BU I LDER S
PRE SE N TAT ION
ABOUT INFILL HUB More than just a listing At Infill Hub, we not only market the home, but we also market the neighbourhood and overall lifestyle. This is a factor that is often overlooked by many builders.
Infill Hub is a Calgary real estate team working to redefine the inner city buying process. We are developing new and creative ways to help builders market their homes during the pre-construction phase and take the stress out of land acquisition. From cutting edge on line and social media techniques, to more traditional geo-farming and cold calling, we are always looking for better ways to connect builders with buyers and land acquisition opportunities. Our team has come together to build a one of a kind experience. Our goal is to connect builders and buyers with that perfect build. The lifestyle of an infill isn’t a home, it’s an experience. The Infill Hub team carefully considers your target market; a professional couple walking to work, a family looking for the energy of an inner city neighbourhood, or empty nesters looking to be close to cultural activities.. The Infill Hub Group understands builders’ needs and wants. Let us connect you with the right lot and the right buyer.
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We would completely recommend Infill Hub to anybody looking to buy or sell a property. Their knowledge of the real estate market is very thorough and the experience was extremely positive.
EXPECTATIONS WHAT SETS US APART WE OVERCOME PRE-CONSTRUCTION SELLING CHALLENGES: Until Infill Hub created a pre-construction MLS®, it was impossible to find preconstruction and construction listings in one place. By creating a pre-construction MLS®, the Infill Hub Group has solved many problems faced by builders and buyers. Most people don’t know where to find pre-construction homes for sale because there is no central clearinghouse. Buyers must drive around neighborhoods searching for their dream home and builders are challenged to market high end infill homes to the right niche market. Infill Hub’s pre-construction MLS® easily connects buyers and builders before and during construction. Infill Hub Group provides “virtual tour” videos, detailing construction progress with updates on the App and web, to easily allow clients and potential buyers to track construction progress. INFILL HUB APPLICATION: We have developed a smartphone app to help Infill builders and buyers stay connected. The Infill Hub App features listings from Calgary’s best builders and lets buyers book showings of featured properties while on the go. Buyer membership includes VIP discounts, events and early access to exclusive listings. The Featured Builders section of the App is further described below. The Infill Hub App features an “Updates” section to show progress on current builds with ping notifications of milestones to expectant and potential homeowners. The App also provides links to social media platforms to ensure builders’ peak market exposure.
UNIQUE CONCEPTS the infill hub difference SOCIAL MEDIA STRATEGIES The Infill Hub Group employs full time social media specialists to ensure superior results. Our Facebook and Instagram platforms are carefully managed to attract thousands of views. In fact, the Infill Hub Facebook page collected 6,000 followers in its first three months of operation! Infill Hub social media and web platforms feature videos and branded content to help builders target buyers.
TEAM SUPPORT The Infill Hub group operates as a team to create the very best experience for builders and buyers. Our Realtors® are free to focus on builder and buyer relationships because they enjoy the support of marketing and social media specialists, administrative and technical staff, photographers and stagers. LONG TERM VISION The Infill Hub Group’s long term vision is to create an Infill Hub showhome in the inner city that will showcase featured infill builder projects in an inner city location. Our vision is to have this prototype infill showhome staffed 6 days week by knowledgeable Realtors® who are trained to articulate the style and vision of our featured builders. For example, the Infill Hub team plans to host pre-construction events for up to 100 potential buyers promoting our featured builders. We will attract VIP buyers with access to special pricing if purchased within 48 hours of the event.
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We enjoyed the honesty and directness from your team. You gained our trust and we do not just consider you our REALTOR® but a part of our family. Thanks for everything.
YOUR ADVANTAGE focused on results DATABASE The Infill Hub Group is always seeking to connect builders with home buyers and land sellers. In addition to our exceptional Realtors®, the Infill Hub group employs the skills of a team of highly trained internal sales agents to generate and manage thousands of buyer and seller leads.
LAND ACQUISITION Infill Hub is geo-farming and targeting 5000-8000 inner city homes to find land and buyers. Our programs include aggressive telephone, snail mail, social media, and door knocking campaigns. “Tell us where you want to build and we will find you land”. OPEN HOUSE GUARANTEE Featured builders get minimum 2 monthly open houses for each finished project ADVANTAGES TO FEATURED BUILDERS • Custom Website showcasing your homes • Preferred options on Infill Hub land • Regular video updates during construction • Highlighted on Infill Hub website and App • Virtual Tours for Pre-construction • Guaranteed Open Houses • Extended/targeted Social Media Exposure
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