M C MARK CORNACCHIA REALTOR
561.675.0005 palmbeachcountyrealestatetoday.com
PRIME HOME REALTY GROUP INC. Ranked top 1% Real Estate Company in all of Palm Beach County Florida! With over $1.5 Billion in sales, the Prime Home Realty Team is ranked one of the top producing Real Estate companies, by the Wall Street Journal, in all of South Florida! We utilize cutting edge technology, e-marketing and digital marketing platforms to get you 100 times more exposure! While other real estate companies and agents are focused on their commission, we’re focused on helping you get the most out of your equity! That’s the difference!
MEET MARK CORNACCHIA Accomplished and highly qualified sales professional with over 35 years of proven results in all aspects of real estate, real estate building, marketing and mortgage financing. Recognized as the premiere name in all of South Florida Real Estate! Let Mark & his team “Prove To You”, their strong commitment, sense of professionalism and ability to follow-through and get your home sold and to the closing table! Over 10 years ago when I was building custom homes I was floored at how much it would cost to sell due to the high Realtor fees. That very moment I said to myself there must be a better way! No way was I going to pay 6% to sell again! That’s when I created my 1% Listing Fee business. I saved myself money, and now I save homeowners like you who are looking to sell with my special 1% Listing commission.
Don’t Overpay to Sell Your Home! REAL SIMPLE, REAL SAVINGS, REAL RESULTS!
OUR PHILOSOPHY
youyou should should keep keep thethe majority majority of your of your own own equity equity when when youyou sellsell your your home. home. OurOur goalgoal andand vision vision is to ischange to change thethe wayway Real Real Estate Estate is Sold is Sold andand Purchased. Purchased. We We do do everything everything a traditional a traditional agent agent does, does, butbut with with modern modern technology technology andand marketing marketing techniques techniques all all while while offering offering lower lower commissions commissions to our to our sellers. sellers. We We understand understand how how buyers buyers buybuy homes homes in today's in today's market market so we so we useuse Our vision is that the client is the priority, we believe that you should keep the majority of your own the the internet internet and marketing marketing work work toway to sell sell your your home home equity when you selland your home. Our techniques goaltechniques and vision that is tothat change the Real Estate is Sold and Purchased. without without charging charging youyou a 6% a 6% commission. commission.
OUR PHILOSOPHY
We do everything a traditional agent does, but with modern technology and marketing techniques all while offering lower commissions to our sellers. We understand how buyers buy homes in today’s market so we use the internet and marketing techniques that work to sell your home without charging you a 6% commission.
Our Our Philosophy Philosophy is Simple: is Simple:
YouYou maintained maintained thethe property, property, upgraded upgraded thethe home, home, andand youyou deserve deserve
Our Philosophy is Simple: to keep to keep theproperty, the equity, equity, notnot a greedy athe greedy broker broker that that is charging is charging feesfees You maintained the upgraded home, and you deserve to keephuge thehuge equity, not a greedy with broker thatoutdated is charging huge fees with an outdated commission structure. with an an outdated commission commission structure. structure.
HOW TO PAY LESS COMMISSION & GET MORE MONEY! HOW HOW TOTO PAY PAY LESS LESS COMMISSION GET & GET MORE MONEY! MONEY! DON’T LETCOMMISSION YOUR EQUITY&GO TOMORE WASTE! DON'T DON'T LET LET YOUR YOUR EQUITY EQUITY GO GO TOTO WASTE! WASTE!
WE HAVE WE HAVE NO WASTED NO WASTED FEES!FEES!
JUNK JUNK FEESFEES
Broker Broker Split Split = Waste = Waste JUNK FEES
Broker Split Waste Coaching Coaching Fee =Fee Waste ==Waste
Coaching =Waste Waste Transaction Transaction FeeFee =Fee Waste =
Transaction Fee = Waste Franchise Franchise Fee =Fee Waste = Waste Franchise Fee = Waste
OTHER OUTDATED OTHER OUTDATED BUSINESS BUSINESS MODEL.MODEL.
Don't Don't waste waste your your equity equity MARKETING SPEND Out Out of Pocket of Pocket Marketing Marketing paying paying outdated outdated fee fee THE THE POWER POWER OF MARKETING. OF MARKETING. structures! structures! Out of Pocket Marketing
MARKETING MARKETING SPEND SPEND
REAL REAL SIMPLE, SIMPLE, REAL REAL SAVINGS, SAVINGS, REAL REAL RESULTS RESULTS ! ! REAL SIMPLE, REAL SAVINGS, REAL RESULTS!
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1% LISTING FEE
Our 1% Listing Fee It's simple. Instead of paying 6% you...
OURPay 1% LISTING FEE 1% Fee when the Home is SOLD
It’s simple. Instead of what payingto 6% you... You decide pay the buyer's agent, 2.0% - 2.5%. • • • •
You get all of the benefits of a "full Price" Realtor for thousands less!
Pay 1% Fee when the Home is SOLD You deserve to keep the equity sale of your home! You decide what to pay the buyer’s agent, from 2.0% -the 2.5%. You get all of the benefits of a “full Price” Realtor for thousands less! You deserve to keep the equity from the sale of your home!
MONEY SAVED USING OUR 1% LISTING SPECIAL! SALE PRICE Your Home's Sale Price
$800,000 $1,000,000 $1,200,000 $1,500,000
STANDARD 6% LISTING FEE
3.5% LISTING FEE
HOMEOWNERS SAVINGS
Paid When Using Traditional Agents
1% to Prime Home Team 2.5% to Buyers' Agent
YOUR SAVINGS USING US
$48,000 $60,000 $72,000 $90,000
$28,000 $35,000 $42,000 $52,500
$20,000 $25,000 $30,000 $37,500
Simply Put, We Charge Less & Do More!
REAL SIMPLE, REAL SAVINGS, REAL RESULTS! Our 1% Listing Fee includes:
REAL SIMPLE, REAL Digital SAVINGS, REAL RESULTS ! Massive Marketing Multiple Listing Service - MLS® Professional Photography Transparency and Integrity
MY PLEDGE TO YOU Paying less does not mean you get less. Full-Service that includes everything you expect and deserve from your realtor when selling one of your greatest assets!
HONESTY & LOYALTY While other real estate agents are focused on their commission, we’re focused on helping you get the most out of your equity!
Both myself and my team of professionals will be with you from the beginning to end, providing knowledge and guidance on every aspect of your sale. 100% full Broker support with pricing, showings, offers, contracts, inspections, negotiations, financing advice plus much more!
As your Realtor I provide fiduciary responsibility to look out for your best interest at all times.
PROFESSIONAL PHOTOS We hire only professionals and cover the cost!
MARKETING
Unmatched social media marketing!
CONTRACT NEGOTIATION Professional contract negotiation providing the highest and best price and terms.
E- DOCUMENTS Electronic documents with legally binding electronic signatures.
POSTING INFORMATION
Local and global MLS systems, including over 700 websites attracting both buyers in the United States, South American and internationally.
QUALIFIED BUYERS Show your home ONLY to qualified buyers.
INSPECTIONS
Attend all inspections on the home including appraisal.
OFFERS & UPDATES
Promptly present and advise you on all offers & progress reports.
HOME PRICING Together we will determine the highest & best possible price for your home in today’s market.
PREPERATION MARK CORNACCHIA, REALTOR®
PalmBeachCountyRealEstateToday.com
561-675-0005
Prepare your home for sale-go over the entire property with you. We will list suggestions and recommendations so it will show its very best! Construction crews are available as needed.
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MARKETING THE RIGHT WAY
EFFECTIVE MARKETING In this modern day of technology there will be over 3 billion people using social media. And, with smartphones and internet connectivity becoming cheaper and easier to access, Mark Cornacchia and his team streamline the selling process with the latest technology and cutting-edge marketing with over 700 social media websites, digital and e-marketing to promote and expose your home everywhere to get it sold! Over 2 billion monthly active users on Facebook Over 4 billion daily searches on Google! HOW WE MARKET FOR MASS EXPOSURE SOCIAL MEDIA MASSIVE DIGITAL INTERNET MARKETING LISTING SYNDICATION TOP-NOTCH DIGITAL PHOTOGRAPHY 3D INTERACTIVE TOURS AERIAL DRONE PHOTOGRAPHY
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PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, three very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
THE RIGHT SELLING PRICE
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the Wall Street Journal reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Your Asking Price
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THE OFFER PROCESS
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfillment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
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LISTED & UNDER CONTRACT "Listed and Under Contract "
IN 4 DAYS! in 24 hours!
By Mark Cornacchia
Call today!
MARK CORNACCHIA, REALTOR®
Full Service Realtor
PalmBeachCountyRealEstateToday.com
561-675-0005
SELLER’S ROADMAP
Realtor Prime Home Realty Group Inc. 561.675.0005 palmbeachcountyrealestatetoday.com ! "
#$ " % & ' & $ ( % ' %
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HOME PREPARATION
HOME PREPARATION - EXTERIOR •
House number should be easy to read
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Lights on timers to ensure house is lit up after sunset
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Eaves troughs, and down spouts in good repair
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Garage/car port clean and tidy
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Litter picked up
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Cracked or broken window panes replaced
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Doorbell and door hardware in good repair
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Touch up trim paint on doors, window frames, fascia, etc.
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Mow, edge and weed the lawn frequently until the home is sold.
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Overgrown shrubbery be cut back to show as much of the exterior as possible.
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A low-cost investment in seasonal flowers or
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ground cover will add a personal touch.
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Inspect the roof for necessary repairs and any visible broken shingles or tiles.
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Stucco water stains can be repaired using a mild bleaching agent.
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Fences should be mended and painted.
HOME PREPARATION - INTERIOR •
Lights should be on and drapes left open during daylight hours
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Heat set at a comfortable temperature
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Fresh flowers/plants in various rooms
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Chipped plaster and paint touched up and repaired
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Doors and cupboards properly closed
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Leaky taps and toilets repaired
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Burned out light bulbs replaced
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Squeaky doors oiled
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Mirrors, fixtures, and taps cleaned and polished
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Seals around tubs and basins in good repair
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Floors cleaned, garbage containers emptied
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Inside of closets and cupboards neat and tidy
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Valuable property, out of reach, out of sight, or locked away
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Pets absent, where possible, or contained during showings
•
All torn screens should be repaired or replaced. 19
M C MARK CORNACCHIA REALTOR
Mark Cornacchia REALTOR®
561.675.0005 Prime Home Realty Group, Inc. 4614 Canal Drive, Lake Worth, FL 33463