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S E L L E R S
P R E S E N T A T I O N
ABOUT KIRBY PEARSON 2
Broker/Owner and Founder of Pearson Realty Group, Kirby Pearson, grew up in the construction/real estate business.
After graduating with a Finance degree from the University of Wisconsin, he built a successful commodity brokerage firm owning seats on the Chicago Board of Trade CME. KGP Inc. was one of the largest treasury futures brokers at the Chicago Board of Trade doing business for the majority of large brokerage firms, banks and hedge funds. During this period Mr. Pearson bought and sold distressed properties. In late May 2009, Pearson Realty Group moved from the Chicago Board of Trade CME to its current location. Now, Pearson Realty Group is a full service real estate brokerage firm serving Cook County and various surrounding suburbs. Pearson Realty Group has since become one of the most innovative and technically advanced real estate brokerages in Chicago. In 2013, the Pearson team was ranked 21st in the nation in transaction sides by Real Trends as published in the Wall Street Journal. This accomplishment set Pearson Group’s team first in Chicago for number of transactions.
"Real estate matters because people matter!"
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MY SELLING EXPERIENCE
You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell. LET’S CONNECT Contact us anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. We’ll make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/ province, in another country, or right around the corner.
If you are selling your house, please hold us to our promise to communicate with you every step of the way. Our most best and important attribute is our communication skills. You may have found in the past,you had difficulty getting in touch with an agent. We assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. We strive to provide our clients s the best quality service possible. That starts with constant communication. ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
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MARKETING IT RIGHT
THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include: SALES BROCHURES & FACT SHEETS: I am are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign are the most trusted real estate symbols in Canada. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.
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MY SALES APPROACH
My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While My sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results on the following page will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket. HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” Simone has a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical!
There are many factors that determine what your home is worth in today’s market including area above grade and total number of bedrooms, recent renovations, upgrades and/ or updating, basement development with a bedroom and/or a suite plus walkout, number of garage parking stalls, location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbours, etc.
9 Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.� Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
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YOUR LUXU CREATING POSSIBILTIES
URY AGENT THROUGH IDEAS & DREAMS
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PRICING YOUR HOME
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There are many factors involveds that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detremental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approah.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Highest Potential
Lost Potential Multiple Offers
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Time on Market (Weeks) Your Asking Price
Dangerous Risk Gamble
99.5%
VISITS TO LISTING BY DAYS ON MARKET
99.0%
List to Sale Ratio
10 20 30 40 50 60 70 80 90
Online Visits
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98.5%
THE DAYS ON MARKET EFFECT ON BUYING PRICE
98.0% 97.5% 97.0% 96.5% 96.0% 95.5%
0 5 10 15 20 25 30 35 40 45 50 55 60 Days Since Debut or Update
1-9 10-18 19-27 28-36 37-45 46-54 55-63 64-72 73-81 82-90 91-99 100-108 109-117 118-126 127-135 135+
Number of Days on Market
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WEB SYNDICATION
I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to sconnect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. Below shows that 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms.
More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make My web syndications allows your home to be shown on high-traffic websites as well as our own.
first steps
buyers take when looking for a home 51%
Internet (home searches & research)
34%
REALTORÂŽ
4%
Call on yard sign
4%
Friend/relative/neighbor
4%
Open House
2%
New Builder
1%
Local newspaper & magazines
1%
knew the seller
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TESTIMONIALS
“It was a pleasure dealing with Kirby and his team. They made a stressful situation easy, I cannot recommend them any higher. Their level of expertise put my mind at ease, they were extremely responsive and treated me like I was their only client. Thanks again guys!”
F Kestler “Kirby Pearson is a smart real estate broker. My experience with him was beyond amazing. My home sold quickly for more than I thought it would sell for. His communication, knowledge, and negotiating skills were very helpful when our transaction turned complicated. The Pearson marketing team generated lots of showings and multiple offers on my home!”
Mike M “It was a pleasure working with Pearson Realty Group. Their experienced professionals helped me find the home of my dreams in the gold coast, with beautiful lakefront views. The team remained conscientious of my needs throughout the home buying process, and was always responsive to questions that I had along the way.”
Jared I “My boyfriend and I were beginning our search to buy a home and found Pearson Realty to be extremely helpful. We weren’t that familiar with the area and they helped us navigate neighborhoods and eventually found an area and home that was perfect for us! We are really happy with our condo and would recommend their services to anyone.”
Anonymous
Kirby Pearson and his outstanding team led the way, effectively navigating through a complex (and emotional) sale of our home in Northbrook. My husband and I trusted his strategy and advice - and we ended up with multiple bids and a quick sale in what is essentially a buyers market. Pearson Realty rocks!
Julie B
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THANK YOU FOR THE OPPORTUNITY
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Pearson Realty Group PH: 773.325.2800 www.pearsonrealtygroup.com 1000 N Milwaukee Chicago, IL 60642