SELECTED WORKS OF AGRA SATRIA
O I
O F
T R
CIRCA 2007 - 2013
P O
L
GRAPHIC DESIGN & ILLUSTRATION
O
N
T
E
N
T
S
SELECTED WORKS OF AGRA SATRIA
C
GRAPHIC DESIGN H I L A R I U S J A S O N P R ATA N A P R I Y O O K TA V I A N O & S P O U S T I J I L I H OT E L & R E S O R T PA C O H O T E L OT H E R LO G O S A P E C U L I A R L O V E A F FA I R
CIRCA 2007 - 2013
L U C C A ‘ PA R K H YAT T M I L A N O B A R ’
CIRQUE DU L’AMOUR A TO Z OF ARCHIPELAGO
I L L U ST R AT I O N THE ISLES OF CHARM & DELIGHT
02
T U S H U N T U VA LOS LUCHADORES K H A T U L I S T I WA CAMOUFLAGIVENCHY O T H E R I L L U S T R AT I O N S
GRAPHIC DESIGN & ILLUSTRATION
G
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
04
A P H I C
GRAPHIC DESIGN & ILLUSTRATION
D E S I G N
BRANDING H ilariu s J as on Pr at an a i s on e of In don e s i a’s mos t p r omi s i n g fas h i on photog r ap h e r. H i s dr e amy-t on e d pictu re s h ave al ways be e n h i s distingu i s h e d s i g n at u r e wh i c h makes h i m ou t s t an di n g amon g ot h e r photog r ap h e r s . H i s wor k s h ave been p u bl i s h e d i n doze n s of fas h i on campai g n s an d p r i n t e d p u bl i c at i on s , such as L’O ffi c i e l I n don e s i a, C l ar a, Dew, and Tot on . H is abil i t y t o c r e at e mu l t i p l e photog r ap h y s t yl e s was t h e ke y t o visual ide n t i t y de s i g n . A l og ot yp e of ‘ H ilarius J as on Pr at an a’ was l aye r e d on to a s e r i e s of t h e e ve r -c h an g i n g ‘ H JP’ su bt l e l og o. E ac h of t h e s e 6 different l og os we r e s p e c i fi c al l y h and cr aft e d t o p e r s on i fy J as on’s manifol d s t yl e. A s i mp l e s p ac i ou s layout i s u s e d for bal an c i n g t h e dyn amic i de n t i t y s ys t e m. H i s p oe t i c imageri e s n ot on l y s ymbol i ze t h e bran d’s g r ap h i c e l e me n t s , bu t al s o fit perfe c t l y as a mi n i p or t fol i o wh i c h could be u p dat e d e ve r y ye ar as h i s works d e ve l op.
CLIENT H I L A R I U S JAS O N P R ATA N A YEAR 2013
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
08
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
10
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
12
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
G r a d u a t e d f r o m E SM OD Pa r i s, P r i y o Okt a v i a n o st a r t e d h i s f a sh io n j o u r n e y a t t h e c e l e b r a t e d Ho u se o f B a l e n c i a g a , Pa r i s. P u r su i n g h i s u t m o st p a ssi o n i n f a sh i o n , h e c o n t i n u e d t o e st a b l i sh h i s o w n l a b e l i n I n d o n e si a . He a p p l i e d so m e n e w i d e a s i n h i s d e si g n w h i c h b r o u g h t d i f f e r e n t d i m e n si ons i n t o a n e w, m o d e r n p e r sp e c t i v e. Vivid colors with unconventional c u t t i n g a n d si l h o u e t t e a r e h i s si g n a t u r e st y l e. t h e c r a f t m a n sh i p o f P r i y o’s c o l l e c t i o n h a s p r o v e n t h a t h a n d w o v e n c r a f t t r a n sc e n d s t h o u g h t i m e a n d g e n e r a t i o n s.
CLIENT P R I YO O K TAV I A N O YEAR 2010
14
GRAPHIC DESIGN & ILLUSTRATION
Maintaining the great couture t r a d i t i o n i n h i s d e si g n s, P r i y o l a u n c h e d a P r ê t - à - Po r t e r l i n e ‘ SP OU S’ t o r e a c h a w i d e r c l i e n t e le. B o t h o f ‘ P r i y o Okt a v i a n o’ a n d “ SP OU S” l a b e l s n e e d e d t o b e d i f f e r e n t t o a v o i d c o n f u si o n . T h e r e f o r e, a r e b r a n d i n g o f t h e old identity was required. The i d e n t i t y o f ‘ P r i y o Okt a v i a n o’ a s the main line was intentionally m a d e t o b e si m p l e a n d v e r sa t i l e, w h i l e ‘ SP OU S’ l o g o o n t h e o t h e r h a n d , w a s d e si g n e d t o b e m o r e i n t r i c a t e a n d a p p e a l i n g . F o c u se d o n ‘ SP OU S’, t h e w h o l e i d e n t i t y c o l l a t e r a l s w a s sp e c i f i c a l l y d e si g n e d t o c r e a t e a n e l e g a n t a n d d i sc e r n i n g l o o k.
CIRCA 2007 - 2013
BRANDING
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
18
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
20
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA CIRCA 2007 - 2013
BRANDING
(college project)
To f i n d a su i t a b l e n a m i n g f o r t h e v e n u e, a t h o r o u g h r e se a r c h h a d b e e n c o n d u c t e d , u n t i l ‘ Lu c c a’ w a s c h o se n . I t i s a c i t y i n I t a l y, t h a t i s kn o w n f o r i t s b e a u t y a n d h i st o r y. T h e r e’s a m o n u m e n t a l t o w e r i n w h i c h a se c r e t g a r d e n l i e s o n t h e t o p o f i t . I t se e m s t h a t t h e r e i s a c o n n e c t i o n between the bar and the garden, as t h e y b o t h r e se m b l e a h i d d e n o a si s i n t h e m i d d l e o f m a d d e n i n g c r o w d s.
C L I E N T PA R K H YAT T M I L A N O C O L L A B O R AT I O N J O S H B O A Z , E B R U T U R G U L YEAR 2013
22
GRAPHIC DESIGN & ILLUSTRATION
Lo c a t e d i n t h e h e a r t o f M i l a n , Pa r k Hy a t t M i l a n o i s a f i v e - st a r h o t e l t h a t i s kn o w n f o r i t s o p u l e n c e a n d t o p - c l a ss se r v i c e. J u st a m i n u t e walk away from the infamous Piazza d e l D u o m o, i t h a s b e e n a w a r d e d t o se r v e t h e b e st d i n i n g e x p e r i e n c e in Milan. Conducted by a threest a r M i c h e l i n c h e f, t h e r e st a u r a n t i s f a m o u s f o r i t s i m p e c c a b l e t a st e. While the bar is a perfect venue for t h o se w h o l o v e t o r e l a x a f t e r a f u l l d a y o f sh o p p i n g o r a sh o r t b r e a k. B o t h , t h e r e st a u r a n t a n d t h e b a r a r e p o si t i o n e d n e x t t o e a c h o t h e r, w h i c h n e e d s t o b e d i st i n g u i sh e d . U n l i ke ‘ V U N ’ t h e r e st a u r a n t , t h e b a r h a d n o t g o t a p r o p e r n a m i n g a n d a sp e c i f i e d v i su a l i d e n t i t y.
SELECTED WORKS OF AGRA SATRIA
To c a t e r t h e n e w t a r g e t m a r ke t ; so p h i st i c a t e d y o u n g e r a u d i e n c e, t h e i d e n t i t y i s t a i l o r e d t o b e m o r e a p p e a l i n g . A se r i e s o f d e si g n e d l e t t e r ‘ L’s i s u se d a s o n e o f t h e m a i n g r a p h i c sy st e m a p a r t f r o m su b t l e p a t t e r n s. C o m b i n a b l e c o a st e r s a l so p l a y a g r e a t r o l e i n t h e b r a n d i n g e x p e r i e n c e. I t c h a n g e s t h r e e t i m e s a d a y ; d u r i n g b r e a kf a st , l u n c h a n d d i n n e r, so t h a t p e o p l e c o u l d p l a y a n d e v e n c o l l e c t t h e se c o a st e r s a s a so u v e n i r t o t h eir m e m o r a b l e v i si t .
CIRCA 2007 - 2013
24
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
28
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
BRANDING a B al i n e s e w o r d m e a n i n g a sy m b o l i c t r adi t i on al m o t i f o f t h e r i c e G o d d e ss, ‘D e wi S r i ’, w h o i s kn o w n a s t h e i c on of p r o sp e r i t y a n d f e r t i l i t y. I t i s then reinterpreted into a modern for m t o r e f l e c t B a l i n e se y o u n g a n d fr e s h s p i r it . W h i l e t h e l o g o t y p e i s a s i mp l i fi c at i o n o f si l h o u e t t e o f p e o p l e c ommu n i c a t i n g , a s a r e p r e se n t a t i o n of t h e dyna m i sm o f Se m i n y a k st r e e t .
CLIENT PREFERENCE HOTELS C O L L A B O R AT I O N L E B O Y E D E S I G N YEAR 2011
CIRCA 2007 - 2013
Lo c a ted in Semin yak, on e of B al i ’s pro m inen t street wh e r e s t yl i s h res tau ran t an d notabl e bou t i q u e s ga the r, Tijili is a h ote l t h at i s d istin ctively uniqu e t h at i s c e r t ai n l y a ttra cts active travele r s . I t i s a f usion of Balin ese c u l t u r e wi t h a c o n temporary twist , t h at e voke s a n unpredictable atm os p h e r e. T h e nam e ‘ Tijili’ is derive d fr om
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
Th e graph ic s ys t e m was made elaborately pl ayfu l u s i n g t h e traditional Bal i n e s e p at t e r n , ‘ polen g’, rein t e r p r e t e d ‘T i j i l i ’ figurin es an d vi vi d c ol or s . T h e n the application c on t i n u e s t o t h e gran d vertical g ar de n fac ade that is also ap p l i e d wi t h ‘T i j i l i ’ graphic. As a p ar t of t h e mar ke t i n g collaterals, ha vi n g br oc h u r e s an d w ebsite is vital . D e ve l op i n g t h e con cept from s c r at c h t og e t h e r w ith the maste r p l an an d ar c h i t e c t , R idwan Kamil of U r ban e an d interior design e r, A l e x B ayu an d Marc Stein may e r of Pr e fe r e n c e H otel Man age me n t & H i t ak ar a Developmen t was t r u l y a r ar e opportu n ity.
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
40
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
(competition)
Pa r k Hy a t t M i l a n o w o u l d l i ke t o e x p a n d i t s b u si n e ss b y o p e n i n g n e w sm a l l c h a i n h o t e l s i n t h e e m e r g i n g capital cities around the world, a d d r e ssi n g y o u n g so p h i st i c a t e d t a r g e t , w h o a p p r e c i a t e a r t & d e si g n a n d c o m p r e h e n d a g o o d l i f e st y l e. I t w i l l b e l o c a t e d i n sm a l l , c h a r m i n g h i st o r i c a l b u i l d i n g s n o t f a r f r o m t h e c i t y c e n t e r. T h e h o t e l n e e d e d a n a m e a n d a c o m p l e t e se t o f i d e n t i t y a n d c o r p o r a t e c o l l a t e r a l s.
C L I E N T PA R K H YAT T M I L A N O YEAR 2013 A WA R D W O N T H E F I R S T P L A C E
DOMUS ACADEMY SCHOLARSHIP 2013
42
GRAPHIC DESIGN & ILLUSTRATION
A s a r e su l t o f a c o m p r e h e n si v e se l f r e se a r c h , ‘ PAC O’ t h a t m e a n s f r e e sp i r i t e d , i s c h o se n a s t h e n a m e f o r the hotel. It is appropriate to reflect the aimed brand image; young, c o n t e m p o r a r y, f r e sh , a n d b o l d . I n a d d i t i o n , i t i s a l so kn o w n a s a c o m m o n n a m e i n I t a l y a n d Sp a i n t h a t i s n o t o n l y e a sy t o r e m e m b e r b u t a l so e a sy t o p r o n o u n c e. T h e g r a p h i c sy st e m w a s m a d e b y d i sse c t i n g t h e notorious Italian tile patterns into l e g o - l i ke m o d u l e s a n d c o l l a t e i t u si n g g r i d s. B y u si n g t h i s w a y, t h e r e w a s a n e n d l e ss p o ssi b i l i t y, f r o m c r e a t i n g t h e a l p h a b e t s, p a t t e r n s, o t h e r sh a p e s l i ke a r r o w s, o r e v e n f e m a l e f i g u r e t h a t c o u l d b e u se d i n t h e si g n sy st e m s. A l so b y r e a r r a n g i n g ‘ P, A , C , O’ l e t t e r s, ‘C OPA’ w o r d w a s d i sc o v e r e d . I n I t a l i a n i t m e a n s c u p, which is a perfect naming for a bar
CIRCA 2007 - 2013
BRANDING
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
44
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
48
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
50
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
52
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA CIRCA 2007 - 2013
54
GRAPHIC DESIGN & ILLUSTRATION
V I S UA L I D E N T I T I E S A c o m p i l a t i o n o f v a r i o u s l o g o s f r o m d i f f e r e n t p r o j e cts.
WEDDING IDENTITY As on e of s e l f-i n i t i at e d p r oj e c t , th is we ddi n g i de n t i t y i s on e my person al ’s favor i t e. S i n c e t h e r e we r e n o client s , i t was q u i t e l i mi t l e s s for th e cre at i ve s p ac e. T h e i de n t i t y was ma de by e x t r ac t i n g i n s p i r at i on from the ol d St e amp u n k adve r t i s i n g posters , t wi s t e d wi t h a mode r n tou ch. A mon og r am an d fou r di ffe r e n t display t yp e s ar e c ar e fu l l y de s i g n e d to be a p p l i e d i n t o di ffe r e n t p r i n t e d impleme n t at i on s . T h e i n vi t at i on s e t contain s t wo di ffe r e n t i n vi t at i on s for day and n i g h t , di r e c t i on al map an d a min i not e bl oc k as t h e we ddi n g souven i r. A n d for t h e s u r p r i s i n g element , t h e fr on t i n vi t at i on p ag e h as the for m of a r ot at i n g di s c -l i ke “w h eel-of-for t u n e” c on t ai n i n g ou r love jou r n e y an d h op e s .
CLIENT S E L F I N I T I AT E D YEAR 2012 P U B L I C AT I O N A S I A N C R E A T I V E S B Y U B I E S 2 0 1 4
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
58
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
WEDDING IDENTITY An oth e r s p e c i al p r i vat e we ddi n g in vitatio n for a di s c e r n i n g c l i e n t th at dat e s bac k i n 201 0. T h e C ou p l e n eeds an i n vi t at i on t h at i s me mor abl y u n ique t h at p e op l e wou l d ke e p as a sou ve n i r. T h e i r p r i vat e e ve n t was he l d i n a s e c l u de d p l ac e i n Bandung , We s t J ava an d h ad a th eme of C ar n i val e, t h at t h e br i de really love d. T h e r e we r e ac t u al fi r e breathe r s , j u g g l i n g h ar l e q u i n s an d oth er un e x p e c t e d C i r c u s p e r for me r s . In regar ds , i t was ap p r op r i at e for th e in vi t at i on t o be ar t h e t i t l e of ‘C irqu e du l ’amou r ’. T h e i n vi t at i on was de s i g n e d wi t h an u n c on ve n t i on al format; a c yl i n dr i c al box t h at p op s u p a series of i n for mat i on i n p ar t i c u l ar l y ordered p ap e r di s c s .
CLIENT R O B E R TA & G A L I H K A R TAS AS M I TA C O L L A B O R AT I O N L E B O Y E D E S I G N YEAR 2010
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
P O ST E R & B O O K L E T D E S I G N Aft e r mor e t h an 1 0 ye ar s o f t h o r o u g h r e s e ar c h an d u n c ou n t abl e d e si g n e x p e r i me n t s , t h e al p h abe t se t o f ‘A t o Z of A r c h i p e l ag o’ font s w e r e don e. I t h as be e n p as s e d t h o u g h di ffe r e n t de s i g n e r s i n or de r t o g e t i t ac c omp l i s h e d. E ac h 26 font s w e r e me t i c u l ou s l y de s i g n e d ac co r d i n g t o di ffe r e n t I n don e s i an or n am e n t s f r o m mor e t h an 1 0 di ffe r e n t r e g i o n s. F o r e x amp l e, t h e l e t t e r ‘A’ i s d e c o r a t e d wi t h J avan e s e ‘M i r on g ’ mo t i f, a s t yl i ze d r e n de r i n g s of t h e m y t h i c a l G ar u da bi r d. B as e d on H i nd u ’s b e l i e f, i t i s t h e l oyal mou n t of V i sh n u , o n e of mai n t h r e e de i t i e s . H ar ki n g b a c k t o t h e g ol de n ag e of t h e A n c i e n t I n don e s i an H i n du e mp i r e, i t w a s c on s i de r e d as a p op u l ar o r n a m e n t i n C e n t r al J ava’s c ou r t bat i k. F i n a l l y t h e al p h abe t s e r i e s n e e ds a g r e a t s e t t h at c on t ai n s book l e t , C D a n d p ac k ag i n g t o g e t i t di s t r i b u t e d f o r s al e. B y u s i n g vi vi d c ol or s l i ke bl azi n g r e d, br i g h t t u r q ou i se a n d p u r p l e -i s h s i l ve r, t h e g r ap hi c st y l e di r e c t i on i s t o di s p l ay I n do n e si a n c u l t u r e i n a c on t e mp or ar y w a y.
CLIENT ISENI C O L L A B O R AT I O N L E B O Y E D E S I G N YEAR 2010 A WA R D S ‘ B E S T T Y P O G R A P H Y ’ I G D A , 2 0 1 1 P U B L I C AT I O N T O K Y O T Y P E D I R E C T O R S C L U B V O L . 2 4 , 2 0 1 3
E X E - 2 1 S T C E N T U R Y : T H E P O W E R O F G R A P H I C D E S I G N , 2 0 1 1
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
70
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
72
GRAPHIC DESIGN & ILLUSTRATION
I L L U
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
74
GRAPHIC DESIGN & ILLUSTRATION
T R AT I O N
I L L U ST R AT I O N Transav i a O t omas i Pr at ama i s on e of In don e s i a’s r e p u t abl e i n du s t r i al automa t i on p r odu c t s di s t r i bu t or. I t i s fully co mmi t e d t o p r ovi de t h e be s t support i n g t e c h n ol og y an d s ys t e ms . Every ye ar, t h e c omp an y p u bl i s h e s a calenda r t o be c i r c u l at e d i n t e r n al l y and u sual l y s e r ve s as a r e mi n de r of th e c omp an y’s val u e s t o i t s employe e. O n e day, t h e C E O t h ou g h t th at it ne e de d t o be r e fr e s h e d an d designe d i n a c omp l e t e l y di ffe r e n t directio n . A s a bi g admi r e r of In don e s i an ar t s , h e r e q u e s t e d th at th e c al e n dar s h ou l d p or t r ay th e dive r s i t y of I n don e s i an mu lticul t u r al i s m i n a t ot al l y n e w perspec t i ve. H e was op e n t o an y kin d of vi s u al ap p r oac h , t h e n a conce p t of ‘Roman c e of O l d In don e s i a’ was p r op os e d. I t de p i c t s th e dive r s e be au t y of I n don e s i an landsca p e s an d t r adi t i on al c os t u me s th rough a s e r i e s of ol d p or t r ai t s collage. A p ar t i c u l ar c ol or p al e t t e was ch os e n t o de p i c t s u c h e xot i c i s m of a me mor abl e l an d.
CLIENT P T T R A N S AV I A OTO M AS I P R ATA M A C O L L A B O R AT I O N L E B O Y E D E S I G N YEAR 2010
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA CIRCA 2007 - 2013
80 I L L U ST R AT I O N
CLIENT N AT H A L I E G U N AWA N C O L L A B O R AT I O N M O C H . R E Z A R . YEAR 2013
GRAPHIC DESIGN & ILLUSTRATION
Nathalie Gunawan is a graduate st u d e n t o f D o m u s A c a d e m y M i l a n , m a j o r i n g i n F a sh i o n D e si g n . Sh e i s o n e o f t h e b r i g h t e st a m o n g h e r c o l l e a g u e s. He r f i n a l p r o j e c t i n c l u d e d a p r o j e c t o f d e si g n i n g a m i n i c o l l e c t i o n i n sp i r e d b y h e r p e r so n a l r e f l e c t i o n : A st o r y o f h o w sh e e v o l v e d f r o m h e r p r e v i o u sl y i n n o c e n t p h a se s, f o u g h t h e r c l o u d e d i n se c u r i t i e s, a n d f i n a l l y accepted her flaws and live with t h e m . U n i t i n g su c h t h e m e w a s v e r y c h a l l e n g i n g t o i l l u st r a t e. A ssi st e d b y N a t h a l i e h e r se l f, t h e i l l u st r a t i o n w a s f i n a l l y d o n e, a n d sy m b o l i c p i c t u r e s w e r e u se d t o r e p r e se n t h e r su b l i m e c o n sc i e n c e. A se q u e n c e o f p h o t o c o l l a g e s i l l u st r a t e s t h e m e t a m o r p h o si s o f t h e p l o t , a s i t g r ew t h i c ke r t h r o u g h t i m e s. Aw a r e o f h er i n t e n se t h e m e, N a t h a l i e d i r e c t e d the photographer to capture her m o d e l s i n v i r t u o u sl y e f f o r t l e ss p o se s, w h i l e t h e st r u c t u r e o f h e r c l o t h e s dramatized the whole narrative context.
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
82
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
84
GRAPHIC DESIGN & ILLUSTRATION
BRANDING J v st i f y i s a n e w e m e r g i n g i n d e p e n d e n t d e si g n e r l a b e l f r o m B a n d u n g , I n d o n e si a . Re n o w n e d f o r i t s b o l d a n d u n u su a l a p p r o a c h t h e m e in its each collection, it has a d i st i n c t i v e st y l e w h i c h se t s t h e b r a n d a p a r t f r o m o t h e r d e si g n e r s. On Su m m e r 2 0 1 2 , J v st i f y l a u n c h e d i t s Sp r i n g - Su m m e r c o l l e c t i o n , c a r r y i n g M e x i c a n w r e st l e r s a n d t r o p i c a l b i r d s a s t h e m a i n t h e m e. I t n e e d e d a su p r e m e u n i t y, r a n g i n g f r o m l o o k b o o k, p r o m o t i o n a l c a m p a i g n s, t o a c u st o m i z e d l a b e l tag. The general idea was to have a se r i e s o f p h o t o g r a p h s o f u r b a n w r e st l i n g w r e st l e r i n t h e m i d d l e o f t h e c i t y, t h e n m e r g e d w i t h c o l l a g e s of hand-drawn imageries that was i n sp i r e d b y t h e o l d m e x i c a n m o v i e p o st e r s. A s t h e m a i n c o l l e c t i o n c o l o r, b r i g h t f u sc h i a p l a y e d a h u g e r o l e i n a l l l a y o u t s.
CLIENT JVSTIFY C O L L A B O R AT I O N H I L A R I U S J A S O N P R A T A N A YEAR 2012 P U B L I C AT I O N A S I A N C R E A T I V E S B Y U B I E S 2 0 1 4
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
88
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
P LAY I N G C A R D S Sinarm as Pap e r M i l l s i s on e of In don e s i a’s bi g g e s t p ap e r manufac t u r e r s . I t h as a l on g l i s t of impo r t an t c l i e n t s , s u c h as Lou i s Vuitton. E ve r y ye ar, i t al ways particip at e s i n an an n u al p ap e r exhibiti on i n E u r op e. A s a p ar t of promot i on al c ol l at e r al , i t n e e ds anothe r c ol l e c t i bl e i t e m t h at c ou l d be distr i bu t e t og e t h e r wi t h t h e i r paper s amp l e s . T h u s , t h e c omp an y reques t e d t o c r e at e a de c k of playin g c ar ds , i l l u s t r at e d i n a contemp or ar y I n don e s i an c u l t u r e. Each c ar d was s p e c i fi c al l y de s i g n e d to repr e s e n t fou r di ffe r e n t t r i be s from fou r di ffe r e n t r e g i on s . T h e y were B al i , Pap u a, B or n e o, an d Sumate r a. I n i t s r e al i zat i on , th e deck was p r i n t e d u s i n g a ‘state-of-t h e -ar t ’ c ol d foi l t e c h n i q u e, wh ich was r e l at i ve l y n e w i n t h e h istory of p r i n t i n g i n I n don e s i a. T h e proces s i n c l u de s a foi l i n g s t ag e with ou t u s i n g an y k i n d of c ombu s t i on materia l , mak i n g i t p os s i bl e t o ach ieve mu c h s mal l e r de t ai l s wh ich c an n ot be obt ai n e d by u s i n g conven t i on al me t h ods
C L I E N T S I N A R M A S PA P E R M I L L S C O L L A B O R AT I O N L E B O Y E D E S I G N YEAR 2010 P U B L I C AT I O N A S I A N C R E A T I V E S B Y U B I E S 2 0 1 4
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION
SELECTED WORKS OF AGRA SATRIA CIRCA 2007 - 2013
O n t h e i r A r t i ssu e, L’Of f i c i e l I n d o n e si a i n v i t e d 1 0 y o u n g i l lu st r a t o r s t o f r e e l y i n t e r p r e t t h e i r o w n f a v o r i t e f a sh i o n i c o n i nt o a n a r t w o r k. Un d e r t h e d i r e c t i o n o f R i c a r d o T i sc i , G i v e n c h y h a s b e c o m e m o r e i n f l u e n t i a l t h a n e v e r. I t i s n o w i n se p a r a b l e f r o m p o p c ul t u r e. T i sc i h a s p r o v e n t h a t st y l e i s e t e r n a l a n d t r a n sc e n d s t ho u g h g e n e r a t i o n . Hi s c e l e b r a t e d d e si g n c o u l d p e n e t r a t e a yo u n g e r a u d i e n c e t h o u g h m u si c i c o n s a s h i s m u se, l i ke Ka n y e We st , J a y Z a n d R i h a n n a . T h i s i l l u st r a t i o n p o r t r a y s a g l i m p se o f G i v e n c h y ’s e v e r e v o l v i n g st y l e u n d e r T i sc h i ’s ‘ M i d a s t o u c h’ f r o m t i m e t o t i m e.
C L I E N T L’ O F F I C I E L I N D O N E S I A YEAR 2013
GRAPHIC DESIGN & ILLUSTRATION
I L L U ST R AT I O N
SELECTED WORKS OF AGRA SATRIA CIRCA 2007 - 2013 GRAPHIC DESIGN & ILLUSTRATION
I L L U ST R AT I O N D i f f e r e n t se l f i n i t i a t e d i l l u st r a t i o n t h a t w a s c o n d u c t e d a s e xe r c i se s.
CLIENT S E L F I N I T I AT E D YEAR 2013 - 2014
Agra Satria agra. satria.w idyadh an a@g mai l .c om +39 342 673 1841 beh ance. n et/mon dofr ag i l e instagram.com/ ag r as at r i a
A g r a S at r ia w o ul d l i ke to s a y tha nk y o u f o r vie w in g t h is p o r tf o l i o. The a r tw or ks p r e s e nte d in t h is p o r t f o lio a r e p r op e r ty of A gr a Sa tr i a - Jak ar t a. Th e in f or m a ti o n, i m a ge s , a nd / or d at a c o n t ain e d he r e a r e cop y r i ghte d by the i r r e s p e c t iv e o w n e r s a nd m a y no t be di s tr i b ute d , m o d ifie d , r e p r o d uce d i n w ho l e or i n p a r t w i tho u t p r io r p e r m iss i o n o f the r e s p e cti v e o w ne r. ŠAGRA SATRIA. 2014.
SELECTED WORKS OF AGRA SATRIA
CIRCA 2007 - 2013
GRAPHIC DESIGN & ILLUSTRATION