S E L L E R ’ S P R E S E N TAT I O N X- S E R I E S
ABOUT PAUL SAPERSTEIN Paul Saperstein is a highly successful real estate broker with over 20 years of experience. He services the South Florida market covering Miami Beach to Jupiter with offices located throughout Palm Beach and Broward County. Paul specializes in several different areas of real estate including: Active Adult Communities, REO/Bank Owned, Short Sales, Luxury Homes, Residential Sales, First-Time Home Buyers, Distressed Properties, Horse Properties, Probate, Staging, Relocation, Waterfront Properties, Investment Properties, Vacation Homes, Estate Sales, Auctions and 1031 Exchange. Paul Saperstein’s ability to connect with all types of people, his understanding of the Real Estate industry, and sales approach has made Paul one of the top Re/Max Brokers in the country. Paul prides himself on customer service and is available 24 hours a day for his clients. Paul’s professionalism and dedication set him apart from the rest of the agents. Paul Saperstein is way ahead of the curve by using the latest technology and cutting edge Internet marketing techniques to make the buying and selling process easier for his clients. Each of his listing have their own website, professional pictures, aerial photography (Drone), virtual tour, YouTube Video, and Mobile Device Property Tour. Paul utilizes the top social media platforms, such as Facebook, Linkedin, Twitter, and Google+ to market his clients homes.
Paul Saperstein Cell: 561.251.5296
sapsdeals@gmail.com www.paulsaperstein.com
AR E YO U D EAL ING WI T H AN EX PERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
R E /M A X TI T B I T From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network of franchisee-owned and -operated offices with more than 100,000 sales associates.
MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals. WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favorable time to for you to sell. LET’S CONNECT Contact me anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. I will make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state, in another country, or right around the corner. Communication is my greatest attribute. You may have found in the past,you had difficulty getting in touch with an agent. I assure all our clients and potential clients that you will be able to reach me within a reasonable amount of time. I strive to provide my clients s the best quality service possible. That starts with constant communication.
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary and highlight the best qualities of the home. THE RIGHT PRICE I will quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. Your home then gets put in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MY MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The RE/MAX yard sign is one of the most trusted real estate symbols in America. RE/MAX real estate associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home.
SALES B R O CH UR E S & FA C T S H E E T S I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home. High-quality property brochures that show your home for all it’s worth, feature Sheets that expose its greatest qualities and much more.
Y O U R WI NDOW O F O PPO R T UNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
MY SALES APPROACH COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average price. The difference can be thousands of dollars in your pocket.
HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” Boca Raton, Delray Beach and Boynton Beach are very dynamic real estate markets. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighborhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms. - recent renovations, upgrades and/or updating. - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls. - location in the community: quiet or busy street, cul-de-sac, across from a park or green space, views, proximity to neighbors, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
ABOUT RE/MAX
It all began as a dream and a plan on a pad of paper. Dave Liniger had a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Liniger had experienced the maximum-commission model and realized it would appeal to fulltime, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Combining the model with robust marketing and other agent services for the first time was revolutionary genius, and it absolutely changed the real estate landscape forever.
THE BEGINNING Along with Gail Main (who later became Gail Liniger), Dave founded RE/MAX in Denver, Colo., in January 1973. Naysayers and critics were everywhere, but Dave, Gail and their core group – people like Bob Fisher and Daryl Jesperson – proved them all wrong. They built the foundation of the network on hard work, belief and resolve. And big things began to happen. In 1975, the network expanded outside Colorado, when Dennis Curtin purchased a franchise in Kansas City. Two years later, it went international, with the first Canadian brokerage in Calgary, Alberta. In 1978, the RE/MAX Hot Air Balloon made its maiden flight at the Albuquerque Balloon Fiesta, in a promotion conceived by the Regional Director in New Mexico. A year later, the balloon became the network’s official logo; a global brand was born.
THROUGH THE YEARS
STEADY GROWTH Throughout the 1980s and ‘90s, the RE/ MAX agent count grew literally every single month, as it had since 1973. Agent count hit vital milestones along the way: the 5,000 mark in 1984, the 10,000 mark in 1986, the 25,000 mark in 1989 and the 50,000 mark in 1998. Market share grew as well, and RE/MAX became No. 1 in many major markets across North America. In Canada, RE/MAX became No. 1 nationally in 1987, a position it has held ever since. In the U.S., RE/MAX closed more than 1 million transaction sides in 1997, becoming the first real estate brand ever to reach that level of annual production. The accomplishment cemented the slogan that “Nobody in the world sells more real estate than RE/MAX.”
BUSINESSES WORTH OWNING Today, the RE/MAX network has more than 100,000 agents in over 100 countries and territories. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. The global.remax.com property search site has helped connect this powerhouse network even more closely, offering buyers a central place to search for listings in dozens of countries, in their own language and currency. For many reasons, RE/MAX is viewed as the No. 1 brand in real estate. Whether measured by closed transaction sides, average agent productivity (as documented in several annual industry studies), brand name awareness, education, experience or an assortment of other key metrics, RE/MAX enjoys a top position in a very competitive landscape.
PRICING FOR MAX EXPOSURE! There are many factors involved that lead to the successful sale of your home. However, there are two very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
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A SK FO R A F R E E HO M E E VA L UAT ION A well-priced home will generate lots of interest and sell quicker. There’s even a chance of receiving multiple offers resulting in a higher final sale price. Our free market analysis takes into account the most actively searched prices and comparable homes in your community so that you have a detailed evaluation of what your home is worth in today’s real estate market.
R E /M A X TI T B I T Customer service – built on a foundation of drive, experience and education – is the cornerstone of RE/MAX success. The RE/MAX track record built over the past 40 years is proof that a focus on the customer’s needs, backed by the ability to deliver, remains as important as ever.
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement. KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
WEB SYNDICATION I use the Internet and all online tools to help sell your home. Getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. 99% of people search for a home using three main search engines, Google, Bing and Yahoo. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make sure my web syndication allows your home to be shown on high-traffic websites as well as my own.
STEP S B UY E RS TA K E WH EN S E A R CH IN G FOR A H O ME INTERNET - 51% REALTOR® - 34% CALL ON YARD SIGN - 4% FRIEND/RELATIVE/NEIGHBOR - 4% OPEN HOUSE - 4% NEW BUILDER - 2% LOCAL NEWSPAPER/MAGAZINE - 1% KNEW THE SELLER - 1%
TESTIMONIALS “I found Paul Saperstein easy to work with and very responsive to any questions or concerns that I had. The quickness of the sale amazed me and I feel it was due to his marketing ability. I would recommend Paul Saperstein to anyone looking for a real estate agent to sell their property. Paul’s marketing strategy worked well. I received an acceptable offer within 5 days after I listed it. My entire interaction with Paul Saperstein was very positive.”
Dale Bruhn Simpsonville SC (Seller) “I’ll have to say that my whole experience with the sale of my Florida condo was a positive one overall. As a real estate newbie, I really had no idea how to go about the process of selling a property. I was afraid it might take months, maybe even years to sell the place. I saw Paul Saperstein’s ad in the local paper and decided to give him a call. He came over the next day with a pretty impressive presentation on the local real estate climate and with a good track record of selling other properties in my complex for a fair price. I’ll have to say that he clearly explained how the process would go and he basically took care of everything from the sales end to the cleanup end. I never really had to do anything up here in New York other than sign a few papers and mail a few documents to him. I still though it would take a while to sell the place, but lo and behold, I am writing this less than two months after meeting him and the place is sold for a fair price, closed, and I have my money. So, I have to say I am pleased with the work of Paul Saperstein and consider his services well worth the money. I’m glad I chose him for my real estate sale. Thank you Paul!” Bruce Silverstein, New York (Seller) “Working with Paul was great! He got the property listed ... photos were great ... and most importantly, he got a buyer ... QUICKLY ... then with at each turn, inspection, packing and Closing, he helped guide the transaction to a smooth and seamless conclusion. I would use Paul again! In fact, I am using Paul again to sell another property!”
Matt Atkinson, Delray Beach Florida (Seller) “Paul is the type of person you would like to have handle any type of real estate needs for your mom. He is one of the few people ive known who is completely trust worthy .He tells you the truth of the matter and sticks to it. If you need someone to handle your real estate needs, paul saperstein is the best one.” Charles Cherry Boynton Beach Fla. (Seller)
Re/Max Advantage Plus Each office independtly owned and operated.
561.220.4567 sapsdeals@gmail.com www.paulsaperstein.com