SELLERS GUIDE
ABOUT DIANE GLANDER Diane Glander believes that champions aren’t born - they are made by having someone help them tap into the talents they never knew they had. She coached little league softball in Spring Lake for 12 years before she started her career selling real estate in 2007 and has coached her clients to successfully buy and sell over $115 million in real estate. It’s this unwavering dependability and perseverance to overcome any obstacle that makes Diane’s clients winners when they’re in the market to buy or sell a home. As one of the most sought after real estate agents in the Spring Lake area, Diane works one on one with people to give them the attention and information they need to capitalize on their investment. She knows how much is on the line during this period of transition and puts in overtime to identify your needs and develop the game plan to make your move a home run. Diane knows the key to helping anyone overcome a challenge is providing patient guidance and an unquestionable commitment to their needs. Her career as one of the area’s leading real estate agents is no exception to this philosophy. She gives her clients the local insight, savvy business advice and personalized service that will enable them to maximize their investment. When it comes to something as important as your home, working with a reliable and dedicated professional is critical. No one knows this better than Diane Glander.
Diane Glander
1122 3rd Avenue, Spring Lake, New Jersey, 07762 Cell: 732.233.9630 Office: 732.449.2777 www.theglandergroup.com
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SUZANNE SPITALETTA ADMINISTRATOR Suzanne Spitaletta was born and raised in NJ. Originally from Hudson County her family moved to the Jersey Shore in 1989. She has lived in Asbury Park since 2007 and feels she has found the perfect place for her that combines her love of the ocean, music and photography. Her interest in real estate began when she was 17 years old, working part time as a receptionist in a real estate office. She quickly learned how to write contracts, process transactions, advertise, and maintain escrow accounts, and decided to take on a full time position. When she was 19 she obtained her Real Estate license to better assist with transaction processing. She continues her career in real estate by assisting the Glander Group in transaction processing, marketing and advertising. She joined the Glander Group to be part of a hard working, yet fun team of professionals who are dedicated to client happiness. Suzanne has a strong passion for photography and can be found every morning taking pictures of the sunrise on the beach and in the evenings traveling to different spots along the Jersey Shore for the amazing sunsets that can be found in the area. ZILLOW REVIEW: “Balanced with sensitivity and tenacity Suzanne is a unique administrator. Our dream home is a reality. That is sweet! But to tell you the truth the process in obtaining this home was a dream come true as well, thanks to Ms. Spitaletta. Her work ethic is BEYOND! Almost impossible to articulate - you just have to work with her to understand how timely and passionate she is about everything.” With Gratitude-Melida and Gene
MARKETING & EVENTS CO-ORDINATOR The marketing and events coordinator is responsible for content creating for our advertising for our sellers and, is also responsible for planning and executing special events for clients as well as the residents in communities we service. Our marketing and events coordinator possesses strong skills in graphic design, creative writing, and promotional branding, which leads to successful marketing campaigns that grow engagement in both social and print media. These skills assure that our sellers are getting the best marketing so they can reach not only the right people, but the most people to generate the highest sales price for the sale of their homes.
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“Balanced with sensitivity and tenacity Suzanne is a unique administrator. Our dream home is areality. That is sweet! But to tell you the truth the process in obtaining this home was a dream come true as well, thanks to Ms. Spitaletta. Her work ethic is BEYOND! Almost impossible to articulate - you just have to work with her to understand how timely and passionate she is about everything.” With GratitudeMelida and Gene
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SELLERS INFO THE REAL FACTS If an agent gives you an analysis of your home before seeing it, it should automatically raise red flags for you. Every home is different, so it is important for an agent to consider all variables when analyzing your property. I will show you how to properly analyze your property by asking the “hard” questions, evaluating other aspects, doing a detailed Comparative Market Analysis and helping you understand the process and everything involved in it. To successfully sell your home, you must establish a level of trust with your agent and your agent needs to understand your needs as well as your wants. I will be that agent. I will help identify the great qualities of your home that buyers are looking for. I will do what is necessary to sell your home for all it is worth. I want to ensure you are comfortable, informed and completely satisfied. One of the main key factors involved in selling your home is maximizing its exposure in the market. Ninety percent of buyers search for homes using the internet. Of that 90%, 8 out of 10 people use Google as their main search engine followed by Yahoo and Bing. Having a strong online presence is vital for selling your home however, many agents do not utilize their web syndication to its fullest. There are many ways to market your property. One specific way to do so would be by taking pictures and videos of your home. The images and videos you use to market your property could be the determining factor for potential buyers. Professional HD quality photography and video over cell phone quality photography and video can be a determining factor for whether a buyer would even want to visit your property at all. That can make the difference between a quick sale or a long-drawn out sale. By utilizing all the marketing resources necessary, our team of experienced agents can give your home the maximum exposure needed for a fast sale. PARTNERSHIPS, NEGOTIATIONS & EXECUTION I believe in reaching out to my peers, utilizing their network of friends and associates, and targeting buyer specialists. Having a proper marketing plan that successfully attracts co-op agents could help sell your home by up to 5% more! Think about this: someone who sells their home for $500,000 and banks $100,000 could have sold their home for $525,000 and bank an extra $25,000. That’s substantial and it can be done by choosing an expert agent who give you expert advice while guiding you through this process. I can be that agent. Negotiation is another vital park of the process. Many agents who do not pay attention to the smaller details usually sell far below the asking price of do not sell at all. So how do you know if you are dealing with a competent negotiator?
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SHOWINGTIME
APPOINTMENT CTR
Showingtime Appointment Centre makes showing appointment scheduling quick and easy for agents and offices. Sellers enjoy working with the ShowingTime Appointment Center because it makes it easy for their home to be shown and it provides them with quick, accurate agent feedback after each showing. WHO IS THE SHOWINGTIME APPOINTMENT CENTER? The ShowingTime Appointment Center is a showing management and feedback service which provides your agent and other agents in the area a single place to call to make appointment requests for your home. Highly trained professional and knowledgeable staff are available daily to schedule showings for your home 24/7! You also are welcome to call ShowingTime at anytime. Unless it is an urgent showing, ShowingTime will only contact owners/occupants between the hours of 8:00am and 9:00pm. The Appointment Center is open 7 days a week and on all major holidays (except Thanksgiving and Christmas) so agents won’t have any trouble scheduling a time to bring buyers to see your home. AS A SELLER, WHAT DO I NEED TO DO? Your agent and the ShowingTime Appointment Center will take care of bringing buyers to your home … all you need to do is prepare your home for showings. WILL I BE NOTIFIED WHEN A SHOWING IS SCHEDULED? Yes, you can receive emails, phone calls and/or text messages if you’d like. Appointments fall into three categories: 1. Go & Show – for listings where no appointment is required and the showing request can be immediately confirmed upon request. 2. Courtesy Call – an appointment is automatically approved, but a call is made to notify the owner/occupant. 3. Appointment Required – a confirmation must be obtained from the seller, tenant and/or listing agent before the showing may occur. In each case, you may still elect to receive notifications.
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GLOBAL CONNECTIONS POWER IN NUMBERS
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
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TOM FERRY - BUSINESS COACH WE INVEST IN YOUR TEAM DEVELOPMENT The Glander Group is a client of Tom Ferry, the largest real estate coaching organization in North America. This organization provides us with extensive training in the areas of customer service, negotiation, housing trends, marketing strategies, and real estate economics...All geared to you, our client!
WHO YOU WORK WITH
MATTERS
#1 COACH FOR 3 CONSECUTIVE YEARS
BESTSELLER
DRIVEN BY RESULTS LIST WITH THE TEAM THAT GETS THE BEST RESULTS Having an agent represent you through the selling process can definitely get you results, however, having the right agents represent you can be the difference between ten of thousands of dollars in your pocket. You want a real estate team who knows the market, lives there and are experienced negotiators. You want a team that values you, answers all your questions and considers all your concerns. But most of all, you want a team that can get the most out of your home which allows you to get the most return on your treasured investment. Diane knows how important it is for sellers to receive their maximum value. She attained her Certified Negotiation Expert designation to be sure you get the most money possible during negotiations. THE RIGHT INGREDIENTS = RECIPE FOR SUCCESS! Diane has a passion for great-tasting wine. In the kitchen, Diane is always thinking of wine pairings to delight family and friends. That creativity has trickled over into her other passion, Real Estate, where she is also finding new and creative ways to sell your home. Nothing is more satisfying to her than helping her clients achieve their real estate dreams. The Glander Group’s ability to connect with their clients has been the perfect recipe for success. They really take the time to get to understand their clients and know their true wants and needs. They believe that honesty is one of the key ingredients in being a successful REALTOR® and person. “We want to make a connection that truly makes a difference. It’s one thing to sell your home, but we ensure that when we sell your home, we will make the process as easy and seamless as possible. We want your selling experience to a great one. Let’s connect and discover the true difference a well-oiled, organized, professional, personal and experienced real estate team can make!” -
Diane Glander
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LUXURY
EXCEEDING EXPECTATIONS AND CR
LEADERSHIP EATING EXCEPTIONAL EXPERIENCES
SUCCESS BY NUMBERS THE REAL FACTS The property specialists aligned with the Coldwell Banker Global Luxury™ program are masters at their profession, ranking among the best in the world by exceeding expectation and creating exceptional experiences for their discerning clients everyday.
$129.6
24,790
in s a l e s eve r yd ay
2 016 $1 M ILLIO N+ TRANSACTIO N SALES
$1.9
$7.3
MILLION
SIDES
MILLION
BILLION
201 6 Averag e s a l e s pr i ce o f $ 1 M IL L IO N + TRA N SAC T IO N SA L E S
2 016 To p age nt an d te am sal e s vo l u me
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PREPARING YOUR
HOME TO SELL
HOME EXTERIOR • • • • • • • • • • • • • • •
House number should be easy to read. Lights on timers to ensure house is lit up after sunset. Eaves troughs, and down spouts in good repair. Garage/car port clean and tidy. Litter picked up. Cracked or broken window panes replaced. Doorbell and door hardware in good repair. Touch up trim paint on doors, window frames, fascia, etc. Mow, edge and weed the lawn frequently until the home is sold. Overgrown shrubbery be cut back to show as much of the exterior as possible. A low-cost investment in seasonal flowers or ground cover will add a personal touch. Inspect the roof for necessary repairs and any visible broken shingles or tiles. Stucco water stains can be repaired using a mild bleaching agent. Fences should be mended and painted. Wash all windows inside and outside.
HOME INTERIOR • • • • • • • • • • • • • • • • • • •
Lights should be on and drapes left open during daylight hours. Heat set at a comfortable temperature. Fresh flowers/plants in various rooms. Chipped plaster and paint touched up and repaired. Doors and cupboards properly closed. Leaky taps and toilets repaired. Burned out light bulbs replaced. Squeaky doors oiled. Mirrors, fixtures, and taps cleaned and polished. Seals around tubs and basins in good repair. Floors cleaned, garbage containers emptied. Inside of closets and cupboards neat and tidy. Valuable property, out of reach, out of sight, or locked away. Pets absent, where possible, or contained during showings. All torn screens should be repaired or replaced. Avoid repainting the entire house unless completely necessary. White or neutral colors are easy to work with and make your rooms look larger. Fireplace lit in cooler weather, air conditioner turned on in warm weather. Countertops neat and polished and Appliances cleaned.
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PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process.
Activity (Amount of Interest)
FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
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Time on Market (Weeks) Your Asking Price
SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
99.5%
VISITS TO LISTING BY DAYS ON MARKET
99.0%
List to Sale Ratio
10 20 30 40 50 60 70 80 90
Online Visits
A listing gets the most attention on its debut. As the reports today, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
98.5%
THE DAYS ON MARKET EFFECT ON BUYING PRICE
98.0% 97.5% 97.0% 96.5% 96.0% 95.5%
0 5 10 15 20 25 30 35 40 45 50 55 60 Days Since Debut or Update
1-9 10-18 19-27 28-36 37-45 46-54 55-63 64-72 73-81 82-90 91-99 100-108 109-117 118-126 127-135 135+
Number of Days on Market
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COLDWELLBANKERLUXURY.COM The Coldwell Banker Global Luxury™ website connects an affluent audience to the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for The Glander Group’s exclusive use links them to other high-end real estate professionals locally and around the world.
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2 million annual visits
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27% of visitors from outside the U.S.
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9,600+ luxury property listings around the globe
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$19+ billion in listing dollar value
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Special opportunities to promote featured properties include video tours and a rotating gallery of beautiful homepage photography
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MARKETING MASTERS
MOBILE MARKETING The Coldwell Banker® brand has long regarded mobile marketing as the future of luxury. Leadership in the mobile space has led to the creation of a unique suite of products designed to give The Glander Group the ability to respond immediately to online leads and maintain relationships with affluent clients who are on the go. •
The standard of mobile: All Coldwell Banker websites feature responsive design, fully optimized for mobile.
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Coldwell Banker mobile app: Delivers rich media and video integration, attracting affluent buyers seeking exceptional properties.
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MARKETING MASTERS
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by the team responsible for making the Coldwell Banker® brand the most influencial real estate brand on social media, the social networks under the Coldwell Banker Global Luxury™ banner are among the most widely used sites today, delivering a unique persepctive on fine living and fine homes all over the world.
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79
MILLION
MILLION
v i deo views o n Fa ce bo o k a nd Yo utub e
so c i a l en g a g emen t s wi t h b ra n d con ten t
90
250
THOUSAND
THOUSAND
fo llowe rs o n Twitter
Fa ceb oo k fo l l ower s
2.6
1
MILLION
MILLION
b lo g views
avera g e vi ews p er mon t h o n Pi n terest
80%
of affluent consumers used social media in the past year.
where do buyers
COME FROM?
first steps
buyers take when looking for a home 51% Internet (home searches & research) 34% REALTOR® 4% Call on yard sign 4% Friend/relative/neighbor 4% Open House 2% New Builder 1% Local newspaper & magazines 1% Previously knew the seller
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MARKETING MASTERS
360° MARKETING APPROACH The Coldwell Banker Global Luxury™program offers an unrivaled global stage from which to showcase your home. Coldwell Banker Property Specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
P R I N T ME DI A
DIGITAL SUITE
360°
Marketing Plan
S O C I A L M ED I A
P U B L I C R E L ATI O N S
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MARKETING TOOLS THAT GET YOU SOLD!
We have a menu of open houses; agent open houses, public open houses, and mega open houses. We take the time to ensure your home gets the exposure it needs in order to sell. We don’t hesitate to door-knock, distribute flyers, talk to the neighborhood, and do neighbor invited open houses. BROKER TOURS & SUPERIOR OPEN HOUSES The broker tour opens your home to agents from other firms. An open house is usually the most convenient time for other agents to bring buyers to see your property. But we don’t just do open houses, we do mega-open houses like no one else. We take the time to ensure your home gets the exposure it needs in order to sell. We don’t hesitate to door-knock, distribute flyers, and call the neighbors. All this leads to spectacular results: Our mega open houses average 20 guests. Our competitors open houses average 8 guests. PRINTED MARKETING PIECES We provide professional Property Listing Brochures, High-end Elite Property Booklets, Unique Marketing Pieces and Attractive Feature Presentations. PROFESSIONAL PHOTOGRAPHY, TOURS & WEBSITES Creating a digital experience for home buyers on the local, national, and international market. We provide professional photos and tours on more than 15 websites. Our high-end listings also benefit by exposure in the Wall Street Journal and the New York Times online. PROFESSIONAL STAGING CONSULTATION The best way to showcase your home for all it’s worth is to professionally stage your home. The Glander Group provides professional staging consultation to help bring out the best in your home. MARKETING PRESENTATION Our team follows a proven system that allows us to get the most for your home. Our system includes customized marketing products such as informative property brochures that highlight the best qualities of a home, professional photography, video presentations, web exposure that utilizes all search engine optimization sites (at least 15 websites), and quality print ad campaigns that are unique to the property. All this helps to ensure the quick and successful sale of your home. We are so confident of our marketing plan that we guarantee it and put it in writing for you.
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TARGETED MARKETING The Coldwell Banker Global Luxury™ program enables Property Specialists to identify and target the right clientele for your exceptional home. Our Targeted Facebook Marketing gives us access to the largest database of individuals in existence, elevating direct marketing for our listings to a new level. By curating the data based on lifestyle, interests and financial resources, The Glander Group is able to target the precise audience of buyers most likely to purchase your home.
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CLIENT TESTIMONIALS Diane is wonderful agent. Very knowledgeable in her field. She excelled in the virtue of patience. I am using her to sell another property. She will then also sell my home and find me another. That should speak of the confidence I have in Diane Gander.
Nancy B. I have had the pleasure to work with Diane on both sides of the buying and selling process --when we first bought our property in Sea Girt, NJ, and then when we eventually sold it last year. She was great to work with - very knowledgeable on the local market, responsive and diligent. Since this was our second home and we weren’t living in town full-time, it was great having her there as our eyes and ears during the process. She kept me abreast of every showing, any feedback she received, everything! It was much appreciated. Our house sold in less than 9 months, while others in the area are still on the market. If you are planning to sell your property and are not in town full time (or even if you are!), I highly recommend Diane --she is highly capable and someone you can count on.
Rosenberry We have been working with Diane Glander for over five years. Diane was instrumental in our home selling this summer. We got multiple offers and the condo sold well above the asking price. We have also used Diane to help rent our unit. She was our eyes and ears in New Jersey as we live in California. We could not have rented or sold this property without Diane. I can’t recommend her enough.
Anonymous Client
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DG
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THANK YOU FOR THE OPPORTUNITY
1122 3rd Avenue, Spring Lake, New Jersey, 07762 Cell: 732.733.6027 Office: 732.449.2777 Email: diane@dianeglander.com