SELLERS GUIDE
ABOUT MARK VERZYL 2
WHY CHOOSE US TO SELL YOUR HOME?
Mark Verzyl has been in the Calgary Real Estate Industry for 20 years with the sale of new homes and as a Licensed Professional. Experience? His amount of experience is only known to a small group of Realtors® in the Calgary area. He won the prestigious Calgary SAM award 3 years in a row for; 2011, 2012, 2013 rated #1 in both sales and customer satisfaction. Not only has he helped over 2100 families either sell or buy their new home, but he is also an avid investor and has had as many as 50 doors that are either rented or flipped. “The secret to my success has always been, treat all my clients like I wanted to be treated.” Mark currently lives in Calgary with his wife and 2 daughters.
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THE BIGGEST MISTAKES A HOMEOWNER CAN MAKE WHEN CHOOSING A REALTOR®
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There’s a lot of questionable advice out there, from “personal finance experts” on TV or from friends, family. They tell you: interview 3 or 4 agents, then pick one. When somebody tells me that’s what they’re going to do, I ask: “What criteria are you going to use to compare them, judge them, and pick one?” Many admit they don’t know. They are going to spend 3, 4, 5 evenings interviewing different real estate agents with no pre-determined way to pick the one they will ultimately trust to handle one of the biggest and most important financial events of their life! Let me give you a comparison. When a company decides to hire somebody for an important job, lets say one that costs the company $100,000 OR $200,000 a year, they have a predetermined set of questions and criteria they will use to judge the people they interview. They know in advance what they are looking for. To do otherwise is to play ‘blind archery’, and that’s dangerous! They never interview a bunch of people and go with the one they “like”, or rely on “he or she seemed nice?”. No, they use reason and logic. You should not play ‘blind archery.’ You need to know in advance the kind of agent you want. The things that are most important to you. The smart questions to ask. For example, is the agent’s track record at getting top dollar more or less important to you than the commission(s) he quotes you? Is the fact(s) he is a lone wolf and may be constantly and immediately accessible to you more important than his/her ‘success percentage’, that is, the percentage of homes (s)he lists, sells? And on and on. You are hiring somebody to do a very important job for you. On the following pages, you will find a list of 17 different “Selection actions” to consider and weigh against each other. From this list, you can make your own “Short List.” The most frequent results of hiring the “wrong” agent? The home never sells, or is tied up for months and now has a “permanent” stain on it’s history, the realtor® is fired or the home eventually sells, but at a much lower price than what it should have sold for had it been marketed and priced correctly.
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HOW TO SELECT THE RIGHT AGENT TO SELL YOUR HOME We have successfully bought and sold hundreds of homes over the course of many years in every area of greater calgary! We know what works and what doesn’t work to get the best results out of the sale of your home;
COLD HARD FACTS Fact: According to Real Estate Guru Todd Walters, lower commissions will not guarantee a higher net on your home sale! Fact: There is no substitute for effective and aggressive marketing for your home. Fact: Most agents put a sign on your lawn and pray another agent will sell your home. Fact: Listing a home for higher than market value will almost always result in a lower than market value and a much higher “days on market” average than a home priced right! Fact: There’s a huge difference between selling your home and Getting Your Home Sold!!
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QUESTIONS FOR YOUR AGENT... 1. How long have you been Selling Real Estate? 2. How many homes have you sold in that time? 3. How many homes did you sell last year? 4. What is your average market time from listing to sale? 5. What is your list price to sale price ratio vs the average market? 6. Do you have a lead generation website? 7. Do you have a BUYERS DATABASE? 8. How many buyers do you have in your data base? 9. How many buyers do you estimate you pick up in a given month? 10. Can I see a sample of your photography? 11. Can I see a sample of your Listing Remarks? 12. Do you do your own photography? 13. Do have an option for a virtual walkthrough? 14. Can I see an example of your virtual walkthrough? 15. Can I see an example of your brochures that you would use for my home? 16. Typically what is your Brokerage average market share? (CIR, Century 21 etc) 17. What is the annual advertising budget of your Brokerage (CIR, Century 21 etc)
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HOME PREPARATION pages 12-19
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HOME EXTERIOR • • • • • • • • • •
House number should be easy to read Lights on timers to ensure house is lit up after sunset Eavestroughs, and down spouts in good repair Garage/car port clean and tidy Litter picked up Cracked or broken window panes replaced Doorbell and door hardware in good repair Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery should be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal tou • Inspect the roof for necessary repairs and any visible broken shingles or tiles. • Stucco water stains can be repaired using a mild bleaching agent. • Fences should be mended and painted. • Wash all windows inside and outside
HOME INTERIOR • • • • • • • • • • • • • • • •
Lights should be on and drapes should be left open during daylight hours Heat set at a comfortable temperature Fresh flowers/plants in various rooms Chipped plaster and paint touched up and repaired Doors and cupboards properly closed Leaky taps and toilets repaired Burned out light bulbs replaced Squeaky doors oiled Mirrors, fixtures, and taps cleaned and polished Seals around tubs and basins in good repair Floors cleaned, garbage containers emptied Inside of closets and cupboards neat and tidy Valuable property, out of reach, out of sight, or locked away Pets absent, where possible, or contained during showings All torn screens should be repaired or replaced. Avoid repainting the entire house unless current colors are very loud or offbeat. • White or light pastels are the easiest to work with and they make your rooms look larger. • Fireplace lit in cooler weather , Air conditioner turned on in warm weather • Countertops neat and polished and Appliances cleaned 9
MARKETING STRATEGIES • EXPOSURE TO 1000’S OF REALTORS® IN THE CALGARY REGION • EXPOSURE TO 100’S OF WEBSITES • LISTED ON THE #1 REAL ESTATE WEBSITE IN CANADA “ROYAL LEPAGE” • FULL EXPOSURE ON REALTOR.CA • EXPOSURE TO 100’S OF BUYERS THROUGH OUR UNBRANDED WEBSITES • PROFESSIONAL PHOTOGRAPHY AND LISTING REMARKS • PROFESSIONAL BROCHURES • OPEN HOUSES • YOUR LISTING IN OUR NEWSLETTERS SENT TO 1000’S OF POSSIBLE BUYERS
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THE HOME HUNTER SYSTEM Mark Verzyl & Associates has a unique and proprietary system to attract buyers. We connect with over 300 new buyers every month, in every possible category and price range of properties! Our team has developed systems to focus specifically on assisting buyers to get to their goal of home ownership with the least amount of hassle and disruption to their lives. We conduct interviews with the buyers, and determine what their needs are. We first go through our inventory of Listed homes as well as our off market properties and match our buyers up with homes that meet their criteria. All of our efforts are focused on finding buyers for our client’s homes unlike the average agent who will list a home and solely wait for a buyer to come along. Our system allows us to sell our listings faster than average, which saves time and money for our clients! Do we already have a buyer for your home? AVERAGE DAYS ON MARKET
(Mark Verzyl & Associates vs Market Average)
MARK VERZYL & ASSOCIATES - 35 MARKET AVERAGE - 54 DAYS
34% FASTER!
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WE SELL FOR TOP DOLLAR! OUR CLIENT’S HOMES SELL FOR MORE MONEY! Did you know the average REALTOR® sells 4 homes per year on average and that 85% of Realtors® start with NO marketing or sales experience and 90% of realtors are unlicensed within 5 years?! Did you know that the average agent spends an average of only $89 per month on marketing and promotional materials that are supposed to help sell your home. What does this mean for you? MARK VERZYL & ASSOCIATES SELL LISTINGS.
99.8% OF THEIR
An experienced agent understands the client’s future responsibilities and give comprehensive advice to prepare them moving forward. An expert specializes in finding the idea home for the ideal price, negotiations and ultimately closing the deal. You’re in good hands with Mark Verzyl & Associates.
98.2% MARK VERZYL & ASSOC.
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1.2%
97.0% AVERAGE AGENT
1.2% OF ASKING PRICE ON AN AVERAGE CALGARY HOME IS
$5400 Based on 2016 sales statistics, and an average sale price of $500,000
LET’S CONNECT MEDIA MARKETING It would not be uncommon to see someone using their smartphone or tablet to search for a home. In fact, it is the most-used source when searching for a home. Gone are the times when you had to open a phone book or look in the classifieds of your weekly news paper to find what you were looking for. We now live in a completely digital world and have seen a significant shift in the way we search for homes. Because of this, we are always focusing on new and exciting ways to market our listings.We use Social Media, Online Advertisements and Print Campaigns to bring out the best, most unique and innovative products to show off the great qualities your home has to offer.
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WHAT HAPPENS WITHIN 72 HOURS
MARKETING TIMELINE START
EXCLUSIVE SELLER AGREEMENT SIGNED
CUSTOM MARKETING PLAN PREPARED + COMING SOON CAMPAIGN
TRAFFIC FLOW AND SHOWINGS BEGIN
ADS & SALES SHEETS PRINTED
BUYERS IN WAITING NOTIFIED
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AGGRESSIVE MARKETING BEGINS THROUGH MULTIPLE MEDIA CHANNELS
SYNDICATED TO OVER 300 WEBSITES, NEWSPAPER ADS, DESCRIPTIVE SALES SHEETS, YOUR LISTING IS ADDED TO OUR SITE, SMS TEXTING SERVICE, EMAIL TO NETWORK OF CO-OPERATIVE AGENTS, LIST OF BUYERS IN WAITING, 100 STEP ACTION PLAN IS STARTED, COMING SOON CAMPAIGN, PRE-LIST/ OFF MARKET STRATEGY, ATOMIC OPEN HOUSE.
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THE COMFORTABLE CHOICE
WHY CHOOSE ROYAL LePAGE? SINCE 1913, ROYAL LEPAGE HAS BEEN HELPING.
To us, real estate is as much a passion as it is a business. That’s why we have continually led the industry in offering high quality real estate services. When our founder A. E. LePage founded the company he was a pioneer whose innovation and belief in customer service transformed real estate in Canada. It is this spirit that has inspired many industry firsts, from offering virtual tours to launching a website. A. E. LePage was also a founding member of the Toronto Real Estate Board, and the company has always set the highest quality standards in the industry. 16
A.E. LePage established his real estate company ‘A.E. LePage – The Bungalow Specialist’ on July 2, 1913.
Royal LePage marks its 100th year on July 2, 2013. To commemorate Royal LePage’s 100-years, a series of celebrations and special initiatives rolled out across Canada in 2013. Today, Royal LePage is one of the largest brokerages in Canada. With over 17,000 Realtors, Royal LePage has doubled in size and tripled in revenue since 2002.
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THE ROYAL LePAGE ADVANTAGE
PUT THE POWER OF ROYAL LePAGE ROYAL LePAGE ADVANTAGE
Because of the critical role our agents play in our success, we always strive to provide them with the latest tools and technologies. We offer them strong support with timely information and market data they need plus state-of-the-art marketing tools, professional development and in-person training. This way, you can feel confident that any agent bearing the Royal LePage name will stand for expertise and service you can count on. With over 17,000 agents in more than 600 locations from coast-to-coast, no matter whether you live in a big city or in the country, you’ll find a Royal LePage agent ready and equipped to help you.
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Not only is Royal LePage dedicated to our agents and clients, we also care deeply about the communities in which our agents live and work. We are the only real estate company with its own branded charity; The Shelter Foundation dedicated to funding women’s shelters and violence prevention and education programs across Canada. Helping You Is What We Do is something that we live and breathe at every level. It’s as true today as it was 100 years ago. And we’re proud to say this philosophy will continue to drive us forward in the years and decades to come.
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WHAT OUR CLIENTS SAY SOLD IN 2 WEEKS FOR 98.4% OF ASKING PRICE
We cannot thank Mark Verzyl & Associates enough on their outstanding work on selling our home (in 2 weeks, for 98.4% of asking price) and finding our dream home in such short time, in a tough real estate market! They made the process of buying a new home enjoyable, & knew exactly what we wanted and didn’t. We would without any hesitations recommend Mark Verzyl & Associates to any family or individual looking to buy, sell or lease a home! - BRAD & ROBYN
106% OF ASKING PRICE
We had an amazing experience working with Mark’s team! We were looking to upgrade & not only were they able to get us a fantastic deal on our new home, but SOLD OUR HOME FOR 106% OF THE ASKING PRICE in a buyer’s market! It was clearly a prime example of how important it is to WORK WITH THE RIGHT TEAM, and price your home properly when selling in a ‘Buyers’ Market’. Thanks for everything Mark Verzyl & Associates. - ERIN & GRAHAM
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100% OF ASKING PRICE
I would like to take a moment to say thank you. Not only did you get our home sold fast, but for 100% of our asking price! Throughout the process we were treated extremely well from beginning to end. Everyone was very knowledgeable on all fronts and was able to answer our questions with detailed information. This was an excellent experience. - TRISH & KEVIN
SOLD FOR MORE THAN WE EXPECTED IN A SLOW MARKET!!
Mark’s marketing of our home was more than we could have ever expected. We had our home listed on websites and social media for the best exposure. He helped us properly stage our home in order to maximize the value. We ended up selling for more than we had hoped. He was always available to answer any question. We never felt we were not aware of anything with the process. We will recommend Mark to all our friends and associates and use him again and again. - JESSE-ANN VERDONE 21
THANK YOU FOR THE OPPORTUNITY 22
CORE VALUES COMPETENCY TRUST HARD WORK HONESTY AND INTEGRITY COMMUNICATION
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403.617.9998 107, 2915 21 STREET NE Calgary, AB T2E 7T1
Each office independently owned and operated.