SELLERS GUIDE
ABOUT MARK VERZYL 2
WHY CHOOSE US TOSELL YOUR HOME?
Mark Verzyl has been in the Calgary Real Estate Industry for 20 years with the sale of new homes and as a licensed professional. Experience? The amount of experience he has, is only known to a small group of Realtors® in the Calgary area. He won the prestigious Calgary SAM award 3 years in a row for; 2011, 2012, 2013 rated #1 in both sales and customer satisfaction. Not only as he helped over 2100 families either sell or find their new home, but he is also an avid investor and has had as many as 50 doors that are either rented or flipped. “The secret to my success has always been, treat all my clients like I wanted to be treated.” Mark currently lives in Calgary with his wife and 2 daughters.
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THE BIGGEST MISTAKES A HOMEOWNER CAN MAKE WHEN CHOOSING A REALTOR®
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There’s a lot of questionable advice out there, from “personal finance experts” on tv or from friends, family. They tell you: interview 3 or 4 agents, then pick one. When somebody tells me that’s what they’re going to do, i ask: “What criteria are you going to use to compare them, judge them, and pick one?” Many admit they don’t know. They are going to spend 3, 4, 5 evenings interviewing different real estate agents with no pre-determined way to pick the one they will ultimately trust to handle one of the biggest and most important financial events of their life! Let me give you a comparison. When a company decides to hire somebody for an important job, lets say one that costs the company $100,000 OR $200,000 a year, they have a predetermined set of questions and criteria they will use to judge the people they interview. They know in advance what they are looking for. To do otherwise is to play ‘blind archery’, and that’s dangerous! They never interview a bunch of people and go with the one they “like”, or rely on “he or she seemed nice?”. No, they use reason and logic. You should not play ‘blind archery.’ You need to know in advance the kind of agent you want. The things that are most important to you. The smart questions to ask. For example, is the agent’s track record at getting top dollar more or less important to you than the commission (s)he quotes you? Is the fact (s) he is a lone wolf and may be constantly and immediately accessible to you more important than his/her ‘success percentage’, that is, the percentage of homes (s)he lists, sells? And on and on. You are hiring somebody to do a very important job for you. On the following pages, you will find a list of 9 different “Selection actions” to consider and weigh against each other. From this list, you can make your own “Short List.” You will also find our facts and answers to all of these Selection Factors, in abbreviated form, of course. You will find a list of the top 4 mistakes and results in choosing an agent. The most frequent results of these mistakes are: the home never sells, is tied up for months, and eventually the agent is fired. The home is sold for much less than it should have sold for, because the owner is stuck with an under-performing agent, is worn out, and just wants it to be over with.
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HOW TO SELECT THE RIGHT AGENT TO SELL YOUR HOME We have successfully bought and sold hundreds of homes over the course of many years in every area of greater calgary! We know what works and what doesn’t work to get the best results out of the sale of your home;
COLD HARD FACTS Fact: According to Real Estate Guru Todd Walters, lower commissions will not guarantee a higher net on your home sale! Fact: There is no substitute for effective and aggressive marketing for your home. Fact: Most agents put a sign on your lawn and pray another agent will sell your home. Fact: Listing a home for higher than market value will almost always result in a lower than market value and a much higher “days on market” average than a home priced right! Fact: There’s a huge difference between selling your home and Getting Your Home Sold!!
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QUESTIONS FOR YOUR AGENT... 1. How long have you been Selling Real Estate? 2. How many homes have you sold in that time? 3. How many homes did you sell last year? 4. What is your average market time from listing to sale? 5. What is your list price to sale price ratio vs the average market? 6. Do you have a lead generation website? 7. Do you have a BUYERS DATABASE? 8. How many buyers do you have in your data base? 9. How many buyers do you estimate you pick up in a given month? 10. Can I see a sample of your photography? 11. Can I see a sample of your Listing Remarks? 12. Do you do your own photography? 13. Do have an option for a virtual walkthrough? 14. Can I see an example of your virtual walkthrough? 15. Can I see an example of your brochures that you would use for my home? 16. Typically what is your Brokerage average market share? (CIR, Century 21 etc) 17. What is the annual advertising budget of your Brokerage (CIR, Century 21 etc)
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HOME PREPARATION pages 12-19
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HOME EXTERIOR • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eavestroughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery should be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal tou • Inspect the roof for necessary repairs and any visible broken shingles or tiles. • Stucco water stains can be repaired using a mild bleaching agent. • Fences should be mended and painted. • Wash all windows inside and outside
HOME INTERIOR • • • • • • • • • • • • • • • •
Lights should be on and drapes should be left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Avoid repainting the entire house unless current colors are very loud or offbeat. • White or light pastels are the easiest to work with and they make your rooms look larger. • Fireplace lit in cooler weather , Air conditioner turned on in warm weather • Countertops neat and polished and Appliances cleaned 9
MARKETING STRATEGIES • EXPOSURE TO 1000’S OF REALTORS® IN THE CALGARY REGION • EXPOSURE TO 100’S OF WEBSITES • LISTED ON THE #1 REAL ESTATE WEBSITE IN THE WORLD “REMAX.COM” • FULL EXPOSURE ON REALTOR.CA • EXPOSURE TO 100’S OF BUYERS THROUGH OUR UNBRANDED WEBSITES • PROFESSIONAL PHOTOGRAPHY AND LISTING REMARKS • PROFESSIONAL BROCHURES • OPEN HOUSES • YOUR LISTING IN OUR NEWSLETTERS SENT TO 1000’S OF POSSIBLE BUYERS
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THE HOME HUNTER SYSTEM Mark Verzyl & Associates has a unique and proprietary system to attract buyers. We connect with over 300 new buyers every month, in every possible category and price range of properties! Our team has developed systems to focus specifically on assisting buyers to get to their goal of home ownership with the least amount of hassle and disruption to their lives. We conduct interviews with the buyers, and determine what their needs are. We first go through our inventory of Listed homes as well as our off market properties and match our buyers up with homes that meet their criteria. All of our efforts are focused on finding buyers for our client’s homes unlike the average agent who will list a home and solely wait for a buyer to come along. Our system allows us to sell our listings faster than average, which saves time and money for our clients! Do we already have a buyer for your home? AVERAGE DAYS ON MARKET
(Mark Verzyl & Associates vs Market Average)
MARK VERZYL & ASSOCIATES - 35 MARKET AVERAGE - 54 DAYS
34% FASTER!
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WE SELL FOR TOP DOLLAR! OUR CLIENT’S HOMES SELL FOR MORE MONEY! Did you know the average REALTOR® sells 4 homes per year on average and that 80% of agents who work with sellers tend to sell below the asking price. DId you know that the average agent spends an average of only $89 per month on marketing and promotional materials that are supposed to help sell your home. What does this mean for you? MARK VERZYL & ASSOCIATES SELL LISTINGS.
99.8% OF THEIR
An experienced agent understands the client’s future responsibilities and give comprehensive advice to prepare them moving forward. An expert specializes in finding the idea home for the ideal price, negotiations and ultimately closing the deal. You’re in good hands with Mark Verzyl & Associates.
$5400 Based on 2016 sales statistics, and an average sale price of $500,000
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LET’S CONNECT MEDIA MARKETING It would not be uncommon to see someone using their smartphone or tablet to search for a home. In fact, it is the most-used source when searching for a home. Gone are the times when you had to open a phone book or look in the classifieds of your weekly news paper to find what you were looking for. We now live in a completely digital world and have seen a significant shift in the way we search for homes. Because of this, we are always focusing on new and exciting ways to market our listings.We use Social Media, Online Advertisements and Print Campaigns to bring out the best, most unique and innovative products to show off the great qualities your home has to offer.
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WHAT HAPPENS WITHIN 72 HOURS
MARKETING TIMELINE START
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SYNDICATED TO OVER 300 WEBSITES, NEWSPAPER ADS, DESCRIPTIVE SALES SHEETS, YOUR LISTING IS ADDED TO OUR SITE, SMS TEXTING SERVICE, EMAIL TO NETWORK OF CO-OPERATIVE AGENTS, LIST OF BUYERS IN WAITING, 100 STEP ACTION PLAN IS STARTED, COMING SOON CAMPAIGN, PRE-LIST/ OFF MARKET STRATEGY, ATOMIC OPEN HOUSE.
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THE COMFORTABLE CHOICE
WHY CHOOSE A RE/MAX AGENT? EXPERIENCE. KNOWLEDGE. EXPERTISE.
Like Choosing Any Service professional - from an accountant to your family doctor - its important to do your homework before deciding on a real estate agent. Abilities and experience matter. You want someone with experience, education and a proven track record of successful closings. On all counts, RE/MAX is a great place to start your search. Nobody in the world sells more Real Estate Than RE/MAX. As a Result RE/MAX agents collectively hold more professional designations than agents at any other national real estate company .
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One thing to keep in mind is that you’re not alone. An experienced, Professional RE/MAX Associate can guide you through the process, help resolve any issues that come up, and ensure that your home sells for the optimal price in a timely manner. No one in the industry compares to RE/MAX associates’ knowledge and training in the Real Estate Market. Selling a house can be stressful. Making the decision, preparing the house for sale, keeping it clean, waiting for a buyer, dealing with offers, and advancing to the closing table - all of those steps can involve discomfort. This is a huge financial transaction with many emotional aspects. But you can get it done with little stress and little worry. It may even be easier than you anticipate. 17
THE RE/MAX ADVANTAGE
PUT THE POWER OF RE/MAX BEHIND YOU RE/MAX ADVANTAGE
Advantage #1 Remax sells a home every 30 minutes 24/7/365 We have the buyers! Advantage #2 - MARKET DOMINATOR Remax 39% CIR 10.9% Royal Lepage 9.7% Discover 6.8% Century 21 5.8%
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Advantage #3 – Critical Attributes RE/MAX Agents scored the highest of all brands surveyed for: 1. Reliability 2. Trust 3. Knowledge
Advantage #4 When surveyed “which company would you choose to buy or sell within the next 2 years?” Here was the response: REMAX - 75% Royal Lepage - 46% Century 21 - 46% Sutton - 22% Coldwell Banker - 16% ComFree 13% 19
WHAT OUR CLIENTS SAY SOLD IN 2 WEEKS FOR 98.4% OF ASKING PRICE
We cannot thank Mark Verzyl & Associates enough on their outstanding work on selling our home (in 2 weeks, for 98.4% of asking price) and finding our dream home in such short time, in a tough real estate market! They made the process of buying a new home enjoyable, & knew exactly what we wanted and didn’t. We would without any hesitations recommend Mark Verzyl & Associates to any family or individual looking to buy, sell or lease a home! - BRAD & ROBYN
106% OF ASKING PRICE
We had an amazing experience working with Mark’s team! We were looking to upgrade & not only were they able to get us a fantastic deal on our new home, but SOLD OUR HOME FOR 106% OF THE ASKING PRICE in a buyer’s market! It was clearly a prime example of how important it is to WORK WITH THE RIGHT TEAM, and price your home properly when selling in a ‘Buyers’ Market’. Thanks for everything Mark Verzyl & Associates. - ERIN & GRAHAM
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100% OF ASKING PRICE
I would like to take a moment to say thank you. Not only did you get our home sold fast, but for 100% of our asking price! Throughout the process we were treated extremely well from beginning to end. Everyone was very knowledgeable on all fronts and was able to answer our questions with detailed information. This was an excellent experience. - TRISH & KEVIN
SOLD FOR MORE THAN WE EXPECTED IN A SLOW MARKET!!
Mark’s marketing of our home was more than we could have ever expected. We had our home listed on websites and social media for the best exposure. He helped us properly stage our home in order to maximize the value. We ended up selling for more than we had hoped. He was always available to answer any question. We never felt we were not aware of anything with the process. We will recommend Mark to all our friends and associates and use him again and again. - JESSE-ANN VERDONE 21
THANK YOU FOR THE OPPORTUNITY 22
CORE VALUES COMPETENCY TRUST HARD WORK HONESTY AND INTEGRITY COMMUNICATION
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403.617.9998 #115 - 8820 BLACKFOOT TR SE, CALGARY, AB T2J 3J1
Each office independently owned and operated.