The face on the box

Which came first from Licious, the chicken or the egg?

Every brand has an element that distinguishes them from the other brands in the market. We at Licious pride ourselves in our packaging. It helped us bring out our essence; happy customers and the happiness manifestation of receiving fresh meat to their doorstep.

Our packaging is no ordinary box; it is our story, our customer’s journey to food satisfaction and a means to leave and spread our legacy. While we promote and stick to our mission of delivering the best meat to our consumers, we also ensure that each box brings with it happy and loyal customers.

People now are able to recognise our packaging and our brand irrespective of whether they have ordered from us or not. This design was able to put aside our multiple attempts to capture our brand spirit and pushed forward our brand to stand out and center our focus on our customers and the meat we sell.

“When we first pitched our idea of white packaging to our investors they were tense and told us that white packaging and meat will not go hand in hand, people may not even react positively to it, they even told us it’ll be a messy affair. But we were committed to transforming every single consumer touch point, and introduced this amazing looking packaging that India hadn’t seen before.”

"Everytime I look at the Licious box, it brings a smile to my face. I initially bought Licious, just because I loved the box so much, didn’t realise I would get hooked on it forever.”