THE
CHARLES NEDDER NE DDER TEAM
Real Estate | reimagined
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CHARLES NEDDER CEO, REALTOR® + TEAM LEAD
The Charles Nedder Team of Coldwell Banker Realty are consistently ranked as top producers in the Greenwich, Connecticut and Global markets, with award wining tenure, including the distinction in the Coldwell Banker Society of Excellence, among the top 1% agents worldwide. Enthusiastic and well-resourced, true real estate advisors, with a client list of over 18,000, client care specialist, listing concierge, design concierge, growth advisor and a sales coach all working for your success. Custom systems with technology, reaching local, national and international buyers, with modern marketing. Beyond the point of sale, The Charles Nedder Team will remain your reliable consultants and management advisors, supporting long-term client relationships. Real Estate isn’t just their occupation, it’s their lifestyle with an affinity to the profession and the community, helping sellers, like you, succeed.
View agent profiles sheets on the last page of the book >>
THE
CHARLES NEDDER NE DDER TEAM
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COLDWELL BANKER #1 #1 in the State of Connecticut
16,366
Locally, nationally, globally we have the reach to market properties to interested buyers
13,573 10,261 5,245
4,706
#1 COLDWELL BANKER REALTY
William Berkshire William Pitt Raveis Hathaway Sotheby’s Real Estate Home Services Intl Realty N.E. Properties
Keller Williams Greater Hartford
#1 in New York City (Includes Westchester County, Long Island + Northern New Jersey) Locally, nationally, globally we have the reach to bring more buyers to your property.
18,953 14,084 9,961 6,584
COLDWELL BANKER REALTY
Douglas Ellman Real Estate
Compass
Houllhan Lawrence/ Home Service
6,360
Hanna Holdings, Inc.
4,185
3,867
Brown Harris Stevens
Daniel Gale Sotheby’s International Realty
2020 TRANSACTION SIDES & SALES UNITS *Coldwell Banker Realty in Westchester County and Northern New Jersey are ranked number one in closed residential buyer and/or seller transaction sides in New York City. One unit equals one side of a transaction (buyer or seller). Data obtained by REALTrends Survey, 2020.
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83%
of buyer’ visualize by utilizin
COLDWELLBANKERLUXURY.COM
’s agents said staging a home made it easier for the buyer to e the property as a future home. Increase your property value ng Coldwell Banker’s Global Luxury Services.
G LO B A L LUXU RY The Coldwell Banker Global Luxury™ website connects an affluent audience to the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for The Glander Group’s exclusive use links them to other high-end real estate professionals locally and around the world.
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2 million annual visits
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27% of visitors from outside the U.S.
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9,600+ luxury property listings around the globe
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$43+ billion in listing dollar value
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Special opportunities to promote featured properties include video tours and a rotating gallery of beautiful homepage photography
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S TA G I N G T H AT W O R K S With a focus on new design and architecture, our professional stagers create a warm and inviting environment that artful in essense with functionality that is practical and beautiful. By highlighting the best qualities of your home, we can sell it for all it’s truly worth, without cutting any corners.
staging
P H O T O S T H AT I M P R E S S
One thing we can’t stress more is how important it is to get high-resolution photos of your home with feature shots of its best and most interesting qualities. High-end appliances, property views, luxury qualities and lifestyle photography only elevate the property and help it reach its full selling potential. Most buyers search online first. The best way to get them asking more questions is to ‘show-off’ your home!
photography
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360° MARKETING + PRINT The Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home. I am truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world. We are the new Marketing Masters, working for you!
P R I N T ME DI A
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DI G I TA L S U I TE
360°
PER S O NAL NETWORK
Marketing Plan
SP EC IA L EV E N TS
S O C I A L ME DI A
P U B L I C R E LAT I O NS
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MARKETING DRIVEN BY TECH Times have changed. Technology has increased and provided convenient ways to market a home for all it’s worth. In real estate, new tech is always at the forfront of visionaries, business owers, investors, brokers and realtors. In order to stay relevant and on top of your game, The Charles Nedder Team provides new age marketing media driven by new technology, ideas, and platforms that work in favor of the seller.
3D
R E M OT E T E C H N O LO GY Remote technology such as 3D Matterport, drone footage and Facetime allows anyone connected online to virtually tour any home in real life. What this means is that potential buyers can navigate through a house without actually physically being there. Buyers can explore every little detail of your home from full 360 degree views and from multiple points in a single room! They can look directly up at the ceiling texture or even down to the condition of the floor below! We can use these technologies (Matterport, Drone Footage, Facetime, etc.) to first run a digital open house and to promote the home to out of town buyers by showcasing its wonderful interior features, exterior landscape and give a good idea of space inside and out. We use this tech and Coldwell Banker Global Luxury services to make it seamless and easy to market any home online, engage with potential buyers and have the furthest reach possible. 13
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LUXURY LIFESTYLE MARKETING We specialize in luxury lifestyle marketing, supported by our partners, who are experts in neighbourhood marketing. Buyers want to know how and if their current lifestyle will change, and how the local amenities will impact this change. We target potential buyers for your home by hitting on key points that almost all buyers are looking for. By providing detailed community lifestyle brochures, videos, websites, demographic highlights, features and even reviews from locals within the community, we are able to provide all potential buyers an overall understanding of the area, its best qualities, attractions and overall lifestyle. Marketing a home is only one aspect of the overall goal.The community lifestyle plays a huge role in providing exceptional exposure for your luxury property for sale. Our community profiles include local attractions (bars, pubs, theatres, recreation centres, etc.), grocers, transportation routes, professional services, outdoor recreational features (bike trails, walking paths, water features, etc.), detailed school info and much more.
B E ST O F Z I L LOW As the most-visited real estate website in the United States, Zillow and its affiliates offer customers the best on-demand services and accurate connections with the best agents and brokers.
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The Charles Nedder Group has obtained “Best of Zillow” status, which means they’re recognized as one of Zillow’s Premiere Agents and Teams.
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Best of Zillow status is awarded to top-performing Zillow Premier Agent partners with proven track records of exceptional performance, customer experience and operational readiness. Agents can monitor their progress with the Best of Zillow report, a performance snapshot with insights into conversion metrics, targeted resourcesand more.
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MAX ONLINE EXPOSURE The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Leadership in the mobile space has led to the creation of a unique suite of products designed to give The Charles Nedder Group the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go.
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The standard of mobile: All Coldwell Banker websites feature responsive design, fully optimized for mobile.
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Coldwell Banker mobile app: Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
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SOCIAL MEDIA + NEDDER TEAM In today’s day in age, social media is an essential part of marketing your home for all it’s worth. We specialize in utilizing these online tools to their highest capabilities.
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by the team responsible for making the Coldwell Banker® brand the most influencial real estate brand on social media, the social networks under the Coldwell Banker Global Luxury™ banner are among the most widely used sites today, delivering a unique persepctive on fine living and fine homes all over the world.
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MARKETING TIMELINE Knowing when things happen is almost as important as knowing why things happen. We establish a secure timeline that you can trust to help us stay on track and holds us accountable to our clients.
START UNDER CONTRACT Contingencies Removed Property Closes Refer Charles Nedder Team
PRE-LISTING Schedule Appointment Meet with Charles
UNDER CONTRACT Offer Accepted Inspections & Disclosures Appraisal Completed
PRE-LISTING Discuss Best Selling Strategy Listing Presentation
UNDER CONTRACT Offers Received Offers Negotiated
PRE-LISTING Complete Listing Documents and Disclosure
PRE-LISTING Design Team Walk-Thru Marketing Analysis Sales Price Established
LISTED & ACTIVE Phone Campaign Started Email Campaign Started
LISTED & ACTIVE Property Brochure Delivered Direct Mail Campaign Start Print Campaign
LISTED & ACTIVE Start Marketing Campaign Signs Installed (If possible)
LISTED & ACTIVE Submit to MLS Property Website Launch
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WHERE BUYERS COME FROM Most people search for a home using three main search engines. We make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. Our web syndications allow your home to be shown on high-traffic websites as well as our own.
INTERNET - 52% | REALTOR® - 29% | YARD SIGN/ OPEN HOUSE - 6% NEW BUILDER - 6% | FRIEND/RELATIVE/NEIGHBOR - 5% KNEW THE SELLER - 2% | LOCAL NEWSPAPER/MAGAZINE - 1%
29% realtor
6%
52%
open house yard sign friend
internet
6%
builder
1%
newspaper magazine
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PRICING CHARTS There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process.
Activity (Amount of Interest)
FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
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Time on Market (Weeks)
Your Asking Price
SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
99.5%
VISITS TO LISTING BY DAYS ON MARKET
99.0%
List to Sale Ratio
10 20 30 40 50 60 70 80 90
Online Visits
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports today, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
98.5%
THE DAYS ON MARKET EFFECT ON BUYING PRICE
98.0% 97.5% 97.0% 96.5% 96.0% 95.5%
0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 Days Since Debut or Update
1-9 10-18 19-27 28-36 37-45 46-54 55-63 64-72 73-81 82-90 91-99 100-108 109-117 118-126 127-135
Number of Days on Market
135+
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CLENT REVIEW + TESTIMONIALS
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“When I decided to sell my home Catherine made a very challenging process really easy. She is extremely knowledgeable and kept the process stress free. Super professional with strong client service and responsive at all times. Great communication and someone you can truly trust. Excellent service all around and amazing results. She and her team were on the ball at every step of the way- even during such a crazy time in the market! I absolutely recommend her to anyone looking to buy or sell!”
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“Charles is a very personable and knowledgeable agent. Our son used Charles before us and I was impressed with Charles availability. He even answered the phone at 9:00 on a Saturday night. He worked well with our son and daughter-in-law and found them their dream house which was a difficult process in this market. When we needed to sell our moms house we didn’t hesitate to call Charles. He marketed the property beautifully. It was a difficult house to sell and he worked very hard to get us a sale....and did. We will definitely call him when we’re ready to sell our house. He worked diligently with our family with two deals and we consider him a new member of our family. Don’t hesitate! Call him!”
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“Buying your forever home in the midst of pandemic and currently having a mortgage seems impossible to attain. It was just a wishful thinking until I met Charles who became the catalyst of this achievement. We were able to sell our condo and buy our forever home! Charles answers to your inquiries even late at night when something pop up in my mind that I think I can’t wait to ask him the next day. He is very knowledgeable, patient, understanding and helpful..Charles is an expert! He even has his own team who are equally great to do a professional photo shoot for the listing of my condo. Due to pandemic, there were “hiccups” along the way but Charles and his team made it possible for me and my family to spend our Christmas in our forever home! Thank you Charles!”
THE
CHARLES NEDDER NE DDER TEAM
THE
CHARLES NEDDER NE DDER TEAM
2 0 3 . 9 8 3 . 74 7 1 s a l e s @ c n e d d e r. c o m w w w. t h e c h a r l e s n e d d e r t e a m . c o m 66 Field Point Road Greenwich, CT 06830