The face on the box

Which came first from Licious, the chicken or the egg?

Well, I think it is the box that arrived first and delivered happiness.

Every brand has an element that distinguishes them from the other brands in the market. We at Licious pride ourselves in our packaging. It helped us bring out our essence; happy customers and the happiness manifestation of receiving fresh meat to their doorstep.

Our packaging is no ordinary box; it is our story, our customer’s journey to food satisfaction and a means to leave and spread our legacy. While we promote and stick to our mission of delivering the best meat to our consumers, we also ensure that each box brings with it happy and loyal customers.

People now are able to recognise our packaging and our brand irrespective of whether they have ordered from us or not. This design was able to put aside our multiple attempts to capture our brand spirit and pushed forward our brand to stand out and center our focus on our customers and the meat we sell.

“When we first pitched our idea of white packaging to our investors they were tense and told us that white packaging and meat will not go hand in hand, people may not even react positively to it, they even told us it’ll be a messy a air. But we were commi ed to transforming every single consumer touch point, and introduced this amazing looking packaging that India hadn’t seen before.”

Abhay Hanjura Founder

"Everytime I look at the Licious box, it brings a smile to my face. I initially bought Licious, just because I loved the box so much, didn’t realise I would get hooked on it forever.”

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Licious Secret Recipe

How to prepare Motivation Manchurian in 5 easy steps

Motivation Manchurian

Ingredients

2 cups of Leadership skills

5 cups of Energy

5 cups of Passion

2 cups of Bias for action

Vision - According to taste

Be a person who can connect with people and understand their core skills..

Infuse your colleagues with copious amounts of your energy every single day. Soak your environment with passion. No decision is too big, no project too challenging because your passion will always surmount it.

Act quickly and enable actions quickly too. Do not sit with your hands folded waiting for someone to come.

Talk about your vision, your goals, for yourself and for each other a lot.

Voila!

Motivation Manchurian is ready.

If done right, you now have peers and team mates who are now raring to go. Go forth and conquer the world, young Lician!