ABOUT THE BRAND
THE FIRST IDEAS The idea to launch an express brand for women first saw the light of day in 2012. Already in the following year the very first PONT NEUF collection was introduced. We launched the brand in Scandinavia. Demand grew quickly and today PONT NEUF is represented in most of Europe. Much of the credit for the success goes to the dedicated, skilled and ambitious team of designers, sales people and agents, and every week we welcome new retailers. I would be very pleased to welcome you to be part of the PONT NEUF community as well
Claus Bentzen, CEO
BRAND IDENTITY PONT NEUF is based on the idea of simple and comfortable easy-to-wear fashion that gives women a sense of freedom. PONT NEUF focuses on tops, tunics and
“Retailers include department stores, multi brand stores and fashion chains.
”
dresses. All of PONT NEUF’s fits have an easily recognizable name such as Maria or Kitty, which makes it easy for consumers to find and remember the fit that suits them.
CORE VALUES •
All styles are produced in Europe and made from special-developed fabrics. The design is characterized by combi-
bined with current trends •
items ordered in-season, which
styles can easily go from everyday to
makes purchasing safe and secure
party wear when mixed and matched in
MARKETS
•
Fit and comfort
•
High quality and specially developed fabrics are a part of PONT NEUF’s
PONT NEUF is sold in Denmark, Norway,
design DNA
Sweden, Finland, Germany, Austria, Holland, Switzerland, Poland, Iceland, Ireland, Northern Ireland, United Kingdom, the Baltics and France.
Closeness to the market: We offer a constant flow of current fashion
ning a classic and modern look and most
the right combinations.
Simple and timeless design com-
•
Colours, stripes, patterns and print that follow current trends
TARGET GROUP The PONT NEUF woman seeks fashionable and timeless design. She loves PONT NEUF for its ability to combine classic style with new colour combinations for a modern look. The PONT NEUF woman never compromises on fit, quality and comfort - it gives her a sense of freedom.
“
Pont Neuf is a combination of trendy cuts, exclusive materials and excellent fits
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COLLECTION STRUCTURE With the express structure, it is essential for buyers to be updated on the latest trends, colours, prints, styles and the current demand in the market. The four yearly express collections, which are always mix and match friendly, are supported by a wide basic collection. All collections are delivered from stock continuously throughout the year. The collection structure ensures a constant flow of new items in the fashion store. PONT NEUF is available in sizes XS3XL/36-54. Knowhow and many years of experience is a guarantee for good design made from fabrics that provide maximum comfort and a perfect fit – also when it comes to plus sized styles.
B2B You can buy from PONT NEUF’s current collections and the wide basic programme at www.pontneuf.dk in the B2B section. Find out what’s in stock right away. The site also allows you access to open and closed documents and track your order with a direct link to track&trace. It’s also possible to download pack shots, press releases and fashion photos to use for PR purposes.
”Women love the tops from PONT NEUF for their unique fit and a design that suits most women regardless of size and shape. The PONT NEUF designers pay extra attention to the areas of the body that many women are self-conscious about – for example the upper arm. The tunics are made from an extremely comfortable natural fabric that hangs beautifully and feels great to wear” Lene Lysklett, Owner of ZIP AS in Trondheim, Norway
Head office: Pardon Clothing A/S · Navervej 13 · DK-7430 Ikast · +45 9692 5000 · www.pontneuf.dk