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There is a lack of proper exposure to the market you are in
REASON 2
LACK OF EXPOSURE FOR YOUR MARKET
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One thing that is so important is to target the right crowd when listing your property. Most agents missed the boat with this which could lead to massive price reductions, unreasonable days on the market and in many cases, cause the listing to expire.
The most productive marketing in today’s world is online marketing. It’s important to get this right, right from the start!
WHAT MOST AGENTS DO:
Most agents list your home, put it up on the MLS and hope that people find it. Some have open house showings while others promote it through their local brokerage and Facebook. Obviously these are things that are necessary but the exposure can’t stop there.
THE SOLUTION: Target the market that matches your home’s character. How?:
Get demographic information such as age, race, annual income, job security, etc.
This can usually be accessed through your local city public database
Explore the community and connect specific amenities to the demographic Create printed marketing pieces that connect the overall lifestyle and potential buyers Create beautiful property brochures that are leave a lasting impression Create marketing campaigns that determine the lifestyle of the property within the community
Where are the local restaurants, coffee shops, gyms, rec centers, boutiques, malls, grocery stores, parks, playgrounds, golf courses, beaches, lakes, and more.
Create an ‘Open House’ experience that won’t be forgotten
Roll out the red carpet, hire a local chef or even have a local band play during a wine and cheese session. Whatever it is, we are full of great ideas!
Bomb-Bomb Marketing on social media platforms
Facebook video ads showing your new listing, Instagram ads, Brokerage promos and more.
Online exposure through all necessary real estate related platforms
Google, Zillow, Trulia, Craigslist, LetGo, Oodle, Hotpads, Cozy, Sell.com, Realtor.com, Broker site, Realtor site, Yahoo!, Bing, Facebook, Instagram, Homes.com and much more!
