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Media impact
The news stories we produced throughout 2022 highlighted the views and experiences of Scotland’s older people, and were featured regularly in print, digital and broadcast media across the country.
Our spokespeople were frequently invited to contribute to a variety of programmes on BBC Radio Scotland, BBC and STV news, and regional radio news bulletins, particularly on issues such as energy costs, health, and loneliness.
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Our media guide, “Making Ageism Old News”, developed in partnership with the NUJ Scotland, was launched, and aimed to help the media, politicians and the public avoid ageist and negative stereotypes in the messages and images they use.
Media stories included:
The impact of spiralling energy and household costs, including the publication of our “Taking the Temperature” report
High levels of delayed discharge from hospital
Increasing awareness of social security
The launch of the Scottish Older People’s LGBTQ+ and Scottish Ethnic Minority Older People Forum
The scale of loneliness for older people at Christmas
Sharing the success of our award winners
Our partnership with the Rangers Charity Foundation to tackle pensioner poverty
Promoting ageinclusive workplaces
Older people: are more included in society face fewer inequalities are more able to influence change
