SELLER’S presentations
ABOUT MAHEEP MANN Maheep’s career in real estate has been defined by his commitment to delivering the best results for all his clients. As our business has grown, I have continued to embrace my commitment to serving my clients and communities to the best of my abilities. I am so passionate in delivering quality customer service that I have built my business around it. I believe real estate matters because people matter. My business model is really simple: I Put My Customers FIRST! Everything I do, everyone I hire, the way I market, how I present myself, and even how all of my processes work are built around taking care of you. Please take the time and look through this Seller’s Presentation to understand how I do things differently than other agents. Remember, if I don’t meet your expectations as your agent, please hold me accountable. I want to ensure you are completely satisfied from start to finish.
Maheep Mann Cell: 416-702-7776 maheep.mann@gmail.com
YOUR WHY • • • • • • • •
What’s the reason for the move? What’s most important to you in this process? (Money, ease, timing?) Have you ever worked with a Realtor before? How was your previous experience? Did you work with a single agent or a team? What would you have changed about that process? What was your biggest headache? What are you looking for in an agent/team?
Most people that we work with are trying to move forward with their lives in one way or another. They come to us to gain certainty and peace of mind, knowing that the job can get done, and that they’ll know from start to finish that they’re getting what they want out of this transition. Most of our clients end up realizing that we make it much smoother than they thought it would be and most importantly that hiring us actually makes them money.
FACTORS TO KEEP IN MIND WHEN LOOKING FOR AN AGENT 1. Education. The most important factor in choosing a real estate professional is their expertise in the real estate industry. Our professionals have advanced training and education, allowing them to be among the top agents in the world, earning prestigious industry designations. 2. Experience and Expertise. You want a full-time agent who is familiar with your area and with the type of property you intend to sell. Does he or she employ a diverse range of marketing and advertising strategies? How tech-savvy is your agent? How many similar properties has he or she been able to sell in the past? 3. Availability and Commitment. Your agent should be capable of prompt and decisive action during the course of selling your property. Does your agent make it a point to keep in touch with you constantly? Can your agent be easily contacted in case of emergencies or even for the simplest questions? Is your agent available on the weekends or in the evenings when most buyers are out looking? 4. Rapport. Does your agent take the time to listen to your goals and clarify your needs? Can your agent understand your unique situation and be genuinely concerned about the outcome of the process? Your listing agent will be your guide and partner in this crucial decision, so it is important to find one with whom you can get along.
HOW WE OPERATE MARKETING DEPARTMENT STAGER GRAPHIC DESIGNER
PHOTOGRAPHER/ VIDEOGRAPHER PRINTER
INTERNET MARKETER
SALES DEPARTMENT LISTING AGENT
BUYER AGENTS
INSIDE SALES AGENTS
ADMINISTRATION
Partnered with Professionals, Ready to Work
HOW OTHER AGENTS OPERATE THE AGENT DOES EVERYTHING Install sign | Install lock box | Load listing online | Advertise online | Create advertisements | Answer buyer phone inquiries | Monitor the market | Show the property | Run open house | Run print advertising | Get Feedback | Submit paperwork to office | Submit paperwork to board | Door Knock | Work with other sellers | Answer buyer email inquiries| Market internally Coordinate photographers & stagers | Get Feedback | Present = negotiate offer | Work with other buyers
How Can the ONE Person be Good at ALL These Things?
MY SELLING EXPERIENCE You have decided to sell your home. You’re anxious to start the process, but you really want to make sure you have the right person working to sell your home for all it’s worth. Before anything else, it is a good idea to sit down with an experienced agent and clarify your motivations and draw up a basic time frame and detailed outline of the selling process. But first, there are a few questions you may need to ask yourself before listing your home. WHY SELL? Why do you want to sell your property? Do you plan on simply moving to a larger home or property, or do you plan on moving to another neighbourhood, school district, city or province? You might think your reasons are obvious, but it would be helpful for you to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for the agent to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.
WHEN SHOULD I SELL? You should immediately establish your time frame for selling. For many sellers, it is an urgent matter, and for others, not so much. Obviously, serious sellers would like to sell as quickly as possible and for the most amount possible, however, it is good to know what the most effective plan of action is before listing your home. If you need to sell quickly, I can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with me to thoroughly review the current market conditions and find the most favourable time to for you to sell. LET’S CONNECT Contact me anytime you need to know what’s really going on in this market. When you’re ready to take the next step toward selling your home, we’re here to help. I will make sure your listing gets the best exposure and reaches the right buyer—whether they’re out of state/province, in another country, or right around the corner. My greatest attribute is my communication skills. You may have found in the past,you had difficulty getting in touch with an agent. I assure all our clients and potential clients that you will be able to reach a member of the team within a reasonable amount of time. I strive to provide my clients s the best quality service possible. That starts with constant communication. If you are selling your house, please hold us to our promise to communicate with you every step of the way.
ARE YOU DEALING WITH AN EXPERT? Did you know that the average agent sells or helps their client buy only 8 homes per year? Did you know that 45% of real estate agents spend less than $500 per year on training and professional development. These are the facts, so how do you know if your agent is an expert when it comes to helping you buy a home?
MARKETING THE RIGHT WAY THE REAL FACTS When you’re ready to take the next step toward selling your home, I am here to help. My comprehensive marketing plan will get your home seen by thousands of motivated buyers. Ultimately, my goal is to get your home the most exposure necessary to highlight the best qualities of the home. THE RIGHT PRICE I’ll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. My market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market. THE RIGHT EXPOSURE In marketing your home, I also develop a listing that emphasizes its unique and sellable aspects. I then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. My nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
MY MARKETING PRODUCTS Advertising is important. Exposure is key. Having the right products not only helps define your home, but also helps highlight the great qualities of your home. However, great qualities cannot be highlighted in poor products. They go hand-in-hand. My premium marketing products meet and exceed the expectations of a luxury property. These products include: YARD SIGNS: A great way to advertise the availability of your home to people with an interest in your neighborhood or those who are becoming acquainted with your community. A yard sign is the #1 way to show your home is for sale. The Century 21 yard sign are the most trusted real estate symbols in Canada. Century 21 Real Estate Associates are known for their high quality service and advice. When home buyers see that sign in your yard, they understand that you’re working with a trusted brand and that you are marketing for maximum exposure. BROKER TOURS & OPEN HOUSES: The broker tour opens up your home to agents from other various firms. It is a great, most effective, and most convenient way to expose the great qualities of your home that may be otherwise missed and for other agents to bring their buyers in to see your property. I help show off your home by bringing the best out of your home. SALES BROCHURES & FACT SHEETS: I am committed to marketing your home with high quality materials that represents the time and effort you have taken in obtaining and maintaining your home.
MY SALES APPROACH COMPREHENSIVE: While my sales approach is comprehensive, communication is the vital component to my success. I am committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing the deal, I will communicate with you on a regular basis. As my results will indicate, my sales approach simply works. SALES INFO - DAYS ON MARKET: Lowering the number of days on the market is an essential asset to helping you move on with you life efficiently, financially and responsibly. It could be the difference between 10’s of 1,000’s of dollars and can give you the piece of mind and comfort needed while making the next step in your life. SALES INFO - LIST TO SALE PRICE: It’s one thing to close quickly, but most agents who have quick closings usually end up costing you more money and are typically below the market average. price. The difference can be thousands of dollars in your pocket.
I
I
HOME EVALUATION One of the most important question most people looking to sell their home have is: “What will my house sell for in today’s market?” We have a very dynamic real estate market. Prices can change due to local, regional, national and international economic conditions, net migration to the city, political sentiment and of course inventory levels determined by supply and demand. You need to have a real estate professional like me to give you a comprehensive look at properties that have sold in your neighbourhood in the recent past. This is critical! There are many factors that determine what your home is worth in today’s market including: - area above grade and total number of bedrooms. - recent renovations, upgrades and/or updating. - basement development with a bedroom and/or a suite plus walkout - number of garage parking stalls. - location in the community: quiet or busy street, cul-desac, across from a park or green space, views, proximity to neighbours, etc. Another important factor is the opinion of value. Properties priced too high will sit on the market and become “shop worn.” Ideally, the property should be priced at Comparable Market Value. Studies continue to show that a property listed at 15% over market value has a 20% probability of sale; 10% over market value has a 30% probability of sale; 5% over market value has a 50% probability of sale. Properties priced at market value have a 95% probability of sale.
YOUR GT CREATING POSSIBILITIES
TA AGENT THROUGH IDEAS & DREAMS
PRICING YOUR HOME There are many factors involved that lead to the successful sale of your home. However, there are three very key components that stand out from the rest. These components are an essential part of the process. FIRST: Pricing your home correctly is so important. An overpriced home can be detrimental in the end, while an undervalued property certainly doesn’t always generate the buzz it needs. Pricing your home properly takes an experience team that understands the market and has a track record of success. The last thing you want is for your home to stay on the market longer than expected. At that time, interest starts to diminish and perception of the home could go from positive to negative. Below shows the best time to sell and your window of opportunity. By taking advantage of these models, you can price your home properly, create a buzz and gain traffic to your home.
ATTRACT BUYERS NOW! SECOND: Attract buyers immediately. Sellers and agents tend to experiment with price by starting high and dropping it over time. This rationale is not the best approach.
Activity (Amount of Interest)
A listing gets the most attention on its debut. As the WALL STREET JOURNAL reports, the week that a listing goes on the market, we estimate that it gets nearly four times more visits on real estate websites than it does a month later, which is when most sellers will initiate a price reduction.
Highest Potential
Lost Potential Multiple Offers
1
2
3
4
5
6
7
8
9
10
11
12
Dangerous Risk Gamble
13
Time on Market (Weeks) Your Asking Price
II TRUSTED ADVICE II WINDOW OF OPPORTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later on. However, interest peaks when your home is fresh to the market and often declines as time goes on.
ACCEPTING THE OFFER THE PRICE IS NOT ALWAYS RIGHT “The higher the price, the better the offer.” Do not let yourself be fooled by this popular misconception. Price is not always the determining factor when accepting an offer for several important reasons: the initial offer is usually not final, and there are a number of terms and conditions that may influence the final outcome of a price. You can trust me to help you thoroughly evaluate every proposal without compromising your marketing position. NEGOTIATING THE RIGHT WAY I will take the ethical responsibility of fairly negotiating contractual terms very seriously. It is my job to find a win-win agreement that is beneficial to all parties involved. You may even have to deal with multiple offers before ratifying the one you judge to be the most suitable for you – and as your agent, I will guarantee a thorough and objective assessment of each offer to help you make the right choice. THE INITIAL AGREEMENT AND DEPOSIT An effective agreement is a legal arrangement between a potential purchaser and the property’s seller. Laws vary but in order to be a legally binding agreement, the agreement may require consideration. This consideration (initial and additional deposit) is to be held in trust pending the fulfilment of conditions or contingencies in the effective agreement.
KEEP WRITTEN RECORDS OF EVERYTHING For the sake of clarity, it will be extremely useful to transcribe all verbal agreements including counter-offers and addendums, and convert them to written agreements to be signed by both parties. I will assist you in drafting all the paperwork for your sale and make sure that you have copies of everything. STICK TO THE SCHEDULE Now that you have chosen your offer, you and the buyer will be given a timeline to mark every stage in the process of closing the real estate contract. Meeting the requirements on time ensures a smoother flow of negotiations and also ensures that each party involved is not in breach of their agreements. During the process I will keep you constantly updated so you will always be prepared for the next step.
WEB SYNDICATION I use the Internet and all online tools to help sell your home. With more than 90% of buyers checking the web, getting online is the most effective and efficient way to connect with potential buyers. My web presence and online network will help me show your home to thousands of buyers online. Below shows that 99% of people search for a home using three main search engines. I make sure to connect with as many potential buyers and agents with buyers as possible on these platforms. More than half of all homebuyers search online first when looking to purchase a home. It is vitally important that your home receives the exposure it needs in order to sell. I make my web syndications allows your home to be shown on high-traffic websites as well as my own.
FIRST STEPS BUYERS TAKE WHEN SEARCHING FOR A HOME... Internet (home searches & research) 51% REALTOR® 34% Call on yard sign 4% Friend/relative/neighbor 4% Open House 4%
2% Local newspaper & magazines 1% Knew the seller 1% New Builder
TESTIMONIALS “Maheep is a professional, dedicated and effective sales representative. His knowledge of the GTA market as a whole as well as an effective strategy. Maheep encompasses all the right qualities a great rep should have to navigate a sometimes complex and stressful process of a property sale.”
- Jugveer R - Pickering, Ontario “Maheep is a very knowledgeable agent, a great person to deal with. He always explains things fully and clearly regarding real estate information and up to date market analysis. I would recommend Maheep to anyone who is looking to buy or sell any property. A great agent to work with.” - Sat Singh, Seller “Great Experience With Maheep! We sold our home in with the him and his team. We listed in November when the market had taken a down turn and had 2 offers in 3 days. We could not be more pleased with the professionalism that we received with Maheep and his team. They responded quickly to emails/calls/texts (usually within 15 minutes or less) and got the job done seamlessly and flawlessly. We would highly recommend Maheep to anyone. He is the best. Period.” - D. Krashinski (Seller)
“Maheep did a phenomenal job selling our home. From the moment we met him we knew he was the right choice. He came in, helped us understand the home selling process and the next day his team was in and out of our home getting it ready for sale. Painters, landscapers, cleaners, stagers, photographers‌ the whole nice yards. We had sold homes before and never had such a seamless transaction as we did with Maheep and his team. He understood our needs and wants and then got to work. Our home was sold within a week, and then he helped us buy our dream home. There are days we actually miss having him around now that we are done buying and selling. He’s become a life long friend. Thanks Maheep.
- H. Lalli (seller)
416.702.7776
maheep.mann@gmail.com www.MaheepMann.com