MAKING YOUR REAL ESTATE DREAMS A REALITY
SElLer’s presentation With Brigitte PerrY
ABOUT ELITE REALTY PROS Welcome to Elite Realty Pros! With over 13 combined years of real estate experience, we are a top producing real estate group that serves the entire NC/SC Charlotte Metro area to include Mecklenburg, Cabarrus. Lincoln, Iredell, Union, Lancaster and York counties as well as the Myrtle Beach area. Brigitte Perry is the owner of Elite Realty Pros and brings dedication, experience and knowledge of the local real estate market to assist you with all of your real estate needs. Whether buying, selling or investing, Brigitte works diligently and professionally to coordinate your real estate transaction from start to finish. Brigitte promises to give you the professional service you and your family deserve! “Let our team of dedicated professionals help you!” Brigitte is an Accredited Buyers Representative, Strategic Pricing Specialist, Certified Luxury Home Marketing Specialist and has earned the Sellers Representative Specialist designation. Elite Realty Pros.... “Making your real estate dreams a reality”
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ABOUT BRIGITTE PERRY I am a dedicated and ethical NC licensed Realtor serving the Charlotte Metro area. I have experience helping home buyers and home sellers with their real estate transactions. I excel at providing 24 hour support to my clients and assisting them during the entire process from contract to closing. I am knowledgeable about the Charlotte/Concord/Huntersville real estate market as well as the local neighborhoods and excel at helping home sellers sell their home for the best price. I offer excellent customer service and strive to offer complete and dedicated support during the home buying and selling process. I have my Master’s Degree in Human Services and I was the former State Director for a Foster Care agency where I was responsible for finding families for children. Our team, Elite Realty Pros, has a Marketing Director who holds an MBA in Marketing to ensure your house will be marketed effectively so that you can get the most amount of equity with the shortest amount of days on the market. My average days from listing your home to sold is 3 days! In my first year of Real Estate, I was nominated for Rookie of the Year for the entire Charlotte Metro Region by the Charlotte area association of Realtors. I was also Rookie of the Year of my Keller Williams office. After selling 70 homes in 2020, I was awarded Top Listing Agent and Top Buyers Agent for Southern Homes of the Carolinas. I earned the distinction of becoming a 2020 Five Star Real Estate Agent and ranked in the top 1% for the Charlotte Metro area.
“Helping make your real estate dreams a reality”
OUR SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL?
Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district or city? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
SELLING TIPS WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our team members to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help. Our team’s comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, the goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, our team also develops a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative and responsive website, www.eliterealtypros.com, to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
II TRUSTED ADVICE II SELL YOUR HOME WITH A PROFESSIONAL Our proven and successful marketing plan is designed to create results and get your home SOLD - fast! A vast understanding of the real estate market and years of experience in innovative marketing accelerates the selling process through my marketing plan. 09
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Charlotte real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. An Elite Realty Pros yard sign is one of the most trusted real estate symbols in Charlotte. Our agents are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted agents who market for maximum exposure.
MARKETING PRODUCTS BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
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OUR SELLING TIPS TIP ONE: ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home? TIP TWO: THE DETAILS MEAN ALL THE DIFFERENCE Doing the little things in order to prepare your home for sale could be the difference between quickly selling your home and having to wait longer than expected. A team of experienced agents understand what little things truly matter and that the difference is in the details.
SELLING TIPS TIP THREE: SEE WHAT’S ON THE MARKET For most of us, our home is our biggest investment. When it’s time to sell, get the value you deserve with the help of a professional real estate team, we have the experience, expertise and innovative marketing plan to help you successfully sell your home. TIP FOUR: ASK FOR A FREE HOME EVALUATION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
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OUR SALES APPROACH Our team approach is simple — we do what it takes to sell your home in a timely manner. COMPREHENSIVE: While our sales approach is comprehensive, communication is the vital component to our success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
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HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have real estate professionals like us to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: • area above grade and total number of bedrooms • recent renovations, upgrades and/or updating • basement development with a bedroom and/or a suite plus walkout • number of garage parking stalls • location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc.
OPINION OF VALUE Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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preparing your
HOME TO SELL
HOME EXTERIOR • • • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery be cut back to show as much of the exterior as possible. A low-cost investment in seasonal flowers or ground cover will add a personal touch. Inspect the roof for necessary repairs and any visible broken shingles or tiles. Stucco water stains can be repaired using a mild bleaching agent. Fences should be mended and painted. Wash all windows inside and outside
HOME INTERIOR • • • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Avoid repainting the entire house unless completely necessary White or light pastels are easy to work with and make your rooms look larger • Fireplace lit in cooler weather, air conditioner turned on in warm weather • Countertops neat and polished and Appliances cleaned
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PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Activity (Amount of Interest)
FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
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4
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Time on Market (Weeks) Your Asking Price
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ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
99.5%
VISITS TO LISTING BY DAYS ON MARKET
99.0%
List to Sale Ratio
10 20 30 40 50 60 70 80 90
Online Visits
A listing gets the most attention on its debut. As the Wallstreet Journal reports today, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
98.5%
THE DAYS ON MARKET EFFECT ON BUYING PRICE
98.0% 97.5% 97.0% 96.5% 96.0% 95.5%
0 5 10 15 20 25 30 35 40 45 50 55 60 Days Since Debut or Update
1-9 10-18 19-27 28-36 37-45 46-54 55-63 64-72 73-81 82-90 91-99 100-108 109-117 118-126 127-135 135+
Number of Days on Market
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ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY Our team takes the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agents, we will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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ONLINE PRESENCE Our team uses the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network will help me show your home to thousands of buyers online. Below shows that most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.
81%
WEB SYNDICATION More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. We make sure our web syndication allows your home to be shown on high-traffic websites as well as our own.
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where do buyers
COME FROM?
first steps
buyers take when looking for a home 51% Internet (home searches & research) 34% REALTOR® 4% Call on yard sign 4% Friend/relative/neighbor 4% Open House 2% New Builder 1% Local newspaper & magazines
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CLOSING THE DEAL Ready to close the deal? Maybe not. Sometimes unforeseeable issues arise just prior to closing the sale. Hopefully, with negotiation, most of these have a workable solution. Unfortunately, this is not always the case. But don’t panic. Another buyer might still be found who is willing to accept the house as is. Imagine that your prospective buyers are a couple with young children. They envision your unused attic as the perfect playroom for the kids but, before closing the deal, they request an inspection to see if it’s safe and also if they will be able to install a skylight to provide natural light to the new space. This inspection reveals that under the shingles that are in good condition is a roof that will only last another year or two. The prospective buyers immediately balk, not wanting to incur the time and cost of replacing the roof. Their plans were to move in and only have to spend time and money renovating the attic. The additional cost of the new roof, they say, is just too much. At this point, you sit down with the prospective buyers and calmly discuss the situation and how it can be solved to the benefit of all. First, you agree to get another professional opinion on what really needs to be done. Inspectors are only human, and are not infallible. Once the extent of the damage is agreed upon, you can jointly decide what to do about it. While the buyers hadn’t planned on that expense, you show them that instead of a limited roof life that they would get with most existing homes, they’ll have a new worry-free roof that won’t cost them in repairs for the next decade or so. Since the roof wasn’t in as good shape as you had thought, you agree to lower the purchase price to help offset the cost of the new roof. By negotiating calmly and looking at all possibilities, what could have been a “deal breaker” can be turned into a win-win situation for both the buying and selling parties. In other cases, the most workable agreement for both parties might be for the deal to be called off. The seller can always find another buyer and the buyer can always find another home. To protect yourself against last minute “buyer’s remorse,” make sure the purchase contract anticipates and closes as many loopholes as possible after all known defects have been fully disclosed.
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TESTIMONIALS “We had a wonderful experience with Brigitte and her team in the selling of our home. My family and I had to go through a relocation company, which isn’t always easy or fun to work with. But Brigitte handled everything amazingly! From the very first meeting, she and her partner were on time, professional and very easy to get along with. They had a great marketing plan and everything was worked out step by step so you don’t have to worry. Brigitte is great with communication. She is always available to answer calls and emails and if she’s with another client she’ll call back as soon as she is done with said client. She truly cares about your home and will work so hard to get the very best price. Within 2-3 days of our house being on the market, we had an offer. Brigitte walks you through the process every step of the way. Her experience in the real estate field is amazing. I’m so happy she was able to help our family move from one stage in our life to another.”
- Sold in Charlotte “Brigitte was fantastic! It was a pleasure working with her. A true professional and a lovely person. Quick to respond, she did all of the heavy lifting for us! Worked around our schedule and always offered objective, thoughtful advice!”
- Sold in Concord “There are not enough stars to rate how great Brigitte’s service has been, from the initial call and first meeting with her, she was super prepared and had tons of comps and information on my neighborhood. She was on top of every detail and has been super supportive through the entire process of selling my old home which sold in only 21 days, to buying a new home, which I am building and should be ready mid February. She has been super patient and supportive of my needs. I am truly lucky to have met her and would highly recommend her to anyone. You will not find a better agent than Brigitte Perry!“
- Sold in Moss Creek “Brigitte is outstanding. She is very friendly, a great communicator and produces outstanding results. She sold our house within hours well above asking price! Her understanding of the market, attention to detail and marketing expertise far exceeded our expectations. We could not have asked for a better experience and HIGHLY recommend her to anyone in the Charlotte area. Thank you Brigitte!”
- Sold in Highland Creek 31
THANK YOU FOR VIEWING brigittE’s
SElLer’s presentation
866.900.7500
www.eliterealtypros.com Brigitte Perry MS, SPS, SRS, ABR, CLHMS Broker/Owner
704.293.2741 bperry@eliterealtypros.com www.bperry.eliterealtypros.com