S E L L E R S P R E S E N TAT I O N
BY KA R LO C PA D E N
K A RLOC PA D E N RE A LTO R ®
ABOUT KARLOC PADEN PR OV E N SU CC E SS . S ERVICE TH AT STANDS O UT! Karloc Paden has been selling real estate since 2007. As a professional Realtor, located in Pierce County, Karloc has established himself as one of PC’s premiere agents. He truly cares about providing the highest level of service and enjoys helping his clients reach their real estate goals. “In this complicated market, having an advocate you can trust and count on, is priceless. I am proud to be that resource for many buyers and sellers like yourself. Please read my reviews. I hope it will become evident that I am the real estate agent you are looking for, to represent YOU!” Karloc services Tacoma, Gig Harbor, University Place, Lakewood, Steilacoom, Dupont, Federal Way, Auburn, and many other cities around Pierce, King, and Thurston Counties. “Having lived in the Northwest since 1995, I can help direct you to most areas you are curious to learn more about. It is my mission to provide an experience that is so positive that you’ll feel the trust, comfort, and confidence in securing a real estate agent for life. I believe that working hard at something you love to do, with people you trust, is one of the greatest experiences in life. As a result, I provide some of the most professional, loyal, and dedicated service in the industry. The best interest of my clients will always come first as I am dedicated to the development of long-term relationships and earning the referrals of the people my clients care most about.”
Karloc helped my wife and I purchase a home while we were living in another state! He acted in our best interest. Also, he and his team were there every step of the way from purchase agreement details to closing, making sure we understood all stages of a new construction purchase. There were so many details to which his experience was invaluable to us!
“
“
Testimonials
- Tommy Jackson
3
“
LIN DA C HA M BE R S “Karloc was the perfect realtor to help me sell my home! He quickly sensed my needs and was very empathetic of a unique situation I was dealing with. I always felt that he was respectful of me as a person, not just as a client. He also found the perfect buyer for my home. I feel great passing it on to her. I will recommend Karloc to anyone who I hear is looking for a realtor. He helped me transition out of my home of 22 years with much greater ease than I ever expected. Great guy; a true professional”
SELLING WITH KARLOC P R OV E N S U CCE SS . P ROVE N RES ULTS . You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN TO SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
5
09
“
N E IL BU SH “Karloc was excellent throughout the entire process. He was always available when you needed him and was prompt to follow up. I would highly recommend Karloc.”
M A R K E T I N G TH E RIGH T WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing. EFFECTIVE INTERNET MARKETING In addition, I use the Internet and my innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
7
“
JE R RY A N D E R SON “Karloc was thorough, tenacious, and was genuinely concerned about our purchase and looked out for our interests with this transaction. He was always available and responsive. I will be using Karloc in the future and strongly recommend his services.”
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in the PNW real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The RE/MAX yard sign are the most trusted real estate symbols in America. RE/MAX Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, effective, and convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
9
09
“
BLY T HE SU M M E R S “Karloc is like a matchmaker for homes. He really made an effort to understand not just the basic details I wanted in a new home, but who I am and how that contributed to what I was looking for. With this understanding, he helped me find the perfect house at the exact price I wanted to spend. As a first-time homebuyer in a competitive market, this was no easy task. If you’re looking for someone who will really try to understand your motivations and help you find the right home, Karloc is your agent!”
M Y SA LE S AP P ROACH My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results on the following page will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
11
“
S USAN LAY A N D R OBE R T R A FT E RY “We owe Karloc many thanks for helping us sell our home. As our agent, we found him to be very knowledgeable and extremely helpful. During this process, he answered our many questions, offered excellent suggestions, and good advice. As a result, our house sold quickly for the full asking price. If you are looking for someone to represent you in selling your home, Karloc has our highest recommendation for his honesty and communication with his clients.”
YOUR HOME’S WORTH H O M E EVALUATIO N One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
13
13
“
G A RY C “We had been trying to sell a particular property for a couple of years. Several other realtors had “taken a shot” at selling this “one of a kind” piece of property, with high-bank, but with 60 feet of Puget Sound beach frontage and ample building space above. Nevertheless, it had not sold. We offered the opportunity to Karloc and within weeks (few) he had several buyers bidding on our property and today the sale has been recorded. Easily less than a month from his start to today, just short of phenomenal!!!! Karloc was informative, helpful, innovative, open to our questions and ideas. To me, it is no wonder that he is one of the TOP sales agents around! Thank You, Karloc.”
P R I C I NG YO UR H O M E There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home. SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the Wall Street Journal reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
1
2
3
4
5
6
7
8
9
10
11
12
13
Time on Market (Weeks) Your Asking Price
15
“
KA R I LE GR E SLE Y “Karloc recently listed my house for sale. His professionalism and communication skills were outstanding, keeping me informed throughout the process. He had fresh ideas for staging and gave honest opinions when needed. He handled what could have been difficult situations with compassion and ease. When the time comes for me to buy again, I’ll be working with Karloc. I know he’ll listen, have great ideas, and work hard to find the next place I call home. Whether you’re buying or selling, I highly recommend Karloc.”
PREPARING YOUR HOME HOME PREPARATION - EXTERIOR • • • • • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eaves troughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold Overgrown shrubbery be cut back to show as much of the exterior as possible A low-cost investment in seasonal flowers or ground cover will add a personal touch Inspect the roof for necessary repairs and any visible broken shingles or tiles Stucco water stains can be repaired using a mild bleaching agent Fences should be mended and painted
HOME PREPARATION - INTERIOR • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced
17
19 3
“
E R IK FE R M STA D “Karloc is a phenomenal agent! He is responsive and very knowledgeable. He always makes the process of either buying or selling very easy and enjoyable. I’ve worked with Karloc on several real estate transactions and he continues to exceed my expectations each and every time. Thank you Karloc for your expertise, guidance, and professionalism.”
ACC E P TING TH E O FFE R THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I keep you constantly updated so you will always be prepared for the next step.
19
21
BUYERS? WHERE ARE THEY? W E B SYND IC ATIO N I use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. My web syndications show your home on high-traffic websites as well as my own.
34% realtor
4%
51%
open house yard sign friend
internet
2%
builder
1%
newspaper magazine
21
19 3
K A RLOC PA D E N RE A LTO R ®
THANK YOU FOR THE OPPORTUNITY
K A RLOC PA D E N RE A LTO R ®
K A R LO C PA D E N Realtor
2 5 3 . 2 9 7. 8 7 5 7 RE/MAX NORTHWEST karlocpaden@gmail.com
W W W. K A R L O C P A D E N . C O M