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ABOUT IAN VELING Ian Veling is a very passionate, patient, motivated, and down to earth Real Estate Broker, serving Raleigh, NC and surrounding areas! He takes pride in being raised in the heart of North Carolina’s backyard, Fuquay-Varina, NC. Ian grew up in Fuquay-Varina, NC where he attended Fuquay-Varina High School. After High School graduation, Ian enlisted in the US Navy where he proudly served a four-year enlistment. His enlistment included Operation Iraqi Freedom and Operation Enduring Freedom. Ian then went on to get his Bachelor’s of Science Degree from East Carolina University. Ian left East Carolina University (ECU) with much more than a diploma, he left with his beautiful (soon to be) wife, Laura. Ian and Laura started their life together in Johnston County where Ian became a REALTOR®. Laura is a very passionate teacher in Johnston County. Approximately 3.5 years after the beautiful couple got married, they welcomed TRIPLETS into their lives. The family of 5 currently live in Garner and have fallen in love with their home, neighborhood, and community. When it comes to buying/selling properties in the Greater Raleigh area, being a native provides Ian with advantages other Realtors cannot match. He provides an in-demand perspective of the area culminated by 30 years of being a NC resident, working full-time as a Realtor and studying the housing market. A major concern for real estate buyers/sellers is the accessibility of their Realtor. Ian’s desire to see the community flourish combined with a fiduciary duty that is second to none, results in repeat clients and referrals.
MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent to clarify your motivation, draw up a basic time frame and detailed outline for your upcoming sale. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you simply plan on moving to a larger home or property? Or, do you plan on moving to another neighborhood, school district or city? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easy for Ian to determine the best options based on your financial, lifestyle and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell. LET’S CONNECT Contact me anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, I am here to help. I will make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state, in another country, or right around the corner. My greatest attribute is my communication skills. You may have found in the past, you had difficulty getting in touch with an agent. I assure all my clients and potential clients that you will be able to reach me or a member of my team within a reasonable amount of time. I provide my clients with the best service possible. That starts with constant communication.
AR E Y O U D EALI N G WI T H AN EX PER T ? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
S A LES B R O CH UR ES & FA C T S H E E T S I am committed to marketing your home with high quality materials that will reflect the time, energy and effort you have invested in your home. High-quality property brochures that show your home for all it’s worth. Feature Sheets that expose its greatest qualities and much more.
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary and highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MY MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products not only meet, but exceed expectations. These products include: YARD SIGNS: Yard signs are a fantastic way to advertise your home to people in your neighborhood or community. A yard sign is the #1 way to show your home is for sale. The Keller Williams yard sign is the most trusted real estate symbols in America. Keller Williams Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from various firms. This is an effective and convenient way to maximize your home’s exposure while presenting it to other agents. I help show off your home by bringing the best out of your home.
MY SALES APPROACH COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the peace of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average price. The difference can be thousands of dollars in your pocket.
HOME EVALUATION One of the most important questions most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms. - recent renovations, upgrades and/or updating. - basement development with a bedroom and/or a suite plus walkout - size of garage. - location in the community: quiet or busy street, cul-desac, across from a park, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single
ABOUT KELLER WILLIAMS
Created as a grand experiment, Keller Williams operates on the premise that if the company focuses all its resources on building its agents’ businesses, the agents in turn will build the company beyond all expectations. With that philosophy, we are reshaping the global industry landscape. Today, more than 150,000 associates and over 790 market centers across the globe are affiliated with Keller Williams. And, we want you to be part of the family! CAREERS WORTH HAVING Gary Keller notes on the cover of The Millionaire Real Estate Agent, his best-selling guide to success in this business: “It’s not about the money. It’s about being the best you can be!” Having studied the systems used by thousands of the highest-producing agents in the industry, we’ve created the model for what it takes to succeed in real estate. We reinforce these winning models through training, coaching, educational events and a best-selling series of career guides. BUSINESSES WORTH OWNING Our perspective is that real estate is a local business driven by individual associates and their presence within their communities. It’s a perspective that stems from our deep conviction that the agent, not the company, is the brand that matters most. Our primary role is to help agents grow their own businesses – beyond simply selling real estate. That’s why we stand behind our agents, not in front of them.
LIVES WORTH LIVING Great riches only matter to the extent that they fund a great life with deeper meaning. Keller Williams is defined by a culture of agents who care deeply about each other and are committed to having a positive impact on their clients and their communities. We are a company that changes lives. THE PROOF IS IN THE NUMBERS As the only major real estate franchise company in North America to experience positive growth in recent years – our time-tested models and systems establish a framework for profitability in any market. This is why we continue to far outpace the growth trajectory of any competitor. There’s a reason why Entrepreneur Magazine recently ranked Keller Williams as the No. 1 real estate franchise, and why we were the only major real estate franchise company to report an increase in both the number of associates and the number of closed transactions for both the 2011 REAL Trends 500 and the RISMedia Power Broker Reports.
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experienced agent who understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. The following page shows when it is the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
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A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
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II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I’ll take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you. As your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
ASK FO R A FR EE H O ME EVALU AT I O N A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
S TEP S B UY E RS TAKE WH EN S EA R C H IN G F OR A H O ME INTERNET - 51% | REALTOR® - 34% | CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% | OPEN HOUSE - 4% NEW BUILDER - 2% | LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%
WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndication allows your home to be shown on high-traffic websites as well as my own.
TESTIMONIALS Mr. Veling was a tremendous help with both selling our previous home and purchasing our new home. Not only were his customer service skills top notch, but he was very knowledgeable in all aspects of the buying and selling...
Tina
Professional, knowledgeable, personable and very effective at his job. Would recommend him without hesitation. He kept us advised of all progress on the sale of our home and we were on our way to our new home six weeks later.
Jim
We LOVED working with Ian! We were unfamiliar with the area, but did provide a list of things we wanted in a house and neighborhood. Ian was on the same page as us as far as what we wanted and were looking for. He showed us a...
Sarah
Ian Veling is a wonderful Realtor and I was very pleased with our meetings and communication as it pertained to selling our home. We were guided step by step via email, in person and by telephone in our home selling process and...
Joe
I have bought many houses in my time using many different Realtors. Ian is the best Realtor I have ever used. He will always answer your calls and if he can’t he will get back to you immediately. Ian likes to be involved in every...
Dave Ian was awesome to work with in both selling our home and buying our new home at the same time. When we listed our home for sale, we had 4 offers within 1 week and were able to sell at an excellent and fair price. He helped us...
Rebekah Ian was very responsive and knowledgeable about the builder. He was prompt with all paperwork and provided timely options as needed to coordinate with myself and the builder. In addition, Ian was able to provide recommendations...
Sonita
919.586.1798
ianv@kw.com Keller Williams Realty www.ianveling.com