4 minute read
for a lifetime.
Leading Global Provider Of All Things Home
FROM LIFETIME BRANDS AUSTRALIA & NEW ZEALAND
Lifetime Brands is a leading global designer, developer and marketer of a broad range of consumer products with a focus on the home.
With over 30 awards to their name, customers in over 80 countries and a loyal customer base and history spanning 175 years, Lifetime are no strangers to global capabilities.
After decades of successful trading via leading distributors, Lifetime are bringing their mix of mainstream mega brands direct to the Australian and New Zealand markets.
“With global serviceability across multiple continents including the USA, Europe, Asia already in place, the time is now right for us to extend our direct reach into the vast opportunity that the Australian and New Zealand markets present”
says Matthew Canwell, Lifetime’s President International.
GLOBAL CAPABILITIES
“We have always been committed to working with and for our customers. Whether that’s leading brands, product choice or serviceability, our aim is to provide our partners with a full service that allows them to deliver a seamless experience.
We are delighted to announce the launch of Lifetime Brands Australia & New Zealand. January 2025 sees the beginning of a brand new chapter, with the opening of a new logistics operation based in New Zealand and an Australian based logistics partner. This is a turning point for our business and brings us closer to our customers.
This new venture will provide excellence in service standards with fast and reliable distribution throughout both Australia and New Zealand.”
We can promise a constant stream of new products, marketing support, reliable stock levels, rigorous quality control and exceptional customer service. It’s simply what we do.
The power of our brands can’t be underestimated and the opportunity that they present for us and our retailers is massive.
THE HOME OF GLOBAL BRANDS
Lifetime holds the exclusive global licence for KitchenAid tools and gadgets worldwide.
“Over 360 million units of KitchenAid products have been distributed worldwide, with over $2.2 billion in retail KitchenAid tools and gadgets sales.
The KitchenAid tools and gadgets range is vast, with a clear channel strategy incorporating KitchenAid design and iconic colours across the board.
S’well is the original hydration brand which transformed the humble water bottle into a global lifestyle choice. S’well products are now sold in more than 75 countries worldwide.
La Cafetière is your complete tea and coffee solution, a brand packed with award winners and at the forefront of innovation within the category. Similarly, nothing beats our bakeware, our 1mm thick carbon steel MasterCraft bakeware is one-of-a-kind.
With Mikasa, we have created a brand that redefines tabletop. A complete tabletop and gifting solution, what’s more, it’s the only drop-ship ready tableware brand on the market.
The power of our brands can’t be underestimated and the opportunity that they present for us and our retailers is massive. Our newly appointed in-market team are here to help you drive success. The incredibly strong knowledge of our new colleagues, Andrew, Pippa and Nayan, will be vital as our business continues to grow.”
2025 AND BEYOND
“The countdown to 2025 has started and we are more than ready. Kickstarting the year, we will be launching new innovations and brands at Ambiente including a brand new partnership with Jamie Oliver.
This all-new dinnerware and serveware collection has been curated by Jamie, and needless to say we are thrilled to be unveiling the collection in full. Don’t miss us in Hall 9.1 Stand F04.
In January we will also receive our first shipments into the new facilities to start the year right. We are more than ready, so let’s work together and make our brands mean business for you!”
Get in touch with the lifetime Australia & New Zealand team today to find out more.
