Real Estate Marketing Sellers Presentation with Shawn Riley

Your Auburn Bay Specialist

ABOUT SHAWN RILEY REALTOR ®

Thank you for having me into your home, I truly appreciate the opportunity to work together. This comprehensive Seller’s guide will set out everything you need to know to make an informed decision. Selling your home is one of the biggest decisions you will ever make and I take the responsibility of assisting you very seriously.

A LITTLE BIT ABOUT ME:

I am one of rare “born and raised” Calgarians who has witnessed the growth of this amazing city first hand. I love the vibrancy and the energy of our city and as a people person, real estate was a natural and perfect fit for me when deciding to make a career change way back in 1998. Since then I have been bringing the best in award winning real estate to my clients and with their support and trust I am consistently a top producer in my office.

My relationships with my clients are my top priority. When you work with me what you get is an easy going yet straight forward approach to real estate. I have a strong desire to fight for my clients best interests by working hard for you to get you the most money for your home, keeping you informed of every step in the selling process, answering every question you have and earning your trust with an exceptional real estate experience.

I have spent 25+ years fine tuning my way of doing business to make every aspect of the real estate transaction flow smoothly with minimal stress to you. I am up to date on all of the ever changing technological advances happening within the real estate industry as use them all to our advantage when selling your home. Whether this is your first time selling a home or your tenth I will guide you through the process and treat you as a client for life. I have worked with almost 1000 clients over the years and many of them I can now proudly call friends.

Aside from my day to day real estate life I enjoy spending time with my family and friends, I have a dog named Pepper who I adore, I love to golf, hike, travel and volunteering and giving back to my community and my city is a big part of my life which is truly rewarding and satisfying.

Thank you again for the opportunity and I look forward to working together soon!

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• 25+ years experience as a top producing REALTOR serving Calgary, surrounding area and Auburn Bay!

• I am active in multiple social media networks with over 15,000 members, potential buyers and Realtors

• Approaching 1000 homes SOLD and as of the Spring of 2023 I have sold just under 150 homes in Auburn Bay and average 35-40 homes sold in our community every year since 2018

Your Auburn Bay Specialist

DID

YOU KNOW?

Shawn has sold nearly 1000 homes and as of the Spring of 2023 he has sold nearly 150 Auburn Bay homes and continues to average 35-40 homes sold in our community every year

SELLING WITH SHAWN

PROVEN SUCCESS. PROVEN RESULTS.

You have decided to sell your Auburn Bay home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with me to clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home.

WHY SELL?

Why do you want to sell your property in Auburn Bay? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN TO SELL?

You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell.

CUSTOMER SERVICE & FOLLOW-UP

I have an assistant that handles all of the back end details (ordering signs, photographers, feature sheets and then handles all of the closing details with the lawyers and conveyancing staff at my office). This ensures nothing is ever missed, communication is thorough and the entire experience exceeds your expectations.

“Shawn was amazing as our Realtor. We were new to the area, and he was quick to educate us on the area, property values and what impacted them, as well as advise us on properties that would command a better resale value. He worked his network to find us exclusive listings that were not on the market yet, and that perfectly fit our needs/wants. We ended up buying such a property, and we were grateful we had Shawn as a Realtor, and we had confidence he would come through. Professional, quick to respond and easy to do business with, we would recommend him without hesitation.”

- Kirk Muise

MARKETING THE RIGHT WAY

THE RIGHT PRICE:

I quickly put together a custom marketing plan with an effective price. A well priced home often generates more interest in the crucial first 1-3 weeks of being on the market. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.

MARKETING PRODUCTS:

Advertising is important. Exposure is key. Having the right products help highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of any property for sale in the Calgary real estate market. These products include:

YARD SIGNS:

A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is one of the best ways to show your home is for sale. The RE/MAX yard sign is one of the most trusted signs in Canada, especially, Alberta. RE/MAX real estate associates are known for their high quality service and advice. RE/MAX consistently does about 40% of the sales in the Calgary market year after year. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure.

BROKER TOURS & OPEN HOUSES:

The broker tour opens up your home to agents from other various firms. It is an effective and convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property.

3-D WALK-THRU:

In today’s market, it’s very common for potential buyers to view your home online rather than in person. Physical traffic into many homes for sale has dissipated and new tools and resources online have made the transition to remote marketing very seamless. I incorporate 3-D walk-thru marketing online so that potential buyers can get a real life experience of how your home for sale actually looks and feels. It’s also a great way to market your home to the masses and virtually connect with potential buyers in your area and around the world.

MY COMPLETE SERVICES INCLUDE:

Professional photos, measurements, 3D tour, drone photography, maximum exposure on social media (including many private Facebook real estate groups that can generate interest even before we are on the market), Facebook, Instagram, YouTube, MLS, Pillar 9, RE/MAX.ca, and many other websites linked to my systems and fully customizable showing app to confirm appointments quickly and easily.

THE BEST DEAL

When you list your home with me you’ll do so at no additional cost. When you start to get offers, I represent you during the emotionally charged negotiating process and ensure that you get the best price, and favourable closing terms that are clearly spelled out. As your professional aide, I also oversee all paperwork related to the sale.

DID YOU KNOW?

The South Health Campus delivers more than 2,500 births per year. The hospital began to break ground in 2007 and was completely finished and open to the public in its entirety 10 years late. This state-of-the-art facility is known as Alberta’s gem in the health care industry and widely recognized of one of the city’s greatest 21st century building accomplishments.

SALES APPROACH

My sales approach is simple — I do what it takes to sell your home in a timely manner.

COMPREHENSIVE:

Even though my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I communicate with you on a regular basis.

SALES INFO - DAYS ON MARKET:

Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life.

SALES INFO - LIST TO SALE PRICE:

It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. However, it takes a dedicated, well organized, well-informed agent like myself, to close quickly for above average list to sale price. The difference can be thousands of dollars in your pocket.

“Shawn was wonderful to deal with. When we were impatient he responded quickly and did all he could to get answers for us. When we weren’t successful with showings he brought a team of realtors through for constructive feedback and once we made recommended changes the house was sold within a couple of weeks. Overall only two months on the market during a bad time for sellers.”

- Suzanne Whiffen

“Absolutely perfect in every way...highly recommend:-) Found us the perfect home for our family - very professional and totally understanding of what we were looking for! Would and will recommend to anyone looking for a new home: -)”

- Niki Grotkowski

YOUR HOME’S WORTH

HOME EVALUATION

One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?”

We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand.

I am here to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical!

Factors that determine what your home is worth:

- Area above grade and total number of bedrooms

- Recent renovations, upgrades and/or updating

- Basement development with a bedroom and/or a suite plus walkout

- Number of garage parking stalls

- Location in the community: quiet or busy street, cul-de-sac, across from a park, views, etc.

- Condition of the home

Factors that DON’T determine what your home is worth:

- What the home was purchased for

- What the mortgage is on the home

- What the neighbours home sold for as there are too many factors that go into determining a homes value and every house is different in it’s own way

Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.

The method most often used in evaluating single family homes is the Comparable Method. A property is worth what the buyer is willing to pay for it and this is determined by the basic laws of supply and demand. These two factors are evaluated by comparing the home with similar homes that have sold within the market area, with appropriate consideration given to location, amenities lot size, condition, and financing terms.

DID YOU KNOW?

Auburn Bay is located in close proximity to the world’s largest YMCA. Brookfield Residential YMCA in Seton is a brand new 30,000+ square foot facility that ranks as the largest and most innovative YMCA in the world. This facility provides opportunities for recreation, leisure and learning through both recreation and competitive aquatics, fitness and sports facilities, arts learning and performance spaces as well as multi-purpose areas, a licensed child care and a full-scale Calgary Public Library.

PREPARING YOUR HOME

HOME PREPARATION - EXTERIOR

• House number should be easy to read

• Lights on timers to ensure house is lit up after sunset

• Eaves troughs, and down spouts in good repair

• Garage/car port clean and tidy

• Litter picked up

• Cracked or broken window panes replaced

• Doorbell and door hardware in good repair

• Touch up trim paint on doors, window frames, fascia, etc.

• Mow, edge and weed the lawn frequently until the home is sold

• Overgrown shrubbery be cut back to show as much of the exterior as possible

• A low-cost investment in seasonal flowers or ground cover will add a personal touch

• Inspect the roof for necessary repairs and any visible broken shingles or tiles

• Stucco water stains can be repaired using a mild bleaching agent

• Fences should be mended and painted

HOME PREPARATION - INTERIOR

• Lights should be on and drapes left open during daylight hours

• Heat set at a comfortable temperature

• Fresh flowers/plants in various rooms

• Chipped plaster and paint touched up and repaired

• Doors and cupboards properly closed

• Leaky taps and toilets repaired

• Burned out light bulbs replaced

• Squeaky doors oiled

• Mirrors, fixtures, and taps cleaned and polished

• Seals around tubs and basins in good repair

• Floors cleaned, garbage containers emptied

• Inside of closets and cupboards neat and tidy

• Valuable property, out of reach, out of sight, or locked away

• Pets absent, where possible, or contained during showings

• All torn screens should be repaired or replaced

“Shawn helped sell our property quickly and for a very good price, above my expectations given the market conditions. The communication was very good and negotiated well on our behalf.”

- Jamie Kershaw

BUYERS? WHERE ARE THEY?

WEB SYNDICATION

I use the Internet and all online tools to help sell your home. With most buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network helps show your home to thousands of buyers online.

Organic Digital Reach

I am an active member of all Auburn Bay community groups and many private real estate pages. My engagement on these pages means thousands of eyes on your listing and many homes that I have teased in these groups have generated showings or have sold prior to listing. My approach is organic and my intention is to engage other community members to connect buyers and sellers. I am continually humbled by the engagement I receive in these groups and am excited to share the power of these networks with all that list with me. My approach through this organic engagement strategy is unique and has proven results.

Remax.ca

By listing with me and with RE/MAX, your home will be featured on the easy to navigate and high traffic platform on our main site of remax.ca which generates thousands of visitors daily.

I am committed to ensuring that your home is put up immediately with accuracy, expertly written descriptions and with keywords and terminology that matter to buyers interested in Auburn Bay.

Source: 2020 National Association of REALTORS® Profile of Home Buyers and Sellers

FIRM SALE? NOW WHAT?

LEGAL REPRESENTATION:

You will need to involve a lawyer for such items as title transfer and mortgage discharge. Property title transfers between sellers and buyers must be recorded at Alberta Land Titles to protect the new owners. All documents will be signed in the lawyer’s office before the possession date. Select a lawyer early in the selling process that way you can consult him or her throughout if you have any legal questions. I can refer legal representation or you are free to hire anyone you wish should there be a lawyer you know or have worked with before.

INSURANCE AND UTILITY COMPANIES/ADDRESS CHANGE:

Once you have a firm sale, you will also have a firm possession date! You can now call your insurance company, utility companies, and cable/internet providers, ect. to let the know when to disconnect your services and arrange transfer to new property if needed. The buyers will arrange themselves to have their own services ready for the possession date. You will also want to have your mail forwarded to your new address.

CLEANING, KEYS, APPLIANCE MANUALS, DRAWINGS:

The cleanliness of the property is something that is not written, but expected as a nice gesture to the new owners! Once all your belongings are moved out you will want to do a final clean or we can arrange a house cleaner for you to do a move out clean. If there are any large holes from pictures, or TV mounts you are expected to patch and touch up those as well. I will keep the key you originally provide us in our office until closing date. You will want to leave all extra keys, mail keys, garage door openers etc. on the counter or in a drawer for the new owners. You may also want to leave appliance manuals, builder drawings, or anything else that you would no longer need but would be helpful to the new buyer.

SHAWN RILEY

“Shawn was professional, attentive, knowledgeable, honest, positive & abundantly helpful throughout the entire process. Wish there were more people like him when it comes to big tasks such as this in life.”

- Greg Wohlgeschaffen

“Awesome Realtor! Got the house listed on time, did market research for pricing, sold it quickly and was always available for any questions or concerns. I would definitely recommend Shawn”

- Christian Ng

“Shawn was terrific in the entire selling process of our home. He was prompt in providing photos and getting our house listed. Throughout the selling process, we were never pressured into taking a deal, Shawn would simply list out our options and provide insight to what the market was doing, and we made a decision from there. Highly recommend Shawn for selling your home.”

- Dan Franck

SHAWN RILEY REALTOR®

25+ years of experience to work for YOU! I look forward to being a trusted source for ALL of your real estate needs!