What’s in a name?

We did not go with ‘Licious’ just because it had a nice ring to it. Sure, the name appeals to everyone from a 6 year old to a 60 year old. But a name is never just a sound. It is a belief system. It is the genetic code. You might have ‘de’duced it already, but ‘Licious’ is a fun-sized version of the word ‘delicious’. That is the core promise of our brand. The sizzle, the smell, the word ‘Licious’, you sense it.

(From 100 BC)

Latin

A delight, allurement or charm

(From 800 AD)

Old French

Something delicious and delicate

(From 1300 AD)

English

Delightful to the senses, pleasing in the highest degree

(From September 2015)

Indian

The go-to brand for delicious meat

That excitement. That deep satisfaction. That wave of euphoria as you relish Licious meat. We are working towards those moments everyday. The juice of life!

11th June

We broke out the whiteboards, the giant post-its, multi-coloured pens and moved our business ever headquarters in Bengaluru.