luxury SELLers presentation
D ABOUT JANE SMITH Your profile goes here...(This is just a filler).
Jane is a native of Calgary. She grew up in Winnipeg, and spent her summers on Winnipeg lakes at the family cottage. After graduating from Kelvin High School, Jane attended University of Winnipeg, where she competed a Bachelor’s of Communications in Business Administration and Marketing. After graduation Jane went into the family business of real estate drafting and design, where she spent the better part of two years working in the both the Winnipeg and Calgary regions. Looking to start a career, Jane began working for a real estate marketing firm, where she worked for over three years as an account manager and head of design. Ready for a new challenge, Jane received her real estate salesperson license in the fall of 2015 and joinedEXPpresentations.com soon after. Jane purchased her first home in Calgary, where she lives with his Fiance and their three children. They fill their free time boating in Kelowna and enjoying the Rocky Mountains, camping, spending time with friends and family, and vacationing in the Jamaica and Southern California.
WHY SELL WITH ME? You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
D THE SELLING EXPERIENCE
WHEN TO SELL WITH ME? WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. MY nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
D MARKETING YOUR HOME I
EFFECTIVE MARKETING EFFECTIVE INTERNET MARKETING I use the Internet and my innovative website to make your listing highly visible. With most buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can’t afford to miss. THE BEST DEAL When I list your home, I do so at no additional cost. When you start to get offers, I can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.
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MARKETING YOUR HOME II
MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property for sale in our real estate market. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The (your brokerage) yard sign is one of the most trusted real estate symbols in North America. (Your brokerage) Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. WHEN SHOULD YOU SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell.
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SELLING ADVICE
JANE’S SALES APPROACH My approach is simple — I do what it takes to sell your home in a timely manner. COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I communicate with you on a regular basis. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
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HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. I will give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! Factors that determine what your home is worth: - area above grade and total number of bedrooms - recent renovations, upgrades and/or updating - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls - location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.
D YOUR HOME & ALL ITS WORTH
Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale. The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.
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PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, three very key components stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
D THE RIGHT SELLING PRICE
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach. A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Highest Potential
Lost Potential Multiple Offers
Dangerous Risk Gamble
Your Asking Price
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HOME PREPARATION
HOME PREPARATION - EXTERIOR •
House number should be easy to read
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Lights on timers to ensure house is lit up after sunset
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Eaves troughs, and down spouts in good repair
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Garage/car port clean and tidy
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Litter picked up
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Cracked or broken window panes replaced
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Doorbell and door hardware in good repair
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Touch up trim paint on doors, window frames, fascia, etc.
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Mow, edge and weed the lawn frequently until the home is sold
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Overgrown shrubbery be cut back to show as much of the exterior as possible
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A low-cost investment in seasonal flowers or ground cover will add a personal touch
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Inspect the roof for necessary repairs and any visible broken shingles or tiles
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Stucco water stains can be repaired using a mild bleaching agent
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Fences should be mended and painted
HOME PREPARATION - INTERIOR •
Lights should be on and drapes left open during daylight hours
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Heat set at a comfortable temperature
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Fresh flowers/plants in various rooms
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Chipped plaster and paint touched up and repaired
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Doors and cupboards properly closed
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Leaky taps and toilets repaired
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Burned out light bulbs replaced
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Squeaky doors oiled
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Mirrors, fixtures, and taps cleaned and polished
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Seals around tubs and basins in good repair
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Floors cleaned, garbage containers emptied
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Inside of closets and cupboards neat and tidy
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Valuable property, out of reach, out of sight, or locked away
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Pets absent, where possible, or contained during showings
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All torn screens should be repaired or replaced
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CLIENT REVIEWS
TESTIMONIALS We were originally referred to Simone as she was well-known in the community for being a successful real estate investor. What we learned from Simone far exceeded any expectations we had. She not only guided us through the entire legal process of real estate investing but he also helped us develop a complex strategic investment plan that we continue to follow to this day. We now have 6 rental properties and earn more cash flow passively then with both our full-time jobs combined. We are financially secure and cannot thank Simone enough for all he has done for us.
Jerry & Julie
Simone made house shopping/buying and selling so easy and stress free!! She was incredibly organized, honest and efficient with every step of the process. As a first time home buyer, it was very intimidating to me but I never once felt worried - she’s incredible!! Highly recommend her for any real estate needs!! Thanks for finding us our dream home!”
Lee-shawn I’ve been with Simone for a few years and will never deviate! She’s personal, professional, detail-oriented, effective and keeps your needs above hers. She and her team work tirelessly at doing their best and I highly recommend them and their services.”
Stacey & Junior My wife and I had the pleasure of working with Simone and her team on the purchase and sale of our first home, and the purchase of our new home. Simone always went out of her way to make sure that he understood our requirements, and was critical in walking us through both the purchasing and selling process. She has a great sense of humour and upbeat personality which makes the entire buying and selling process run smoothly. I would highly recommend Simone and Agent Marketing Group for your real estate needs
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