Licious Secret Recipe

How to prepare Motivation Manchurian in 5 easy steps

Motivation Manchurian

Be a person who can connect with people and understand their core skills.. Infuse your colleagues with copious amounts of your energy every single day. Soak your environment with passion. No decision is too big, no project too challenging because your passion will always surmount it. Act quickly and enable actions quickly too. Do not sit with your hands folded waiting for someone to come.

Ingredients

2 cups of Leadership skills

5 cups of Energy

5 cups of Passion

2 cups of Bias for action

Vision - According to taste

Talk about your vision, your goals, for yourself and for each other a lot.

Motivation Manchurian is ready. If done right, you now have peers and team mates who are now raring to go. Go forth and conquer the world, young Lician!

We came. We saw. We disrupted.

Licious has caused deep change physiologically and psychologically in the meat eaters and meat producers of this nation. The meat market is never going to be the same again. It is onwards and upwards only, as far as we are concerned. Here are some tangible differences that Licious has brought about.

After Licious

Poor quality and unethically reared meat pumped with questionable additives, chemicals and sold without a thought about the end customer.

Meat that is bred to perfection with 150 quality checks, exclusively sourced from trained farmers who rear the livestock in a more healthy and sustainable way, without harmful artificial substances.

Absence of an unbroken cold chain, quality standards, and protocols.

Transformational cold chain processing facility managed by doctors and meat scientists. First-inmarket technology and IoT-powered refrigeration technology across all stages of the cold chain.

Meat sold in black polythene bags or wrapped in newspapers, as if they are objects to be shameful about.

Before Licious Quality Storage Packaging Hygiene

Dead carcasses left stenching in the open air soaking in the pollution of the streets.

Meat is neatly vacuum packed with our FreshSeal technology, placed in a attractive white box that celebrates the love for meat.

Processing centres that are compliant with the most stringent global standards of hygienic storage.

Before Licious Variety

An industry that has not seen product innovation for generations. Time old cuts, meat varieties and product customisation.

After Licious

Convenience Distribution Tech Intervention Economic impact

Long wait lines in overcrowded and understaffed shops where customers were forced to see the butchering and unsanitary conditions of animals.

Farmers were at the mercy of unsupervised and highly risky local transporters who used bicycles or foot for transportation of meat.

Hyper-customised product offerings that cater to unique preferences of the customer. From types of products to market-friendly quantities all derived from a deep understanding of the customer. High-quality delivered to the customer’s doorstep within 90 minutes.

Wet markets that were digitally primitive with zero to no technological advancements. Industry sitting in the dust with untapped potential and momentum. Receiving no attention from entrepreneurs or investors.

Meat is transported in cutting-edge refrigerated trucks that maintain temperature below 4 degrees throughout the journey. Innovative meat-tech and use of artificial technology to automate logistics and delivery operations.

Our set of path-breaking interventions enabled other leaders to see the opportunities in the industry. Through this, we have encouraged more entrepreneurs to enter the industry.