Columnist
WHO SAYS?
A New Movement Barry Horne, CEO of the Activity Alliance, gives an update on the ‘Who Says?’ campaign
T
HE first phase of our Who Says? campaign concluded recently. What a fantastic six weeks! It’s been a powerful step in our advocacy and influencing work. We’re thankful for all the support so far and it doesn’t end here. I want to use this opportunity to share our initial learning from the campaign. It’s a question many charities ask themselves – how do we know we’re making an impact? Are we sure our messages are resonating? It’s an ongoing challenge when we work with so many people with so many interests and priorities. It’s a lot of people to reach and we can’t do it alone. Our Alliance of members is growing ever stronger and collaboratively, we have lots to offer. When we launched this campaign, we called upon new and existing friends. And you didn’t disappoint. Who says? takes an everyday question for many disabled people and turns it into a powerful proposition. It calls time on negative perceptions and offers ways to rethink and change outdated views. The campaign was created in response to the charity’s recent research, which explored non-disabled people’s attitudes on inclusive activity. The findings show a lack of understanding could be causing long-lasting barriers for disabled people. This can in turn, lead to inactivity. For the least active audience in our country, people’s attitudes can make or break activity experiences. Agilitymagazine | 2
