meatarians of | ndia

Eggetarians

Eggetarians are the ones who forever live in denial that eggs aren’t meat. They will eat eggs in every form but won’t touch a piece of chicken or mutton.

Gravytarians

A gravytarian is the most easy-going meatarian. They are the adjusting, peaceloving people who in any food conflict will pipe from the corner saying, “That’s okay i’ll eat only the gravy.”

Bonelesstarians

These meatarians are the most commonly found. Bones gross them out but the meat itself they’re in love with. Any dish one orders with these folk around, be sure to add the ‘boneless’ prefix before it.

RESTAURantarians

Caketarians

Can you blame them? Who can really say no to cake. They are a type of Eggetarians who

Vacaytarians

These meatarians live by the statement ‘when in Rome be a Roman.’ They will hit up local biryani hot spots and taste the city’s staples when on vacation but have aloo tikki back home.

You know the type, the “official vegetarian” whose true avatar comes to light in the waiting lines of the local meat paradise. This is the friend who swears off meat on the home turf but the rules are thrown out the window when eating outside.

“I remember when I told my father I wanted to be a start-up as a meatpreneur, he was astounded. He said “couldn’t you find anything else?'' and I remember Vivek’s relatives also saying “Ae Ki Kamm Kitta Vivek Ne?” I wish we would have had the following facts in handy, It would’ve put us in a favourable position to debate.”

Abhay Hanjura

And to top it off, for the final act, the meat industry is plagued by unhygienic poultry practices and a total lack of infrastructure. To stand tall amidst this chaos and be a ringmaster one must truly understand the circus. Take a look at these interesting stats!

Where are all the meat Lovers at?

ranks 5th in meat production But

of the industry is 93% unorganised

Platter of opportunities

0.28%

Unhygienic

With transformative supply chain

XYZ Company

Less options

Product innovation the rescue

Long wait lines

Doorstep delivery

Revenue in the Meat segment amounts to US$ 1198.00 billion in 2022

The market is expected to grow Licious has taken a big bite of the meat market pie in India.

7.78% anually

The hierarchy of meat lover needs

Self actualization

Sharing your feast on the ‘gram

Self esteem

Being known as the best ‘chef’ in the gang

Love

The most delicious dish made from a ‘secret’ recipe

Safety

The best quality meat

Physiological

Getting that perfect cut of meat