SELLERS PRESENTATION
ABOUT ADAM POEHLMAN Adam has been a licensed real estate broker in Wisconsin since 2001. He has many accomplishments over the course of his years as an agent and a broker. In 2014, Adam was named the Ozaukee County Realtor® of the Year. He has been a National Sales Award Recipient and a member of Realty Executives 100 Club. Hi accredidations include Graduate Realtor® Institute (GRI), Accredited Buyers Representative (ABR), Certified Residential Specialist (CRS), Senior Real Estate Specialist (SRES), Short sale and Foreclosure Resource (SFR), and Certified Real Estate Negotiator (CREN). Adam is also a member of the Epikos Christian Church which believes that “the process of discipleship happens best through relationships.” Adam holds this very close to his heart and believes in cultivating positive relationships that are spiritually uplifting and mutually beneficial.
WHY SELL WITH ADAM? You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
THE SELLING EXPERIENCE
WHEN TO SELL WITH ADAM? WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MARKETING YOUR HOME I
EFFECTIVE MARKETING EFFECTIVE INTERNET MARKETING In addition, I will use the Internet and my innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I’ll do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
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MARKETING YOUR HOME II
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in the Calgary real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Realty Executives yard sign is one of the most trusted real estate symbols in America. Realty Executive Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am are committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, Ican speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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SELLING ADVICE
BRAD’S SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.
YOUR HOME & ALL ITS WORTH
Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.� Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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YOUR MILWA CREATING POSSIBILTIES
AUKEE AGENT THROUGH IDEAS & DREAMS
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, two very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed team to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
THE RIGHT SELLING PRICE
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the Wall Street Journal reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Your Asking Price
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HOME PREPARATION
HOME PREPARATION - EXTERIOR • House number should be easy to read. • Lights on timers to ensure house is lit up after sunset. • Eaves troughs, and down spouts in good repair. • Garage/car port clean and tidy. • Litter picked up. • Cracked or broken window panes replaced. • Doorbell and door hardware in good repair. • Touch up trim paint on doors, window frames, fascia, etc. • Mow, edge and weed the lawn frequently until the home is sold. • Overgrown shrubbery be cut back to show as much of the exterior as possible. • A low-cost investment in seasonal flowers or ground cover will add a personal touch. • Inspect the roof for necessary repairs and any visible broken shingles or tiles. • Stucco water stains can be repaired using a mild bleaching agent. • Fences should be mended and painted.
HOME PREPARATION - INTERIOR • Lights should be on and drapes left open during daylight hours. • Heat set at a comfortable temperature. • Fresh flowers/plants in various rooms. • Chipped plaster and paint touched up and repaired. • Doors and cupboards properly closed. • Leaky taps and toilets repaired. • Burned out light bulbs replaced. • Squeaky doors oiled. • Mirrors, fixtures, and taps cleaned and polished. • Seals around tubs and basins in good repair. • Floors cleaned, garbage containers emptied. • Inside of closets and cupboards neat and tidy. • Valuable property, out of reach, out of sight, or locked away. • Pets absent, where possible, or contained during showings. • All torn screens should be repaired or replaced.
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THE OFFER PROCESS
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I’ll take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice.
THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
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WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all home buyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. My web syndications allow your home to be shown on high-traffic websites as well as my own.
ONLINE PRESENCE
WHERE DO BUYERS COME FROM? These are the first steps buyers take when looking for a home.
51% - INTERNET (HOME SEARCHES & RESEARCH) 34% - REALTOR® 4% - Call on yard sign 4% - Friend/relative/neighbor 4% - Open House 2% - New Builder 1% - Local newspaper & magazines 1% - Knew the seller
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TESTIMONIALS “Mr. Poehlman was recommended to me by my previous realtor and I could not have been more satisfied with the result. Throughout the home sale process, Mr. Poehlman exhibited high levels of professionalism and knowledge in his field of expertise. I highly recommend Adam Poehlman for anyone looking to buy or sell a home.”
- Nick “After dealing with a real estate agent who was not focused on my property or enthusiastic about what it had to offer, I was lucky to connect with Adam who was eager and able to market my house to its best advantage. It was a pleasure to work with him and his associate, Barb Bednarski. He is straight forward, honest, and willing to offer solutions to any stumbling blocks along the way. I only wish I had signed with him initially. I know I would have seen a “Sold” sign much sooner!!!”
- Anonymous “Adam is a fantastic real estate agent. We had listed our home with a low commision agency the year prior. The agent gave us no advice on what price to list our home for, had horrible responsiveness, and posted blurry pixilated images with our MLS listing. Needless to say, our home did not sell that year. When we went to list again after the holidays we decided to list with Adam. Our experience was much better from the get go. He worked with a professional photographer who took amazing shots of our house and even rearranged some things which helped “stage” the house. His description of our home on the MLS listing was very well written. He advised us on a good list price. And thanks to his expertise, we had an offer within days of listing and an accepted offer within ten days. He helped us through the entire process and we are thankful for that. We would recommend Adam to anyone looking to sell or buy a home!”
- Moriah “Adam is very easy-going. We didn’t have a lot of time to devote to selling our property and were also looking for a home to buy pending the sale of our home. He was very patient with us in finding the right property and took the time to explain to us how the process worked when we were ready to write an offer. We felt comfortable working with Adam; whereas, some of the other realtors we ran into at open houses, etc., seemed to be manipulative and pushy which was not what we wanted. We weren’t being forced to move for any reason so we wanted the time and freedom to explore all of our options before we made such a big decision, and Adam gave us all of that. I have recommended him to family and friends, and I will continue to do so with confidence.”
- Teresa
THANK YOU FOR THE OPPORTUNITY
262.227.6888 amp.homes@gmail.com www.realtyexecutives.com