MAKE YOUR OWN CHOISE
BRAND IDENTITY
Choise focuses on closeness; its core value – a value that dates back to the beginning of the brand. Closeness to its customers, its staff and to the market in general. It’s essential for Choise that its clothes are comfortable to wear, which is why the term comfort is an integral part of the design, fit as well as in the process of choosing the perfect fabrics. The Choise collections are coordinated and divided into colour groups. In this way Choise makes it easy for you as a retailer to make a stunning and catchy presentation of the brand in your store. The colours are bright and carefully selected to match the latest fashion trends. With a clear focus on interesting combinations of fabrics and fashionable embellishments, Choise makes for a feminine, yet casual look for everyday use as well as festive occasions.
TARGET GROUP
The Choise woman is feminine and has a keen eye to details. She is smart and well-dressed and never compromises on quality, comfort and fit. She loves Choise for its countless mixing and matching opportunities and its mix of bright and fashionable colours.
QUALITY, FIT AND COMFORT
CORE VALUES
COORDINATED COLLECTIONS DIVIDED INTO COLOUR GROUPS INTERESTING COMBINATIONS OF FABRICS AND FEMININE DETAILS NO DEMANDS OF MINIMUM BUY IDEAL FOR AVERAGE SIZE AS WELL AS PLUS SIZE STORES CLOSENESS
MARKETS
Choise is sold in Denmark, Norway, Sweden, Finland, Germany, Austria, Holland, Belgium, Switzerland, Poland, Iceland, Ireland, Northern Ireland, England, the Baltics, USA and Italy. Retailers include department stores, multi brand stores and fashion chains.
As a fashion retailer you can buy from Choise’s current collection and the wide basic programme at www.choise.dk. Find out what’s in stock right away. The site also allows you to access open and closed documents and track your order with a direct link to track&trace. It’s also possible to download pack shots, press releases and fashion photos for PR purposes.
COLLECTION STRUCTURE
The Choise collections are designed in strong colour themes. All items in the same theme are delivered to the shop at the same time - and the colours are developed to match the time of the season that it is delivered on. There are two main collections – Main Spring and Main Fall. These collections feature three different colour themes and about 100 styles each. In addition to the two main collections, there are two in-between collections – Summer and Winter. They are each featuring 30-40 styles divided into two or three different colour themes. All of the four yearly collections are “pre order ” collections. In season, the four collections are supported by a range of express styles with immediate delivery. Choise is not a plus-sized brand per say, however, Choise has a unique know-how when it comes to the right combination of fit, qualities and comfort – also regarding plus sized designs. The collections are available in sizes 36-54, and this makes Choise ideal for stores which sell average sized fashion as well as shops which are specialised in plus sized fashion.
”It’s a pleasure to work with the Choise brand. Especially the great fittings are a big plus for the customers – also for the bigger women. The wide range of sizes makes it easy for us to dress a lot of different women nicely without compromising on the comfort. The customers love the always bright colors and patterns Choise is using.” Susanne Lund, Owner of Spar Dame in Vemb, Denmark
Head office: Pardon Clothing A/S · Navervej 13 · DK-7430 Ikast · +45 9692 5000 · www.choise.dk