. He brings all these qualities to the table for his clients, not just in the real estate transaction, but in the transition to your new home/community. My wife and I purchased a new home from Bryce in 2010. We walked through one of his open houses in Comox. We were greeted with a huge smile and a firm handshake. Bryce answered all of our questions plus more. He was so caring and knew we were young, so he took us under his wing and went above and beyond to ensure that the purchase of our first home was extra special. What’s really so exceptional about Bryce Hansen is that he doesn’t forget you when the deal is done. I have called Bryce countlessly for several recommendations, such as lawyers, insurance agencies, banks and even the best painter in town to paint our new home. My wife and I lived in Comox for 5 years until we unfortunately had to move to due a posting in the Military. We were so stressed about moving and selling our house. Bryce showed up with a professional photographer and had our house on the market in less than 24 hrs. He sold our house in no time, and again made the transition so easy. Today we consider Bryce Hansen family. From the first day we met him, he was always there for us when we needed him. Since that day we’ve gained not only a real estate agent but a close friend. - Lorne and Megan Hicks **See more testimonials at www.comoxvalley-realestate.com/testimonials
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THANK YOU FOR VIEWING Bryce Hansen’s
SElLer’s presentation
brycehansenremax@gmail.com www.comoxvalleyrealestate.com
250.702.6493