SELLERS PRESENTATION
ABOUT DANIEL FERNANDEZ I was born and raised in the South Florida. A former Firefighter for 9 years in South Florida, who’s now the Broker and owner of 1 Oak Real Estate. Featured in Top Agent Magazine in 2016, a national magazine show casing top agents around the country. I deal with Residential and Commercial properties. I bring over from my firefighter career the discipline, passion and honesty to help my clients with the buying & selling process. I work with a small team of trusted professionals with the resources and contacts of the large firm I represent. Combined with the 1 Oak Real Estate team, we have the expertise and knowledge to handle any real estate need you may have. I am a passionate and market-savvy professional whose client’s satisfaction and best interests are paramount. Whether your buying or selling, I will provide you the special attention one expects of a dedicated, top-producing real estate professional.
WHY SELL WITH DANIEL? You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations, draw up a basic time frame and get a detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district or city? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your situation.
THE SELLING EXPERIENCE
WHEN TO SELL WITH DANIEL? WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible. However, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to help you obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary. THE RIGHT PRICE I will thoroughly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings, for sale by owner and properties still on the market. THE RIGHT EXPOSURE When I market your home, I develop a listing that emphasizes its unique and saleable aspects. I then put your home in front of buyers, establishing it on the local MLSŽ, other websites, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MARKETING YOUR HOME I
EFFECTIVE MARKETING EFFECTIVE INTERNET MARKETING I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I will do so at no additional cost. When you start to get offers, I can represent you during this emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
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MARKETING YOUR HOME II
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products will meet and even exceed your expectations. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The 1 Oak Real Estate yard sign is becoming one of the most trusted real estate symbols in our community. 1 Oak Real Estate real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great way to expose the great qualities of your home that may be otherwise missed. It is also a great way for other agents to bring their buyers in to see your property. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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SELLING ADVICE
DANIEL’S SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner for all it’s worth. COMPREHENSIVE: Even though my sales approach is comprehensive, communication is the vital component to my success. I will involve you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to help you move on with your life. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while helping you take the next step in your life. SALES INFO - LIST TO SALE PRICE: It is one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on. It is vitally important that we take advantage of this window of opportunity. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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HOME EVALUATION “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.
YOUR HOME & ALL ITS WORTH
Another important factor is the “opinion of value”.
Properties priced too
high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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REAL ESTATE
MADE SIMPLE
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
THE RIGHT SELLING PRICE
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, “the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.�
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Your Asking Price
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HOME PREPARATION
HOME PREPARATION - EXTERIOR • House number should be easy to read • Lights on timers to ensure house is lit up after sunset • Eaves and down spouts in good repair • Garage/car port clean and tidy • Litter picked up • Cracked or broken window panes replaced • Doorbell and door hardware in good repair • Touch up trim paint on doors, window frames, fascia, etc. • Mow, edge and weed the lawn frequently until the home is sold. • Overgrown shrubbery be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal touch • Inspect the roof for necessary repairs and any visible broken shingles or tiles • Stucco water stains can be repaired using a mild bleaching agent • Fences should be mended and painted •
HOME PREPARATION - INTERIOR • Lights should be on and drapes left open during daylight hours • Heat set at a comfortable temperature • Fresh flowers/plants in various rooms • Chipped plaster and paint touched up and repaired • Doors and cupboards properly closed • Leaky taps and toilets repaired • Burned out light bulbs replaced • Squeaky doors oiled • Mirrors, fixtures, and taps cleaned and polished • Seals around tubs and basins in good repair • Floors cleaned, garbage containers emptied • Inside of closets and cupboards neat and tidy • Valuable property, out of reach, out of sight, or locked away • Pets absent, where possible, or contained during showings • All torn screens should be repaired or replaced
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THE OFFER PROCESS
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT Have you ever heard the saying, “The higher the price, the better the offer.”? Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and/or addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also that each party involved is not in breach of their agreements. I will keep you constantly updated so you will always be prepared for the next step.
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WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 80% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all home buyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndications allow your home to be shown on my website and high-traffic sites as well.
ONLINE PRESENCE
WHERE DO BUYERS COME FROM? These are the first steps buyers take when looking for a home.
51% - INTERNET (HOME SEARCHES & RESEARCH) 34% - REALTOR® 4% - Call on yard sign 4% - Friend/relative/neighbor 4% - Open House 2% - New Builder 1% - Local newspaper & magazines 1% - Knew the seller
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TESTIMONIALS This process could not have been any easier. I was completely impressed by Mr. Fernandez’ knowledge and expertise. He was always available to answer any questions we had and was dedicated to our search and purchase. Danny Fernandez and his entire team were very helpful, honest, and committed. Most importantly, he was always on time and on top of every little detail which made our closing smooth. I highly recommend Danny for any and all real estate needs. - SUSIE & GERRY
If you are looking for a Broker that will go above and beyond, Daniel is the one for you! He recently helped us sell our home in no time at all, and was terrific in helping us find our new home. Daniel is a pro at working with other agents and is efficient in making sure the deals gets done on time. He was always available to answer our questions and was very flexible for showings. Daniel works extremely hard and makes you feel like you are in good hands throughout the process. - MICHAEL & MARIA
Daniel Fernandez is a 5-star and TRUE real estate professional. He understands the market and how to properly prepare a house to be sold. I followed his advice and listed my town-house with him and within a week I had an above-price cash offer & contract in writing. The selling experience was a breeze, as he explained what was happening in simple English every step of the way. He was able to negotiate a rent-back lease until I was able to purchase and close on a new property. The buying process was just as easy. He showed me brand-new listings until I found the house that was right for me. Again, he coordinated a rent- back program that worked for the seller and me. It was a bit complex but he took care of all the issues and that put my mind at ease. He responds to phone calls, text messages and emails in a very timely manner. - DAVE & KATHY
Daniel was very helpful and friendly. He has a great personality that puts you at ease. He went above and beyond in my home selling experience making it as easy as anything I’ve ever done. - NANCY
THANK YOU FOR THE OPPORTUNITY
786.701.3214 1 Oak Real Estate 13155 SW 134th Street, Suite 209 Miami, FL 33186