SELLERS BOOK
ABOUT THE TEAM
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Every once in awhile something new comes along that creates attention and shakes up the scene. It’s a movement, a change, a new direction of what’s to come. The Agent Marketing Group is a real estate team of motivated & trained specialists, who are here to over serve you at the highest possible level. From the first phone call, email, and personal meeting, you’ll realize that this is not your average real estate team. More like a family. A family that treats each member as an equal. Listening, learning, teaching, and growing with every step. The true recipe to success is helping others. The Agent Marketing Group is all about helping reduce your concerns, improve your knowledge, as well as gain and maintain your trust throughout the entire real estate process. Start to finish. We are proud and excited to meet you. Now let’s get you moving! From exceptional communication, to exceptional marketing, to exceptional service; our agents strive to be exceptional.
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ABOUT THIS AGENT Brad Van De Walle found his calling 6 years ago when he became a Realtor. Since then, Brad had created a powerful, successful, reliable team of agents known as Agent Marketing Group. However, his ability to connect with all types of people, his understanding of the Real Estate industry, and sales approach has made Brad one of the most innovative agents in country. “I started at the bottom, I knew nothing. I took it upon myself to master this industry and my hard work has paid off” The Agent Marketing Group was formed with one goal in mind; create exceptional agents, with exceptional marketing and service to create exceptional results. Pride of ownership of the team radiates through Brads actions and personality. This career, his business partners and most importantly his clients mean everything to him. “The Agent Marketing Group is not in this for the transaction, we care about our clients, they become our friends, we want what is best for them”
Exceptional Agents.
Exceptional Results. 4
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THE DIFFERENCE What’s the difference? Exceptional Service: It all starts with Quality Customer Service. We provide the help you need to make an educated decision. Exceptional Marketing: Marketing is one of the most important aspects of the successful sale of your home. Exceptional Agents: Our agents are experienced and talented enough to get your home sold. We live by a different standard. A higher standard. Exceptional Results: At the end of the day, results are what matter the most.
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Exceptional Marketing.
Exceptional Results. 7
ABOUT YOUR CITY Ottawa is known as the one of the best places to live, not only in Canada, but in the world. Known for its political institutions and multicultural diversity, Ottawa offers residents the versatility desired for any lifestyle. Though nearly 1 million residents call Ottawa home, it has a quiet, not-so-crowded feel that truly provides the best mix of urban and suburban. It has a reputation for being a quiet, reserved, family oriented city, where people are laid back, more into sport than nightlife. ATTRACTIONS Though this city is booming and well known for their political influence, Ottawa offers so much more. It is actually a highly desired community with reasonable house prices, high earning jobs, and cultural diversity like no other. One of the most popular attractions is the world’s largest ice-skating rink in winter – the Rideau Canal. Skate through the heart of Ottawa like a true Canadian. Covering almost 8 km along the Rideau Canal Skateway, the Canal allows skaters to change skates, snack and enjoy those cool winter days and nights, when hundreds of skaters appear on the canal when the historic waterway freezes over during the winter. Experience this Canadian tradition with a cup of hot chocolate, or a beavertail (invented in Ottawa) sold at one of the on-ice shops, in hand. FUN FACTS Ottawa has a population of more than 900,000 and has a population of 1.5 million in the National Capital Region. Ottawa Is not a crowded city and offers the second highest quality of life of any city in North America. 8
DEMOGRAPHICS & ECONOMICS
OUR TRUE ADVANTAGE
DEMOGRAPHICS In 2011, the populations of the City of Ottawa and the Ottawa-Gatineau census metropolitan area (CMA) were 883,391 and 1,236,324 respectively. Ottawa’s median age of 39.2 is both below the provincial and national averages as of 2011. Youths under 15 years of age comprised 16.8% of the total population as of 2011, while those of retirement age (65 years and older) comprised 13.2%. In 2011, females made up 51.5% of the amalgamated Ottawa population. ECONOMICS Ottawa’s primary employers are the Public Service of Canada and the high-tech industry. The city has a high standard of living and low unemployment. Mercer ranks Ottawa with the third highest quality of living of any large city in the Americas, and 16th highest in the world. It is also rated the second cleanest city in Canada, and third cleanest city in the world. In 2012, the city was ranked for the third consecutive year as the best community in Canada to live in by MoneySense. Ottawa had the fourth highest GDP growth rate among major Canadian cities in 2007 at 2.7%, which exceeded the Canadian average of 2.4%. It is estimated that the National Capital Region attracts around 7.3 million tourists annually who spend about 1.18 billion dollars. The region of Ottawa-Gatineau has the third highest income of all major Canadian cities. - Sourced by Wikipedia 9
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STEPS TO A SUCCESSFUL SALE
There are several steps to selling a home. We have broken down the process into seven basic steps. The main objective is to get the best possible price, with as little possible hassle and inconvenience! Find Your Team of RealtorsŽ: With a strong marketing strategy, we advocate a fair market price. Our team above all, works with integrity and honesty. Launch a Marketing Strategy: List your property on MLS. Photographs & Virtual Tours. Lawn Sign. Internet Ads. Romance your home to over 100 of the top agents and a database of over 18,000. Show Your Home: Mega Open House. Strong Online Presence. Review Progress: We take the time to go over feedback given every week and strategize accordingly to help sell your home. Review Offers: Our negotiating skills help get the job done. Closing: We specialize in closing all deals we open. If it’s in reach, and in your best interest, we will get it done. Sold: We help you move out and into your new home.
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MARKETING 101 YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign are the most trusted real estate symbols anywhere. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.
OUR TRUE ADVANTAGE
BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other firms. It is a most effective and convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. We help show off your home by bringing the best out in your home. SALES BROCHURES & FACT SHEETS: We are committed to marketing your home with high quality materials that represent the time and effort you have taken in maintaining your home. VIRTUAL TOURS & WEBSITES: Creating a digital experience for home buyers on the local, national, and international market with personalized property specific websites. BOMB BOMB: Video email to our thousands of contacts throughout Canada and the world
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SELLING TIPS It is important to have your home in a “ready-to-sell” state to bring out the best and most important qualities of your home. This is a crucial aspect that sometimes can get overlooked by sellers and hinder the successful sale of your home. • Lights should be on and drapes should be left open during daylight hours. • Heat set at a comfortable temperature. • Fresh flowers/plants in various rooms. • Chipped plaster and paint touched up and repaired. • Doors and cupboards properly closed. • Leaky taps and toilets repaired. • Burned out light bulbs replaced. • Squeaky doors oiled. • Mirrors, fixtures, and taps cleaned and polished. • Seals around tubs and basins in good repair. • Floors cleaned, garbage containers emptied. • Inside of closets and cupboards neat and tidy. • Valuable property out of reach, out of sight, or locked away. • Pets absent where possible, or contained during showings.
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PRICING YOUR HOME
OUR TRUE ADVANTAGE
Selling your home takes preparation, organization and professional marketing. The Agent Marketing Group will guide you through every milestone, from analyzing your needs to closing the sale. In today’s market, it’s more important than ever to price your home right. We know how to price your property to make sure it sells. If you’re curious about your home’s value in today’s market, just fill out the form below and we’ll send you a free Comparative Market Analysis. A well-priced home will generate competing offers and drive up the final sale value. Our free market analysis takes into account the most actively searched prices and home values in the area and provides you with a detailed evaluation that puts it all in perspective. SELLING WITH A PRO Our tried and true marketing plan will take the guesswork out of selling your home. WHAT’S ON THE MARKET Visit us at www.agentmarketinggroup.com and REGISTER in order to have access to free search tools including the ability to save listings and property searches. www.greaterinternationalgroup. co i
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ONLINE PRESENCE With over 4 million unique visitors quarterly, remax. com is a leading real estate resource for consumers. More than 130,000 leads are generated each month from interested home buyers. Your RE/MAX Associate is immediately notified when a visitor has expressed interest or requested a showing on your property. GLOBAL.REMAX.COM The first real estate company with true global reach, global.remax.com markets your home to 97 countries in minutes, translating your listing into 26 languages. REMAX.CA Our massive online, television, outdoor and print ad campaigns generate valuable exposure for your listing in over 93 countries around the world. Prospective buyers go to our websites remax.ca and global.remax. com to search for their next home. MOBILE REMAX.CA RE/MAX Canada has made it very simple for customers to review a property for sale. The remax.ca website is designed to be compatible with all smart phones. By simply logging into remax.ca users can view favorites and browse as they would on a desktop, without downloading any applications.
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LET’S GO ONLINE! Our team uses the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to showcase your home. Our web presence and online network will present your home to thousands of qualified buyers Below shows that 99% of people search for a home using three main search engines. We make sure to be as visible as possible on these platforms.
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YOU HAVE
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THEIR ATTENTION BUYER SEARCH ONLINE!
More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications allow your home to be shown on high-traffic websites
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587.432.8253
www.agentmarketinggroup.com