India’s growing

The black plastic bag is a symbol of the ‘messy’ and stigmatised meatbuying experience in India. It has no place in our vision for the future.

The Indian meat industry is evolving. This is the time for new questions, new answers, new cravings and new sensations. Why do you have to wait in a long queue on Sunday morning to buy meat? Why can’t you expect absolute perfection in every cut? Why does the word ‘meat’ conjure up images of disorderliness? The times are changing. We are at the very beginning of a

Licious is already cooking up a storm in the market. With just a click, you can now get your favourite protein source delivered to your doorstep. This is not about skin-deep changes. We are helping India dig its fork into an irresistible disruption. Think of Licious as a masterchef preparing and serving this disruption.

The Indian D2C meat

All across the country with more than a billion people, the hunger for meat is on the rise. The new meaterian expects nothing short of awesome when it comes to quality and packaging. The old ways are not enough to satisfy India’s But how are we doing what we do? We’ll let you in on our secret.

Imagine our workplace as a busy kitchen. Well, what’s cooking? A lot. We are preparing meat solutions for India with the utmost skill, attention and precision. We are building an elaborate inventory of cutting-edge technologies and processes to perfect our art. With every new the market salivating for more. While we have tasted a lot of success, the feast is just getting started. An aroma of excitement wafting through the air. While we have tasted a lot of success, the feast is just getting started. An aroma of excitement is wafting through the air.

But you ask, ‘surely, there must be more to the story?’. Let’s stretch our analogy further.

This is a book dedicated to the celebration of human talent. What makes our people special? What magical properties do they have? What is the recipe for cooking disruption in the meat industry? What do we seek in people? Well you will have to read to Bon Appetit!

When Butter met Chicken

The moment before the first bite meaty Milestones

What’s in a name?

The great |ndian meat circus

Meat |ndia- |ndia’s de licious’ heritage key ingredients to our success

Being a lician is awesome because our teams

Voice of Licians

Who is an entrepreneur?

hearty gregarious gastronauts letter from ceo Benefits

You are the magic ingredient

The ingredients are ready, the chefs are prepared and the heat is just going to increase from here. This is the time to realise if your recipe works or not.

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When Butter met Chicken

The moment before the first bite meaty Milestones

What’s in a name?

The great Indian meat circus

Meat India India’s de licious’ heritage