PROPERTIES GROUP
S E L L E R S
P R E S E N T A T I O N
S ELLER S
GU ID E
ABOUT BEYOND PROPERTIES P E R S O N A L R E A L E S TAT E C O R P O R AT I O N Beyond Properties Group is a team of talented agents that have come together to service all your real estate needs from residential to commercial, pre-sales, land assembly and investment. Established 2016 in Vancouver, Canada, Beyond Properties Group continues to expand outwards both nationally and internationally to fully service new and diverse markets. Built on a foundation of success, we consist of a diverse team of leaders collaborating together to make a positive impact in the real estate industry and community. Born from a passion of doing business and philanthropy, Beyond Properties Group reaches beyond the transaction by cultivating relationships, conducting ourselves in accordance with a set of core values, and charitable outreach in both the community and environment through a series of events and initiatives. Success to us is all about delivering on a promise to represent our clients honestly and professionally. Each experience is unique and every experience meaningful.
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CORE VALUES We always put our client’s needs first. We want to exceed our client’s expectations. We are transparent. We do what we say we’re going to do. We are always evolving in the industry and among ourselves. We are enthusiastic, passionate, and willing to adapt. We are fun, honest, and always give 100%. We give back to the community, our clients, and those in need.
SELLING WITH BPG PROVEN SUCCESS. PROVEN RESULTS. You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right people working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced real estate team and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, we can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with one of our experienced agents to thoroughly review the current market conditions and find the most favourable time to for you to sell.
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OMAR S. “Will give BPG an unwavering 100% recommendation for their loyalty and dedication. They will go beyond what others will and explore every possible avenue in order to achieve the best possible result for Their clients.”
MARKETING 101 MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, we are here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, our goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE We quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS® as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, we will use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When you list your home with us, you’ll do so at no additional cost. When you start to get offers, we represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. Our premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include: YARD SIGNS: Yard signs are a great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The Beyond Properties and eXp Realty yard sign is one of the most trusted real estate symbols in BC. Beyond Properties and eXp Realty Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is one of the most effective, and convenient ways to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out of your home. VIRTUAL TOURS & DRONE SHOTS: Take advantage of advanced technologies in visual concepts through virtual tours and drone videography and photography. Now, potential buyers can view your property for sale in the comforts of their own home. This allows for more viewings virtually online, which raises the chances of a quick sale for your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
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PROFESSIONAL APPROACH SALES APPROACH Our team’s sales approach is simple — we do what it takes to sell your home in a timely manner. COMPREHENSIVE: Even though our sales approach is comprehensive, communication is the vital component to our success. We are committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, we will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with your life efficiently, financially, and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the peace of mind and comfort needed while taking the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
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FARZARD KASSAM “BPG is by far the best real estate agents I have ever worked with. They have incredible attention to detail, excellent follow – through and are extremely personable and reliable. I would highly recommend BPG to anyone and will definitely be referring them to my family and friends.”
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BRIAN & JESSICA PONT “BPG was a definite asset when it came to selling our existing property and buying a new one! Throughout the process BPG was extremely helpful, often going above and beyond to make things as easy as possible for us. We are really happy with our new place and it is exactly what we were looking for. We feel lucky to have had such a great real estate team who made the process as efficient and stress free as possible.”
YOUR HOME’S WORTH HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have real estate professionals like us to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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LANCE ESSIHOS “Chris Ryan is an incredible realtor. His communication, transparency, and knowledge about the market is the best I have ever seen in the industry. Working with him was an absolute pleasure and would highly recommend him to anyone who wants an honest, hardworking, professional who can get the job done.”
PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted
HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced
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MARKETING 101 ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust us to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY We take the ethical responsibility of fairly negotiating contractual terms very seriously. It is our job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your representatives, we guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary, but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. We assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process we will keep you constantly updated so you will always be prepared for the next step.
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JAMES SUI GU & AYU KOMAZAWA “BPG is one of the most proactive, hardworking, and friendly real estate teams I have met over the years. Their attention to detail, and professional knowledge made me feel at ease during the daunting process of finding and purchasing the perfect home for our family. ”
BUYERS? WHERE ARE THEY? WEB SYNDICATION Our team uses the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. Our web presence and online network helps us show your home to thousands of buyers online. Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications show your home on high-traffic websites as well as our own.
WHERE BUYERS COME FROM These are the first steps buyers take when looking for a home.
51% - INTERNET (HOME SEARCHES & RESEARCH) 28% - REALTOR® 7% - Yard sign/Open House 6% - Friend/relative/neighbor 5% - Home Builder 3% - Knew the seller
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